Knowlarity Communications
Knowlarity Communications is a cloud-based business communication platform founded in 2009, offering voice, messaging, video, and AI products to 6,000+ enterprise and SMB customers across 65 countries, now operating as part of Gupshup following its February 2022 acquisition.
- Company typePrivate
- Founded2009
- HeadquartersSingapore, Singapore
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Knowlarity Communications does
Knowlarity Communications is a cloud-based business communication platform founded in 2009, headquartered operationally in Gurugram, India with a Singapore holding entity, serving 6,000+ customers across 65 countries with a 300+ employee workforce. The platform delivers a multi-channel stack across Voice (Virtual Number, Multi-level IVR, Toll-Free Number, Cloud Contact Center, Number Masking, Predictive/Auto Dialer, Click to Call, Softphone with WebRTC & MPLS), Messaging (Promotional SMS, Transactional SMS, WhatsApp Business API), Video, and AI (Speech Analytics, Text-to-Speech, ChatBot/VoiceBot), with a sub-brand SuperReceptionist. Technology integrations span Microsoft Dynamics and 500+ third-party apps, plus partnerships with Google Verified Calls, Truecaller, Meta/WhatsApp as a Business Solution Provider, and Indian telecom operators under Department of Telecommunications compliance.
Knowlarity monetizes through a hybrid model combining subscription (pre-paid and post-paid plans for the platform and AI add-ons), usage-based telephony (per-minute and pay-per-call), transactional SMS fees, and per-conversation WhatsApp API pricing, with customer segments spanning Enterprise, SMB/Startups, and verticalized solutions in BFSI, Healthcare, Real Estate, Logistics, IT/ITES, Education, Travel, Automotive, and Consumer Goods. Distribution combines direct enterprise field sales (Sales line 1800-1020-340), self-serve free trial (PLG), and channel/ISV/affiliate partner programs across India, UAE, and other emerging markets. Named enterprise logos include Policybazaar, Hyundai, MG Motor, DTDC, BharatPe, Ather Energy, IndianMoney, Tata Capital, Titan, Nature's Basket, and Magicbricks, with customer-reported outcomes such as 99%+ uptime and 50% call-answer improvements.
In February 2022, Knowlarity was acquired by Gupshup, a $1.4 billion-valuation conversational engagement unicorn, integrating its AI-powered voice and video capabilities into Gupshup's messaging platform and operating subsequently as a product line within Gupshup's portfolio.
Knowlarity Communications firmographics
Firmographics- Name
- Knowlarity Communications
- Legal name
- Knowlarity Communications Private Limited
- Website
- https://knowlarity.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Acquired
- Headcount range
- 251–500 employees
- Short description
- Knowlarity Communications is a cloud-based business communication platform founded in 2009, offering voice, messaging, video, and AI products to 6,000+ enterprise and SMB customers across 65 countries, now operating as part of Gupshup following its February 2022 acquisition.
- Ownership category
- akta.pro rank
Knowlarity Communications industry classification
Industry- Product category
- Cloud Communications Platform
- NAICS
- Telecommunications (517), Telephone Call Centers (56142), All Other Telecommunications (517810)
- SIC
- Telephone Communications (No Radiotelephone) (4813), Communications Services, Nec (4899)
- akta.pro primary industry
- Contact Center (CCaaS) & Customer Engagement Voice (HDAIAHAF)
- akta.pro secondary industries
- Contact Center Speech AI (agent assist, IVR automation) (HDAAAFAL), WebRTC & In-Browser Voice/Video (HDAIAHAH)
Keywords
Where Knowlarity Communications is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices3 records
Markets served
Knowlarity Communications business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Cloud Telephony Services Subscription: Subscription-based access to cloud communication platform including virtual numbers, IVR, toll-free numbers, and contact center solutions with pre-paid and post-paid plan options
- Usage-based Calling: Pay-per-call or per-minute usage charges for outbound calling, automated dialing, and call routing services
- SMS Services: Transactional and promotional SMS services with per-message or bulk pricing
- WhatsApp Business API: WhatsApp Business API integration services for enterprise messaging with per-conversation or per-message pricing
- AI Solutions: Speech analytics, text-to-speech, and chatbot/voicebot solutions as add-on services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Pre-paid Plans |
| Subscription | Monthly | Post-paid Plans |
| Subscription | Monthly | Enterprise Plans |
| Freemium | Pay-as-you-go | Free Trial |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Knowlarity Communications product offering
Product offeringCore offering
Knowlarity Communications provides a cloud-based business communication platform that enables enterprises and SMBs to manage voice, messaging, video, and AI-driven customer interactions. Its core offerings include Cloud Contact Center, Virtual Numbers, IVR solutions, Toll-Free Numbers, Number Masking, Missed Call solutions, Promotional/Transactional SMS, WhatsApp Business API, Video conferencing, and AI products (Speech Analytics, Text-to-Speech, ChatBot/VoiceBot).
Product overview
Knowlarity Communications is a cloud-based business communication platform offering a comprehensive suite of products across Voice, Messaging, Video, and AI categories. The platform operates on a modular architecture with Cloud Contact Center as the core product, complemented by specialized solutions including Virtual Number, IVR Solution, Number Masking, Lead Management, and Toll-Free Number services. Messaging capabilities include Promotional SMS, Transactional SMS, and WhatsApp Business API integration. AI-powered offerings include Speech Analytics, Text to Speech, and ChatBot/VoiceBot. The product portfolio is delivered through sub-brands like SuperReceptionist and supports various enterprise segments with integrations into CRM systems, Microsoft Dynamics, WhatsApp, Truecaller, and Google Verified Calling.
Differentiator
Problem solved
Functional benefit
Brands
- SuperReceptionist: A live call tracking and cloud contact center solution that enables monitoring of live customer calls with features like barge, whisper, snooping, and agent availability tracking.
- SmartIVR
Products and services
- Cloud Contact Center
Quantifiable outcome
- Up to 3x increase in call answer rates with Google Verified Calls
- +7 more outcomes
Companies that use Knowlarity Communications
Customer profileNamed customers17 records
Segments11 records
Ideal customer profiles2 records
Knowlarity Communications technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability7 records
Feature14 records
Knowlarity Communications partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship and core.
- GupshupflagshipKnowlarity was acquired by Gupshup, a $1.4 billion unicorn and world-leading conversational engagement platform. The acquisition complements Gupshup's Conversational Messaging suite with AI-Powered voice & video communications, creating a unique product offering across messaging and voice channels for customers across geographies.
- WhatsApp/MetacoreKnowlarity became a Business Solution Provider (BSP) for WhatsApp Business API, enabling enterprises to leverage WhatsApp for sales, support, and customer engagement. Services include IVR Deflection, Conversational ChatBots, and Notifications, serving businesses across all sizes.
- GooglecoreIntegration with Google Verified Calls allowing businesses to display brand name, logo, call purpose, and verification badge before customers answer, enabling up to 3x increase in call answer rates.
- CRM ProviderscoreIntegrations with all leading CRMs including Microsoft Dynamics, providing seamless connectivity between communication platform and customer data systems.
- Telecom PartnerscorePartnerships with telecom operators enabling virtual numbers, toll-free numbers, and nationwide phone number services with compliance to Department of Telecommunications regulations.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Knowlarity Communications competitors and assessment
Company assessmentDirect peers
- Exotel: India-headquartered cloud telephony and contact center platform offering virtual numbers, IVR, cloud call center, and WhatsApp Business API. Closely comparable to Knowlarity on product mix, customer segments, and emerging-markets focus.
- Ameyo (by Drishti-soft): Omnichannel contact center software vendor with voice, IVR, and AI-driven automation, primarily serving Indian enterprises. Comparable to Knowlarity's contact center and AI capabilities.
- MyOperator: India-focused cloud telephony and business communication operator providing IVR, virtual numbers, and call center solutions to SMEs and enterprises — a similar go-to-market to Knowlarity's SMB and enterprise tiers.
- Ozonetel: Cloud contact center provider serving India and select international markets with predictive dialer, IVR, and inbound/outbound voice solutions. Overlaps directly with Knowlarity's contact center and telesales use cases.
Broad incumbents
- Genesys: Global enterprise CCaaS platform with cloud contact center, workforce engagement, and AI capabilities. A broad incumbent that overlaps with Knowlarity's enterprise contact center offerings at the upper end of the market.
- 8x8: Global provider of cloud contact center, voice, video, and chat. Comparable on enterprise voice/contact center functionality and AI-driven analytics.
- Plivo: Cloud communications platform providing voice and SMS APIs with strong emerging-markets footprint. Overlaps with Knowlarity's voice and messaging offering, particularly across India, SEA, and the Middle East.
- Twilio: Global CPaaS leader offering programmable voice, messaging, and video APIs. Competes with Knowlarity on enterprise voice/SMS but at significantly greater scale and with a developer-led go-to-market.
- Cisco/Webex Contact Center: Cisco's Webex Contact Center delivers enterprise-grade CCaaS with deep telephony integrations. Competes for the same large enterprise workloads Knowlarity serves via Tata Capital, Titan, and similar logos.
Regional players
- Tata Communications: India-headquartered global telecommunications provider offering managed voice, cloud communication, and contact center services. Adjacent competitor with deep Indian enterprise relationships and global carrier reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Knowlarity Communications social profiles
Digital presenceKnowlarity Communications financial estimates
Financial estimateRevenue estimate
Valuation estimate
Knowlarity Communications leadership team
Management profileNumber of profiles
Profiles1 record
Knowlarity Communications subsidiaries and ownership
Company hierarchySubsidiaries2 records
Knowlarity Communications funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Knowlarity Communications M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Knowlarity Communications
What does Knowlarity Communications do?
Knowlarity Communications provides a cloud-based business communication platform that enables enterprises and SMBs to manage voice, messaging, video, and AI-driven customer interactions. Its core offerings include Cloud Contact Center, Virtual Numbers, IVR solutions, Toll-Free Numbers, Number Masking, Missed Call solutions, Promotional/Transactional SMS, WhatsApp Business API, Video conferencing, and AI products (Speech Analytics, Text-to-Speech, ChatBot/VoiceBot).
Is Knowlarity Communications a public or private company?
Knowlarity Communications is a private company. It is classified as corporate owned and is currently acquired.
When was Knowlarity Communications founded?
Knowlarity Communications was founded in 2009. It employs 251 to 500 people.
Where is Knowlarity Communications based?
Knowlarity Communications is headquartered in Singapore, Singapore, in the Asia region.
How does Knowlarity Communications make money?
Five revenue lines are on record. Cloud Telephony Services Subscription is the primary driver. The others are usage-based Calling, SMS Services, whatsApp Business API and AI Solutions.
Who are Knowlarity Communications's main competitors?
Direct peers on record are Exotel, Ameyo (by Drishti-soft), MyOperator and Ozonetel. Broad incumbents are Genesys, 8x8, Plivo, Twilio and Cisco/Webex Contact Center. Tata Communications is listed as a regional player.
Does Knowlarity Communications have an API?
Yes. Knowlarity offers API-based integrations enabling programmatic access to its telephony services. The Click to Call API allows developers to initiate calls programmatically. APIs are referenced for integrating with customer CRM systems, enabling workflow customization. The SuperReceptionist platform provides API access for various call management features.
What industry is Knowlarity Communications in?
Knowlarity Communications's product category is Cloud Communications Platform. Its primary akta.pro industry code is HDAIAHAF, Contact Center (CCaaS) & Customer Engagement Voice, with a secondary code of HDAAAFAL, Contact Center Speech AI (agent assist, IVR automation). Its NAICS code is 517 and its SIC code is 4813.