Travly

What Travly does

Travly (operating as Nowgoal, legal entity nowgoal.vip) is a Vietnamese-language web and mobile football media platform accessible at travly.io, providing real-time live scores, match schedules, historical results, league standings, football news, and betting odds analysis for global football competitions including the Premier League, Champions League, La Liga, Serie A, Bundesliga, Ligue 1, V-League, and World Cup. The platform serves football fans and sports bettors, primarily in Vietnam and Southeast Asia, with multi-language localization (Vietnamese, English, Thai, Chinese) and dedicated product modules such as Tỷ Số Bóng Đá (score tracking), Trực Tiếp Bóng Đá (live coverage), Lịch Thi Đấu (fixtures), Kết Quả (results), Bảng Xếp Hạng (standings), Tin Tức (news), and Soi Kèo (betting analysis). Native Android and iOS applications extend distribution beyond the website, and the company maintains social channels on Facebook, YouTube, and TikTok.

The business model is entirely freemium on the user side and dual-stream on the revenue side: display advertising plus affiliate referral commissions from 25+ online betting and gambling brands (including vic88, zo88, vin88, max79, debet, vivu88, fo88, rik88, 86bet, topbet, and others), each integrated with unique tracking IDs and banner placements. Travly does not charge users, does not disclose subscription tiers, and has no enterprise or B2B revenue line; all services, including expert analysis, are offered free of charge with monetization occurring at the handoff to gambling operators. Underlying technology is a web-based live-scoring platform with per-second real-time data synchronization across hundreds of leagues, supported by a content marketing operation producing team profiles, match previews, and betting commentary. The company has raised a single disclosed $200,000 round led by CresVentures in July 2016, operates with 11–50 employees, and is privately held.

Name

Travly

Legal name

nowgoal.vip

Website

https://travly.io

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Travly (operating as Nowgoal at travly.io) is a free Vietnamese-language football live-scores, results, schedules, news, and betting-analysis web and mobile platform monetized via advertising and affiliate referrals to 25+ online gambling partners.

Ownership category

akta.pro rank

Product category

Sports Media / Live Sports Scores

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Sports Data/Stats & Betting Rights Distribution (Official Data Feeds) (MPABAJAL)

Keywords

• Live football scores
• Sports betting affiliate
• Football statistics platform
• Match results tracking
• Football news portal

Headquarters

HQ city

Lahore

HQ country

Pakistan

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Advertising Revenue: The platform generates revenue through advertising, displaying banners and links for affiliate betting partners including vic88, zo88, vin88, max79, debet, vivu88, fo88, rik88, 86bet, topbet, xo, red, haywin, sunwin, hit, rik, go, 789, b52, gem, win79, yo, zo, nhatvip, top, and x8
2. Affiliate Marketing: Affiliate partnerships with online betting/gambling platforms where the platform earns commission for referred users through tracking codes and affiliate links

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Travly (operating as Nowgoal) operates a free, web and mobile-based football live scores and sports media platform that delivers real-time score updates, match statistics, fixtures, league standings, results, football news, and expert betting analysis for hundreds of global football competitions. The platform monetizes exclusively through banner advertising and affiliate referrals to third-party online betting operators, providing all data and content services to end users at no charge.

Product overview

Travly (operating as Nowgoal) is a unified football sports media platform that consolidates live scores, match schedules, results, league standings, news coverage, and betting analysis into a single web-based service. The core offering centers on the Nowgoal Live Scores platform, which serves as the primary interface for real-time football score tracking. The product portfolio includes dedicated modules for Tỷ Số Bóng Đá (live score tracking), Trực Tiếp Bóng Đá (live match coverage with expert commentary), Lịch Thi Đấu (match schedules with broadcast information), Kết Quả Bóng Đá (historical results), Bảng Xếp Hạng (league standings), Tin Tức (football news), and Soi Kèo (betting odds analysis). The platform covers major international leagues including Premier League, Champions League, La Liga, Serie A, V-League, and World Cup, with support for Vietnamese, English, and Chinese languages.

Differentiator

Problem solved

Functional benefit

Products and services

• Nowgoal Live Scores Platform A web and mobile-based free football live scores and sports media platform serving individual football fans and sports bettors globally, delivering real-time scores, match statistics, fixtures, league standings, results, and expert betting predictions across hundreds of global leagues with multi-language support.
• Football News Portal (Tin Tức Bóng Đá) A free editorial content portal covering football news, team and player profiles, transfer updates, match previews, and betting commentary for football fans and bettors.
• Betting Analysis & Predictions (Soi Kèo) A free expert analysis service providing pre-match betting odds, betting line movement tracking, and professional predictions to support sports bettors' wagering decisions on football matches.

Quantifiable outcome

• Coverage of major leagues including Premier League, Champions League, La Liga, Serie A, Bundesliga, Ligue 1, V-League, and international competitions

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor.

• vic88minorOthersBetting platform partner displaying affiliate advertisements on Travly/Nowgoal website. Users are directed to vic88 through tracking links with affiliate ID 56ffcccb4c20ad6112063d330f09dfc0 for referral tracking.
• zo88minorOthersBetting platform partner with affiliate tracking ID 52866403f3041579f22ae432b6c99b35, displaying banner advertisements on the Nowgoal platform.
• vin88minorOthersBetting platform partner with affiliate tracking ID 985bff49ff6bbde28c3dd71ff7ec1da3, featured as a trusted partner on the Nowgoal platform.
• max79minorOthersBetting platform partner with affiliate tracking ID d8ef2b7e169b4a385f825dee1205c282, displaying advertisements on the Nowgoal website.
• debetminorOthersBetting platform partner with affiliate tracking ID 6f960f78e2a978e53df55df248849440, listed as a trusted partner on the Nowgoal platform.
• vivu88minorOthersBetting platform partner with affiliate tracking ID d3ddad41f33490d6b2aeb79cf2dbf83e, featured as a trusted partner on the Nowgoal platform.
• Multiple Betting Partners (fo88, rik88, 86bet, topbet, xo, red, haywin, sunwin, hit, rik, go, 789, b52, gem, win79, yo, zo, nhatvip, top, x8)minorOthersOver 20 additional betting platform partners with unique affiliate tracking IDs, displaying banner and popup advertisements on the Nowgoal platform. Each partner has dedicated affiliate links for referral tracking and commission attribution.

Recent moves6 records

Expansion highlights4 records

Direct peers

• FlashScore: A leading global live scores platform covering football and dozens of other sports with real-time updates, statistics, and betting odds integration. Directly comparable to Travly/Nowgoal in core product offering (live football scores) and target audience (sports fans and bettors).
• SofaScore: Major live scores and sports statistics platform with deep football coverage, odds comparison, and a strong mobile app. Comparable in product scope, target demographic (sports bettors and fans), and betting-adjacent monetization model.
• FotMob: Football-focused live scores, statistics, and news app with betting odds integration. Closely comparable single-sport (football) positioning and bettor-oriented feature set.
• LiveScore: One of the oldest live scores platforms globally, providing real-time football scores, results, and fixtures. Comparable core offering and global audience reach, though with significantly larger brand and resources.
• 365Scores: Live sports scores and statistics platform with extensive football coverage, betting odds, and news. Direct competitor in the live scores + betting content niche.
• Nowgoal (China): Original Chinese live football scores platform that is the namesake of Travly's DBA 'Nowgoal.' Comparable product offering and audience, likely the inspiration/template for Travly's Vietnamese market variant.

Broad incumbents

• Goal.com: Global football media brand owned by FootballCo covering news, live scores, and transfer rumors at massive scale. Overlaps on football scores and audience, though more news-oriented than score-first.
• ESPN: Global sports media giant providing scores, news, and betting content. Overlaps with Travly on live football scores and betting-adjacent content but operates at vastly larger scale across all major sports.

Regional players

• 7M.cn: Chinese-language live football scores and statistics platform with betting odds integration. Comparable to Travly's product and bettor-focused model, serving primarily a Chinese-language audience rather than SEA.

Emerging players

• AiScore: Live sports scores and statistics platform with AI-powered predictions and betting analysis. Comparable in targeting sports bettors with data-driven insights, though broader multi-sport than Travly.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@nowgoalfredshahanmd
• Facebookfacebook.com/mytravly
• Xx.com/TravlyWaale
• LinkedInlinkedin.com/company/9396975

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Travly