WithGreen

What WithGreen does

WithGreen (株式会社 WithGreen) is a Japan-based specialty salad bowl restaurant chain founded in 2016 by Takefumi Tomohiro (武文智洋) and Takefumi Kenta (武文謙太). As of 2026 it operates 55 retail locations across 12 prefectures, with heavy concentration in Tokyo (27 stores) and meaningful presence in Osaka, Aichi, and Kanagawa, plus transit-hub and airport locations including Narita, Haneda, and major station complexes. The company addresses the documented gap between the average Japanese adult vegetable intake (~270g) and the recommended 350g daily target by offering single-meal bowls that deliver roughly two-thirds to a full day's recommended vegetable intake, with high-protein, low-carbohydrate protein add-ons prepared via sous vide.

The product architecture centers on three tiers: signature seasonal salads that rotate (e.g., Thai-style coriander with sauce-dripping chicken, Korean yangnyeom chicken with 15-grain rice), a year-round standard menu (red chili chicken cob salad, low-temperature roasted pork salad, steamed chicken and apple salad), and a custom builder starting at ¥990 for S size with 5 standard toppings and 12 proprietary dressings. Proprietary technical differentiators include the dressing formulations developed through 500+ taste tests, customized ingredient cutting techniques (julienne carrots, diced sweet potato, torn chicken), and sous vide cooking for proteins. Pricing is segmented by S/M/L sizes, with standard bowls at ¥1,050–¥1,450 and premium bowls at ¥1,320–¥1,790.

WithGreen generates revenue primarily through direct in-store transactions and takeout, supplemented by third-party delivery via Uber Eats and Demae-can (with a 'Same Price as Store' promotion expanding to 14 stores). The customer base is purely consumer-direct across four personas: health-conscious urban professionals in their 20s–40s (primary), fitness/body-conscious consumers, office workers in commercial complexes, and a community-outreach segment aimed at children and younger demographics. The company sustains an explicit sustainability narrative—WithGreen Sustainable Plan (2021), 1% food waste target, 70% plastic reduction goal, domestic-producer partnerships—which was recognized as a case study on the Japan Ministry of Foreign Affairs' SDGs Action Platform. The company is founder-owned, privately held, headquartered in Chiyoda-ku, Tokyo, and has raised one disclosed round (~USD 2.18M) in March 2020 from A-Five, Farmship, Nakashimato, and The Norinchukin Bank.

Name

WithGreen

Legal name

株式会社 WithGreen

Website

https://withgreen.club

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

501–1,000 employees

Short description

WithGreen is a Japan-based specialty salad bowl restaurant chain founded in 2016, operating 55 retail stores across 12 prefectures and serving health-conscious urban consumers with domestically-sourced vegetable bowls, proprietary dressings, and high-protein sous vide proteins.

Ownership category

akta.pro rank

Headquarters

HQ city

Ginza

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Physical Restaurant Sales: Direct customer purchases at 55+ retail locations across Japan. Customers order from counter and receive made-to-order salad bowls in three sizes (S, M, L).
2. Delivery/Takeout Service: Sales through delivery platforms (Uber Eats, Demae-can) and takeout orders from physical locations. Additional delivery fee revenue to platforms.
3. Custom Salad Orders: Build-your-own salad option where customers select 5 toppings from standard offerings with additional charges for premium toppings.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

WithGreen operates a chain of salad bowl specialty restaurants in Japan, selling made-to-order salad bowls in three sizes (S/M/L) featuring domestically sourced seasonal Japanese vegetables, high-protein low-carb meats prepared via sous vide, and 12 proprietary dressings. Customers can choose from a rotating Standard menu, limited-time Seasonal offerings, or a Custom build-your-own option with tiered toppings, purchased in-store or via Uber Eats and Demae-can delivery.

Product overview

WithGreen operates as a salad bowl restaurant chain offering a dual-track product architecture centered on (1) a core menu of Standard and Custom salads with tiered toppings and 12 dressing options, and (2) limited-time Seasonal salads that rotate throughout the year featuring Japanese seasonal ingredients. The company was founded in 2016 and has expanded to 55 stores nationwide as of the latest count. Products emphasize domestically-sourced vegetables, high-protein low-carb proteins, and signature cutting techniques combined with specialty dressings. The Custom Salad option enables customers to build personalized bowls from standard and premium toppings.

Differentiator

Problem solved

Functional benefit

Products and services

• Standard Salad (スタンダードサラダ) Regular menu salad bowls available year-round at all 55+ stores, offered in three sizes (S ¥1,050-1,250 / M ¥1,120-1,320 / L ¥1,250-1,450). Includes items such as gizzard and bean sprout namul salad, steamed chicken and apple salad, red chili chicken cob salad, banbanji chicken salad, keema curry with grilled potato salad, smoked chicken Caesar salad, kinpira burdock brown rice salad, full-day complete salad, and low-temperature roasted pork salad.
• Seasonal Salad (季節限定サラダ) Limited-time seasonal salad bowls that rotate throughout the year featuring Japanese seasonal ingredients and themed recipes. Examples include generous coriander and sauce-dripping chicken ethnic-style salad (S ¥1,420 / M ¥1,490 / L ¥1,620) and yangnyeom chicken with 15-grain rice Korean-style salad (S ¥1,490 / M ¥1,560 / L ¥1,690).
• Custom Salad (カスタムサラダ) Build-your-own salad bowl option starting from ¥990 for S size, ¥1,060 for M, ¥1,190 for L. Customers select 5 toppings from standard (¥110 each) and premium (¥150-¥640) categories, then add their choice of dressing from the proprietary 12-dressing lineup.
• First Fish Salad (初の魚サラダ) First fish-based salad product in WithGreen's lineup, marking a notable expansion beyond the chain's traditional chicken, pork, and beef salad offerings.

Quantifiable outcome

• 400,000 meals served in 2021, targeting 1,000,000 meals annually by 2026
• +4 more outcomes

Segments4 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

One partnership is on record.

• Japanese Domestic Vegetable ProducerscoreStrategic or Co-development Partner · 1 January 2021Direct partnerships with Japanese farmers for domestically sourced vegetables. Since founding in 2016, WithGreen has maintained commitments to use domestic produce (excluding avocados and items requiring imports). Producers include specialized farms like 農悠舎王隠堂 for persimmons (Nara) and 有坂農場 for ancient lotus root. Company conducts farm visits, develops regional specialty menus, and supports local agriculture through menu development.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Sweetgreen: US-based fast-casual salad bowl chain with a similar build-your-own and curated seasonal menu model. Most direct global comparable in terms of category positioning, customization, and ingredient-focused brand story.
• Just Salad: US fast-casual salad chain offering customizable bowls and signature salads with dressing-led menu design. Comparable in format, urban-location strategy, and protein-led pricing architecture.
• Chopt Creative Salad Co. East Coast US salad chain with rotating seasonal menus and signature dressings, directly comparable to WithGreen's product architecture of standard + limited-time seasonal offerings.
• Freshii: Canadian fast-casual concept offering salads, bowls, and wraps with a healthy/functional positioning. Comparable as a multi-location health-forward chain targeting office and urban consumers.

Regional players

• SaladStop!: Singapore-headquartered salad chain with Asian-market presence. Most directly comparable salad-bowl concept operating in Asian metropolitan markets, though regional rather than Japan-focused.
• Crisp & Green: Korean-origin healthy fast-casual concept with proprietary dressings and customizable salads. Comparable as an Asia-based salad chain with similar positioning around fitness/protein-focused consumers.

Broad incumbents

• Pret a Manger: Global fast-casual chain operating in Japan with healthy sandwiches, salads, and bowls. Comparable as a broader incumbent competing for the same urban, health-conscious lunch occasion.
• Mos Food Services (Mos Burger): Major Japanese fast-food chain with broad menu including vegetable-forward offerings. Comparable as a domestic incumbent that competes for the same commuter-station and commercial-complex foot traffic.
• Skylark Holdings: Japan's largest family-restaurant operator (Gusto, Jonathan's, etc.) with buffet/healthy options. Comparable as a multi-brand, scale-heavy incumbent in the broader Japanese restaurant category.

Others

• Plenus: Japanese restaurant operator (Hottomotto, Hotto Motto) with adjacent healthy and value-oriented concepts. Comparable as a domestic multi-brand foodservice operator that could expand into salad QSR.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/withgreen_official
• Facebookfacebook.com/withgreen1

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WithGreen