Ivy.ai
Ivy.ai builds generative AI chatbot platforms for institutional communications, primarily serving higher education institutions with additional offerings in healthcare and government sectors to automate student support, patient inquiries, and citizen services.
- Company typePrivate
- Founded2016
- HeadquartersBoulder, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Ivy.ai does
Ivy.ai is a Boulder, Colorado-based company that builds generative AI chatbot platforms for institutional communications, with a primary focus on higher education and secondary verticals in healthcare and government. Founded in 2016, the company offers AI-powered virtual assistants that automate student support, campus communications, patient inquiries, and citizen services through chat, live chat, and SMS text channels. Its core technology centers on generative conversational AI that processes and generates text-based responses to handle high volumes of routine institutional inquiries, addressing pain points such as staffing shortages, rising expectations for instant support, and fragmented communication channels across departments.
The company's product portfolio centers on the Ivy.ai chatbot, which has been integrated into the Ivy & Ocelot unified AI platform under Gravyty's strategic direction as of October 2025. This unified platform combines Ivy.ai with the Ocelot virtual assistant to deliver comprehensive campus-wide communication automation. Ivy.ai differentiates through deep domain specialization in higher education and institutional settings, offering tailored solutions for student services, admissions, financial aid, and administrative departments. No API or SDK is publicly documented, suggesting a closed enterprise deployment model.
Ivy.ai operates an enterprise B2B go-to-market motion, targeting large institutional customers through direct field sales. Revenue is generated through software licensing and platform subscriptions, though pricing is not publicly disclosed. The company has 101-250 employees and was co-founded by Mark McNasby, who serves as CEO. The only disclosed funding is a $50,000 seed investment from NC IDEA in December 2015. As of late 2025, Ivy.ai continues to operate as a product brand within Gravyty's unified AI platform portfolio.
Ivy.ai firmographics
Firmographics- Name
- Ivy.ai
- Website
- https://ivy.ai
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Ivy.ai builds generative AI chatbot platforms for institutional communications, primarily serving higher education institutions with additional offerings in healthcare and government sectors to automate student support, patient inquiries, and citizen services.
- Ownership category
- akta.pro rank
Ivy.ai industry classification
Industry- Product category
- Conversational AI Platform
- NAICS
- Educational Support Services (611710)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC)
Keywords
Where Ivy.ai is headquartered
LocationHeadquarters
- HQ city
- Boulder
- HQ country
- United States
- HQ region
- North America
Markets served
Ivy.ai business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- AI Chatbot Platform Subscription: Enterprise AI chatbot platform providing generative conversational AI for institutions in higher education, healthcare, and government sectors. Revenue generated through software licensing and platform subscriptions.
Go-to-market motion1 record
Ivy.ai product offering
Product offeringCore offering
Ivy.ai provides an AI-powered chatbot platform that delivers conversational support via AI chat, live chat, and SMS text for higher education institutions, healthcare organizations, and government agencies. The platform automates routine inquiries across campus or agency departments to address staffing shortages and rising expectations for instant, 24/7 support.
Product overview
Ivy.ai operates as part of a unified AI platform called Ivy & Ocelot, which combines two virtual assistants—Ivy.ai and Ocelot—into a single integrated offering for higher education. The platform provides generative chatbots designed for higher education, healthcare, and government sectors, with a focus on automating support and improving campus communications.
Differentiator
Problem solved
Functional benefit
Products and services
- Ivy.ai
- Ivy & Ocelot
Companies that use Ivy.ai
Customer profileSegments3 records
Ideal customer profiles3 records
Ivy.ai technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature1 record
Ivy.ai partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GravytycoreGravyty acquired and integrated Ivy.ai into a unified AI platform. The integration combines Ivy.ai and Ocelot virtual assistants to create Ivy & Ocelot, a comprehensive AI solution for higher education institutions. Gravyty serves as the parent company providing strategic direction and development resources for the Ivy.ai product line.
Recent moves4 records
Expansion highlights3 records
Ivy.ai competitors and assessment
Company assessmentDirect peers
- AdmitHub: AdmitHub is a higher-ed conversational AI platform focused on student enrollment, retention, and support, directly competing with Ivy.ai for the same institutional customer base.
- Mainstay: Mainstay provides behavioral-messaging and AI chatbot solutions specifically for higher education institutions, overlapping directly with Ivy.ai's student-engagement and support automation use cases.
- Ocelot: Ocelot is a higher-education AI chatbot platform that was merged with Ivy.ai under Gravyty's unified Ivy & Ocelot offering; historically a direct competitor serving similar student-services use cases.
- Element451: Element451 is an AI-powered student engagement and enrollment platform for higher education, directly competing with Ivy.ai in conversational AI and student-support automation for colleges and universities.
Broad incumbents
- Intercom: Intercom is a leading customer-messaging and AI chatbot platform that competes broadly in the enterprise conversational-AI space, including for higher-education and healthcare support use cases.
- Salesforce: Salesforce (including Service Cloud / Einstein Bots) is a broad enterprise CRM and conversational AI incumbent; while not higher-ed-specific, it competes for institutional chatbot and engagement budgets against Ivy.ai.
- LivePerson: LivePerson is an enterprise conversational-AI and messaging platform serving large institutions, overlapping with Ivy.ai in AI-driven support and engagement automation.
- Genesys: Genesys is a large enterprise customer-experience and contact-center platform with AI virtual-assistant capabilities, competing with Ivy.ai for institutional support and engagement deployments.
Emerging players
- Kore.ai: Kore.ai is an enterprise conversational-AI platform with vertical solutions including higher education and healthcare; it competes with Ivy.ai's institutional virtual-assistant offerings as a more horizontally-focused specialist.
- Yellow.ai: Yellow.ai provides an enterprise conversational-AI platform with chatbots and voice automation across multiple verticals including education and healthcare, overlapping with Ivy.ai's generative-AI support capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Ivy.ai social profiles
Digital presenceIvy.ai financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ivy.ai leadership team
Management profileNumber of profiles
Profiles1 record
Ivy.ai funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ivy.ai M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ivy.ai
What does Ivy.ai do?
Ivy.ai provides an AI-powered chatbot platform that delivers conversational support via AI chat, live chat, and SMS text for higher education institutions, healthcare organizations, and government agencies. The platform automates routine inquiries across campus or agency departments to address staffing shortages and rising expectations for instant, 24/7 support.
When was Ivy.ai founded?
Ivy.ai was founded in 2016. It employs 101 to 250 people.
Where is Ivy.ai based?
Ivy.ai is headquartered in Boulder, United States, in the North America region.
How does Ivy.ai make money?
One revenue line is on record: AI Chatbot Platform Subscription.
Who are Ivy.ai's main competitors?
Direct peers on record are AdmitHub, Mainstay, Ocelot and Element451. Broad incumbents are Intercom, Salesforce, LivePerson and Genesys. Emerging players are Kore.ai and Yellow.ai.
Does Ivy.ai have an API?
No public API is recorded for Ivy.ai.
What industry is Ivy.ai in?
Ivy.ai's product category is Conversational AI Platform. Its primary akta.pro industry code is HDAAAFAC, Conversational AI Platforms (chat/voice bots, orchestration). Its NAICS code is 611710 and its SIC code is 7372.