JoJo’s Shake Bar

Name

JoJo’s Shake Bar

Legal name

JoJo's Shake BAR

Website

https://jojosshakebar.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Full-Service Restaurants (722511), Snack and Nonalcoholic Beverage Bars (722515)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Smoothie & Protein Shake Bars (THAFAKAB)

Keywords

• Restaurant dining services
• Specialty milkshakes
• Event catering
• Private event venue
• Experiential dining

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Restaurant Food and Beverage Sales: Core revenue from serving over-the-top milkshakes, creative desserts, brunch, burgers, wings, and elevated diner classics at physical restaurant locations.
2. Catering Services: Off-site and on-site catering for corporate events, weddings, office lunches, and private parties. Includes boxed lunches, party platters, dessert stations, and milkshake bars.
3. Private Events and Group Dining: Revenue from hosting private events, corporate dinners, group dining experiences, and venue rentals at their restaurant locations.
4. Retail Merchandise: Revenue from merchandise sold through their online shop.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

JoJo's Shake Bar is a multi-location restaurant and bar that serves over-the-top specialty milkshakes, creative desserts, brunch, smash burgers, wings, and elevated diner classics at four permanent locations and two seasonal pop-ups. The company also provides full-service catering (boxed lunches, party platters, dessert stations, interactive food bars) and private event venue hosting for corporate, wedding, and group celebrations.

Product overview

JoJo's ShakeBAR is a next-generation restaurant and bar operating as a single unified brand with multiple service offerings. The core product is its signature over-the-top milkshakes (Biggie Shakes and Basic Shakes) alongside elevated diner classics (burgers, wings, brunch). Supporting services include full-service catering (boxed lunches, party platters, dessert catering, interactive food stations) and private event space rentals accommodating 25-120+ guests. The company also operates seasonal pop-up kiosks at Chicago's Navy Pier and North Avenue Beach. The product portfolio centers on creating nostalgic yet modern dining experiences with interactive and Instagram-worthy offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Biggie Shakes Over-the-top specialty milkshakes featuring generous portions, premium toppings, and Instagram-worthy presentations served at all permanent locations.
• ShakeBARs (Frozen) Frozen handheld milkshake bars offered as a refreshing dessert option, particularly popular at beach and outdoor pop-up locations.
• Smash Burgers Signature burger offerings including the JoJo's Smash Burger, part of elevated diner classics served at all locations.
• Brunch Menu Weekend brunch offerings including pancakes, scrambled eggs, French toast, breakfast burritos, and coffee bars.
• Wings Signature chicken wing offerings as part of elevated diner classics and party platter options.
• Catering Services Full-service event catering including boxed lunches, party platters, brunch catering, and interactive dessert stations for corporate events, weddings, and private celebrations across Chicago, Orlando, Naperville, and Detroit.
• Private Event Spaces Venue rental and event hosting across multiple spaces including Main Dining, BAR, Main Patio, and Side Patio; accommodates groups from 25 to 120+ guests.
• Interactive Dining Experiences Hands-on themed dining events including Friendship Bracelet Making, seasonal pop-ups, and limited-time shake drops across all locations.
• Navy Pier Pop-up Kiosk Seasonal dessert kiosk at Chicago's Navy Pier adjacent to the Centennial Wheel, featuring over-the-top sweet treats and savory bites during summer 2025.
• North Avenue Beach Pop-up Kiosk Seasonal beach dessert kiosk at Chicago's North Avenue Beach at Castaways, serving milkshakes, frozen shakeBARs, and fruit smoothies during summer 2025.
• Dessert Catering Specialized dessert catering featuring mini milkshake stations, hot chocolate bars, sweets tables, dessert platters, cotton candy stations, and custom dessert carts.
• Boxed Lunches and Office Catering Pre-packaged meal catering for offices and corporate meetings including sandwiches, wraps, and sides.
• Party Platters and Family-Style Meals Shareable food platters featuring wings, tenders, salads, and mac & cheese for group dining and celebrations.
• Interactive Food Stations Build-your-own food stations including mac & cheese bars and walking taco bars for hands-on event dining experiences.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Black Tap Craft Burgers & Beer: New York-based burger and craft beer concept that built its brand largely on over-the-top 'CrazyShake' milkshakes and shareable desserts—almost identical positioning to JoJo's Shake Bar. Both compete on Instagram-worthy presentation, group/celebration use cases, and full-service casual dining.
• Sugar Factory: Celebrity-driven restaurant and retail brand famous for oversized, Instagram-famous milkshakes, goblets, and desserts alongside American fare. Direct overlap with JoJo's in over-the-top shake/dessert positioning and group/celebration customer base.
• Serendipity 3: Iconic New York dessert-and-American-fare restaurant best known for Frrrozen Hot Chocolate and over-the-top sundaes. Comparable experiential dessert positioning and tourist/celebration-driven customer base to JoJo's.
• Salt & Straw Ice Cream: Small-batch, experiential ice cream shop with rotating novel flavors and tasting flights, emphasizing story-driven, shareable dessert experiences. Overlaps with JoJo's on craft dessert positioning and experiential, social-media-driven retail formats.
• Milk Bar: Christina Tosi-founded dessert and bakery brand known for Cereal Milk Soft Serve, Compost Cookies, and nostalgic American treats. Comparable on trend-forward, nostalgia-leveraging desserts with strong social media cachet.
• Sprinkles Cupcakes: Pioneer cupcake-focused bakery and dessert cafe combining in-store retail with adjacent Cupcake ATM vending—analogous to JoJo's hybrid of walk-in dining and novelty experiential touchpoints around a single dessert hero product.
• Ed Debevic's: Retro 1950s-themed diner with servers in costume and an interactive, experience-led service style. Closely comparable to JoJo's on nostalgic Americana theming and group/celebration dining positioning.
• The Tipsy Scoop: Boozy ice cream brand offering alcoholic-infused ice cream flavors in both retail pints and scoop-shop formats. Comparable product hook (alcohol + dessert) and adult-oriented novelty positioning to JoJo's boozy milkshakes.

Broad incumbents

• The Cheesecake Factory: Large, established experiential full-service chain known for oversized portions, an expansive menu, and destination dining in tourist and mall-adjacent locations. Comparable on the experiential, group-occasion dining model but at vastly greater scale and menu breadth.
• Cold Stone Creamery: National ice cream chain centered on mix-in customization and theatrical on-counter preparation—similar product-category and experiential storytelling approach, but operates at much larger scale and through franchising.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JoJo’s Shake Bar