What Things Mobile does

Things Mobile S.r.l. is an Italy-based, privately held IoT and M2M connectivity provider founded in May 2017 and headquartered in Milan, operating as part of the Wireless Logic Group. The company resells mobile data connectivity exclusively for IoT and machine-to-machine applications, excluding voice services, and sells multi-network IoT SIM cards that automatically select the best available carrier across 350+ roaming operators in 165+ countries. Its product portfolio spans standard and industrial-grade SIMs in 2FF/3FF/4FF form factors, MFF2 embedded SIMs, eUICC/eSIM, an ecoSIM line, and a white-label offering for reseller partners, supported by 2G, 3G, 4G LTE, CAT-1, CAT-M1, and NB-IoT compatibility.

Underlying the commercial offering is a cloud-native platform deployed on AWS with active-active multi-zone redundancy, a cloud-based IoT Portal for SIM activation, traffic monitoring, alerting, and group management, and an HTTP REST API for programmatic control. Additional services include fixed IP addresses, VPN connectivity, SMS messaging, and GSM triangulation-based localization. The business operates under an Italian ROC electronic communications operator license (No. 30001) and maintains GDPR-compliant data processing with an appointed DPO.

Things Mobile makes money primarily through prepaid, usage-based data consumption at $0.10–$0.12 per MB, prepaid data packages ranging from 10MB to 500GB (monthly or annual, with auto-renewal), one-time SIM activation fees of €5–€6, ancillary subscription fees for the IoT Portal ($1/month) and fixed IP ($2.50/month plus $30 activation), and usage-rated SMS. Go-to-market is digital-first: a self-serve multilingual online shop (EN/IT/ES/FR/DE), Amazon marketplace, a partner/reseller program, and an inside-sales motion for enterprise "IoT expert" consultations. Customer segments split between business IoT deployments (smart logistics, building, cities, fleet, telehealth, micromobility, POS, solar, weather, charging, drones, smart metering), M2M industrial use cases, and individual consumers/hobbyists (GPS trackers, alarms, home automation).

Name

Things Mobile

Legal name

Things Mobile S.r.l.

Website

https://thingsmobile.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Things Mobile is a Milan-based IoT and M2M connectivity reseller, part of the Wireless Logic Group, selling multi-network SIM cards and prepaid data plans across 165+ countries to enterprise IoT deployers, industrial M2M customers, and individual consumers.

Ownership category

akta.pro rank

Product category

IoT and M2M Connectivity

NAICS

Telecommunications Resellers (517121), Telecommunications Resellers and Agents for Wireless Telecommunication Services (51712)

SIC

Radiotelephone Communications (4812)

akta.pro primary industry

Mobile Wholesale & Roaming Providers (Interconnect, IOT, Roaming Hubs) (HDAIAAAD)

Keywords

• IoT connectivity services
• M2M data SIM cards
• Global mobile IoT network
• Machine-to-machine data plans
• IoT SIM management platform

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Technology or R&D, Operations, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. IoT SIM Card Sales: Prepaid SIM card sales with no initial SIM cost but activation fees. Standard IoT SIM activation costs €5.00, embedded SIM (MFF2) activation costs €6.00. Revenue is one-time per card plus ongoing data usage.
2. Usage-Based Data Plans: Primary revenue stream from consumption-based data pricing. Pay-per-use rates from $0.10/MB (business) to $0.12/MB (personal). Monthly network access fees of $0.30 per operator. IoT Portal monthly fee of $1.00.
3. Individual Data Packages: Prepaid data packages ranging from 10MB to 5GB. Packages available as monthly (30-day) or annual options. Auto-renewal available. Revenue recognized upfront upon package purchase.
4. VPN Services: Private network connectivity services allowing devices to connect to company networks via VPN.
5. Fixed IP Address: Public fixed IP address option with $30 activation fee and $2.50 monthly charge. Additional source IP addresses at $6.00 each.
6. SMS Services: SMS text messaging services at $0.18 per SMS sent from SIM cards, $0.03 per SMS sent from IoT Portal.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Things Mobile provides global IoT and M2M cellular data connectivity through multi-network SIM cards managed via a cloud-based IoT Portal. The company resells mobile data traffic from 350+ roaming operators across 165+ countries and packages connectivity into Standard, Industrial, Embedded (MFF2), eUICC, ecoSIM, and White Label SIM form factors, supported by the IoT Portal for activation, monitoring, and alerts.

Product overview

Things Mobile is a global mobile network operator dedicated exclusively to IoT and M2M connectivity. The core offering consists of IoT SIM cards available in multiple form factors: Standard SIM card (2FF/3FF/4FF), Industrial M2M SIM card, Standard Embedded SIM (MFF2), Industrial Embedded SIM (MFF2), ecoSIM card, and eUICC (eSIM). These are managed through the cloud-based IoT Portal platform for activation, monitoring, and management. Supporting services include Fixed IP (private/public), VPN connectivity, SMS messaging, and GSM localization. Data plans include pay-per-use rates ($0.10-$0.12/MB), individual data packages (10 MB to 25 GB), and shared data packages (500 MB to 500 GB). The network operates across 165+ countries with 350+ roaming operators supporting 2G, 3G, 4G LTE, CAT-1, CAT-M1, and NB-IoT technologies.

Differentiator

Problem solved

Functional benefit

Products and services

• Standard IoT SIM card Standard IoT SIM card available in mini (2FF), micro (3FF), and nano (4FF) formats, designed for multi-network cellular data connectivity for IoT and M2M devices.
• Industrial M2M SIM card Industrial-grade IoT SIM card designed for harsh environments, withstanding vibration, corrosion, and extreme temperatures with a service life of up to 10 years; available in 2FF/3FF/4FF formats.
• Standard Embedded SIM card (MFF2) Standard SIM-on-Chip embedded SIM in MFF2 format for direct integration into IoT and M2M devices.
• Industrial Embedded SIM card (MFF2) Industrial-grade embedded SIM card in MFF2 format for direct device integration in harsh-environment M2M and IoT deployments.
• White Label SIM card White-label IoT SIM card offering for partners and resellers who wish to rebrand Things Mobile connectivity under their own identity.
• IoT ecoSIM card Eco-friendly IoT SIM card variant designed with sustainability considerations for environmentally minded deployments.
• eUICC (eSIM) Embedded SIM (eUICC) with remote SIM provisioning and multi-network capability, allowing profiles to be managed over the air for IoT and M2M devices.
• IoT Portal Cloud-based management platform for activating, managing, and monitoring IoT SIM cards, including traffic analysis, SIM status management, alert thresholds, and group management.
• Fixed IP Service Fixed IP address service for IoT deployments, including standard private fixed IP, custom fixed private IP with customer-defined APN, and public fixed IP for remote device access.
• SMS Service SMS messaging service enabling devices to send and receive text messages via Things Mobile SIMs and through the IoT Portal, billed per message.
• VPN Service Virtual Private Network service that enables IoT devices to securely connect to private corporate networks with encrypted connectivity.

Quantifiable outcome

• 99% service availability through cloud-native redundant infrastructure
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature7 records

Partnerships

One partnership is on record.

• Wireless Logic GroupcoreOthersParent company relationship. Things Mobile is part of the Wireless Logic Group, a provider of IoT connectivity solutions. The group provides the infrastructure and backing for Things Mobile's global IoT network operations.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Wireless Logic Group: European IoT connectivity platform and Things Mobile's corporate group partner. Wireless Logic operates a similar multi-network SIM and managed connectivity business across Europe at significantly larger scale, providing direct comparability on technology, go-to-market, and roaming operator relationships.
• Twilio (Super SIM / IoT): Twilio's Super SIM and IoT platform offers global multi-carrier cellular connectivity with developer APIs, embedded into Twilio's broader communications platform. Comparable to Things Mobile on global multi-network SIM and developer-oriented IoT connectivity, though Twilio operates at significantly larger scale as part of a broader CPaaS portfolio.

Direct peers

• Soracom: Global IoT connectivity platform offering multi-network cellular SIM, eSIM, pay-as-you-go data, and a cloud-based management console. Closely comparable to Things Mobile on product surface (global multi-network SIM, IoT portal, REST API) and customer base (developers, SMBs, and enterprises deploying IoT/M2M).
• Hologram: IoT SIM and connectivity provider offering global multi-carrier cellular coverage, developer-friendly APIs, and a self-serve platform. Directly comparable to Things Mobile on multi-network global SIMs, prepaid/pay-per-use pricing, and developer-oriented IoT Portal.
• EMnify: Cloud-native IoT connectivity provider offering global multi-network SIM, eSIM, REST APIs, and integrated IoT observability. Closely comparable to Things Mobile on technology (cloud-native, multi-network) and target enterprise IoT use cases including logistics, smart cities, and industrial IoT.
• Eseye: Global IoT cellular connectivity provider with multi-IMSI/steering SIM technology, eSIM, and managed connectivity services for enterprise IoT deployments. Comparable to Things Mobile on global multi-network SIMs, enterprise focus, and managed connectivity platform.
• Aeris Communications: IoT connectivity and platform provider offering multi-network cellular IoT, eSIM, and IoT management platform for enterprise customers. Comparable to Things Mobile on global multi-carrier connectivity, IoT platform, and enterprise target segments (fleet, asset tracking, industrial IoT).
• KORE Wireless: IoT connectivity and solutions provider offering multi-carrier cellular IoT, eSIM, and managed IoT services globally. Comparable to Things Mobile on multi-network SIM, IoT platform, and global enterprise IoT customer base.
• 1GLOBAL (formerly Truphone): Global mobile network operator with proprietary GSMA-licensed core offering multi-country IoT and enterprise connectivity via eSIM. Comparable to Things Mobile on global multi-network IoT/M2M SIM offerings and enterprise connectivity positioning.
• Cubic Telecom: Global IoT and connected vehicle connectivity provider offering multi-network eSIM and managed connectivity for automotive and enterprise IoT. Comparable to Things Mobile on global multi-network SIMs, eSIM/eUICC, and enterprise IoT deployment focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/thingsmobileen
• Facebookfacebook.com/thingsmobileen
• LinkedInlinkedin.com/company/thingsmobile

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Things Mobile