Miami Dolphins

What Miami Dolphins does

The Miami Dolphins are a professional American football franchise operating as a member club of the National Football League, competing in the AFC East division. Founded in 1965 as an AFL expansion team, the franchise is based at Hard Rock Stadium in Miami Gardens, Florida — a wholly-owned subsidiary venue — and serves South Florida NFL fans across Miami-Dade, Broward, and Palm Beach counties. The team generates revenue through a direct-to-consumer model built on four principal streams: single-game ticket sales and season ticket memberships (distributed via Ticketmaster), merchandise and Pro Shop sales (operated through Fanatics), national and local media/broadcasting rights distributed through the NFL's collective revenue sharing, and corporate partnerships including the Baptist Health Training Complex naming rights and Hard Rock Stadium venue agreements.

The franchise's product surface spans live NFL games (regular season, preseason, and joint practices), premium experiences (luxury suites, group tickets), digital media (Drive Time and Dolphins HQ podcasts, video library, mobile applications on iOS and Android), and a community platform anchored by the Miami Dolphins Foundation, Junior Dolphins youth football, Dolphins Challenge Cancer, Football UNITES, and the Nat Moore Scholarship program. Technology infrastructure is conventional for the segment: Ticketmaster for ticketing, Fanatics for e-commerce, Nielsen for ratings measurement, and standard mobile/web platforms; no proprietary AI or ML systems are disclosed.

The organization is privately held by Stephen Ross under the legal entity Miami Dolphins, LTD., and is currently in the midst of a top-down rebuild following a 7-10 finish in the 2025 season. The franchise fired GM Chris Grier and head coach Mike McDaniel, hired Jeff Hafley and Jon-Eric Sullivan as successors, set an NFL-record $179 million in dead cap charges (including $99.2 million from releasing quarterback Tua Tagovailoa), signed Malik Willis to a fully guaranteed $45 million contract, and now operates with the youngest roster in the AFC East entering the 2026 season.

Name

Miami Dolphins

Legal name

Miami Dolphins, LTD.

Website

https://miamidolphins.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

51–100 employees

Short description

The Miami Dolphins are a privately held NFL franchise competing in the AFC East, serving South Florida fans through ticketing, merchandise, media rights, and corporate partnerships at Hard Rock Stadium. The franchise is undergoing a full rebuild following a 7-10 season, with new leadership and an NFL-record dead cap reset.

Ownership category

akta.pro rank

Product category

Professional Sports Franchise

NAICS

Spectator Sports (71121), Spectator Sports (7112)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYMPAKAAAB

American Football Leagues

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Professional Sports Leagues (Domestic & International)

SECONDARYMPAGALAA

Arena & Stadium Operations (Large-Capacity Venues)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Event Venues & Venue Operations (Arenas, Theaters, Halls)

SECONDARYMPAKALAA

Athlete & Team Sponsorship Deals (Official Partners, Jersey/Kit Sponsors)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Sponsorship & Endorsements

SECONDARYMPAKALAE

Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Sponsorship & Endorsements

SECONDARYHSACALAB

Sports Ticketing

Home & Personal Services/Event & Personal Concierge Services/Ticketing & Reservations Services

SECONDARYCRAMAOAF

Team & League Branded Merchandise Retail (Non-Apparel)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Sports Collectibles, Fan Gear & Licensed Merchandise Retail

Keywords

• Professional football games
• NFL franchise operations
• Sports ticketing services
• Team merchandise retail
• Football entertainment

Headquarters

HQ city

Miami Gardens

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Ticket Sales and Memberships: Revenue from single-game tickets and season ticket memberships for home games at Hard Rock Stadium in Miami Gardens, Florida. The team competes in the AFC East division against Buffalo Bills, New England Patriots, and New York Jets.
2. Merchandise and Pro Shop: Online and stadium retail sales of official Miami Dolphins merchandise including jerseys, apparel, accessories, and collectibles through the official Pro Shop.
3. Media and Broadcasting Rights: NFL collective media and broadcasting rights distributed to member clubs as part of league revenue sharing arrangements.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

The Miami Dolphins operate a professional NFL franchise delivering live American football entertainment at Hard Rock Stadium in Miami Gardens, Florida. Revenue-generating offerings include season ticket memberships, single-game tickets sold through Ticketmaster, luxury suite rentals, group ticket packages, and branded merchandise through the official Pro Shop. The franchise also operates official iOS/Android mobile applications, the Drive Time podcast, and a video content library to drive digital fan engagement.

Product overview

The Miami Dolphins operate as an NFL franchise offering professional football entertainment through a multi-channel platform. The core product is NFL football games played at Hard Rock Stadium in Miami Gardens, sold via season ticket memberships, single game tickets, group packages, and luxury suites. Supporting products include the Pro Shop merchandise store, official mobile applications for iOS and Android, and digital media content through the Drive Time podcast and video library featuring press conferences and game highlights. The Miami Dolphins Foundation operates community programs including youth football through Junior Dolphins, cancer fundraising via Dolphins Challenge Cancer, Football UNITES, and the Nat Moore Scholarship program, as well as events like Alumni Weekend and Draft Golf Classic. In 2026, the team launched a partnership with Skyscanner for a dedicated travel planner. The organization maintains presence across major social media platforms and uses Ticketmaster for ticketing and Fanatics for merchandise.

Differentiator

Problem solved

Functional benefit

Brands

• Hard Rock Stadium: Home stadium of the Miami Dolphins, operated by the team and hosting NFL games and other major events
• Miami Dolphins Foundation
• Dolphins Cheerleaders
• Dolphins Challenge Cancer

Products and services

• NFL Football Games Professional American football games played at Hard Rock Stadium as part of the NFL regular season and preseason schedule.
• Season Ticket Memberships Full and partial season ticket packages granting access to all Miami Dolphins home games plus exclusive member benefits, priority seating, and concession perks.
• Single Game Tickets Individual game tickets sold through Ticketmaster for Miami Dolphins regular season and preseason home games at Hard Rock Stadium.
• Pro Shop Official online merchandise storefront offering Miami Dolphins branded apparel, accessories, jerseys, and memorabilia via Fanatics.
• Suite Rentals Luxury suite rentals at Hard Rock Stadium for private game viewing experiences, corporate hospitality, and VIP entertainment.
• Group Tickets Discounted ticket packages for groups of various sizes attending Miami Dolphins home games at Hard Rock Stadium.
• Miami Dolphins Travel Planner Skyscanner-powered travel planning tool helping Miami Dolphins fans book flights, hotels, and car rentals for away games and the 2026-2027 season.

Quantifiable outcome

• The Dolphins set a new NFL dead cap record of $179 million in 2026 as part of a major roster rebuild following a 7-10 season.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Five partnerships are on record, tiered minor and core.

• SkyscannerminorGTM or Marketing Partner · 2 June 2026Skyscanner launched a new Miami Dolphins travel planner to help NFL fans compare flights, hotels, and car rentals for the 2026-2027 season. This marks Skyscanner's first sports team partnership in the Americas. The travel platform serves approximately 160 million monthly users worldwide and is simultaneously expanding its Miami presence with a new Brickell office.
• Baptist HealthcoreStrategic or Co-development PartnerBaptist Health serves as the naming partner for the Baptist Health Training Complex, the team's official practice facility. This is a major sponsorship and facility naming rights partnership.
• Hard Rock Stadium / Seminole Hard Rock Hotel & CasinocoreStrategic or Co-development PartnerHome stadium venue partnership with Hard Rock Stadium. The Seminole Hard Rock Hotel & Casino is an adjacent property and marketing partner. The stadium hosts all Miami Dolphins home games and is owned by the Miami Dolphins organization.
• TicketmastercoreChannel Partner/ Reseller/ DistributorOfficial ticket sales platform for Miami Dolphins single-game tickets and season memberships through Ticketmaster integration.
• NFL (National Football League)coreStrategic or Co-development PartnerAs a member club of the NFL, the Dolphins participate in league-wide media rights, revenue sharing, scheduling, and compliance with NFL operations and regulations.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Buffalo Bills: AFC East division rival and fellow NFL franchise operating with similar revenue model (tickets, merchandise, media rights) and comparable stadium economics. Directly competes with Miami for divisional standings, scheduling, and shared AFC East fan market dynamics.
• Las Vegas Raiders: NFL franchise with comparable recently relocated/transitioned operations and stadium ownership model (Allegiant Stadium). Provides a comp for franchise valuations, premium hospitality revenue, and event-driven economics.
• New York Jets: AFC East division rival NFL franchise sharing the same league revenue model, ticketing infrastructure, and merchandise ecosystem. Operates as a direct competitor in division play and in the broader Northeast/Southeast regional sports marketplace.
• New England Patriots: AFC East division rival NFL franchise with identical revenue structure (NFL media rights, ticket sales, merchandise). Directly competes with Miami for divisional positioning and is geographically close enough to overlap with regional sponsorship markets.
• Green Bay Packers: NFL franchise and direct peer in league operations, media rights sharing, and ticketing. Particularly relevant given that Dolphins' new GM Sullivan and HC Hafley came from Green Bay, indicating shared football philosophy and organizational models.

Others

• Ticketmaster: Channel partner and ticketing infrastructure provider for the Dolphins and most NFL franchises. Comparable as a ticketing ecosystem enabler and sports ticketing revenue model incumbent, though operates as a vendor rather than competitor.
• Fanatics: Official NFL merchandise partner operating the Dolphins' Pro Shop storefront. Comparable as the dominant licensed sports merchandise retailer across major US leagues, serving as both an enabler and adjacent ecosystem participant.

Broad incumbents

• Los Angeles Rams: NFL franchise operating SoFi Stadium, a wholly-owned, large-capacity venue comparable to Hard Rock Stadium. Valuable comp for stadium economics, premium seating revenue, and non-NFL event hosting revenue streams.
• Dallas Cowboys: NFL franchise with comparable revenue scale and stadium operations model (AT&T Stadium is wholly owned, similar to Hard Rock Stadium). Valuable comp for franchise valuation, sponsorship economics, and stadium-driven non-NFL revenue diversification.
• New York Giants: NFL franchise co-defendant with the Dolphins in the Brian Flores discrimination lawsuit, sharing legal exposure. Comparable in stadium economics, sponsorship scale, and large-market NFL franchise operations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/MiamiDolphins
• YouTubeyoutube.com/miamidolphins?sub_confirmation=1
• Facebookfacebook.com/MiamiDolphins
• LinkedInlinkedin.com/company/miami-dolphins-&-hard-rock-stadium
• Instagraminstagram.com/miamidolphins
• TikToktiktok.com/@miamidolphins?lang=en

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Miami Dolphins