What IMMI does

IMMI is a privately held, employee-owned (ESOP since 2022) designer, engineer, and manufacturer of advanced vehicle safety systems headquartered in Westfield, Indiana, operating since 1961 (originally as Auto-Safe). The company specializes in safety restraint systems and airbag technologies for commercial trucks, fire apparatus, ambulances, school buses, UTVs and powersports, motorcoaches, off-highway equipment, and defense vehicles, with proprietary product lines such as RollTek (side-roll airbag), 4Front (frontal airbag), MBrace (ambulance frontal protection), SmartDock (hands-free SCBA holder), ReadyReach, Per4Max, and the SafeGuard school bus seating brand.

The company's core technology rests on integrated restraint, sensor, and airbag systems certified across multiple global regulatory regimes, validated through its wholly owned CAPE (Center for Advanced Product Evaluation) crash test facility capable of testing everything from single restraints to full-size tractor-trailers. Other wholly owned subsidiaries include IMMI VIP Wheels (the world's largest independent producer of commercial vehicle steering wheels) and the SafeGuard school bus seating franchise (absorbing the 2020 acquisition of SynTec Seating Solutions). IMMI serves more than 80% of U.S. commercial truck drivers with its seat belts and is the sole or primary safety supplier into the platforms of Pierce Manufacturing, Spartan Fire, E-One, Ferrara, KME, Sutphen, Rosenbauer, Seagrave (fire apparatus), Horton Emergency Vehicles, Braun Ambulances, REV Group (ambulances), and the four principal North American school bus OEMs (Blue Bird, IC Bus, Thomas Built Buses, Collins Bus), plus UTV OEMs Polaris, Kawasaki, and Can-Am/BRP.

IMMI generates revenue primarily through hardware sales of safety systems to OEM customers (enterprise field sales motion) and to consumer/aftermarket channels via BuyIMMI.com and authorized dealers (CargoBuckle, BoatBuckle tie-downs). With approximately 1,800 employees globally and manufacturing in Indiana, Illinois, North Carolina, Georgia, Kansas, Texas, Tennessee, Mexico, China, and the U.K., plus a sales office in Italy, IMMI operates a vertically integrated design-to-manufacture model with multi-jurisdictional regulatory compliance (ISO 14001, ITAR, MIL-STD/MIL-SPEC, GDPR) as a key qualifier for global contracts.

Name

IMMI

Legal name

IMMI

Website

https://imminet.com

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

501–1,000 employees

Short description

IMMI is an employee-owned U.S. manufacturer, founded 1961, that designs and produces advanced restraint systems and airbags for commercial trucks, fire apparatus, ambulances, school buses, UTVs, and defense vehicles, serving more than 80% of U.S. truck drivers and embedded across all major North American fire, EMS, and school bus OEMs.

Ownership category

akta.pro rank

Product category

Vehicle safety systems manufacturing

NAICS

Motor Vehicle Seating and Interior Trim Manufacturing (33636), Motor Vehicle Seating and Interior Trim Manufacturing (336360), Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (33633)

SIC

Motor Vehicle Parts & Accessories (3714), Miscellaneous Transportation Equipment (3790)

akta.pro primary industry

Occupant Restraint Systems Manufacturing (Airbags/Seatbelts/Pretensioners/Load Limiters) (IMACAMAA)

akta.pro secondary industries

Airbag Modules & Inflators Manufacturing (IMACAMAB), Automotive Seating Systems Manufacturing (Frames/Mechanisms/Foam/Complete Seats) (IMACAKAA), Bus Safety & Passenger Restraint Systems Manufacturing (IMACADAN)

Keywords

• Commercial vehicle safety systems
• Airbag and restraint manufacturing
• School bus seating
• Emergency vehicle safety equipment
• Cargo tie-down products

Headquarters

HQ city

Westfield

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Safety Equipment Manufacturing: Design, engineering, manufacturing and marketing of advanced safety systems including airbags, seat belts, restraints, and seating for commercial vehicles. Products are sold both directly to OEMs for integration into new vehicles and through aftermarket channels.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

IMMI designs, engineers, manufactures, and markets advanced occupant safety systems for commercial trucks, fire apparatus, ambulances, school buses, UTVs/powersports, motorcoaches, defense vehicles, and child safety applications. Its product portfolio spans airbags and advanced restraints (RollTek, 4Front, MBrace, M.A.R.S., ReadyReach, Per4Max, SmartDock), seat belt systems and accessories (Komfort Latch, Hi-Vis Web, Bunk Restraints), school bus seating under the SafeGuard brand, commercial vehicle steering wheels (IMMI VIP), retractable tie-downs (CargoBuckle, BoatBuckle), child car seat components, and motorcoach seating. The company also operates the CAPE crash test facility and sells consumer products such as Lil' Caddie and BoatBuckle directly via BuyIMMI.com.

Product overview

IMMI is a global leader in safety products with over 60 years of experience designing, engineering, manufacturing, and marketing safety solutions. The company's product portfolio is organized into several core categories: (1) Advanced Safety Systems including RollTek (side-roll airbag protection for rollover crashes), 4Front (frontal airbag protection for head-on collisions), and MBrace (ambulance-specific frontal protection); (2) School Bus Safety under the SafeGuard brand offering 3-point belts, integrated child seats (ICS), STAR and SuperSTAR 5-point restraints, BTI, FlexPlus, and the new Sabre system; (3) Commercial Vehicle Restraints including Komfort Latch, Bunk Restraints, Hi-Vis Web, and the complete Commercial Duty Restraint System; (4) Emergency Services Products including SmartDock (hands-free SCBA holder), ReadyReach (firefighter seat belt), and Per4Max (retractable ambulance harness with controlled deceleration); (5) Tie-Downs under the CargoBuckle and BoatBuckle brands; (6) Steering Wheels through IMMI VIP; (7) Child Safety Components including 5-point harnesses, A-Lok adjusters, and MiniLATCH; and (8) Crash Testing Services through CAPE (Center for Advanced Product Evaluation). The company serves commercial trucking, fire, EMS, school buses, powersports, off-highway, defense, and child safety industries.

Differentiator

Problem solved

Functional benefit

Brands

• SafeGuard: School bus seating brand providing 3-point lap-shoulder belts, integrated child seats, and portable restraints.
• CAPE
• IMMI VIP
• BoatBuckle
• CargoBuckle

Products and services

• RollTek Advanced side-roll airbag protection system combining side airbag, suspension seat pull-down, and seat belt pretensioners. Deploys in a quarter second to protect drivers and passengers in rollover crashes. Available for commercial trucks, fire apparatus, and ambulances.
• 4Front Advanced frontal airbag system for fire trucks and commercial trucks, including sensor, buckle pretensioner, seat pull-down system, steering wheel airbag, and optional knee bolster airbags to protect against head-on collisions.
• MBrace Ambulance Safety System Advanced frontal airbag safety system for ambulances combining multi-point harness with airbag deployment to protect EMTs from frontal collisions while allowing freedom of movement while buckled. Available exclusively on Horton Emergency Vehicles.
• SmartDock Hands-free SCBA holder for fire apparatus requiring no straps or levers, with single-motion insertion and extraction; clamps the tank in crashes to prevent projectile hazards. Marketed as the first and only hands-free SCBA holder.
• ReadyReach Enhanced seat belt system with extended belt access, longer stalk buckle, and bright hi-vis webbing designed for firefighters wearing bulky turnout gear; enables one-handed buckling without hassle.
• Komfort Latch Seat belt comfort device allowing 5-7 inches of extension/retraction, giving commercial truck drivers greater freedom of movement while retaining safety protection.
• Per4Max Fully retractable harness system for ambulances with controlled deceleration technology that absorbs crash energy; allows EMTs freedom of movement while remaining safely buckled.
• SafeGuard School Bus Seating IMMI's school bus seating brand offering 3-point lap-shoulder belts, integrated child seats, portable restraints, and seat back upgrades including sub-products BTI, FlexPlus, STAR, SuperSTAR, ICS, Sabre, S3B, and S3C for major bus OEMs.
• CargoBuckle Retractable ratchet tie-down for securing ATVs, UTVs, motorcycles, and cargo; features Hook, Ratchet and Go operation with 6 feet of retractable webbing and weather-resistant design.
• BoatBuckle Retractable ratchet tie-down for boats and watercraft with 43 inches of retractable web and anti-corrosive construction; available in standard and stainless-steel variants for saltwater environments.
• IMMI VIP Steering Wheels World's largest independent producer of steering wheels for commercial vehicles, including heavy truck, bus, RV, military, off-highway, and specialty vehicles; product lines include V4 Smartwheel, V4, Venture, Vanish, Vantage, Vanguard, Vital, Vector, and Valor series.
• Child Car Seat Safety Components Advanced restraint systems and safety components for child car seats, including 5-point harness, A-Lok central adjust, Mini-Connector, Tilt-Lock Indicator, MiniLATCH, and the IMMI Go ride-share positioning device; meets North America, Europe, Asia, and Australia standards.
• Premier Motorcoach Seats Motorcoach seating with lap-shoulder belts and exclusive SmartFrame technology, offering improved passenger safety from large adults to small infants.
• Click6 (UTV 6-point harness) 6-point retractable harness for UTVs with one point of connection, giving riders freedom to move while providing six points of protection; available as a Polaris accessory.
• Sub Zero (UTV racing harness) Racing-style UTV harness with controlled deceleration technology that gives a secure racing-harness feel while providing safety technology exclusive to IMMI.
• Defense M.A.R.S. Advanced Safety System Combines MBrace and RollTek technologies for defense vehicles, enhancing protection in the event of irrecoverable rollover conditions; ITAR-compliant and meets MIL-STD / MIL-SPEC requirements.
• Commercial Duty Restraint System Complete seat belt system for commercial trucks, integrating Komfort Latch, Hi-Vis web, RX100 retractor, D-loop, and CDL9 buckle to reduce friction and pressure for improved comfort.
• Bunk Restraints Restraint system for resting passengers in commercial truck bunks; keeps passengers and personal items restrained during sudden stops while allowing freedom of movement for improved sleep.
• CAPE Crash Testing Services Crash test facility services at the Center for Advanced Product Evaluation (CAPE), the only facility of its kind in the world sized to test single restraints through full-size tractor-trailers; provides validation testing for IMMI products and third-party customers such as the U.S. Army's TARDEC.

Quantifiable outcome

• RollTek deploys in quarter second (.234 seconds) to protect occupants in rollovers
• +2 more outcomes

Named customers15 records

Segments10 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

21 partnerships are on record, tiered core and minor.

• Pierce ManufacturingcoreOEM/ Whitelabel/ Licensing PartnerPierce Manufacturing is a major fire apparatus OEM offering IMMI RollTek and 4Front equipped vehicles. Pierce represents one of IMMI's primary OEM partnerships in the fire industry.
• Spartan FirecoreOEM/ Whitelabel/ Licensing PartnerSpartan Fire is a fire apparatus OEM offering IMMI RollTek and 4Front equipped vehicles as part of their safety package.
• E-OnecoreOEM/ Whitelabel/ Licensing PartnerE-One is a fire apparatus OEM offering IMMI RollTek equipped vehicles.
• Ferrara Fire ApparatuscoreOEM/ Whitelabel/ Licensing PartnerFerrara Fire Apparatus is a fire apparatus OEM offering IMMI RollTek and 4Front equipped vehicles.
• KME Fire ApparatuscoreOEM/ Whitelabel/ Licensing PartnerKME Fire Apparatus is a fire apparatus OEM offering IMMI RollTek and 4Front equipped vehicles.
• SutphencoreOEM/ Whitelabel/ Licensing PartnerSutphen is a fire apparatus OEM offering IMMI RollTek and 4Front equipped vehicles.
• RosenbauercoreOEM/ Whitelabel/ Licensing PartnerRosenbauer (both America and Austria operations) is a fire apparatus OEM offering IMMI RollTek and 4Front equipped vehicles.
• HME (Horton Emergency Vehicles)coreOEM/ Whitelabel/ Licensing PartnerHME/Horton Emergency Vehicles is the exclusive ambulance OEM offering IMMI MBrace system and RollTek for ambulances.
• Braun AmbulancescoreOEM/ Whitelabel/ Licensing PartnerBraun Ambulances is an ambulance OEM building on their safety legacy by introducing IMPACT Airbag System with RollTek technology.
• REV Group (Ambulances)coreOEM/ Whitelabel/ Licensing PartnerREV Group is an ambulance OEM offering IMMI RollTek and MBrace equipped vehicles through their various brands.
• SeagravecoreOEM/ Whitelabel/ Licensing PartnerSeagrave is a fire apparatus OEM offering IMMI RollTek equipped vehicles.
• Blue BirdcoreOEM/ Whitelabel/ Licensing PartnerBlue Bird is a school bus manufacturer offering IMMI SafeGuard seating systems and 4Front driver airbags.
• IC BuscoreOEM/ Whitelabel/ Licensing PartnerIC Bus is a school bus manufacturer offering IMMI SafeGuard BTI seats and other safety systems.
• Thomas Built BusescoreOEM/ Whitelabel/ Licensing PartnerThomas Built Buses is a school bus manufacturer offering IMMI SafeGuard FlexPlus seats and integrated child seats.
• Collins BuscoreOEM/ Whitelabel/ Licensing PartnerCollins Bus is a school bus manufacturer offering IMMI SafeGuard FlexPlus seats.
• TARDEC (U.S. Army)coreStrategic or Co-development PartnerTARDEC uses CAPE, IMMI's crash test facility, to test components to full-size military vehicles. IMMI is ITAR-compliant and meets MIL-STD/MIL-SPEC standards.
• PolariscoreOEM/ Whitelabel/ Licensing PartnerPolaris offers IMMI Click6 and Sub Zero harnesses as accessories through Polaris.com for RZR UTVs.
• KawasakicoreOEM/ Whitelabel/ Licensing PartnerKawasaki offers IMMI 6Click 6-point harnesses as accessories compatible for Teryx KRX UTV models.
• Can-Am/BRPcoreOEM/ Whitelabel/ Licensing PartnerBRP offers IMMI Sub Zero 4-point harnesses as accessories compatible for Can-Am Maverick UTV models.
• Safe Kids WorldwideminorStrategic or Co-development PartnerIMMI partners with Safe Kids Worldwide to promote proper child car seat installation, particularly in China.
• FDNY (New York Fire Department)minorChannel Partner/ Reseller/ DistributorFDNY outfitted their entire fleet with IMMI ReadyReach and awarded IMMI a special commendation in safety for creating a system that encourages more firefighters to wear their seat belts.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Autoliv: Global leader in automotive safety systems (seat belts, airbags, steering wheels) supplying virtually all major OEMs. A broad incumbent that competes with IMMI in commercial-truck seat belts and is increasingly active in commercial-vehicle airbags, though its primary focus is passenger cars.
• ZF Friedrichshafen (TRW Automotive): Through its Active & Passive Safety Technology division (formerly TRW), ZF supplies seat belts, airbags, and steering systems globally. Competes with IMMI in commercial-vehicle restraint and steering systems and brings substantially larger R&D and scale.
• Hyundai Mobis: Major tier-1 supplier of automotive modules including airbags, seat belts, and steering systems. Increasingly competing in global commercial-vehicle and restraint markets and a credible alternative source for IMMI's OEM customers.

Direct peers

• Evenflo: Manufacturer of child car seats and child-restraint systems that relies on many of the same components (5-point harnesses, adjusters, LATCH hardware) IMMI supplies. Direct peer in child-safety restraint components and seat systems.
• Joyson Safety Systems (Key Safety Systems): One of the largest global manufacturers of seat belts, airbags, and steering wheels for automotive and commercial vehicles. Direct competitor to IMMI across restraint and airbag categories; was the seller of SynTec Seating Solutions (now IMMI SafeGuard) to IMMI in 2020.
• Britax Römer: Premium child car seat manufacturer with global presence and strong European footprint. Competes with IMMI's child-safety component business and shares the same global regulatory and child-restraint standards environment.

Emerging players

• APG (Asia Pacific Global) / Goradia Industries: India-based manufacturer of seat belts and restraint components serving both automotive OEMs and the global aftermarket. Comparable low-cost restraint supplier competing primarily on price in entry-level restraint systems.
• SafeRide Solutions / IMMI-like specialty restraint OEMs: Specialty aftermarket restraint and racing harness manufacturer for UTVs, powersports, and off-highway applications. Closest direct peer to IMMI's Click6/Sub Zero UTV harness business.
• MasterCraft Safety: Manufacturer of racing harnesses, restraints, and safety equipment for off-road and powersports use. Direct peer in UTV/racing harness systems where IMMI competes via Click6 and Sub Zero.

Regional players

• REV Group (Fire/EMS OEM customer): Major North American manufacturer of ambulances and fire apparatus (E-One, Horton, etc.) that integrates IMMI RollTek and MBrace into its vehicles. Comparable in the sense of being a commercial-vehicle safety equipment customer/peer in the same vertical fire/EMS ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/imminet
• YouTubeyoutube.com/immi_safety
• Facebookfacebook.com/imminet
• LinkedInlinkedin.com/company/immi

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IMMI