Nowgoal LiveScore
Nowgoal LiveScore is a free, ad-supported real-time sports data platform delivering live scores, standings, fixtures, H2H stats, and odds comparison across 1,000+ football and basketball competitions to global sports fans via mobile web, desktop, and native app.
- Company typePrivate
- Founded1908
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What Nowgoal LiveScore does
Nowgoal LiveScore (legal name: NowGoal; also operating as Nowgoal Mobi, Nowgoal Livescore) operates a real-time sports data platform that delivers live scores, latest results, standings, fixtures, head-to-head statistics, and odds comparison for more than 1,000 football and basketball competitions, with additional coverage of tennis and baseball. The platform serves a broad consumer base of global sports fans who want instant, consolidated match information without registration. Core products include Nowgoal Mobi (a mobile-optimized web experience at live10.nowgoal828.com), the full desktop site at live10.nowgoal26.com, a native iOS app distributed via goalo.net, and a community/tips module at tips.nowgoal828.com that supports user-generated sports predictions. Underlying data is sourced through a third-party integration with iSports API rather than disclosed in-house collection infrastructure, and the service depends on multi-platform distribution across mobile web, desktop, and native app surfaces.
The business model is purely advertising-supported and free-to-end-user; no premium tier, subscription, or B2B pricing has been disclosed. Go-to-market is product-led and self-serve: growth is driven by organic search for live-score queries and organic social engagement on YouTube (@NowGoallivescore), Facebook (facebook.com/90bola), X (@NowgoalScore), and Telegram (t.me/nowgoal_bola), with no evidence of paid acquisition, enterprise sales motion, or institutional funding. Revenue mechanics are therefore indirect: the company monetizes user attention through on-site advertising (with a disclosed "Advertise" contact pathway) and promotional content, making advertising demand — not end-user churn — the primary revenue variable. Customer segmentation is horizontal, targeting general sports consumers globally with no named enterprise or B2B customers, no disclosed logos, and no case-study evidence.
Nowgoal LiveScore firmographics
Firmographics- Name
- Nowgoal LiveScore
- Legal name
- NowGoal
- Website
- https://nowgoal24.com
- Company type
- Private
- Founded year
- 1908
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Nowgoal LiveScore is a free, ad-supported real-time sports data platform delivering live scores, standings, fixtures, H2H stats, and odds comparison across 1,000+ football and basketball competitions to global sports fans via mobile web, desktop, and native app.
- Ownership category
- akta.pro rank
Nowgoal LiveScore industry classification
Industry- Product category
- Sports Data and Live Scores
- NAICS
- Other Spectator Sports (711219), Spectator Sports (71121)
- SIC
- Services-Advertising (7310), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Sportsbook Trading, Odds & Feed Providers (MPAEAKAB)
- akta.pro secondary industry
- Sports OTT Aggregators & Bundling Services (MPAKAOAB)
Keywords
Where Nowgoal LiveScore is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Nowgoal LiveScore business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Advertising: Free-to-use platform generating revenue through advertising. The site displays ads and promotional content to users accessing the live scores and sports information service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free tier - All users |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Nowgoal LiveScore product offering
Product offeringCore offering
Nowgoal LiveScore is a free, advertising-supported online platform that aggregates and delivers real-time sports scores, latest results, standings, fixtures, head-to-head statistics, and odds comparison for more than 1,000 football and basketball competitions, with additional coverage of tennis and baseball. It is offered through a mobile-optimized website (Nowgoal Mobi), a desktop website, and a native iOS application, serving individual sports fans seeking consolidated, fast, real-time match information.
Product overview
Nowgoal LiveScore is a real-time sports score tracking platform offering live scores and streaming for football, basketball, tennis, and baseball. The core offering consists of the Nowgoal Mobi (mobile-optimized web version) and Nowgoal Desktop platform, both delivering scores for over 1000 competitions with features including standings, fixtures, H2H statistics, and odds comparison. The platform also includes a Community/Tips module for social engagement around sports predictions.
Differentiator
Problem solved
Functional benefit
Products and services
- Nowgoal Mobi Mobile-optimized web version of the Nowgoal live score platform that delivers real-time football and basketball scores, latest results, standings, fixtures, H2H statistics, and odds comparison for more than 1,000 competitions. It is aimed at individual sports fans who want fast, on-the-go access to live match data via a mobile browser.
- Nowgoal Livescore (Desktop) Desktop web-based live score platform delivering real-time scores, standings, fixtures, H2H statistics, and odds comparison for football and basketball competitions. It is designed for individual sports fans who prefer full-screen desktop access to consolidated sports data.
- Nowgoal Mobile App Native mobile application for iOS that provides access to Nowgoal's real-time livescore, results, standings, fixtures, H2H, and odds-comparison data on mobile devices. It is targeted at individual sports fans who prefer a native app experience over the mobile web.
- Nowgoal Community (Tips) Social community platform for sports tips and predictions hosted at tips.nowgoal828.com, used by sports fans to share and discuss predictions and tips related to upcoming and live matches.
Quantifiable outcome
- Real-time scores for 1000+ competitions
Companies that use Nowgoal LiveScore
Customer profileSegments1 record
Ideal customer profiles1 record
Nowgoal LiveScore technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
Nowgoal LiveScore partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- iSports APIcoreiSports API is referenced as a sports data provider integrated into the Nowgoal platform. The partnership provides Nowgoal with sports data feeds and API access for delivering live scores, results, and sports information. The iSports API link appears in the site footer as part of the data provider ecosystem.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Nowgoal LiveScore competitors and assessment
Company assessmentDirect peers
- Flashscore: Flashscore is one of the largest global real-time scores and results platforms covering football, basketball, tennis, and dozens of other sports. It is the closest direct competitor to Nowgoal on coverage breadth, freemium model, and odds-presentation use case.
- SofaScore: SofaScore provides live scores, detailed statistics, and player ratings across football and many other sports via web and mobile apps. It directly competes with Nowgoal on the multi-sport, multi-platform live scores and stats consumer use case.
- LiveScore: LiveScore is a long-standing global live scores brand offering real-time results, standings, and H2H across football and other sports. It competes head-on with Nowgoal for English-language sports-fan search traffic and ad-funded audiences.
- 365Scores: 365Scores delivers real-time scores, statistics, and notifications across football, basketball, and many other sports globally. Its freemium, multi-sport, notification-driven product overlaps closely with Nowgoal's mobile and desktop offerings.
- FotMob: FotMob is a mobile-first football scores, stats, and live commentary app widely used across Europe and emerging football markets. It competes directly with Nowgoal's Mobi and app products for football-fan engagement.
- Oddschecker: Oddschecker is an odds comparison and sports data destination focused on helping users find the best prices across bookmakers. Its core odds-comparison functionality is a close analog of Nowgoal's odds comparison feature, and both monetize sports-betting-adjacent audiences.
- AiScore: AiScore provides real-time football and basketball scores, standings, and odds across web and mobile. It competes directly with Nowgoal in the free, ad-supported, multi-sport live scores category, particularly across Asian and emerging markets.
Broad incumbents
- Goal.com: Goal.com is a large global football media property offering news, live scores, and transfer coverage. It overlaps with Nowgoal on live scores but operates a much broader content portfolio with significantly larger scale and brand.
- ESPN: ESPN provides scores, news, and live coverage across virtually all major sports via web and mobile apps. While ESPN is a far broader sports media incumbent, its scores and standings product targets the same sports-fan audience as Nowgoal.
- BBC Sport: BBC Sport is a major global sports destination offering live scores, fixtures, and results, particularly for football. It is a broader incumbent rather than a direct score-specialist competitor, but it competes for the same live-results search demand.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Nowgoal LiveScore social profiles
Digital presenceNowgoal LiveScore financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nowgoal LiveScore leadership team
Management profileNumber of profiles
Nowgoal LiveScore funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nowgoal LiveScore M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nowgoal LiveScore
What does Nowgoal LiveScore do?
Nowgoal LiveScore is a free, advertising-supported online platform that aggregates and delivers real-time sports scores, latest results, standings, fixtures, head-to-head statistics, and odds comparison for more than 1,000 football and basketball competitions, with additional coverage of tennis and baseball. It is offered through a mobile-optimized website (Nowgoal Mobi), a desktop website, and a native iOS application, serving individual sports fans seeking consolidated, fast, real-time match information.
Is Nowgoal LiveScore a public or private company?
Nowgoal LiveScore is a private company. It is classified as unknown and is currently operating.
When was Nowgoal LiveScore founded?
Nowgoal LiveScore was founded in 1908. It employs 101 to 250 people.
Where is Nowgoal LiveScore based?
Nowgoal LiveScore is headquartered in New York, United States, in the North America region.
How does Nowgoal LiveScore make money?
One revenue line is on record: advertising.
Who are Nowgoal LiveScore's main competitors?
Direct peers on record are Flashscore, SofaScore, LiveScore, 365Scores, FotMob, Oddschecker and AiScore. Broad incumbents are Goal.com, ESPN and BBC Sport.
Does Nowgoal LiveScore have an API?
No public API is recorded for Nowgoal LiveScore.
What industry is Nowgoal LiveScore in?
Nowgoal LiveScore's product category is Sports Data and Live Scores. Its primary akta.pro industry code is MPAEAKAB, Sportsbook Trading, Odds & Feed Providers, with a secondary code of MPAKAOAB, Sports OTT Aggregators & Bundling Services. Its NAICS code is 711219 and its SIC code is 7310.