3 Enrollment Marketing

What 3 Enrollment Marketing does

3 Enrollment Marketing, Inc. (DBA "3E") is a privately held higher-education enrollment marketing company founded in 2019 and headquartered in Oneonta, New York. The company serves US colleges and universities with a combined SaaS and professional-services offering structured around six solution pillars: Improve Institutional Strategy, Develop Enrollment Plan, Generate Early Student Interest, Convert More Students, Differentiate Institution, and Augment Team. Its core technology stack is anchored by 3E ForwardIQ Forecast (a predictive enrollment model drawing on federal, state, and local datasets plus Pace-to-Goal daily velocity tracking), 3E MarketIQ (real-time benchmarking reportedly used by 100+ institutions), 3E IPEDS Insights (a free benchmarking tool covering 2,000+ institutions), and the 3Ei suite of conversion and AI-powered recruitment agents. AI capabilities appear across the funnel — most notably the 3Ei Recruiter (a deployed conversational agent for prospective students) and the 3E Intelligent Enrollment Platform (generative-AI performance campaigns) — alongside predictive forecasting and structured-data analytics on enrollment and demographic data.

The business model combines SaaS subscriptions (ordered via Order Forms with annual billing and a 99% uptime SLA) with professional services delivered through Statements of Work (enrollment marketing, campaign execution, advisory, and outreach services) at 30-day payment terms. Pricing is quote-based for SaaS and services; the IPEDS Insights tool is freemium, deployed as a top-of-funnel acquisition asset. Go-to-market is enterprise field sales targeting Chief Enrollment Officers, VPs of Enrollment, and college presidents, executed through direct consultation requests and a heavy event footprint that includes the company-organized Institute for Higher Education conference (Beaver Creek), NACAC, AMA Symposium for Marketing of Higher Education, and CIC Presidents Institute. The customer segment is single-vertical (US higher education), with named clients including Millsaps College, Hartwick College, Assumption University, and La Sierra University; the firm reports customer outcomes of 16% YoY application growth at private institutions versus a 3% market average, and 100% of new 2025 clients achieved growth in both applications and net deposits. According to the input data, the company is founder-owned, founder-managed, privately held, and operates as a Delaware-incorporated C-corp with no institutional investment disclosed.

Name

3 Enrollment Marketing

Legal name

3 Enrollment Marketing, Inc.

Website

https://3enrollment.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

3 Enrollment Marketing is a privately held US higher-education enrollment marketing firm that sells an AI-augmented SaaS and services platform — including ForwardIQ forecasting, MarketIQ benchmarking, and the 3Ei recruiter and conversion suite — to 100+ colleges and universities.

Ownership category

akta.pro rank

Product category

Higher Education Enrollment Marketing Software

NAICS

Educational Services (611), Educational Support Services (611710), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372), Services-Advertising Agencies (7311)

akta.pro primary industry

Enrollment Yield, Matriculation & Onboarding Platforms (EDAFAMAG)

akta.pro secondary industries

Enrollment Management & Yield (Matriculation) (EDALAAAD), Prospect Recruitment & Outreach (EDALAAAA), Enrollment Management & Admissions Administration (EDADAKAD)

Keywords

• Higher education marketing
• Enrollment forecasting software
• Student recruitment services
• Institutional strategy consulting
• Admissions AI platform

Headquarters

HQ city

Oneonta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Subscriptions: Subscription-based access to software platforms including 3E ForwardIQ Forecast, 3E MarketIQ, and other SaaS services. Ordered via Order Forms with defined Subscription Terms. Provides 99% uptime SLA.
2. Professional Services: Marketing services including enrollment marketing, marketing campaign services, student engagement services, and advisory services delivered through Statements of Work. Fees paid within 30 days of invoice.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

3 Enrollment Marketing provides AI-powered enrollment marketing software and professional services to U.S. colleges and universities. Its platform combines predictive forecasting (3E ForwardIQ Forecast), real-time benchmarking (3E MarketIQ), funnel conversion tools (3Ei Apply/Deposit/Enroll), and an AI admissions recruiter (3Ei Recruiter), supplemented by advisory services, outreach staffing, and strategic planning engagements. The company packages these into subscription software orders and Statements of Work for services.

Product overview

3 Enrollment Marketing operates as a higher education enrollment marketing company offering a platform-plus-modules architecture. The core offerings include 3E ForwardIQ Forecast for predictive enrollment analytics and 3E MarketIQ for real-time benchmarking. These are complemented by the 3Ei Conversion suite (Apply, Deposit, Enroll) and 3Ei Recruiter, an AI-powered admissions agent. Additional modules span strategic planning (3E Modern Strategic Planning, 3E Modern Positioning & Planning), student engagement (3E Awareness, 3E Digital 360), and team augmentation services (3E Expert Services, 3E Outreach Services). The company also provides free tools like 3E IPEDS Insights for institutional benchmarking. Together, these products form an integrated enrollment marketing ecosystem designed to help institutions attract, convert, and enroll students.

Differentiator

Problem solved

Functional benefit

Products and services

• 3E ForwardIQ Forecast

Quantifiable outcome

• 80% of 3E partners achieve year-over-year growth
• +4 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature7 records

Partnerships

Two partnerships are on record, tiered major and core.

• NACACmajorGTM or Marketing Partner · 18 September 20253E participates in annual NACAC (National Association for College Admission Counseling) conference with breakfast meetings, demos, and interactive sessions. Key GTM event for reaching enrollment professionals.
• Institute for Higher EducationcoreOthers3E organizes and hosts the Institute for Higher Education, an annual conference for enrollment leaders featuring mentorship, expert sessions, and professional development. The conference includes advisory board members from major universities and is positioned as a key differentiator for 3E's thought leadership positioning.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• EAB (Education Advisory Board / Royall & Company): Large-scale higher education research, consulting, and enrollment marketing firm offering enrollment services, research, and technology to colleges and universities. Overlaps with 3E on strategic enrollment planning and enrollment marketing services, but operates as a broad advisory platform serving many verticals beyond enrollment.

Direct peers

• Ruffalo Noel Levitz (RNL): Direct competitor in higher education enrollment marketing, providing enrollment management solutions, marketing services, student search, and predictive analytics. Closely comparable product portfolio including forecasting, search, and conversion services to the same institutional buyers.
• Carnegie Communications: Higher education marketing agency offering web design, search, social, and content services targeted at college enrollment teams. Directly competes with 3E's professional services and digital marketing offerings for the same Chief Enrollment Officer buyer.
• Capture Higher Ed: Enrollment marketing agency specialized in higher education, providing strategic consulting, marketing services, and analytics to colleges. Comparable service mix and target buyer (VP of Enrollment / CMO at higher ed institutions).
• Encoura (formerly Noel-Levitz): Enrollment solutions platform combining Eduventures research with predictive analytics and marketing services for higher education. Directly comparable to 3E's MarketIQ/ForwardIQ benchmarking and forecasting offerings and institutional customer base.
• Ivy.ai: AI-powered chatbot and student engagement platform purpose-built for higher education. Closest direct competitor to 3Ei Recruiter, serving the same institutional buyers with conversational AI for admissions and student services.
• EducationDynamics: Higher education marketing agency focused on student enrollment, lead generation, and digital marketing. Overlaps with 3E's awareness, digital, and conversion services for colleges and universities.
• Cie: Higher education marketing agency providing brand strategy, creative, digital, and enrollment marketing services. Comparable service offering and target buyer to 3E's professional services arm.

Emerging players

• OOHLALA Mobile: Student engagement and mobile platform for higher education institutions with operations primarily outside the US. Partial overlap with 3E's student-interest generation and engagement modules.
• Niche: College search and K-12-to-college marketplace connecting prospective students with institutions. Adjacent to 3E's awareness and audience targeting products, addressing the same student-acquisition funnel upstream.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/3enrollment
• Xx.com/3Enrollment

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 3 Enrollment Marketing