Beer52
Beer52 is a privately held, Edinburgh-headquartered direct-to-consumer subscription company operating the UK's leading craft beer discovery club (Beer52) alongside Wine52, Whisky52, and Coffee52, serving 200,000-plus UK subscribers with curated monthly boxes, proprietary editorial magazines, and a community review platform.
- Company typePrivate
- Founded2013
- HeadquartersEdinburgh, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
Beer52 firmographics
Firmographics- Name
- Beer52
- Legal name
- Beer52 Limited
- Website
- https://beer52.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Beer52 is a privately held, Edinburgh-headquartered direct-to-consumer subscription company operating the UK's leading craft beer discovery club (Beer52) alongside Wine52, Whisky52, and Coffee52, serving 200,000-plus UK subscribers with curated monthly boxes, proprietary editorial magazines, and a community review platform.
- Ownership category
- akta.pro rank
Beer52 industry classification
Industry- Product category
- Craft Beer Subscription
- NAICS
- Beer, Wine, and Liquor Retailers (445320), Beer, Wine, and Liquor Retailers (4453)
- akta.pro primary industry
- Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)
Keywords
Where Beer52 is headquartered
LocationHeadquarters
- HQ city
- Edinburgh
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Beer52 business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Marketing or Sales, Personnel, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Beer Subscription (Beer52): Monthly subscription boxes delivering 8-16 curated craft beers, Ferment magazine, and artisan snacks. Billed every 28 days. Primary revenue driver.
- Wine Subscription (Wine52): Monthly subscription delivering 3-6 bottles of curated wine, Glug magazine, and snacks. Billed every 28 days.
- Coffee Subscription (Coffee52): Monthly subscription delivering 2-4 bags of specialty coffee with tasting guide.
- Whisky Subscription (Whisky52): Monthly subscription delivering whisky with Stramash magazine.
- E-commerce Shop Sales: One-off purchases of individual beers, mixed cases, and multipacks. Free delivery over £50.
- Magazine and Advertising: Ferment Magazine includes advertising; Wine52 and other clubs also have magazines with advertising potential
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 8-beer monthly subscription at £27 |
| Subscription | Monthly | 10-beer monthly subscription at £33 |
| Subscription | Monthly | 12-beer monthly subscription at £39 |
| Subscription | Monthly | 16-beer monthly subscription at £51 |
| Subscription | Monthly | Wine52 3-bottle subscription at £36 |
| Subscription | Monthly | Wine52 4-bottle subscription at £48 |
| Subscription | Monthly | Wine52 6-bottle subscription at £78 |
| Subscription | Monthly | Coffee52 2-pack subscription at £14 |
| Subscription | Monthly | Coffee52 4-pack subscription at £26 |
| Subscription | Monthly | Whisky52 subscription at £35 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Beer52 product offering
Product offeringCore offering
Beer52 is a direct-to-consumer subscription commerce company that curates and delivers monthly boxes of craft beer (and, through sub-brands, wine, whisky, and specialty coffee) to UK members, together with a proprietary editorial magazine. Subscriptions are billed every 28 days, range from approximately £14 to £78 per month depending on category and volume, and customers can also place one-off purchases through an online shop.
Product overview
Beer52 operates a multi-brand subscription commerce platform focused on adult beverage discovery. The core product is the Beer52 Craft Beer Subscription Club - a monthly subscription delivering 8-16 curated craft beers, Ferment magazine, and artisan snacks. The company has expanded into adjacent categories with Wine52 (wine subscription with Glug magazine), Whisky52 (whisky subscription with Stramash magazine), and Coffee52 (specialty coffee with tasting guides). All clubs use a content-commerce model combining editorial magazines with personalised product discovery to build community and reduce churn. The platform also includes an online shop for one-off purchases, referral and loyalty programmes, and the Perks52 partner rewards programme.
Differentiator
Problem solved
Functional benefit
Brands
- Ferment: The UK's No.1 craft beer magazine included with Beer52 subscriptions, featuring content about the wider world, history and science of beer.
- Glug
- Stramash
- Your Coffee Guide
Products and services
- Beer52 Craft Beer Subscription Monthly craft beer subscription delivering 8, 10, 12, or 16 curated exclusive and small-batch beers to UK consumers, accompanied by Ferment magazine (UK's No. 1 craft beer magazine) and two artisan snacks, billed every 28 days from £27 first case and £29.95 thereafter.
- Wine52 Wine Subscription Monthly wine subscription delivering 3, 4, or 6 hand-selected bottles to UK consumers, supported by Glug magazine and artisan snacks; supports independent winemakers and ranges in price from £36 to £78 every 28 days.
- Whisky52 Whisky Subscription Monthly whisky subscription delivering a 35cl bottle with Stramash magazine featuring tasting notes and whisky education, billed at £35 every 28 days.
- Coffee52 Specialty Coffee Subscription Monthly specialty coffee subscription delivering 2 or 4 x 200g bags of specialty coffee from independent roasters with a tasting guide, priced from £14 (2 bags) or £26 (4 bags) per month excluding delivery.
- Beer52 Online Shop Direct-to-consumer e-commerce shop for one-off purchases of individual craft beers, multipacks, mixed cases, and best-selling selections from independent breweries worldwide, with free delivery on orders over £50.
Quantifiable outcome
- 69th fastest-growing UK company by Sunday Times in 2022
- +1 more outcomes
Companies that use Beer52
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles3 records
Beer52 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
Feature4 records
Beer52 partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Europa WarehousecoreEdinburgh-headquartered Beer52 has extended its partnership with logistics operator Europa Warehouse after eight years of collaboration. Europa's Corby facility processes 1.62 million consignments annually with capacity to rise 60% within seven days during peak October-December periods. The renewal reflects growing consumer demand for premium and craft products in the UK direct-to-consumer drinks market. Partnership coincided with launch of new Coffee52 subscription club.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Beer52 competitors and assessment
Company assessmentDirect peers
- Naked Wines: UK-founded wine subscription club selling directly to consumers with monthly curated cases funded by an advance-payment model. Directly comparable to Wine52 in subscription structure, target customer, and DTC content-led marketing, and operates in the same UK adult-beverage subscription category as Beer52.
- Laithwaites: The UK's largest wine merchant with a long-standing mixed-case subscription club business. Comparable to Beer52/Wine52 in DTC wine and beer discovery, curated case delivery to UK consumers, and content-led acquisition.
- Tavour: US-based craft beer discovery platform delivering curated small-batch beers from independent breweries direct to consumers. Closely comparable to Beer52 in curated craft beer curation, community reviews, and exclusive brewery access model.
- The Original Craft Beer Club: US monthly craft beer subscription delivering hand-selected beers from small US breweries. Directly comparable to Beer52 in subscription-only craft beer delivery, curator-led discovery, and gift/corporate offerings.
- Flaviar: Whisky discovery subscription club delivering curated samples and full bottles with editorial content and a tasting community. Directly comparable to Beer52's Whisky52 and Stramash magazine model, and the broader content-commerce + subscription approach.
- Atlas Coffee Club: Specialty coffee subscription delivering single-origin beans with editorial tasting notes. Comparable to Coffee52 in curated single-origin coffee delivery, educational content, and D2C subscription mechanics.
- Winc: US wine subscription club delivering personalised wine selections to members. Comparable to Beer52's Wine52 in subscription wine discovery, curated monthly boxes, and consumer-facing brand-led positioning.
Broad incumbents
- BrewDog: UK craft brewer and bar operator with a large DTC and bar footprint, including its own subscription/box offerings. Comparable to Beer52 as a major UK craft beer brand with subscription, retail, and on-premise channels, though operating primarily as a producer rather than a subscription curator.
- HelloFresh: Largest global subscription-box commerce operator, delivering meal kits on a recurring cadence. Comparable to Beer52 in the recurring-subscription commerce model, owned logistics orchestration, and churn-management playbook, though in a much larger food category.
Others
- Cratejoy: Subscription-box marketplace and platform used by hundreds of subscription box operators, including alcohol-adjacent ones. Comparable to Beer52 as a subscription commerce infrastructure and discovery channel, with indirect competitive overlap for consumer mindshare.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Beer52 social profiles
Digital presenceBeer52 compliance and trust
Trust signalCompliance4 records
Beer52 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Beer52 leadership team
Management profileNumber of profiles
Profiles4 records
Beer52 funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Beer52 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Beer52
What does Beer52 do?
Beer52 is a direct-to-consumer subscription commerce company that curates and delivers monthly boxes of craft beer (and, through sub-brands, wine, whisky, and specialty coffee) to UK members, together with a proprietary editorial magazine. Subscriptions are billed every 28 days, range from approximately £14 to £78 per month depending on category and volume, and customers can also place one-off purchases through an online shop.
Is Beer52 a public or private company?
Beer52 is a private company. It is classified as venture growth investor backed and is currently operating.
When was Beer52 founded?
Beer52 was founded in 2013. It employs 51 to 100 people.
Where is Beer52 based?
Beer52 is headquartered in Edinburgh, United Kingdom, in the Europe region.
How does Beer52 make money?
Six revenue lines are on record. Beer Subscription (Beer52) is the primary driver. The others are wine Subscription (Wine52), coffee Subscription (Coffee52), whisky Subscription (Whisky52), E-commerce Shop Sales and magazine and Advertising.
Who are Beer52's main competitors?
Direct peers on record are Naked Wines, Laithwaites, Tavour, The Original Craft Beer Club, Flaviar, Atlas Coffee Club and Winc. Broad incumbents are BrewDog and HelloFresh. Cratejoy is listed as an others.
Does Beer52 have an API?
No public API is recorded for Beer52.
What industry is Beer52 in?
Beer52's product category is Craft Beer Subscription. Its primary akta.pro industry code is CRANABAF, Alcohol Subscription & Wine Clubs (Retail). Its NAICS code is 445320.