Amara Raja Group

Name

Amara Raja Group

Legal name

Amara Raja Energy & Mobility Limited

Website

https://www.amararajaeandm.com

Company type

Public

Founded year

1985

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

Lead-acid and lithium-ion battery manufacturing

NAICS

Battery Manufacturing (33591), Battery Manufacturing (335910), Electrical Equipment, Appliance, and Component Manufacturing (335), Electrical Equipment Manufacturing (33531)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Battery Cells (Li-ion, LFP, Sodium-ion, Lead-acid, NiMH) (IMAGAHAA)

akta.pro secondary industries

Automotive Batteries & 12V/Low-Voltage Energy Storage Manufacturing (IMACAJAJ), Battery Modules & Packs (Industrial/Commercial pack assembly) (IMAGAHAB), Battery Pack & Module Manufacturing (EV) (IMACACAA), Battery Pack Manufacturing & Module Assembly (EUAFABAI)

Keywords

• Lead-acid batteries
• Lithium-ion battery cells
• Automotive battery OEM
• Industrial energy storage
• EV battery packs

Headquarters

HQ city

Hyderabad

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Lead-Acid Batteries: Core business generating 92% of FY26 revenue. Includes automotive batteries (OEM and aftermarket) under Amaron brand, and industrial batteries for UPS, telecom, railways, solar, motive, and defence applications
2. Lithium-Ion/EV Batteries: New energy segment growing approximately 60% in FY26, currently contributing 8% of revenue. Includes Li-ion cells, battery packs, EV chargers, and BESS products for emerging mobility and energy storage markets

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Amara Raja designs, manufactures and sells lead-acid batteries (VRLA, MVRLA, Tubular, LVRLA) for automotive and industrial applications under brands including Amaron, PowerZone, PowerStack, Genpro, Amaron Volt, Sleek, Brute, Quanta and Solar, alongside an emerging lithium-ion portfolio of cells, battery packs, EV chargers and battery energy storage systems (BESS) developed through its ARACT division and a 16 GWh gigafactory under construction. Products are sold both directly to OEM automotive manufacturers and through a 100,000+ retail touchpoint aftermarket network in India and across 65+ export markets.

Product overview

Amara Raja Energy & Mobility Limited operates as India's technology leader and one of the largest manufacturers of lead-acid batteries for both industrial and automotive applications. The company offers a diversified portfolio organized into three main segments: Automotive (including Amaron, PowerZone, and Genpro brands), Industrial (including PowerStack, Amaron Volt, Amaron Sleek, Amaron Brute, Amaron Quanta with variants for HWS/HUPS/Solar, and Amaron Solar), and Advanced Cell Technologies through its ARACT division focusing on Li-ion cells, battery packs, and EV chargers. The company serves major Indian OEMs and exports to 65+ countries globally.

Differentiator

Problem solved

Functional benefit

Brands

• Amaron: Automotive battery brand distributed pan-India through sales & service retail network. Also marketed through IPL partnerships with Delhi Capitals and Kolkata Knight Riders.
• PowerZone
• PowerStack
• Amaron Volt
• Amaron Sleek
• Amaron Brute
• Amaron Quanta
• Amaron Solar
• Genpro
• E positive energy Labs

Products and services

• Automotive Lead-Acid Batteries (OEM) Battery products (4-wheeler, 2-wheeler and LVRLA variants) supplied as embedded OEM fitments to passenger vehicle, two-wheeler and commercial vehicle manufacturers in India, including Maruti Suzuki, Hyundai, Tata Motors, Mahindra, Honda, Ford, Bajaj, Royal Enfield and Ashok Leyland.
• Aftermarket Automotive Batteries (Amaron, PowerZone, Genpro) Consumer-facing replacement batteries sold under Amaron, PowerZone and Genpro brands for cars, two-wheelers, commercial vehicles and home UPS applications, distributed through 23 offices, 40 distribution points, 1,500+ direct partners and 100,000+ retail touchpoints across India.
• Industrial Lead-Acid Batteries (VRLA, MVRLA, Tubular) Industrial-grade batteries (VRLA, MVRLA, Tubular and specialised variants such as Amaron Quanta HWS, HUPS, S-XEL, Amaron Solar, Amaron Sleek/Volt/Brute) used for UPS systems, telecom towers, solar storage, railway signalling/traction, motive power and defence applications. Output capacity of 3.2 billion AH.
• Lithium-ion Cells and Battery Packs Lithium-ion cells and battery packs developed for light electric vehicles and the telecom industry, manufactured at ARACT's Divitipalli facility (Giga Corridor) with target capacity of 16 GWh by 2030-31.
• EV Chargers (E positive energy Labs) Electric vehicle charging solutions under the E positive energy Labs sub-brand of ARACT, offering a wide range of chargers for light electric vehicles and supporting infrastructure for the EV ecosystem.
• Battery Energy Storage Systems (BESS) Lithium-ion based battery energy storage systems (BESS) for telecom tower backup and grid-scale/C&I storage, with cumulative deployments exceeding 1 GWh across 50,000 telecom sites.
• Defence Electronics - Power Conditioning Cabinet for Naval Sonar Systems Indigenous Power Conditioning Cabinet for naval sonar systems developed by subsidiary ARDA, with 61% local content and 40% cost efficiencies, addressing Indian Navy/defence electronics needs.
• Power Systems Solutions (ARPSL) Industrial power systems solutions from subsidiary ARPSL, including packaged substations in partnership with Schneider Electric, combining Amara Raja's power solutions with Schneider's automation expertise.

Quantifiable outcome

• 35%+ cumulative market share in India's telecom battery segment with 1 GWh deployment across 50,000 sites
• +2 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Piaggio IndiacoreOEM/ Whitelabel/ Licensing Partner · 21 April 2026MoU signed for EV battery supply and potential collaboration in electric vehicle battery solutions for Piaggio's vehicle range in India.
• Atul GreentechminorStrategic or Co-development Partner · 17 April 2025Strategic partnership for EV batteries with Atul Greentech, expanding Amara Raja's presence in the electric vehicle ecosystem.
• Gotion-InoBat-Batteries (GIB)coreTechnology or Integration · 23 June 2024Strategic technology collaboration for lithium-ion cell manufacturing. Amara Raja invested €20 million to increase stake in InoBat. Partnership terminated in 2025 due to China's export control restrictions.
• North American DistributorsminorChannel Partner/ Reseller/ DistributorLocal distribution and warehousing partnerships in North America as part of strategy to double export revenue share from 13% to 25% within five years, targeting AGM battery technology market.
• Johnson ControlscoreTechnology or IntegrationTechnology collaboration agreement for advanced battery technologies, contributing to Amara Raja's technology leadership position.
• Adani Green EnergyminorChannel Partner/ Reseller/ DistributorEPC partnership where Amara Raja Infra Private Ltd provides project execution services for Adani's expansion, supporting their 50 GW by 2030 target.
• Battery SmartminorStrategic or Co-development PartnerCollaboration in battery swapping ecosystem as part of India's EV infrastructure development.
• Bounce InfinityminorStrategic or Co-development PartnerPartnership in battery swapping solutions for electric vehicles.
• Schneider ElectricminorStrategic or Co-development PartnerPartnership to offer pre-fabricated packaged substations combining Amara Raja's power solutions with Schneider's automation expertise.

Scale indicators15 records

Recent moves10 records

Expansion highlights7 records

Broad incumbents

• LG Energy Solution: Global lithium-ion cell manufacturer supplying major EV OEMs worldwide; representative benchmark for the lithium-ion scale and technology bar Amara Raja's ARACT division is targeting at its 16 GWh gigafactory.
• GS Yuasa Corporation: Japanese battery maker with global automotive (starting, ISS, EV) and industrial (UPS, railway, aerospace) battery lines; comparable to Amara Raja across both automotive OEM supply and industrial reserve power.
• CATL (Contemporary Amperex Technology Co.): World's largest EV and energy storage battery cell manufacturer; the dominant competitive benchmark Amara Raja must close on cost, energy density, and OEM qualification as it builds out 16 GWh of cell capacity.
• Panasonic Energy: Global Li-ion cell manufacturer with deep automotive OEM relationships; relevant comparable for Amara Raja's EV battery pack business and the technology benchmarks required to win premium OEM sockets in India.
• Clarios (formerly Johnson Controls Power Solutions): World's largest automotive battery manufacturer and a former promoter of Amara Raja (declassified in 2020); directly comparable on automotive lead-acid technology, with Johnson Controls technology collaboration still active per company disclosures.
• EnerSys: Global industrial battery manufacturer with broad coverage in reserve power, motive power, and aerospace/defense applications; comparable to Amara Raja's industrial VRLA, tubular, and emerging Li-ion portfolio at a global scale.

Direct peers

• Exide Industries Limited: India's largest lead-acid battery manufacturer and Amara Raja's primary domestic competitor across automotive, industrial, and submarine battery segments; the Supreme Court trademark dispute underscores the head-to-head nature of the rivalry.
• Su-Kam Power Systems: Indian inverter, UPS, and battery manufacturer focused on home UPS and renewable energy storage, overlapping with Amara Raja's PowerZone and Amaron Solar offerings in the consumer power backup category.
• HBL Power Systems Limited: Indian industrial battery maker serving railways, telecom, defense, and motive applications with comparable VRLA, tubular, and lithium product lines to Amara Raja's Industrial segment.
• Luminous Power Technologies: Indian manufacturer of inverter/UPS batteries and power backup solutions competing directly with Amara Raja's PowerZone and Amaron Quanta home UPS brands in the consumer and SMB channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/arbatteriesltd
• Facebookfacebook.com/AmaraRajaBatteriesLimited

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries4 records

Funding overview

Funding rounds2 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments5 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amara Raja Group