Osiris Media
Osiris Media is a Washington-based podcast media company operating a network of 50+ music and culture podcasts, monetizing through advertising and custom podcast development for brands targeting passionate music fans.
- Company typePrivate
- Founded2017
- HeadquartersWashington, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Osiris Media does
Osiris Media is a privately held podcast media company founded in 2017 and headquartered in Washington, United States, operating a network of more than 50 music and culture podcasts. The company produces and curates shows spanning the Phish, Grateful Dead, and jam-band ecosystems alongside broader music culture, fiction, comedy, books, and reggae content, with flagship franchises including the Helping Friendly Podcast, Undermine, and Inside the Musician's Brain. Distribution is handled across major third-party platforms (Apple Podcasts, Spotify, YouTube, Google Play, Stitcher) plus an owned YouTube channel and live event programming under the Osiris Live banner.
Core technology is a podcast production and distribution operation rather than a software platform; there is no public API, SDK, or developer-facing surface. The underlying capability is editorial and production craft backed by deep artist access, notably co-founder Tom Marshall (Phish's primary lyricist, 300+ songs) and co-founder RJ Bee, who previously launched the Helping Friendly Podcast in 2013. The team is small (1-10 employees) per firmographic data, with named producers and a Director of Audience Engagement handling social and outreach.
The business model runs on two revenue streams: podcast advertising (host-read ads and branded content integrated into the Osiris network, reaching hundreds of thousands of music fans per month) and custom podcast development services for brands. Reporting on advocacy outcomes is anecdotal (e.g., 211% ROAS for Sunset Lake CBD, 200% ROAS for Green Future Wealth). The customer base is a mix of SMB and enterprise advertisers across cannabis/CBD, beverage, food, financial services, and synthetic turf, plus strategic partnerships with Audacy (content JV) and Talkhouse (advertising sales JV). Pricing is not publicly disclosed and is sold via direct outreach.
Osiris Media firmographics
Firmographics- Name
- Osiris Media
- Legal name
- Osiris Media
- Website
- https://osirispod.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Osiris Media is a Washington-based podcast media company operating a network of 50+ music and culture podcasts, monetizing through advertising and custom podcast development for brands targeting passionate music fans.
- Ownership category
- akta.pro rank
Osiris Media industry classification
Industry- Product category
- Podcast Media & Advertising
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Sound Recording Studios (51224), Media Buying Agencies (541830)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721), Services-Advertising (7310)
- akta.pro primary industry
- Podcast Networks & Multi-Show Publishers (MPACADAB)
- akta.pro secondary industries
- Podcast Ad Sales Networks & Monetization Platforms (MPACADAD), Podcast Hosting Platforms (RSS, Analytics, Distribution) (MPACADAA), Audio Production & Podcasting (BPAFAIAE), Live Podcast Recordings (MPAGACAJ)
Keywords
Where Osiris Media is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Markets served
Osiris Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Podcast Advertising: Host-read ads and branded content integrated into Osiris podcast network, reaching hundreds of thousands of music fans per month.
- Custom Podcast Development: Full-scale custom podcast creation for brands and partners, including audio strategy, production, and distribution.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Osiris Media product offering
Product offeringCore offering
Osiris Media produces and curates a network of music and culture podcasts reaching hundreds of thousands of music fans per month, while selling host-read podcast advertising and custom branded podcast development services to brands and entertainment companies seeking authentic access to a passionate music community.
Product overview
Osiris Media is a podcast company and leading storyteller in music, combining the intimacy of podcasts with the power of music to inform and delight music fans. The company operates as a multi-product podcast network with two primary service offerings: Podcast Advertising (creative podcast advertising and custom podcast creation for brands) and Podcast Development (custom branded podcast creation in partnership with music and entertainment brands). The product portfolio consists of a diverse array of music and culture podcasts including long-running Phish-focused shows like the Helping Friendly Podcast and Undermine, artist spotlight podcasts (Inside the Musician's Brain, The Jam), community podcasts (Always Almost There for Goose fans, The Corner of Grey Street for DMB fans), branded content partnerships (Breaking Waves with Audacy), fiction podcasts with original soundtracks (Family Tape Tree, Sugar Maple), and specialized niche podcasts covering reggae (Rootsland), improvisation (The Gifts of Improvising), books (Library Card), and comedy (Best Show Ever). The network reaches hundreds of thousands of music fans per month and operates joint ventures with Audacy and Talkhouse for distribution and advertising.
Differentiator
Problem solved
Functional benefit
Products and services
- Podcast Advertising Services Host-read and pre-produced podcast advertising placements sold across the Osiris podcast network to brands seeking to reach engaged music and culture audiences. Delivered on a results-oriented basis with case-study ROAS outcomes (e.g., 211% ROAS for Sunset Lake CBD, 200% ROAS for Green Future Wealth).
- Custom Podcast Development Services End-to-end custom podcast creation service for brands and entertainment companies, including concept development, hosting, production, and distribution. Designed for brands that want to launch their own podcast series as a marketing or content channel.
Quantifiable outcome
- 211% return on ad spend for Sunset Lake CBD advertising campaign
- +2 more outcomes
Companies that use Osiris Media
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles2 records
Osiris Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Osiris Media partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- AudacycoreJoint venture announced May 2021 to create Breaking Waves podcast series celebrating local music scenes, with Audacy's radio stations as observers and characters in the stories. Osiris produces audio content drawing from Audacy's station histories and archives.
- TalkhousecoreSales joint venture created April 2021 between Talkhouse and Osiris Media to handle podcast advertising sales.
- JamBaseminorJamBase logo appears on Osiris Partners page; JamBase is a music discovery platform serving the jam band community.
- Cash or TrademinorCash or Trade logo appears on Osiris Partners page; peer-to-peer ticket marketplace for music fans.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Osiris Media competitors and assessment
Company assessmentDirect peers
- Wondery: Multi-show podcast network producing and monetizing original narrative and entertainment podcasts. Directly comparable as a vertically integrated podcast publisher selling advertising and branded content, though at much larger scale.
- Pushkin Industries: Independent podcast network producing high-quality, narrative and interview-driven shows with premium ad sales. Closely comparable in business model: original shows plus direct brand partnerships and content licensing.
- Maximum Fun: Independent podcast network operating a stable of niche enthusiast shows with member-supported and sponsor-funded monetization. Closely comparable in being a smaller, multi-show network targeting passionate communities rather than mass audiences.
- Earwolf: Multi-show podcast network focused on comedy and entertainment, now part of SiriusXM. Directly comparable as a podcast publisher that aggregates multiple shows and sells advertising against engaged niche audiences.
Broad incumbents
- iHeartPodcasts: Major podcast publisher and ad network from iHeartMedia, distributing hundreds of shows across categories. Comparable as a podcast advertising platform and multi-show publisher, but operates at incumb
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Osiris Media social profiles
Digital presenceOsiris Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Osiris Media leadership team
Management profileNumber of profiles
Profiles5 records
Osiris Media funding detail
Funding detailFunding overview
Funding rounds4 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Osiris Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Osiris Media
What does Osiris Media do?
Osiris Media produces and curates a network of music and culture podcasts reaching hundreds of thousands of music fans per month, while selling host-read podcast advertising and custom branded podcast development services to brands and entertainment companies seeking authentic access to a passionate music community.
Is Osiris Media a public or private company?
Osiris Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Osiris Media founded?
Osiris Media was founded in 2017. It employs 1 to 10 people.
Where is Osiris Media based?
Osiris Media is headquartered in Washington, United States, in the North America region.
How does Osiris Media make money?
Two revenue lines are on record. Podcast Advertising is the primary driver. The others are custom Podcast Development.
Who are Osiris Media's main competitors?
Direct peers on record are Wondery, Pushkin Industries, Maximum Fun and Earwolf. iHeartPodcasts is listed as a broad incumbent.
Does Osiris Media have an API?
No public API is recorded for Osiris Media.
What industry is Osiris Media in?
Osiris Media's product category is Podcast Media & Advertising. Its primary akta.pro industry code is MPACADAB, Podcast Networks & Multi-Show Publishers, with a secondary code of MPACADAD, Podcast Ad Sales Networks & Monetization Platforms. Its NAICS code is 516210 and its SIC code is 2721.