Gymboree
- Company typePrivate
- Founded1985
- HeadquartersDixon, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingHardware or Manufacturing
Gymboree firmographics
Firmographics- Name
- Gymboree
- Legal name
- The Children's Place, Inc.
- Website
- https://gymboree.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
Gymboree industry classification
Industry- Product category
- Children's Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (458110), Shoe Retailers (4582)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Kids’ & Baby Apparel Retail (CRAAABAD)
- akta.pro secondary industries
- Kids Apparel (5–12) (CRAAAHAC), Youth & Kids Athletic Footwear & Apparel Retail (CRAMACAL)
Keywords
Where Gymboree is headquartered
LocationHeadquarters
- HQ city
- Dixon
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Gymboree business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Kids Apparel and Accessories Sales: Gymboree generates revenue through direct sales of children's clothing and accessories including girls clothes, boys clothes, baby clothes, pajamas, shoes, and accessories. Products are sold at various price points from clearance items to premium collaborations, with revenue captured through e-commerce, mobile app, and retail store channels.
- My Place Rewards Loyalty Program: The company operates a loyalty rewards program where members earn points on purchases. Cardholders earn 3 points per $1 spent on qualifying purchases, while regular members earn 2 points per $1. Points can be redeemed for discounts (100 points = $5 off), driving customer retention and repeat purchases.
- Licensed Brand Partnerships: Gymboree collaborates with licensed brands like Peter Rabbit and Hello Kitty, offering co-branded collections that generate revenue through product sales while leveraging established brand recognition to attract customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Everyday kids clothing at accessible price points |
| Unit Pricing | Pay-as-you-go | Designer collaboration collection |
| Subscription | Monthly | My Place Rewards Credit Card holders |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Gymboree product offering
Product offeringCore offering
Gymboree designs, sources, and sells children's clothing and accessories for babies (0-24 months), toddlers, and big kids up to size 12, including coordinated everyday wear, special-occasion dresses, pajamas, shoes, swimwear, and school uniforms. Products are sold directly to consumers through the gymboree.com e-commerce site, iOS and Android mobile apps, dedicated Gymboree stores, and shop-in-shop locations within select The Children's Place stores across the United States and Puerto Rico. The assortment is differentiated by exclusive designer (MARCHESA MINI X GYMBOREE) and licensed character (Peter Rabbit, Hello Kitty, New York City Ballet) collections.
Product overview
Gymboree is a children's clothing brand and e-commerce platform operated by The Children's Place, offering a comprehensive portfolio of kidswear products across multiple categories and price points. The core offering includes everyday and special-occasion clothing for girls, boys, and babies (sizes 0-24M to 12), complemented by pajamas, shoes, and accessories. The product lineup is organized around seasonal collections (Amalfi Coast, Le Petite Ballet), licensed character collaborations (Marchesa, Peter Rabbit, Hello Kitty), and a shoppable lookbook experience. Gymboree also operates a mobile app platform with integrated loyalty rewards (My Place Rewards), multiple payment options (Apple Pay, Afterpay), and buy-online-ship-to-store/collect-in-store fulfillment options. The brand positions itself as 'Official Sponsors of Childhood' with an emphasis on quality details and coordinated outfits.
Differentiator
Problem solved
Functional benefit
Products and services
- Girls Clothing Girls' clothing line for sizes 12M-12 featuring dresses, tops, skirts, leggings, jeans, shorts, matching sets, and seasonal styles with embroidery, appliques, bows, and smocking details designed for everyday and special-occasion wear.
- Boys Clothing Boys' clothing including polos, button-up shirts, jeans, cargo shorts, chinos, sweaters, and coordinated outfits in sizes 12M-12 for school, play, family outings, and special occasions.
- Baby Clothing Baby clothing for girls and boys in sizes up to 7 lbs and 0-24 months, including bodysuits, layette, rompers, outfit sets, and newborn gift sets made with soft fabrics.
- Kids Pajamas & Sleepwear Kids pajamas and sleepwear including snug-fit cotton sets, Henley pajamas, and coordinated sleepwear for boys and girls featuring playful prints and soft cotton fabrics.
- Kids Shoes & Accessories Kids footwear and accessories including sneakers, espadrilles, sandals, dress shoes, hair accessories, socks, hats, and bags designed to complement clothing collections.
- Clearance Collection Discounted kids clothing across all categories, including clearance dresses, tops, bottoms, and accessories at reduced prices, with an additional EXTRA30 promotional code available to subscribers.
- Amalfi Coast Collection Vacation-inspired collection featuring bright getaway looks with embroidered eyelet sets, flutter-sleeve outfits, dresses, and tropical leaf linen-blend pieces for coastal-style dressing, advertised up to 50% off.
- School Uniforms School uniform clothing including button-up shirts, polo shirts, knee socks, and uniform shoes designed to meet school dress codes.
- Licensed Character Collections (Peter Rabbit and Hello Kitty) Licensed children's clothing collaborations featuring Peter Rabbit and Hello Kitty themes in baby and toddler apparel, including embroidered seersucker outfit sets, rompers, flutter gauze pieces, floral toile dresses, pointelle sweater sets, and 6-piece outfit sets.
- MARCHESA MINI X GYMBOREE Collection Limited-edition couture-inspired children's occasion-wear collection co-developed with Marchesa, featuring signature elegant silhouettes such as the Bow Dress and Rose Dress with tulle, rhinestones, and comfortable fabrics, priced from $20 to $170.
- Gymboree x New York City Ballet Nutcracker Collection Nutcracker-inspired holiday capsule collection created in partnership with New York City Ballet, featuring designs inspired by ballet costumes, characters, and colors, sold online at gymboree.com.
- Gymboree Mobile App iOS and Android mobile application for Gymboree shopping, with app-exclusive benefits including free shipping with no minimum purchase using FREESHIP code, push notifications for coupons, My Place Rewards account management, fingerprint/Face ID authentication, Apple Pay checkout, and store product availability checks.
- My Place Rewards Loyalty Program Customer loyalty program where members earn points on purchases (2 points per $1 for regular members; 3 points per $1 for credit cardholders), redeem rewards (100 points = $5 off), and access exclusive member discounts and birthday offers; paired with a Comenity Capital Bank-issued My Place Rewards private-label credit card.
Quantifiable outcome
- Gymboree offers products starting at clearance prices under $10 while maintaining quality through $170 premium designer collaborations
- +1 more outcomes
Companies that use Gymboree
Customer profileSegments4 records
Ideal customer profiles1 record
Gymboree technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Gymboree partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- MarchesacoreGymboree partnered with fashion house Marchesa to launch the MARCHESA MINI X GYMBOREE collection of children's occasion-wear. The collection features couture-inspired designs including signature elegant silhouettes like the Bow Dress and Rose Dress, reimagined for children with comfortable fabrics and couture details. Items range from $20 to $170 and include children's tulle dresses, rhinestone sandals, and tutu skirts. Available online at gymboree.com and in select Gymboree and The Children's Place stores.
- New York City BalletminorGymboree partnered with New York City Ballet to create a Nutcracker-inspired holiday collection featuring designs inspired by ballet costumes, characters, and colors. The collection is available online at gymboree.com, offering parents ballet-themed clothing options for children.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Gymboree competitors and assessment
Company assessmentDirect peers
- Carter's: Carter's is the largest U.S. specialty retailer of children's apparel (baby through kids), selling through branded stores, OshKosh B'gosh, and Skip Hop. Comparable to Gymboree on product breadth across baby-tween, multi-channel DTC + retail model, and similar everyday-value price positioning.
- The Children's Place: The Children's Place is the parent company of Gymboree and also operates its own flagship children's apparel banner with overlapping product, customer, and channel strategy. Directly comparable as the closest overlay to Gymboree's assortment, pricing, and distribution model inside the same corporate group.
- OshKosh B'gosh: OshKosh B'gosh, owned by Carter's, sells heritage children's apparel with comparable everyday price points, baby-to-kid size coverage, and U.S. specialty-channel distribution. Direct competitor for classic-styled kidswear with strong American-brand equity similar to Gymboree.
- Janie and Jack: Janie and Jack operates premium children's apparel retail (own stores + e-commerce), targeting the same parent-of-young-children demographic with elevated occasionwear. Direct peer where it overlaps Gymboree's Marchesa/Marchesa-Mini designer-collaboration pricing tier ($50–$170).
Broad incumbents
- Gap Kids / Gap Inc. Gap Kids and BabyGap are the children's apparel lines of Gap Inc., the broader specialty apparel incumbent. Comparable assortment (girls, boys, baby, accessories), U.S. multi-channel distribution, and licensed collaborations (Disney, etc.) — competes for the same parent-shopper wallet share.
- Old Navy (kids): Old Navy Kids, part of Gap Inc., is the value-oriented sibling brand with deep baby-to-tween assortment and store-within-store presence inside Old Navy doors. Closest value-tier competitor to Gymboree's mid-range core line.
- H&M Kids / H&M Group: H&M Kids and Divided are part of H&M Group, a global fast-fashion incumbent with a dedicated kids' assortment and frequent designer collaborations. Comparable on multi-age coverage, frequent limited-edition collabs (H&M x designer), and U.S. e-commerce + store distribution.
- Target (Cat & Jack): Cat & Jack is Target's owned kidswear label, operating across a massive U.S. mass-channel network. Directly comparable on multi-age kids' assortment, licensed character partnerships, and low-to-mid price points, though distributed exclusively through Target's owned retail.
Emerging players
- Hanna Andersson: Hanna Andersson is a digitally-led premium children's apparel brand with focus on soft, durable fabrics and Swedish design — overlapping with Gymboree's emphasis on comfort, organic cotton, and higher-end baby lines. Direct comparable in the elevated-tier baby and kids space.
- Kidiwi (Zulily-style kids flash retailers) / Maisonette: Maisonette is a curated multi-brand kids' e-commerce marketplace aggregating premium independent children's brands — competing for the same parent-of-young-children online shopper as Gymboree and stealing share from single-brand sites. Emerging threat in the online discovery and special-occasion purchase moment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Gymboree social profiles
Digital presenceGymboree financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gymboree leadership team
Management profileNumber of profiles
Profiles2 records
Gymboree funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gymboree M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gymboree
What does Gymboree do?
Gymboree designs, sources, and sells children's clothing and accessories for babies (0-24 months), toddlers, and big kids up to size 12, including coordinated everyday wear, special-occasion dresses, pajamas, shoes, swimwear, and school uniforms. Products are sold directly to consumers through the gymboree.com e-commerce site, iOS and Android mobile apps, dedicated Gymboree stores, and shop-in-shop locations within select The Children's Place stores across the United States and Puerto Rico. The assortment is differentiated by exclusive designer (MARCHESA MINI X GYMBOREE) and licensed character (Peter Rabbit, Hello Kitty, New York City Ballet) collections.
Is Gymboree a public or private company?
Gymboree is a private company. It is classified as corporate owned and is currently operating.
When was Gymboree founded?
Gymboree was founded in 1985. It employs 5,001 to 10,000 people.
Where is Gymboree based?
Gymboree is headquartered in Dixon, United States, in the North America region.
How does Gymboree make money?
Three revenue lines are on record. Kids Apparel and Accessories Sales are the primary driver. The others are my Place Rewards Loyalty Program and licensed Brand Partnerships.
Who are Gymboree's main competitors?
Direct peers on record are Carter's, The Children's Place, OshKosh B'gosh and Janie and Jack. Broad incumbents are Gap Kids / Gap Inc., Old Navy (kids), H&M Kids / H&M Group and Target (Cat & Jack). Emerging players are Hanna Andersson and Kidiwi (Zulily-style kids flash retailers) / Maisonette.
Does Gymboree have an API?
No public API is recorded for Gymboree.
What industry is Gymboree in?
Gymboree's product category is Children's Apparel. Its primary akta.pro industry code is CRAAABAD, Kids’ & Baby Apparel Retail, with a secondary code of CRAAAHAC, Kids Apparel (5–12). Its NAICS code is 458110 and its SIC code is 5600.