SimplePractice

What SimplePractice does

SimplePractice is a cloud-based, HIPAA-compliant practice management and EHR platform serving independent health and wellness practitioners in the United States, with operational offices in Santa Monica, California and Mexico City. The platform bundles scheduling, clinical documentation, billing and insurance claims processing, integrated telehealth, a client portal, measurement-based care, ePrescribe, and credentialing support, with addressable specialties spanning therapists, speech-language pathologists, occupational therapists, and psychiatrists/PMHNPs. Its underlying technology stack combines an integrated EHR/workflow core with HIPAA-compliant AI features (Note Taker and the newer Care Aide assistant) that generate clinical documentation from session audio, and the SimpleConnect layer that connects payers, EAPs, employers, and health systems with the platform's credentialed practitioner network.

The business is structured as a tiered subscription SaaS with Essential and Plus plans, complemented by add-on monetization for ePrescribe and AI tools (Note Taker, Care Aide). SimplePractice employs a primarily product-led/self-serve go-to-market via a 30-day free trial and free credentialing offer, with a parallel enterprise sales motion through SimpleConnect targeting health plans, EAPs, employers, and health systems. The company claims 250,000+ practitioners and over 20 million clients on the platform, and has assembled supporting partnerships with Medallion (credentialing), Findhelp (social care), Uprise Health, and Lucet (behavioral health network access), alongside the Therapy for Black Girls podcast (Ambie Award, 2021).

The company is privately held as SimplePractice, LLC, with no disclosed funding rounds or parent company in the provided data. Jonathan Seltzer serves as CEO (since 2024, after serving as COO and President from 2019); Dr. Lindsay Oberleitner heads clinical strategy. The platform holds HIPAA, HITRUST CSF, and PCI DSS certifications, and has expanded into AI-powered documentation, Spanish-language access, psychiatry prescribing, and a payer-facing network infrastructure over the 2024-2026 period.

Name

SimplePractice

Legal name

SimplePractice, LLC

Website

https://simplepractice.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

501–1,000 employees

Short description

SimplePractice is a HIPAA-compliant cloud-based practice management and EHR platform serving 250,000+ independent health and wellness practitioners (therapists, SLPs, OTs, and psychiatrists) with integrated scheduling, billing, telehealth, AI documentation, and a payer-facing network via SimpleConnect.

Ownership category

akta.pro rank

Product category

Behavioral Health EHR and Practice Management Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Ambulatory & Physician Practice EHRs (HLACAAAB)

Keywords

• Practice management software
• Behavioral health EHR
• Telehealth platform
• Clinical documentation AI
• Healthcare credentialing services

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Plans (Essential, Plus): Subscription-based SaaS model with tiered plans (Essential, Plus) providing core practice management and EHR features. Free 30-day trial with free credentialing offer.
2. ePrescribe Add-on: Optional add-on feature available across all subscription tiers for prescription management functionality.
3. Care Aide Add-on: AI-powered clinical workflow assistant positioned as add-on to all subscription plans.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

SimplePractice sells a cloud-based, HIPAA-compliant EHR and practice management SaaS platform for independent health and wellness practitioners (therapists, speech-language pathologists, occupational therapists, and psychiatrists). The platform bundles scheduling, clinical documentation, billing, insurance claims, telehealth, and a client portal, with AI-powered add-ons (Note Taker, Care Aide), ePrescribe, credentialing, and the SimpleConnect network layer connecting practitioners with health plans, EAPs, employers, and health systems.

Product overview

SimplePractice is a unified EHR and practice management platform designed for independent health and wellness practitioners, serving mental health therapists, speech-language pathologists, occupational therapists, and psychiatrists. The core platform includes integrated telehealth, scheduling, billing, documentation, and insurance tools. AI-powered add-ons include Note Taker for automated clinical documentation and Care Aide for clinical workflow assistance. SimpleConnect provides network infrastructure connecting practitioners with health plans, EAPs, and employers. Additional modules cover credentialing services, ePrescribe for medication management, professional website builder, and client-facing portal. The platform is offered as an all-in-one solution with tiered subscription plans, where certain features like ePrescribe and AI tools are add-ons.

Differentiator

Problem solved

Functional benefit

Brands

• SimpleConnect: An integrated mental healthcare network platform that connects health plans, employers, and EAPs with independent mental health practitioners.

Products and services

• SimplePractice EHR / Practice Management Platform All-in-one HIPAA-compliant practice management and EHR software for health and wellness professionals, with integrated telehealth, scheduling, billing, documentation, and insurance tools. Targets independent therapists, SLPs, OTs, and psychiatrists.
• Care Aide AI-powered clinical workflow assistant designed for independent mental health practitioners to reduce administrative burden through session preparation, documentation, treatment planning, intake review, and client summaries.
• Note Taker HIPAA-compliant AI tool that listens to therapy sessions with client consent and automatically generates clinical notes, reducing documentation time for behavioral health clinicians (saving up to 5 hours per week).
• SimpleConnect Integrated mental healthcare network platform connecting health plans, EAPs, employers, and health systems with independent mental health practitioners for access infrastructure and network operations.
• Credentialing Services Streamlined provider credentialing and paneling service that helps practitioners get credentialed with insurance payers, grow their practice faster, and fill their caseload with in-network clients.
• ePrescribe Electronic prescribing functionality for psychiatrists and PMHNPs to prescribe medications, order refills, and check medication history. Includes EPCS for controlled substances and optional PDMP integration.
• Professional Website Builder

Quantifiable outcome

• 50% of clinicians now use AI tools for daily administrative tasks
• +3 more outcomes

Named customers8 records

Segments11 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature9 records

Partnerships

Four partnerships are on record, tiered major and core.

• MedallionmajorTechnology or Integration · 6 May 2026Medallion hosts Elevate 2026 conference where SimplePractice is featured as a speaker. Partnership provides streamlined credentialing application process for SimplePractice customers through Medallion platform integration.
• Uprise HealthcoreStrategic or Co-development Partner · 31 March 2026Partnership through SimpleConnect platform to modernize mental health care access. Uprise Health leverages SimplePractice's embedded clinician infrastructure for faster access, high-quality performance, and lower-cost behavioral health network operations.
• FindhelpcoreStrategic or Co-development Partner · 12 January 2026Partnership to expand access to behavioral health care nationwide through coordinated social care. Findhelp platform connects demand for mental health services with SimplePractice's 250,000+ practitioner network, enabling patients to find and schedule care with SimplePractice providers.
• LucetmajorGTM or Marketing Partner · 2 December 2025Strategic agreement for better access to behavioral healthcare. Lucet utilizes SimpleConnect to enable faster access and better referral matching with more accurate provider search and scheduling for EAP members.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• TherapyNotes: TherapyNotes is a direct competitor offering EHR and practice management software specifically for mental health and behavioral health practitioners, with overlapping scheduling, documentation, billing and telehealth features that closely mirror SimplePractice's core offering.
• Jane App: Jane is a practice management platform purpose-built for health and wellness practitioners (including allied health and mental health), offering scheduling, charting, billing and telehealth. Its practitioner-first positioning and SMB self-serve model parallel SimplePractice's approach.
• ClinicMind: ClinicMind provides EHR and practice management software for behavioral health and small practices; it is the source that ranked SimplePractice among the top mental health EHR platforms, illustrating direct head-to-head competition in the same evaluation cohort.
• Power Diary: Power Diary is a practice management system for allied health and mental health professionals, with similar scheduling, notes, billing and telehealth features and a comparable self-serve SMB go-to-market.
• Mend: Mend offers telehealth-integrated practice management, patient engagement and EHR workflows for behavioral and mental health providers, overlapping with SimplePractice's integrated telehealth and patient communication stack.

Broad incumbents

• Tebra (Kareo): Tebra is a broader-practice management and EHR platform for ambulatory practices (formerly Kareo), covering billing, scheduling and clinical documentation across many specialties. It competes with SimplePractice for small practices but is a much broader portfolio play rather than a behavioral health specialist.
• DrChrono: DrChrono (now part of EverHealth) provides EHR, practice management and medical billing software to ambulatory practices, including behavioral health. It overlaps functionally with SimplePractice but is a horizontal ambulatory player rather than a mental-health-focused specialist.
• athenahealth: athenahealth is a large ambulatory EHR and practice management incumbent serving physician practices and health systems, increasingly including behavioral health workflows. Its size and reach make it a long-tail incumbent threat for any EHR-focused vendor.
• Epic Systems: Epic is the dominant hospital and large health system EHR vendor, gradually expanding into ambulatory and behavioral health. While it does not directly compete for solo practitioners, it is a structural risk for SimplePractice if enterprise/IDN contracts bundle behavioral health referrals.

Emerging players

• Abridge: Abridge is an AI ambient medical scribe focused on automatically generating clinical notes from patient encounters, including in behavioral health. It is an emerging competitive threat to SimplePractice's AI Note Taker and Care Aide offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/simple_practice
• Facebookfacebook.com/457351787631292
• LinkedInlinkedin.com/company/simplepractice

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SimplePractice