GOALS
- Company typePrivate
- Founded2021
- HeadquartersStockholm, Sweden
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
GOALS firmographics
Firmographics- Name
- GOALS
- Legal name
- GOALS game
- Website
- https://goals.co
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
GOALS industry classification
Industry- Product category
- Sports Video Games
- SIC
- Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Gaming Community, Chat & LFG Platforms (BPAMAKAK)
Keywords
Where GOALS is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
GOALS business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Free-to-Play Base Game: The core game is free-to-play, allowing broad access to players. Revenue is generated through in-game monetization including player packs, cosmetics, and potentially battle passes.
- Companion App: Squad management and progress tracking through companion app - likely includes in-app purchases.
- In-Game Purchases: Players can open packs, manage squads, and track progress. Microtransactions likely for packs, cosmetics, and player upgrades.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Base Game - Full competitive access |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
GOALS product offering
Product offeringCore offering
GOALS develops and operates a free-to-play, skill-based competitive online football video game built on its proprietary SENTEC game engine. The game is available on PS5, Xbox Series X/S, and PC with cross-platform play, featuring ranked, quickplay, knockout, and tournament modes plus a managerial club system. A companion mobile app allows squad management on the go, and GOALS Studio serves as a creator-facing platform.
Product overview
GOALS offers a single unified free-to-play football game (the core product) supported by a companion mobile application for squad management on the go and a creator-facing platform called GOALS Studio. The core game is built on a proprietary SENTEC game engine and is available across PC, PS5, and Xbox Series X/S. The companion app and studio platform extend the experience beyond the console/PC client, enabling off-device squad management and creator tooling respectively.
Differentiator
Problem solved
Functional benefit
Brands
- GOALS Companion App: Mobile companion app for managing squad, opening packs, setting lineups, and tracking progress on the go
- GOALS Studio
Products and services
- GOALS (Core Game) A free-to-play competitive online football video game for PS5, Xbox Series X/S, and PC, built on the proprietary SENTEC game engine. It emphasizes skill-based, script-free gameplay across ranked, quickplay, knockout, and tournament modes, with a managerial club management system, unique one-of-a-kind players, and aging/progression. Targeted at competitive gamers and football enthusiasts.
- GOALS Companion App
- GOALS Studio A creator-facing platform (studio.playgoals.com) that enables creators to build, manage, and distribute content related to the GOALS game ecosystem.
Quantifiable outcome
- Launched on major platforms (PS5, Xbox Series X/S, PC) reaching millions of potential players
Companies that use GOALS
Customer profileSegments2 records
Ideal customer profiles2 records
GOALS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
GOALS partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- IntelminorIntel collaborated with GOALS on a technical deep dive exploring how GOALS uses Intel's IGCL, Xe GPU power model, and Core Ultra architecture to deliver sustained competitive esports performance on Intel Arc-powered handheld PCs like the MSI Claw.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
GOALS competitors and assessment
Company assessmentBroad incumbents
- EA Sports FC (EA): EA's flagship football franchise and the dominant incumbent in the football gaming category. GOALS explicitly positions itself as a skill-based alternative to EA Sports FC's pay-to-win Ultimate Team mode.
- eFootball (Konami): Konami's free-to-play football sim and the other major incumbent GOALS names as a foil. Comparable in being a cross-platform, free-to-play competitive football title with monetization-driven squad building.
- Football Manager (Sports Interactive / SEGA): A long-running football management sim with a deep companion app ecosystem (FM Mobile). Useful analog for GOALS' companion-app-led squad-management experience, despite being a different sub-genre.
Direct peers
- Rocket League (Psyonix/Epic Games): A high-skill, cross-platform, free-to-play competitive sports game with a thriving esports scene and a community-led growth model on Twitch/Discord — a strong analog for GOALS' positioning of skill-first, no-pay-to-win competitive play.
- UFL (Strikerz Inc): An indie free-to-play football title positioning itself explicitly against EA Sports FC on skill-based, fair-monetization grounds — the closest direct competitor by positioning, target audience, and F2P/cross-platform model.
- Rematch (Sloclap): Sloclap's competitive arcade-style football game focusing on skill and online multiplayer. Comparable as a competitor trying to displace traditional football sims with a faster, skill-driven gameplay loop.
Emerging players
- Sociable Soccer (Tower Studios / Combo Breaker): An indie arcade-style football game targeting a similar casual-but-competitive audience. Comparable in being a smaller-studio football title focused on pick-up-and-play multiplayer rather than full simulation.
Regional players
- Nitro Games: A Nordic (Finnish) mobile and free-to-play sports games studio with experience operating competitive, community-driven sports titles. Comparable as a regional peer familiar with F2P sports publishing and European football audiences.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
GOALS social profiles
Digital presenceGOALS financial estimates
Financial estimateRevenue estimate
Valuation estimate
GOALS leadership team
Management profileNumber of profiles
Profiles1 record
GOALS funding detail
Funding detailFunding overview
Funding rounds2 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GOALS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GOALS
What does GOALS do?
GOALS develops and operates a free-to-play, skill-based competitive online football video game built on its proprietary SENTEC game engine. The game is available on PS5, Xbox Series X/S, and PC with cross-platform play, featuring ranked, quickplay, knockout, and tournament modes plus a managerial club system. A companion mobile app allows squad management on the go, and GOALS Studio serves as a creator-facing platform.
Is GOALS a public or private company?
GOALS is a private company. It is classified as venture growth investor backed and is currently operating.
When was GOALS founded?
GOALS was founded in 2021. It employs 11 to 50 people.
Where is GOALS based?
GOALS is headquartered in Stockholm, Sweden, in the Europe region.
How does GOALS make money?
Three revenue lines are on record. Free-to-Play Base Game is the primary driver. The others are companion App and in-Game Purchases.
Who are GOALS's main competitors?
Broad incumbents on record are EA Sports FC (EA), eFootball (Konami) and Football Manager (Sports Interactive / SEGA). Direct peers are Rocket League (Psyonix/Epic Games), UFL (Strikerz Inc) and Rematch (Sloclap). Sociable Soccer (Tower Studios / Combo Breaker) is listed as an emerging player. Nitro Games is listed as a regional player.
Does GOALS have an API?
No public API is recorded for GOALS.
What industry is GOALS in?
GOALS's product category is Sports Video Games. Its primary akta.pro industry code is BPAMAKAK, Gaming Community, Chat & LFG Platforms. Its SIC code is 7371.