Sugar Factory LLC.
Sugar Factory LLC. is a private American brasserie-style restaurant chain operating full-service dine-in locations in premium tourist districts (Times Square, Orlando, Connecticut, Bahamas), serving consumers with upscale casual menus and private event packages while extending the brand via retail merchandise and CPG products.
- Company typePrivate
- Founded2008
- HeadquartersLas Vegas, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Sugar Factory LLC. does
Sugar Factory LLC. is a private American brasserie-style restaurant chain founded in 2008 and headquartered in Las Vegas, operating full-service dine-in locations in high-traffic tourist and entertainment districts including Times Square (New York), Orlando's International Drive, Connecticut, Texas, and the Bahamas. The company serves a primarily consumer-facing base of tourists, locals, and entertainment seekers with a full menu spanning appetizers, burgers, pastas, grilled entrees, shakes, sundaes, signature drinks, desserts, and brunch-to-late-night service, augmented by private event packages for corporate and personal celebrations. Its business model spans four revenue streams: dine-in restaurant sales, private event bookings, branded retail merchandise sold through its own e-commerce storefronts (shop.sugarfactory.com and sugarfactoryretail.com), and gift cards distributed via a third-party platform, plus a CPG extension via Rainbow Sliders sold at Jewel-Osco grocery stores.
The company's go-to-market is direct-to-consumer, leveraging high-visibility physical locations and a 'celebrity favorite' brand positioning that drives organic social media exposure through Instagram-worthy dish presentations (e.g., Rainbow Sliders, goblet cocktails, elaborate milkshakes). Marketing channels span organic social media, the corporate website with online reservations and party inquiry capabilities, PR/earned media, and participation in national promotional events such as National Pancake Day 2025 alongside brands like Farmer Boys, Perkins, and Cracker Barrel. Operationally, Sugar Factory relies entirely on third-party restaurant technology providers (Popmenu for the website and ordering, OpenTable for reservations, giftlocal.com for gift cards) with no proprietary technology, no disclosed AI or data capabilities, and no announced integrations, APIs, or software products.
Sugar Factory is led by founder and CEO Charissa Davidovici. The company is privately held with no publicly disclosed parent company, institutional investors beyond an early 2011 investment by Ruttenberg Gordon Investments, or ownership structure. Financial details including revenue, funding totals beyond the early round, employee compensation, and unit economics are not publicly disclosed, and the input data contains no M&A history, restructuring events, regulatory actions, or leadership changes beyond the founder role.
Sugar Factory LLC. firmographics
Firmographics- Name
- Sugar Factory LLC.
- Website
- https://sugarfactory.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Sugar Factory LLC. is a private American brasserie-style restaurant chain operating full-service dine-in locations in premium tourist districts (Times Square, Orlando, Connecticut, Bahamas), serving consumers with upscale casual menus and private event packages while extending the brand via retail merchandise and CPG products.
- Ownership category
- akta.pro rank
Sugar Factory LLC. industry classification
Industry- Product category
- Casual Dining Restaurants
- NAICS
- Limited-Service Restaurants (722513), Caterers (722320)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Dessert & Bakery Catering (Cakes, Pastries, Candy) (HSACAGAI)
- akta.pro secondary industries
- Corporate & Office Catering (THAFAIAA), Sugar Confectionery (Gummies, Hard Candy, Chews) (CRADABAB)
Keywords
Where Sugar Factory LLC. is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Sugar Factory LLC. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Dine-in Restaurant Sales: Revenue generated from food and beverage sales at Sugar Factory restaurant locations. The menu includes appetizers, burgers, pastas, grilled entrees, desserts, shakes, sundaes, signature drinks, and brunch offerings served from brunch through late-night hours.
- Private Event Bookings: Revenue from hosting private parties including corporate events, birthdays, engagements, and VIP gatherings. Sugar Factory offers party packages with customizable menus and dedicated event spaces.
- Retail Merchandise: Revenue from Sugar Factory branded retail products sold through the online shop (shop.sugarfactory.com) and physical retail store (sugarfactoryretail.com).
- Gift Cards: Revenue from sale of gift cards through a third-party gift card platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Restaurant dine-in pricing varies by location and item selection |
| Transaction based/ take rate | Multi-year contract | Private event packages available with customizable options |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Sugar Factory LLC. product offering
Product offeringCore offering
Sugar Factory LLC. operates a multi-location American brasserie-style restaurant chain serving upscale casual fare including appetizers, monster burgers, pastas, grilled entrees, shakes, sundaes, signature drinks, and desserts, from brunch through late-night hours. The company also hosts private events (corporate mixers, birthdays, bridal/engagement parties, VIP gatherings) with customizable party packages and dedicated event spaces, and sells branded retail merchandise and gift cards online and through third-party retailers.
Product overview
Sugar Factory LLC. is a restaurant chain operating American brasserie-style dining establishments. The company offers dine-in experiences across multiple U.S. locations (including Times Square, Orlando, and other cities), featuring full food and beverage menus including appetizers, burgers, pasta, shakes, signature drinks, and desserts. Additional services include private event hosting (corporate events, birthday parties, bridal parties, VIP gatherings), reservations, and gift cards.
Differentiator
Problem solved
Functional benefit
Products and services
- Dine-In Restaurant Service
- Private Party and Event Hosting
- Sugar Factory Branded Retail Merchandise
- Sugar Factory Gift Cards
Companies that use Sugar Factory LLC.
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Sugar Factory LLC. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sugar Factory LLC. partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Farmer BoysminorSugar Factory was mentioned alongside Farmer Boys, Perkins, and Cracker Barrel as participating in National Pancake Day 2025 promotional deals. This is a co-marketing/promotional association rather than a formal business partnership.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Sugar Factory LLC. competitors and assessment
Company assessmentDirect peers
- The Cheesecake Factory: Full-service American casual dining chain with an expansive menu, oversized portions, and celebrity-validated brand identity. Comparable in scale, full-service sit-down model, premium real estate locations, and dessert-heavy menu orientation.
- Bubba Gump Shrimp Co. Themed seafood restaurant chain located in tourist destinations worldwide, leveraging a pop-culture brand identity. Comparable in entertainment-district locations, brand-as-experience positioning, and tourist foot traffic dependence.
- Dylan's Candy Bar: Iconic NYC-based candy/confectionery destination combining retail with dessert offerings and event programming. Comparable in sugar/confectionery brand identity, dessert-focused menu, and tourist destination positioning.
- Max Brenner: International chocolate-themed restaurant and retail chain combining dessert-focused dining with branded retail products. Comparable in sugar/chocolate brand identity, integrated restaurant-plus-retail model, and global location footprint.
- Rainforest Cafe: Themed full-service restaurant chain in tourist/entertainment destinations with experiential dining concept. Comparable in tourist-district real estate strategy, experience-driven positioning, and family/celebratory occasion focus.
- Hard Rock Cafe: Iconic themed restaurant chain located in major tourist destinations worldwide with branded merchandise retail. Directly comparable in celebrity/brand-driven positioning, tourist-district real estate strategy, and CPG-style merchandise extension.
- Black Tap: NYC-born restaurant chain famous for elaborate, photogenic milkshakes and burgers. Comparable in over-the-top visual presentation strategy, social media-driven traffic, and dessert-as-differentiator positioning within an American brasserie menu.
- Planet Hollywood: Celebrity-themed full-service restaurant chain historically anchored in tourist hubs like Times Square and Orlando. Closely comparable in celebrity-driven brand, high-traffic tourist locations, and experiential dining positioning.
- Serendipity 3: Iconic NYC dessert restaurant famous for over-the-top frozen drinks, sundaes, and celebrity patronage. Directly comparable in sugar/dessert-centric menu, celebrity clientele, Instagram-worthy presentation, and brand-as-destination positioning.
Emerging players
- Sprinkles Cupcakes: Cupcake-focused bakery and cafe chain with branded retail CPG products (cupcake ATMs, mixes). Comparable in dessert-led brand identity and crossover between dessert cafe and retail packaged goods, though smaller and more bakery-focused.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Sugar Factory LLC. social profiles
Digital presenceSugar Factory LLC. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sugar Factory LLC. leadership team
Management profileNumber of profiles
Profiles1 record
Sugar Factory LLC. funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sugar Factory LLC. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sugar Factory LLC.
What does Sugar Factory LLC. do?
Sugar Factory LLC. operates a multi-location American brasserie-style restaurant chain serving upscale casual fare including appetizers, monster burgers, pastas, grilled entrees, shakes, sundaes, signature drinks, and desserts, from brunch through late-night hours. The company also hosts private events (corporate mixers, birthdays, bridal/engagement parties, VIP gatherings) with customizable party packages and dedicated event spaces, and sells branded retail merchandise and gift cards online and through third-party retailers.
Is Sugar Factory LLC. a public or private company?
Sugar Factory LLC. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sugar Factory LLC. founded?
Sugar Factory LLC. was founded in 2008. It employs 101 to 250 people.
Where is Sugar Factory LLC. based?
Sugar Factory LLC. is headquartered in Las Vegas, United States, in the North America region.
How does Sugar Factory LLC. make money?
Four revenue lines are on record. Dine-in Restaurant Sales are the primary driver. The others are private Event Bookings, retail Merchandise and gift Cards.
Who are Sugar Factory LLC.'s main competitors?
Direct peers on record are The Cheesecake Factory, Bubba Gump Shrimp Co., Dylan's Candy Bar, Max Brenner, Rainforest Cafe, Hard Rock Cafe, Black Tap, Planet Hollywood and Serendipity 3. Sprinkles Cupcakes is listed as an emerging player.
Does Sugar Factory LLC. have an API?
No public API is recorded for Sugar Factory LLC..
What industry is Sugar Factory LLC. in?
Sugar Factory LLC.'s product category is Casual Dining Restaurants. Its primary akta.pro industry code is HSACAGAI, Dessert & Bakery Catering (Cakes, Pastries, Candy), with a secondary code of THAFAIAA, Corporate & Office Catering. Its NAICS code is 722513 and its SIC code is 5810.