What Ollie does

Ollie is a French direct-to-consumer skincare brand targeting teenagers and young consumers, founded in 2024 by Mathilde Lacombe and operated through AIME INC., a société par actions simplifiée (SAS) registered in Paris (RCS 840 958 011). The company positions itself as the first skincare routine designed specifically from adolescence, addressing what it characterizes as a category gap between baby skincare and adult skincare. Distribution is exclusively through a single owned e-commerce storefront at ollieskin.com, with shipping offered to roughly 150 countries and free pickup-point delivery above a €39 order threshold. Customer support is handled via email and WhatsApp, and a newsletter (10% first-order incentive) is the primary retention mechanism.

The core product line is a three-step facial routine: a physiological-pH cleansing foam ("Clean vibes," €14.90), a lightweight gel-cream ("Skin crush," €16.90), and a hypochlorous-acid SOS mist ("Skin reset," €17.90). The line extends into a natural deodorant in three scents ("Cool Kid," €7.90), a 99% naturally sourced lip balm in four shades ("Best balm forever," €9.90), and accessories (headband, keychain). Bundle kits offer 10–20% savings, and digital gift cards range from €20 to €100. Key formulation claims include dermatologically tested, hypoallergenic, 96–100% naturally sourced ingredients, and use of hypochlorous acid and copper-rich malachite extract. Marketing is digital-first: influencer/community content ("Les ollie's besties"), newsletter acquisition, and SEO-optimized educational content on skin biology for adolescents.

The revenue model is one-time direct product sales (no subscription), with pricing concentrated in the €7.90–€17.90 unit range. The brand is privately held by its founder with no disclosed institutional investors, no disclosed funding rounds, and registered capital of €1,223.43. Headcount is disclosed only as a range (11–50) inherited from aggregated firmographic data; the detailed entity record describes a newly incorporated 2024 SAS with a single named co-founder and no management team beyond her. Note: aggregated source data also contains a conflicting firmographic profile (NYC micro-housing platform founded 2012, $15M Aviva Investors / Moinian Group round in 2018) that refers to a different entity sharing the "Ollie" name; this analysis is grounded in the detailed company record for the French skincare brand.

Name

Ollie

Legal name

AIME INC.

Website

https://ollie.co

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Ollie is a French direct-to-consumer skincare brand founded in 2024 by Mathilde Lacombe, selling a teen-focused facial routine (cleanser, gel-cream, hypochlorous-acid mist) plus deodorant, lip balm, and bundles exclusively through ollieskin.com to a global customer base.

Ownership category

akta.pro rank

Product category

Teen Skincare

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Kids Skincare (Moisturizers, Sensitive Skin) (CRABAJAI)

Keywords

• Teen skincare products
• Facial cleansing foam
• Moisturizing gel cream
• Natural ingredient cosmetics
• Adolescent skin care

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Others

Revenue model

1. Direct product sales: E-commerce sales of skincare products including facial cleansers, moisturizers, mist sprays, deodorants, lip balms, and accessories. One-time purchase model for individual products with bundle/discount options. Gift cards available in denominations from €20 to €100.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Ollie (operated by AIME INC.) manufactures and sells a daily facial skincare routine (cleansing foam, hydrating gel-cream, SOS mist spray) along with deodorant, lip balm, and accessory items, formulated specifically for adolescent skin with high percentages of natural ingredients (96-100%) and dermatologist-tested claims. Products are sold directly to consumers through the brand's own e-commerce storefront at ollieskin.com with global shipping.

Product overview

Ollie is a French skincare brand that positions itself as the first skincare routine designed specifically for teenagers and young skin. The company was founded by Mathilde Lacombe and is operated by AIME INC. The core product portfolio consists of a daily skincare routine with three main facial care products (cleansing foam, hydrating gel-cream, and SOS mist spray), complemented by body care (deodorant) and lip care products. Key ingredients include hypochlorous acid, hyaluronic acid, glycerin, malachite, marrubium white, and shea butter. The products are marketed as 'clean,' dermatologist-tested, and formulated with high percentages of naturally sourced ingredients. The brand offers several bundle options and accessories including headbands and keychains. Gift cards are also available in denominations from €20 to €100.

Differentiator

Problem solved

Functional benefit

Products and services

• La mousse nettoyante Clean vibes An airy, purifying cleansing foam with physiological pH that cleanses deeply while respecting the skin's natural balance. Formulated with vegetable surfactants, glycerin, hyaluronic acid, marrubium white, and malachite rich in copper. Designed for teenagers and young skin.
• Le gel-crème hydratant Skin crush A lightweight gel-cream that hydrates without weighing down, soothes, protects, and balances skin while leaving a fresh, non-greasy finish. Contains glycerin, hyaluronic acid, shea butter, aloe vera, marrubium white, and malachite. Targeted at teenagers with sensitive or problem-prone skin.
• La brume SOS Skin reset A 3-in-1 spray with hypochlorous acid that purifies, soothes, and helps reduce imperfections. Biomimetic minimalist formula naturally present in the body that acts as a protective shield against microbial aggression while respecting the skin barrier. 100 ml format.
• Le déodorant fraîcheur Cool kid A clean deodorant that neutralizes odors without blocking perspiration. Fresh, invisible, non-sticky texture for immediate comfort, even on sensitive skin. Available in 3 scents: Citrus Glow, Dreamy Cotton, Sweet Fig Jam.
• Le baume lèvres Best balm forever A lip balm with a gloss effect made with 99% naturally sourced ingredients that hydrates, nourishes, and adds shine. Available in 4 shades: Cerise chérie, Tout doux, Étoile filante, Smoothie rose.
• The Daily Routine Kit A bundle kit that includes the daily routine essentials: La mousse nettoyante Clean vibes, Le gel-crème hydratant Skin crush, La brume SOS Skin reset, and La trousse doudoune (makeup bag). Priced at €52.00 (saving 20% off the €64.70 retail total).
• La carte cadeau Ollie (Gift Card) Digital gift card available in denominations of €20, €40, €60, €80, or €100. Can be spent in one or multiple transactions on the Ollie website.
• Le porte-clés (Keychain) A keychain accessory to attach to a lip balm for on-the-go use.
• Le serre-tête (Headband) A soft terry cloth headband that comfortably holds hair back during skincare routine. Available in Mauve and Jaune (Yellow) colors.
• Duo déodorants fraîcheur Cool Kid A bundle of 2 Cool Kid deodorants in any combination of scents (Citrus Glow, Dreamy Cotton, Sweet Fig Jam) at 18% savings. Priced at €13.00 versus €15.80 individually.
• Duo baumes lèvres Best balm forever A bundle of 2 lip balms in any combination of shades at 14% savings. Priced at €17.00 versus €19.80 individually.
• Duo baume lèvres + charm A bundle combining 1 lip balm with a keychain charm at 10% savings.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Bubble: Bubble is a US-based DTC skincare brand built specifically for tweens and teens, with cleansers, moisturizers, masks, and lip products. It is the most direct competitive analogue to Ollie's 'skincare designed from adolescence' positioning and target demographic.
• Tula Skincare: Tula is a clean, probiotic-focused skincare brand sold DTC and through retailers like Sephora and Ulta. It overlaps with Ollie in clean, barrier-friendly, ingredient-led positioning aimed at younger/Gen-Z consumers.
• Bubble Skincare: Tween/teen-focused skincare line with hero products like slam dunk moisturizer and hydro burst. Directly comparable in audience, price band, and product mix to Ollie.
• Typology: Typology is a French clean-beauty DTC brand with minimalist, ingredient-forward skincare sold globally via its own storefront. It is the closest French/DTC structurally comparable peer to Ollie, although targeted at adult consumers.
• Youth To The People: Youth To The People is a clean, superfood-ingredient-driven skincare brand sold DTC and at Sephora, with a youthful visual identity. Comparable to Ollie in clean, ingredient-led, Gen-Z-targeted branding and pricing.

Broad incumbents

• The Ordinary: The Ordinary (DECIEM) is a global mass-premium skincare brand with strong Gen-Z appeal, an ingredient-driven, clean positioning, and global DTC + retail distribution. It is the most likely large incumbent to crowd into the teen/Gen-Z skincare niche Ollie targets.
• Glossier: Glossier is a category-defining millennial/Gen-Z DTC beauty brand that built a community-led, content-rich, minimalist-routine playbook. It is a useful comparison for Ollie's brand-led, UGC-driven, direct-to-consumer growth motion.
• Bioderma: Bioderma is a French pharmacy/dermo-cosmetic leader (NAOS group) with strong credibility on sensitive and young skin. It is a useful comparison for the dermatologically tested, sensitive-skin positioning Ollie is leaning into.
• CeraVe: CeraVe is a mass-market skincare brand with strong Gen-Z penetration, dermatologist endorsement, and a barrier-care narrative. It is a likely fast-follower into the teen routine category and a pricing/positioning benchmark.
• Paula's Choice: Paula's Choice is a global, ingredient-led skincare brand with strong educational content and a routine-building product architecture. Comparable to Ollie in its content-driven, 'real skin needs' anti-hype positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ollie