Just Play Sports Solutions

What Just Play Sports Solutions does

Just Play Sports Solutions operates a cloud-based SaaS platform, built on AWS infrastructure with native iOS and Android applications, that consolidates coaching, scouting, analytics, player assessment, and recruiting workflows for elite sports programs. The platform is organized around five core product suites — Team Suite (playbooks and real-time staff collaboration), Scouting Suite (opponent reports), Quizzing Suite (player assessment with auto-grading and leaderboards), Analytics Suite (post-game reports, shot charts, situational analysis), and Front Office Suite (recruiting, roster construction, NIL budget planning) — plus feature modules such as Stat Factory, Post-Game Report, and Scout Cards. Deep native integrations with Hudl, Catapult, PFF, Synergy Sports, SportsCode, NCAA LiveStats, and Opendorse position the product as a workflow hub rather than a point solution. The company holds SOC 2 Type 1, VPAT 2.5, and HECVAT 4.3 certifications to meet higher-education procurement requirements.

The business sells annual and multi-year subscription contracts on a quote-based basis to collegiate and professional sports programs across basketball, football, hockey, and lacrosse, with case-study adoption at Alabama, LSU, Clemson, UCLA, Iowa, Kansas, Arizona, Duke, Northwestern, Army, LA Sparks, and Dallas Wings. GTM is primarily direct enterprise field sales supplemented by event-driven marketing (e.g., Jacksonville Classic title sponsorship, Nov 2025) and content marketing via a large library of coach testimonials and product articles. The company reports serving 1,400+ teams, up from 1,200+ teams in early 2025 and 500+ teams in 2019. Founded in 2014 and headquartered in Lawrence, Kansas, Just Play is a privately held LLC co-founded by Austin Barone (Forbes 30 Under 30, 2024) and Andy Wachter, operating with 11-50 employees and minimal disclosed outside funding ($50K raise in 2018), indicating a bootstrapped, founder-led operating model.

Name

Just Play Sports Solutions

Legal name

Just Play Sports Solutions L.L.C.

Website

https://justplaysolutions.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Just Play Sports Solutions is a cloud-based SaaS platform that consolidates coaching workflows, scouting, analytics, player assessment, and recruiting for 1,400+ collegiate and professional sports programs across basketball, football, hockey, and lacrosse.

Ownership category

akta.pro rank

Product category

Sports Coaching Software

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Athlete Testing & Combine Prep (metrics, scouting prep) (HSADAEAK)

Keywords

• Sports coaching software
• Playbook management platform
• Athlete scouting tools
• Recruiting management software
• Team collaboration platform

Headquarters

HQ city

Lawrence

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: Annual and multi-year subscription contracts for access to Team Suite, Scouting Suite, Analytics Suite, Quizzing Suite, and Front Office Suite. Clients on annual or multi-year contracts subject to payment terms in written agreements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Just Play Sports Solutions is a cloud-based SaaS platform that consolidates playbook building, opponent scouting, player quizzing, analytics, and recruiting/roster management for collegiate and professional sports programs. The platform is delivered via web browser and native iOS/Android mobile applications and includes native integrations with leading video and data platforms such as Hudl, Catapult, Synergy, and NCAA LiveStats.

Product overview

Just Play Sports Solutions is a comprehensive workflow platform built as a unified system with multiple integrated modules for elite sports teams. The core product suite consists of Team Suite (for building/organizing content and playbooks), Scouting Suite (for opponent scouting and reports), Quizzing Suite (for player assessment), Analytics Suite (for advanced reports including AInsights, Lineup Reports, Shot Charts, and Post-Game Reports), and Front Office Suite (for recruiting and roster management). The platform is accessible via web browser (Chrome recommended) and iOS/Android mobile apps. Just Play serves teams across four major sports: Basketball, Football, Hockey, and Lacrosse, with over 1,400 teams including professional and collegiate programs. The Front Office Suite was built on the predecessor product Recruiting Coordinator which served teams for over 7 years.

Differentiator

Problem solved

Functional benefit

Products and services

• Team Suite Core platform for coaching staffs to build and organize content, manage playbooks and presentations, and distribute them to athletes with real-time collaboration, accessible via web browser and iOS/Android apps.
• Scouting Suite Opponent scouting platform for creating and delivering opponent reports with automated rosters and statistics, including customizable team/personnel reports, depth charts, and play sheets.
• Quizzing Suite Player assessment platform enabling coaches to build static, classic, stopwatch, and recall questions using their content to test athletes, with auto-grading, real-time scoring, and leaderboards.
• Analytics Suite Advanced analytics platform providing on-demand reports including AInsights, Situational Analysis, Lineup Reports, Shot Charts, and automated Post-Game Reports delivered within seconds of game end.
• Front Office Suite Recruiting and roster management platform consolidating player search, centralized recruiting database, official visit coordination, roster construction, budget planning, NIL budget planning, and customizable player rating models.
• Just Play Team App Mobile application for athletes providing access to playbooks, presentations, scouting reports, and video in a single app with usage tracking and leaderboards, distributed on iOS and Android.

Quantifiable outcome

• 70-80% reduction in manual daily workflow tasks for coaches using PFF integration
• +3 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature8 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Jacksonville ClassicminorGTM or Marketing Partner · 18 November 2025Title sponsorship and official analytics provider for the Jacksonville Classic MTE basketball tournament. Provides participating teams with automated post-game reports, extensive preparation analytics, and on-site staff support. Also provides enhanced analytics for broadcast commentary.
• OpendorsecoreTechnology or Integration · 24 March 2025First-ever integration of verified NIL compensation data into coaching platform. Combines Opendorse's aggregated anonymized NIL data with Just Play's analytics and recruiting tools. Enables coaches to assess player value holistically with performance data and earnings side by side.
• CatapultcoreTechnology or Integration · 5 January 2023Direct video analysis integration allowing mutual customers to connect Catapult video content into Just Play platform. One-button workflow to move content from Catapult to Just Play.
• Synergy SportscoreTechnology or Integration · 26 July 2021Video and data integration partnership allowing users to pull video and data from Synergy into Just Play with one-click sync. Supports custom playlists with tags and in/out points. Available for collegiate and professional clients.
• Pro Football Focus (PFF)coreTechnology or Integration · 9 October 2020Workflow automation partnership enabling mutual customers to automate scouting duties by importing PFF plays directly into Just Play scout cards. Claims potential 70-80% reduction in manual workflow tasks. Currently offered to FBS, FCS, and NFL teams.
• NCAA LiveStatscoreTechnology or Integration · 3 June 2019Data integration powering Just Play's college basketball analytics with official NCAA statistics. Provides situational analytics, shot charts, opponent reports, lineup analysis, and self-scouting tools. Adopted by 725+ men's and women's teams across all three NCAA divisions.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hudl: Hudl is the dominant video analysis and team workflow platform for college and high school sports. Like Just Play, it serves coaching staffs with content, scouting, and sharing tools, and is a key integration partner. It is the largest direct competitor in the college coaching workflow category.
• Catapult Sports: Catapult provides video analysis and athlete performance tracking for elite and professional teams. It directly integrates with Just Play and competes on the analytics and video workflow side, especially in football and at the pro level.
• Synergy Sports: Synergy provides video and data infrastructure for basketball, football, and other sports. Just Play integrates with Synergy for video, while Synergy is increasingly expanding into scouting and analytics that overlap with Just Play's Scouting and Analytics Suites.
• FastModel Sports: FastModel is a playbook and diagramming platform used by college and pro basketball coaches. It competes most directly with Just Play's Team Suite in basketball, although Just Play is broader in scope across scouting, analytics, and front office.

Broad incumbents

• Teamworks: Teamworks is a leading operations and communication platform for college and pro sports organizations. It overlaps with Just Play's Front Office Suite around scheduling, communication, and team operations, and is much larger and better capitalized.
• TeamSnap: TeamSnap provides team management, scheduling, and communication tools across youth, club, and college sports. It is a broader incumbent that overlaps with Just Play's communication and content delivery features, particularly in the youth/club segment.

Emerging players

• Pro Football Focus (PFF): PFF is a leading football analytics and grading platform that integrates with Just Play for workflow automation. It competes on advanced football metrics and is increasingly expanding into content and workflow layers adjacent to Just Play's Scouting Suite.
• Krossover: Krossover provides video breakdown, analytics, and content tools for basketball, football, and other sports. It targets similar coaching workflows as Just Play's Scouting and Analytics Suites, primarily at the high school and small college level.
• Veo Technologies: Veo provides AI-driven sports video capture and analysis. It overlaps with Just Play's video and analytics features, especially at the club and youth level, though it does not address the playbook or front office layers.
• BridgeAthletic: BridgeAthletic provides performance and strength training software for college and pro sports programs. It is adjacent to Just Play's Analytics and Front Office Suites in serving the same coaching and front office buyers, but specializes in training load and athlete development.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/JustPlaySS
• Facebookfacebook.com/justplaysolutions
• LinkedInlinkedin.com/company/just-play-sports-solutions

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Just Play Sports Solutions