What VIAR does

VIAR is a privately held industrial-software company founded in 2015 and headquartered in Celje, Slovenia, with a US subsidiary (VIAR Inc.) in Seattle, Washington. It operates as an independent product team within the Kolektor Group, a 5,000-person Slovenian industrial conglomerate, and is also a Techstars alumnus. The company develops software and solutions that turn tacit manufacturing knowledge into structured, auditable, version-controlled digital work instructions delivered on tablets, screens, or AR headsets on the factory floor.

Its flagship product is REWO, a connected-worker platform that captures expert operators performing tasks on video and converts the footage into step-by-step digital instructions with photos, annotations, checklists, embedded poka-yoke quality checks, electronic sign-off, and revision history. REWO integrates with manufacturers' existing MES, MOM, ERP, and quality systems, and exports operator skill matrices and audit trails for ISO 9001, IATF 16949, and ISO 13485 compliance. VIAR complements REWO with two adjacent offerings: VITEOR, an EU co-funded advanced vertical modular machining centre with cryogenic cooling, a polymer-concrete base, a mobile robotic handling cell, digital twin, MES-MOM, IoT, blockchain-supported diagnostics, and 3D/AR visualization (developed with UNIOR Forging and consortium partners); and the OPTI 4.0 and ATP 4.0 Industry 4.0 transformation programmes, which together have channeled more than €12 million in EU/Slovenian co-financing into AI-supported smart-factory demonstrations for customers including ETI and Kolektor ATP.

VIAR makes money primarily through REWO platform subscriptions (multi-year enterprise contracts), implementation and integration services, EU/Slovenian co-financed R&D project revenue, and the joint commercialization of VITEOR hardware with consortium partners. Pricing is quote-based and not publicly disclosed, and the go-to-market motion is direct enterprise sales — 'from pilot to plant in weeks' — supported by the Kolektor Group's industrial customer relationships and an owned content/SEO marketing program. Named customers include ETI (electrical components), Kolektor ATP (hybrid automotive components), and UNIOR (metalworking machinery), with the broader customer base described as global discrete and process manufacturers in Europe and North America. The company is ISO 9001, ISO 14001, and ISO 27001 certified.

Name

VIAR

Legal name

VIAR d.o.o.

Website

https://viar.si

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

VIAR builds the REWO connected-worker platform and Industry 4.0 transformation solutions that turn expert manufacturing knowledge into auditable digital work instructions for global discrete and process manufacturers, operating within the Kolektor Group.

Ownership category

akta.pro rank

Product category

Industrial Software — Connected Worker / Digital Work Instructions

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)

akta.pro primary industry

Software Engineering & Application Development Training (Languages, Frameworks, Testing) (BPAEANAI)

akta.pro secondary industries

Digital Learning Content Development (eLearning, Labs, Simulations) (BPAEANAD), Vendor/Authorized Certification Training (Microsoft/AWS/Cisco, etc.) (BPAEANAA)

Keywords

• Industrial software
• Digital work instructions
• Connected worker platform
• Industry 4.0 solutions
• Manufacturing execution systems

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. REWO platform subscriptions: Recurring software revenue from licensing the REWO connected-worker / digital work instruction platform to manufacturers.
2. Implementation and integration services: Onboarding, integration with existing MES/ERP/quality systems, and rollout services accompanying the REWO platform deployment.
3. Industry 4.0 / R&D project revenue (co-financed): Revenue from EU/Slovenia co-financed R&D and demonstration projects (e.g., VITEOR €2,364,700.40 project value with €963,834.27 EU co-financing; ATP 4.0 €4,638,473.06; OPTI 4.0 €5,680,020 with €2,197,540 EU funding).
4. VITEOR hardware / machinery sales: Sale or co-development of advanced vertical modular machining centres developed and commercialized jointly with consortium partners such as UNIOR.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

VIAR develops industrial software, headlined by its REWO connected-worker platform, that captures manufacturing knowledge (typically recorded from expert operators on video) and converts it into structured, version-controlled digital work instructions delivered on tablets, screens, or AR headsets. The platform embeds quality checks, electronic sign-off, audit trails and integrates with existing MES, ERP and quality systems. VIAR also delivers Industry 4.0 transformation services via EU co-financed projects (OPTI 4.0, ATP 4.0, VITEOR), combining digital twins, machine vision, IoT, AI and AR/VR for global manufacturers.

Product overview

VIAR's offering combines a software platform with hardware and Industry 4.0 transformation services for discrete and process manufacturers. At the centre is REWO, a connected-worker / digital work instruction platform that turns expert knowledge into auditable, version-controlled shop-floor guidance and integrates with the manufacturer's existing MES, ERP and quality systems. REWO is complemented by VITEOR, an advanced vertical modular machining centre with cryogenic cooling, a polymer-concrete base, a mobile robotic handling cell, and a digital twin / MES-MOM / IoT / 3D-AR stack that delivers a runnable first smart-factory cell. The OPTI 4.0 and ATP 4.0 initiatives sit alongside REWO and VITEOR as EU co-funded Industry 4.0 transformation and AI-supported demonstration projects (respectively with ETI and Kolektor ATP), through which VIAR delivers digital-twin, machine-vision, VR/AR, AI and MES/ERP integration capabilities to industrial customers.

Differentiator

Problem solved

Functional benefit

Brands

• REWO: Connected-worker / digital work instruction platform that captures expert manufacturing knowledge on video and turns it into structured, auditable step-by-step guidance on tablets or AR headsets; integrates with MES, ERP, and quality systems. Operates under a separate product site at rewo.io.
• VITEOR

Products and services

• REWO Connected Worker Platform REWO is VIAR's flagship connected-worker platform that captures tacit operator knowledge (by recording experts performing a task), converts it into structured, version-controlled, step-by-step digital work instructions with photos, annotations, checklists and embedded quality checks, and delivers them on tablets, screens or AR headsets on the factory floor. It integrates with the MES, ERP and quality systems that already run the plant and provides revision history, electronic sign-off, audit trail, operator feedback, and skill matrices to support ISO 9001, IATF 16949 and ISO 13485 compliance. Targeted at enterprise manufacturers.
• ATP 4.0 — AI-Supported Industry 4.0 Environment for Hybrid Components Industry 4.0 demonstration project that integrates machine vision, IoT sensors, collaborative robots, VR/AR, simulation technologies and digital twins, all enhanced with AI, to simulate and anticipate production and business scenarios and enable self-adaptive management of smart factories and zero-defect manufacturing for hybrid automotive component manufacturers. Delivered with Kolektor ATP, Atos d.o.o. and Event Registry d.o.o.
• OPTI 4.0 — Smart Factory on Industry 4.0 Digital transformation programme that established technological, organizational, human, process and business capabilities across ETI's operations to turn the manufacturer into a "smart company" that learns faster and responds to change with agility. Delivered with Inova IT and VIAR for ETI.
• VITEOR — Advanced Vertical Modular Machining Centre with Cryogenic Cooling Advanced vertical modular machining centre that replaces emulsion cooling with environmentally neutral CO2 (cryogenic) coolant, uses a polymer-concrete base for stability and damping, and pairs with a mobile robotic handling cell. Delivered together with a digital stack including digital twin, MES-MOM system with IoT, blockchain-supported machine diagnostics, and 3D-model / augmented-reality visualization of machine data and instructions. For metalworking and machinery OEMs such as UNIOR.

Quantifiable outcome

• Operator onboarding cut from weeks to days because the instruction itself does the teaching
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature7 records

Partnerships

Nine partnerships are on record, tiered flagship, minor and core.

• UNIOR Forging Industry d.d.flagshipStrategic or Co-development Partner · 1 January 2023Lead partner of the VITEOR project (1.1.2023 – 31.12.2025; project value €2,364,700.40; co-financing €963,834.27). Together with VIAR, Inkolteh, and Moderne Tehnologije, developing an advanced vertical modular machining centre with cryogenic cooling that combines technical and digital innovations.
• INKOLTEH d.o.o.minorStrategic or Co-development Partner · 1 January 2023Consortium partner on the VITEOR project, contributing to the development of the advanced vertical machining centre alongside UNIOR, VIAR, and Moderne Tehnologije.
• MODERNE TEHNOLOGIJE d.o.o.minorStrategic or Co-development Partner · 1 January 2023Consortium partner on the VITEOR project, contributing innovative digital and technical solutions alongside UNIOR, VIAR, and Inkolteh.
• ETIcoreStrategic or Co-development Partner · 1 May 2022Project lead (Blaž Zafošnik) for the OPTI 4.0 smart factory digital transformation project (1.5.2022 – 31.3.2024; project value €5,680,020, EU funding €2,197,540). The collaboration aims to transform ETI into a 'smart company'.
• Inova ITcoreStrategic or Co-development Partner · 1 May 2022Consortium partner with VIAR and ETI on the OPTI 4.0 smart factory digital transformation project, contributing to technological, organizational, and process capabilities.
• Kolektor ATPflagshipStrategic or Co-development Partner · 1 January 2019Consortium partner on the ATP 4.0 project (1.1.2019 – 31.12.2021; project value €4,638,473.06; co-financing €1,371,407.76). Demonstration of a flexible, AI-supported Industry 4.0 environment for hybrid automotive components.
• Atos d.o.o. (Slovenia)coreStrategic or Co-development Partner · 1 January 2019Consortium partner on the ATP 4.0 project, contributing to the AI-supported Industry 4.0 demonstration alongside Kolektor ATP, VIAR, and Event Registry.
• Event Registry d.o.o.coreStrategic or Co-development Partner · 1 January 2019Consortium partner on the ATP 4.0 project, providing AI capabilities that complement VIAR's VR/AR contributions.
• Kolektor GroupflagshipStrategic or Co-development PartnerVIAR is part of the Kolektor Group, which employs over 5,000 people. The group provides an independent product team, the stability of a 5,000-person industrial group, and a global manufacturing track record that backs VIAR's customer engagements.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tulip Interfaces: Frontline operations / connected-worker platform for manufacturers that turns paper-based procedures into guided, no-code digital work instructions on tablets and AR devices, with MES/ERP integrations. Most directly comparable to REWO on product and target buyer.
• Augmentir: AI-powered connected-worker platform that digitises standard work, provides real-time guidance to operators on tablets/AR, and captures tribal knowledge from experts. Closest like-for-like competitor to REWO in the discrete-manufacturing connected-worker niche.
• Poka: Workforce enablement and knowledge-sharing platform for manufacturers, focused on training, standard work, and operator onboarding with multilingual digital instructions. Competes head-on with REWO on operator onboarding and digital SOP use cases.

Emerging players

• Sight Machine: Manufacturing analytics and AI platform that ingests factory-floor data (cycle time, OEE, quality) and turns it into operational insights for discrete and process manufacturers. Overlaps with the AI/analytics layers VIAR promotes inside its smart-factory stack.
• Braincube: Industrial AI and IIoT platform for manufacturers that combines machine data, digital twins and analytics to optimise production, mirroring VIAR's predictive and AI-driven scheduling claims.
• Litmus (Litmus Edge): Edge industrial IoT and data platform for smart factories, connecting machines, MES and analytics with a marketplace of apps. Comparable to VIAR on the connectivity and MES-integration layer of the VITEOR/REWO stack.
• Bright Machines: Smart manufacturing company combining software-defined automation, robotics and AI for factory assembly cells, comparable to VIAR's VITEOR smart-factory cell vision that pairs digital twins with robotic handling.
• Falkonry: Industrial AI platform for time-series anomaly detection and predictive operations on plant data, closely aligned with VIAR's stated AI capabilities in ATP 4.0 (anomaly detection, predictive maintenance).

Broad incumbents

• PTC (ThingWorx / Vuforia): Large industrial software incumbent offering ThingWorx IIoT, Vuforia AR/connected-worker, and Creo/PLM for manufacturers. Competes with VIAR on AR-driven work instructions and digital-twin/IIoT capabilities as part of a much broader portfolio.
• Siemens Opcenter / Digital Industries: Industrial software giant with Opcenter MES/MOM, MindSphere IoT, and Tecnomatix digital-twin portfolio used by global discrete and process manufacturers. Represents the 'rip-and-replace' incumbent stack VIAR positions REWO against with its non-disruptive integration approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/weareviar

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds4 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VIAR