CashorTrade
CashorTrade is a community-driven, peer-to-peer ticket marketplace founded in 2009 that enables music fans to buy, sell, and trade concert and festival tickets at original face value, serving over 1 million registered fans across 46 countries via web and mobile platforms.
- Company typePrivate
- Founded2009
- HeadquartersBurlington, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What CashorTrade does
CashorTrade operates a community-driven peer-to-peer ticket marketplace positioned as the "world's only ticketing social network," enabling fans to buy, sell, and trade concert and festival tickets at original face value rather than at scalper-inflated prices. Founded in 2009 by brothers Brando and Dusty Rich in Vermont, the Burlington-headquartered company has grown to over 1 million registered fans across 46 countries with approximately 5,000 new monthly member signups. Its core platform differentiates through face-value-only listing rules, a Ticketmaster API integration that verifies original purchase prices in real time and automatically reissues tickets to buyers, escrow-based Trader's Protection™ buyer/seller insurance, and unique features such as Ticket Trading (swapping tickets across events), Miracle Ticket donations to charities, and social/community tools including message boards and fan reviews. The company serves a primary segment of passionate live-music enthusiasts and festival-goers—historically concentrated in jam-band, bluegrass, and folk communities via artist partnerships with Phish, Billy Strings, Goose, Umphrey's McGee, and Noah Kahan—and has expanded into country and multi-genre festivals including WinterWonderGrass, Levitate, DelFest, Outside Days, Country Thunder, and XRoads41.
The business model is a two-sided marketplace monetized through a 10% buyer transaction fee, with zero listing or transaction fees for sellers, supplemented by an annual Gold Membership subscription that waives buyer fees and bundles perks including Outdoorsy RV rental discounts. Distribution is entirely self-serve via web and native iOS/Android mobile apps, with go-to-market driven by artist and festival partnerships, on-site event presence, and earned media coverage (Associated Press, Bloomberg, Yahoo Finance, Forbes, Goldmine, Pollstar). Marketing operates through community/developer relations, festival activations, PR/earned media, content/blog, and organic social channels—all aimed at converting music fans into marketplace participants within their existing artist or festival communities.
CashorTrade is privately held and operates with a lean team of approximately 30 employees. The company has historically been bootstrapped, with a single disclosed funding round of approximately $1.58M in October 2023, and added industry veterans Andrew Dreskin and Craig Snyder to its leadership team in October 2025 to support scaling. Recent milestones include a complete platform rebuild (CashorTrade 4.0) in August 2024, a mobile app launch in March 2025, a festival partner network expansion adding eight new festivals in May 2026, and the Verified Face Value Resale technology unveiled in May 2026 via its Ticketmaster API integration.
CashorTrade firmographics
Firmographics- Name
- CashorTrade
- Legal name
- CashorTrade
- Website
- https://cashortrade.org
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CashorTrade is a community-driven, peer-to-peer ticket marketplace founded in 2009 that enables music fans to buy, sell, and trade concert and festival tickets at original face value, serving over 1 million registered fans across 46 countries via web and mobile platforms.
- Ownership category
- akta.pro rank
CashorTrade industry classification
Industry- Product category
- Secondary Ticket Marketplace
- NAICS
- Amusement Parks and Arcades (7131)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Secondary Ticket Marketplaces (Resale/Exchange) (MPAGAJAB)
- akta.pro secondary industries
- Pricing, Yield Management & Anti-Fraud Services (MPAGAJAH), Ticketing Platforms & Primary Ticketing (MPAIAFAD)
Keywords
Where CashorTrade is headquartered
LocationHeadquarters
- HQ city
- Burlington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CashorTrade business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Buyer Transaction Fee: Platform charges a 10% fee on the total transaction amount from ticket buyers at the point of purchase. Sellers pay zero listing or transaction fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Buyer - 10% Transaction Fee |
| Subscription | Annual | Gold Membership - Fee-Free Buying |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels5 records
CashorTrade product offering
Product offeringCore offering
CashorTrade operates a fan-to-fan ticket marketplace and social network where music fans can buy, sell, and trade concert and festival tickets at face value or below, avoiding scalpers and brokers. The platform features offer-first purchasing, ticket trading between events, escrow-protected transactions, and integrations with primary ticketing systems such as Ticketmaster for face-value verification.
Product overview
CashorTrade operates as a unified fan-to-fan ticket marketplace (the world's only ticketing social network) that enables fans to buy, sell, and trade tickets at face value or below. The core CashorTrade Platform is complemented by Trader's Protection™ (escrow-based buyer/seller insurance), the Face Value Verified Technology (API-based price authentication), and the Gold Membership premium tier. The company also offers marketing tools including TicketDrop and Grateful Giveaway for partnered events, plus a unique Ticket Trading feature for swapping event tickets. The platform expanded in 2025 with a new mobile app for iOS and Android, and in 2026 added Verified Face Value Resale technology via Ticketmaster API integration. A separate CashorTrade Store sells branded merchandise with Gold member discounts.
Differentiator
Problem solved
Functional benefit
Products and services
- CashorTrade Platform Core web-based fan-to-fan ticket marketplace and social network where fans post tickets and request offers, enabling face-value buying, selling, and trading of concert and festival tickets for individual music fans.
- CashorTrade Mobile App Native iOS and Android application providing full marketplace functionality for fans to list, browse, request, and transact tickets at face value from mobile devices.
- CashorTrade Store Online merchandise storefront selling branded CashorTrade apparel and accessories, with discount benefits available to Gold members.
Quantifiable outcome
- Over 1 million music fans served across 46 countries since 2009
Companies that use CashorTrade
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles2 records
CashorTrade technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
CashorTrade partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- TicketmastercoreTechnology integration partner enabling ticket verification and validation through Ticketmaster's API. This integration is fundamental to the platform's ability to verify face-value tickets and prevent scalping.
- OutdoorsyminorPartnership providing exclusive travel perks to CashorTrade users. Outdoorsy is an RV rental marketplace, offering CashorTrade customers travel-related benefits when attending festivals and events.
- Outside DayscoreFestival partnership for verified fan-to-fan ticket exchange at face value. Outside Days is a multi-day camping and music festival.
- WinterWonderGrasscoreFestival partnership for face-value ticket marketplace. WinterWonderGrass is a premier winter music festival featuring bluegrass and acoustic performances.
- Levitate Music & Arts FestivalcoreFestival partnership for fan-to-fan ticket exchange. Levitate is a multi-day music and arts festival featuring diverse musical lineups.
- Country Thunder Music FestivalscoreFestival partnership for verified ticket exchanges. Country Thunder is a multi-location country music festival series.
- XRoads41coreFestival partnership for face-value ticket marketplace. XRoads41 is a regional music festival.
- PhishcoreArtist partnership providing verified fan-to-fan ticket exchange for Phish shows and tours. One of the flagship artist partnerships for CashorTrade.
- Billy StringscoreArtist partnership for face-value ticket marketplace. Billy Strings is a Grammy-nominated bluegrass artist with dedicated fan following.
- GoosecoreArtist partnership for verified ticket exchanges. Goose is a rising jam band with growing touring presence.
- Umphrey's McGeecoreArtist partnership for face-value ticket marketplace. Umphrey's McGee is an established progressive rock/jam band.
- Joe Russo's Almost DeadcoreArtist partnership for face-value ticket marketplace. JRAD is a Grateful Dead tribute supergroup.
- DelFestcoreFestival partnership for face-value ticket marketplace. DelFest is a bluegrass festival curated by Del McCoury.
- Noah KahancoreArtist partnership for verified fan-to-fan ticket exchange. Noah Kahan is a mainstream pop-folk artist with sold-out tours.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
CashorTrade competitors and assessment
Company assessmentDirect peers
- StubHub: Largest secondary ticket marketplace globally. Directly comparable to CashorTrade as a two-sided fan-to-fan resale platform, though StubHub operates a markup-based model rather than face-value-only.
- Vivid Seats: Public secondary ticketing marketplace serving live events across music, sports, and theater. Directly comparable business model (two-sided resale), though broader in genre and markup-based versus CashorTrade's face-value mission.
- SeatGeek: Secondary ticketing marketplace and primary ticketing provider. Comparable in operating a fan-to-fan resale platform with mobile-first UX, though SeatGeek is broader in scope (sports, concerts, theater) and markup-driven.
- Tixel: Face-value-focused ticket resale marketplace, primarily in Australia/Europe. Closely comparable mission (anti-scalping, face-value pricing) and two-sided fan marketplace model, making it CashorTrade's most direct international peer.
- Lyte: Fan-to-fan ticket exchange platform focused on enabling artists and festivals to offer verified resale at face value. Directly comparable face-value mission and partnership-driven model with primary ticketers and event organizers.
- Dice: Mobile-first ticketing and events discovery platform serving live music with anti-scalping controls. Comparable as a fan-facing ticketing app focused on live music and community-driven discovery, though Dice mixes primary and resale.
- TickPick: No-fee secondary ticketing marketplace for live events. Comparable two-sided fan-to-fan resale model with consumer-friendly pricing, though markup-based rather than face-value-capped like CashorTrade.
Broad incumbents
- Ticketmaster Resale: Primary ticketing giant and operator of Ticketmaster's own resale marketplace and Face Value Exchange program. Highly comparable as it provides face-value resale rails — and a strategic dependency/partnership for CashorTrade — but is embedded within a much broader primary ticketing portfolio.
- AXS: Primary ticketing platform (AEG-owned) with a resale marketplace. Comparable as a ticketing and resale operator in live music, but broader in portfolio (venues, primary ticketing) rather than face-value-only.
- Eventbrite: Large self-service ticketing and event platform. Comparable as a ticketing marketplace serving live events broadly, though Eventbrite focuses on self-service event creation rather than secondary face-value fan exchange.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
CashorTrade social profiles
Digital presenceCashorTrade financial estimates
Financial estimateRevenue estimate
Valuation estimate
CashorTrade leadership team
Management profileNumber of profiles
Profiles4 records
CashorTrade funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CashorTrade M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CashorTrade
What does CashorTrade do?
CashorTrade operates a fan-to-fan ticket marketplace and social network where music fans can buy, sell, and trade concert and festival tickets at face value or below, avoiding scalpers and brokers. The platform features offer-first purchasing, ticket trading between events, escrow-protected transactions, and integrations with primary ticketing systems such as Ticketmaster for face-value verification.
Is CashorTrade a public or private company?
CashorTrade is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CashorTrade founded?
CashorTrade was founded in 2009. It employs 11 to 50 people.
Where is CashorTrade based?
CashorTrade is headquartered in Burlington, United States, in the North America region.
How does CashorTrade make money?
One revenue line is on record: buyer Transaction Fee.
Who are CashorTrade's main competitors?
Direct peers on record are StubHub, Vivid Seats, SeatGeek, Tixel, Lyte, Dice and TickPick. Broad incumbents are Ticketmaster Resale, AXS and Eventbrite.
Does CashorTrade have an API?
Yes. CashorTrade offers a Ticketmaster API integration that verifies ticket prices directly from primary market sources at the point of resale. The integration enables Verified Face Value technology where the original ticket price is confirmed at the source with no receipt uploads required. Every integrated listing is verified directly through the API, tickets are authenticated, and automatically reissued in the buyer's name upon sale completion.
What industry is CashorTrade in?
CashorTrade's product category is Secondary Ticket Marketplace. Its primary akta.pro industry code is MPAGAJAB, Secondary Ticket Marketplaces (Resale/Exchange), with a secondary code of MPAGAJAH, Pricing, Yield Management & Anti-Fraud Services. Its NAICS code is 7131 and its SIC code is 7900.