MG

What MG does

Groupe MG is a privately-held, founder-managed French professional services firm headquartered in La Ravoire, operating across the Rhône-Alpes region. Founded in 1961, it has built a multi-disciplinary advisory platform around a core accounting practice, extended through 11 complementary service lines: payroll and HR consulting, legal and tax law, statutory audit, M&A and business transfer advisory, insurance brokerage, social protection, wealth management, IT services, rental property taxation, and professional training delivered through the 'L'Académie by MG' sub-brand.

The firm serves 37,000+ clients — primarily SMBs and entrepreneurs — across four departments (Savoie, Haute-Savoie, Isère, Rhône) via 30+ local agencies that provide face-to-face advisory relationships. Its core 'technology' is the integrated service platform itself: a coordinated offering that lets clients access accounting, legal, HR, audit, and wealth services through a single relationship. Revenue is generated through customized professional services engagements (pricing is not publicly disclosed); the go-to-market is sales-led and referral-driven, supplemented by events, a monthly newsletter, blog content, and social media.

Groupe MG is ISO 9001-aligned in its quality management approach and positions itself across the full business lifecycle — creation, optimization, risk anticipation, and succession — targeting sector-specific needs in real estate, construction, hospitality, healthcare, agriculture, retail, professional services, and sport/mountain businesses. The firm operates with no external private equity or venture capital involvement and has no public listing.

Name

MG

Legal name

Groupe MG

Website

https://my-mg.com

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

251–500 employees

Short description

Groupe MG is a privately-held French multi-disciplinary professional services firm serving 37,000+ SMBs and entrepreneurs across the Rhône-Alpes region through 30+ local agencies, offering accounting, legal, payroll, audit, M&A, insurance, wealth management, IT, and training services.

Ownership category

akta.pro rank

Product category

Accounting & Business Advisory Services

NAICS

Management Consulting Services (54161), Portfolio Management and Investment Advice (523940)

SIC

Services-Engineering, Accounting, Research, Management (8700), Insurance Agents, Brokers & Service (6411), Investment Advice (6282)

akta.pro primary industry

Buy-Side M&A Advisory (FSAEAGAB)

akta.pro secondary industries

Family Office Investment Platforms & Direct Investing (PE/VC/Co-Invest) (FSAAADAH), Insurance Program Administration & MGA/MGU Services (FSAEADAK)

Keywords

• Accounting services
• Tax compliance
• Payroll management
• Business advisory
• Audit services

Headquarters

HQ city

La Ravoire

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Expertise Comptable: Core accounting services providing financial expertise, bookkeeping, tax compliance, and financial statement preparation for businesses and entrepreneurs.
2. Paie & Conseil RH: Payroll processing and human resources advisory services including social compliance and HR management support.
3. Avocats & Droit: Legal advisory services covering business law, taxation law, and strategic legal guidance at key business milestones.
4. Audit: Independent financial audit services to secure accounts and build trust with business partners.
5. Cession & Acquisition: M&A advisory and business transfer services to structure strategic operations and maximize business valuation.
6. Courtage en assurance: Insurance brokerage providing tailored solutions to protect business activities and optimize insurance contracts.
7. Protection Sociale: Social protection services including retirement planning, health insurance, and income protection for business owners and employees.
8. Gestion de patrimoine: Wealth management services to structure, optimize, and grow personal and business assets over the long term.
9. Informatique: IT solutions and digital transformation services to secure data and accelerate business digitalization.
10. Fiscalité Immobilière Locative: Rental property tax optimization services for landlords and property investors.
11. Formations - L'Académie by MG: Professional training services to build skills and support business evolution through the company's academy.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Groupe MG is a multi-disciplinary accounting and business advisory firm that provides core accounting expertise supplemented by 11 complementary service lines including payroll and HR consulting, legal advisory, audit, M&A advisory, insurance brokerage, social protection, wealth management, IT services, rental property taxation, and professional training. The firm serves entrepreneurs, SMBs, and mid-market companies across the Rhône-Alpes region of France through a network of 30+ local agencies, supporting clients through the full business lifecycle from creation and acquisition to growth, optimization, and succession.

Product overview

Groupe MG offers a multi-disciplinary accounting and business consulting platform with 11 complementary service lines. The core offering centers on accounting expertise, supplemented by specialized modules including HR/payroll services, legal and attorney services, audit, M&A advisory, insurance brokerage, social protection, wealth management, IT services, rental property taxation, and professional training (L'Académie by MG). The platform serves businesses throughout their lifecycle—from creation and optimization to succession and transfer—across multiple industry sectors including real estate, construction, hospitality, healthcare, agriculture, retail, and professional services.

Differentiator

Problem solved

Functional benefit

Brands

• L'Académie by MG: Training center offering professional development courses for businesses

Products and services

• Expertise Comptable (Accounting) Tailored accounting and financial expertise for business leaders, including bookkeeping, financial statement preparation, and tax compliance.
• Paie & Conseil RH (Payroll & HR Consulting) Dedicated team providing payroll processing, social obligation compliance, and human resources management advisory for businesses.
• Avocats & Droit (Legal Services) Strategic legal advisory covering business law, taxation law, and corporate legal matters at each key stage of the business lifecycle.
• Audit Independent and constructive financial auditing to secure accounts and strengthen stakeholder confidence in client businesses.
• Cession & Acquisition (M&A Advisory) Structured advisory for business sales, acquisitions, and succession planning to successfully complete strategic transactions and maximize business valuation.
• Courtage en Assurance (Insurance Brokerage) Tailor-made insurance brokerage solutions to protect business activities and optimize insurance contracts for clients.
• Protection Sociale (Social Protection) Advisory services for anticipating, securing, and optimizing personal and professional social protection including pensions, health insurance, and provident funds.
• Gestion de Patrimoine (Wealth Management) Global advisory for structuring, optimizing, and growing personal and business wealth over the long term for business owners and individuals.
• Informatique (IT Services) High-performance digital solutions to secure data and accelerate business digital transformation, including cybersecurity and RGPD support.
• Fiscalité Immobilière Locative (Rental Property Taxation) Turnkey advisory support for optimizing taxation of rental property income for landlords and property investors.
• Formations - L'Académie by MG (Training) Practical professional training programs designed to build skills and support business evolution, delivered through the dedicated L'Académie by MG academy.

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• XPO LogisticsminorOthersNote: This partnership reference from source is from MG's automotive operations in the UK, not Groupe MG accounting firm. This appears to be a different MG entity.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Grant Thornton France: Grant Thornton is a global mid-market-focused accounting and advisory firm with a French presence offering audit, tax, and advisory services. It competes with MG for mid-market French clients but with a national rather than regional focus.
• BDO France: BDO is a global accounting and advisory network with a substantial French practice serving mid-market companies. It overlaps with MG on audit, tax, M&A advisory, and consulting but operates at a larger scale and serves more enterprise clients.
• KPMG France: KPMG is a Big 4 accounting and advisory firm with extensive French operations serving clients across audit, tax, legal, and consulting. While it competes with MG in M&A advisory and audit, its enterprise focus and global brand position it as a much broader incumbent.
• Baker Tilly France: Baker Tilly is an international accounting and advisory network with a French member firm serving mid-market clients across audit, tax, and consulting. Its advisory breadth and mid-market focus overlap with MG's service portfolio.
• RSM France: RSM is a global mid-market audit, tax, and consulting network with operations in France serving SMBs and mid-market companies. Its service breadth and mid-market positioning make it a comparable incumbent to MG, though at a larger scale.

Direct peers

• Cerfrance: Cerfrance is a French associative network providing accounting, tax, legal, and advisory services primarily to small businesses and farmers. Its multi-disciplinary SMB focus and regional federation structure are highly comparable to MG's local-agency model.
• In Extenso: In Extenso is one of France's largest networks of accounting and consulting firms serving SMBs and entrepreneurs, with a multi-disciplinary service model closely paralleling MG's 11 service lines. Both compete for the same French SMB and entrepreneur segment with local-agency-driven delivery.
• Fiducial: Fiducial is a major French professional services group offering accounting, legal, audit, and advisory services to SMBs across France through a dense branch network. Its nationwide reach and multi-disciplinary model directly mirror MG's regional, full-service approach.
• Exco France: Exco is a French network of accounting, audit, and advisory firms serving SMBs and mid-market companies through regional offices. Like MG, it offers integrated services spanning accounting, legal, and consulting with strong local presence.

Emerging players

• Waltio: Waltio is a French fintech offering automated crypto tax and wealth tracking tools that increasingly encroach on the bookkeeping and tax advisory work of traditional accounting firms like MG. It represents a digital-native threat to MG's core expertise comptable practice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/_My_MG

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MG