Crisp & Green
Crisp & Green is a 52-unit fast-casual restaurant chain founded in 2016, serving made-from-scratch salads, grain bowls, wraps, smoothies, and a new sandwich line across 16 U.S. states through company-owned and franchise locations, with catering and a mobile loyalty app as supporting revenue streams.
- Company typePrivate
- Founded2016
- HeadquartersWayzata, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Crisp & Green does
Crisp & Green is a 52-unit fast-casual restaurant chain headquartered in Wayzata, Minnesota, founded in 2016 by Steele Smiley. The company operates across 16 U.S. states with the heaviest concentration in Minnesota (21 of 52 locations) and a mix of company-owned and franchised units. Its core product is a diversified menu of made-from-scratch healthy foods including signature salads, grain bowls, low-net-carb wraps, smoothies, acai bowls, kids meals, and — most recently as of June 2026 — a six-variety sandwich line priced at approximately $10.95 with up to 39g of protein per item. Supporting offerings include a catering program (Office Hero Box, Sandwich Box, Artisanal Platters with 12-hour advance notice) and a community-events program hosting outdoor fitness sessions (Pilates, Yoga, Barre) at restaurant locations.
The underlying technology stack is conventional rather than differentiated: digital ordering runs on the olo.com platform, the mobile app for iOS and Android is powered by Punchh for loyalty and rewards, and online catering ordering uses a dedicated olo.com subdomain. Proprietary features are limited to the 'Build Your Bowl' customization flow and a tiered points-based rewards program (1 point per $1 spent; rewards ranging from free coffee at 50 points to $325 off catering at 3,000 points). No AI/ML, proprietary algorithms, or data flywheel are disclosed. Brand and marketing assets include ambassador partnerships with Olympic Gold Medalist Shawn Johnson East and former NFL player Andrew East, plus recurring earned media in QSR Magazine, Fast Casual, and other franchise industry outlets.
The business model combines unit-level retail revenue (in-store dining, pickup, drive-thru, and delivery) with franchise royalties and fees (minimum $1,000,000 liquid capital and $2,000,000 net worth requirements per franchisee), plus catering revenue from corporate and event customers. Go-to-market is hybrid: direct-to-consumer fast-casual dining at owned/franchised locations, community-led brand activation through wellness events and celebrity ambassadors, and franchise channel partnerships for national expansion. Customer segments are hybrid — primarily health-conscious individuals and families (retail) with a secondary corporate/office catering segment. Revenue, ownership structure, and institutional investor details are not publicly disclosed.
Crisp & Green firmographics
Firmographics- Name
- Crisp & Green
- Legal name
- Crisp and Green LLC
- Website
- https://crispandgreen.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Crisp & Green is a 52-unit fast-casual restaurant chain founded in 2016, serving made-from-scratch salads, grain bowls, wraps, smoothies, and a new sandwich line across 16 U.S. states through company-owned and franchise locations, with catering and a mobile loyalty app as supporting revenue streams.
- Ownership category
- akta.pro rank
Crisp & Green industry classification
Industry- Product category
- Fast Casual Restaurant
- NAICS
- Limited-Service Restaurants (722513), Caterers (722320)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Health & Wellness / Functional Fast Casual (macro-counted, high-protein, allergen-friendly) (THAFABAO)
- akta.pro secondary industries
- Sandwiches & Wraps Fast Casual (THAFABAG), Smoothie & Protein Shake Bars (THAFAKAB)
Keywords
Where Crisp & Green is headquartered
LocationHeadquarters
- HQ city
- Wayzata
- HQ country
- United States
- HQ region
- North America
Offices52 records
Markets served
Crisp & Green business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Retail Dining: Revenue from in-store and online ordering of salads, bowls, wraps, sandwiches, smoothies, and beverages at fast-casual restaurant locations. Single transaction model with average ticket around $10-15 based on sandwich pricing.
- Catering Services: Corporate and event catering with options including sandwich boxes, salads, grain bowls, and artisanal platters. Orders require 12-hour advance notice.
- Franchise Fees: Franchise expansion model generating revenue through franchise partnerships with minimum $1,000,000 liquid capital and $2,000,000 net worth requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Sandwich Line Items |
| Other | Pay-as-you-go | Catering Orders |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Crisp & Green product offering
Product offeringCore offering
Crisp & Green operates a fast-casual restaurant chain serving fresh, made-from-scratch healthy food including salads, grain bowls, wraps, sandwiches, smoothies, and acai bowls. The company runs 52 locations across 16 U.S. states, supported by online ordering, catering services, a rewards loyalty program, and franchise expansion.
Product overview
Crisp & Green is a 52-unit (as of June 2026) fast-casual healthy food chain founded in 2016, headquartered in Wayzata, Minnesota. The company's core product offering is a diversified menu of made-from-scratch healthy foods including the new sandwich line (featuring six varieties with house-baked bread and up to 39g protein), signature salads, grain bowls, wraps, smoothies, acai bowls, and kids meals. The company operates a proprietary mobile app integrated with a rewards program (Punchh-based) that enables customers to earn points, redeem rewards, and order ahead. Supporting offerings include dedicated catering services for groups and events, and a community-focused events program featuring fitness and wellness activities at restaurant locations.
Differentiator
Problem solved
Functional benefit
Products and services
- Sandwiches
- Salads
- Grain Bowls
- Wraps
- Smoothies
- Acai Bowls
- Kids Menu
- Beverages
- Catering Services
- Season of Strength Spring/Summer Menu
Companies that use Crisp & Green
Customer profileSegments3 records
Ideal customer profiles3 records
Crisp & Green technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Crisp & Green partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Team East (Shawn Johnson East & Andrew East)coreOlympic Gold Medalist Shawn Johnson East and former NFL player Andrew East serve as brand ambassadors for the fast-casual healthy dining chain. The partnership includes digital content, social activations, and a custom menu item called the Team East Wrap, debuting in the Nashville market.
Scale indicators4 records
Recent moves9 records
Expansion highlights5 records
Crisp & Green competitors and assessment
Company assessmentDirect peers
- Salad and Go: Drive-thru focused salad, wrap, and soup chain with aggressive unit growth and value positioning. Comparable fast-casual health-forward menu, multi-state expansion, and focus on throughput.
- Sweetgreen: Public fast-casual salad and bowl chain with strong wellness positioning and national footprint. Direct competitor to Crisp & Green's core salads/bowls/wraps offering, with comparable protein-forward and macro-conscious menu cues.
- CAVA: Public Mediterranean fast-casual concept centered on grain bowls, salads, and pitas with customizable proteins. Comparable fast-casual service model, menu architecture, and health-forward positioning to Crisp & Green.
- Freshii: Franchise-based health-forward fast-casual with salads, bowls, wraps, and smoothies. Closely matches Crisp & Green's health positioning, menu architecture, and franchise expansion playbook.
- Just Salad: Fast-casual salad and wrap chain with a loyalty program, online ordering, and franchise-style expansion. Overlaps directly with Crisp & Green's salads/wraps core menu and tech-enabled ordering experience.
- CoreLife Eatery: Fast-casual concept focused on grain bowls, salads, and bone broth with a heavy wellness/protein-forward positioning. Closest mid-scale direct competitor to Crisp & Green's menu mix and target customer.
Emerging players
- Tropical Smoothie Cafe: Franchise-driven fast-casual chain with a smoothie and sandwich/wrap-led menu. Comparable franchise growth model and overlap on the smoothie-and-wrap daypart.
Broad incumbents
- Panera Bread: Established fast-casual bakery-cafe with soups, salads, sandwiches, and a strong loyalty program. Broader menu than Crisp & Green but competes for the same health-aware lunch and catering customer.
- MOD Pizza: Fast-casual customizable concept with broad national footprint and franchise model. Comparable service model and customization UX, but in a different core category (pizza) than Crisp & Green.
- Chipotle Mexican Grill: Dominant fast-casual chain with customizable bowls and salads at scale. Sets the bar for fast-casual unit economics and digital loyalty, and competes for the same health-conscious lunchtime customer.
Market position
Strengths5 records
Weaknesses1 record
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Crisp & Green social profiles
Digital presenceCrisp & Green financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crisp & Green leadership team
Management profileNumber of profiles
Profiles1 record
Crisp & Green funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crisp & Green M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crisp & Green
What does Crisp & Green do?
Crisp & Green operates a fast-casual restaurant chain serving fresh, made-from-scratch healthy food including salads, grain bowls, wraps, sandwiches, smoothies, and acai bowls. The company runs 52 locations across 16 U.S. states, supported by online ordering, catering services, a rewards loyalty program, and franchise expansion.
Is Crisp & Green a public or private company?
Crisp & Green is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Crisp & Green founded?
Crisp & Green was founded in 2016. It employs 101 to 250 people.
Where is Crisp & Green based?
Crisp & Green is headquartered in Wayzata, United States, in the North America region.
How does Crisp & Green make money?
Three revenue lines are on record. Retail Dining is the primary driver. The others are catering Services and franchise Fees.
Who are Crisp & Green's main competitors?
Direct peers on record are Salad and Go, Sweetgreen, CAVA, Freshii, Just Salad and CoreLife Eatery. Tropical Smoothie Cafe is listed as an emerging player. Broad incumbents are Panera Bread, MOD Pizza and Chipotle Mexican Grill.
Does Crisp & Green have an API?
No public API is recorded for Crisp & Green.
What industry is Crisp & Green in?
Crisp & Green's product category is Fast Casual Restaurant. Its primary akta.pro industry code is THAFABAO, Health & Wellness / Functional Fast Casual (macro-counted, high-protein, allergen-friendly), with a secondary code of THAFABAG, Sandwiches & Wraps Fast Casual. Its NAICS code is 722513 and its SIC code is 5812.