MY.GAMES

What MY.GAMES does

MY.GAMES is a privately held, Netherlands-domiciled (MY.GAMES B.V., Amsterdam) multi-platform game developer and publisher with 1,001–5,000 employees operating a portfolio of 30+ titles spanning mobile free-to-play, premium PC, and console. Flagship mobile titles include Rush Royale (100M+ downloads, $470M lifetime revenue, ~6B battles played), War Robots (with a Frontier spinoff), Tacticool, Hustle Castle, Left to Survive, Global City, and Grand Hotel Mania; premium PC/console slate includes Tempest Rising ($39.99), Starship Troopers: Extermination, Pathfinder: Kingmaker, Nikoderiko: The Magical World, and Blast Brigade vs. Dr. Cread. The company runs two publishing labels — Knights Peak (PC/console, established Summer 2024) and MGVC Publishing (mobile) — that fund and support third-party developers on shared-revenue terms while developers retain IP, with the program extended to the MENA region in November 2025 via an Abu Dhabi hub opened in 2023.

Underlying the content portfolio is a proprietary distribution and platform layer: the MY.GAMES Launcher (Windows), store.my.games digital storefront, MY.GAMES Market for in-game items, and the MY.GAMES Anti-Cheat system licensed to third parties. Distribution spans Google Play, the App Store, Steam, Amazon Appstore, Xbox, PlayStation Store, and Nintendo Switch. Acquired assets include Mamboo Games (Belarus-based hypercasual publisher, controlling stake for over $2M in September 2021) and the Knights Peak label. Supporting ecosystem plays include founding membership in CYGMA (Cyprus Game Developers Association, February 2026) and live-ops cross-IP collaborations such as the PAYDAY x Tacticool Robbery Rush event (March 2026).

MY.GAMES earns revenue primarily through free-to-play in-app purchases (cosmetics, battle passes, currency, upgrades) across its mobile portfolio, one-time premium sales on PC and console, shared-revenue publishing deals with third-party developers, and direct storefront transactions via the MY.GAMES Launcher. End customers are predominantly consumer mobile gamers, premium PC/console players (RPG, action, shooter, RTS), and — for the publishing program — independent game studios seeking global distribution with retained IP. Leadership includes CEO Elena Grigoryan; the company is privately held with no identified parent, no public listing, and no disclosed venture funding rounds.

Name

MY.GAMES

Legal name

MY.GAMES B.V.

Website

https://my.games

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

MY.GAMES is a Netherlands-domiciled multi-platform game developer and publisher operating 30+ mobile F2P and premium PC/console titles — including Rush Royale, War Robots, Tacticool, and Tempest Rising — for consumer gamers globally, with a two-track publishing program (Knights Peak, MGVC Publishing) and proprietary launcher, store, and anti-cheat infrastructure.

Ownership category

akta.pro rank

Product category

Mobile & PC Game Publishing

NAICS

Software Publishers (513210)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Full-Service Game Publishers (1st/2nd/3rd-Party Publishing) (MPAFABAA)

akta.pro secondary industries

Mobile Game Publishing & App Game Stores (BPAMAKAB), Strategy/4X/Management Game Studios (MPAFAAAK)

Keywords

• Mobile game publishing
• Free-to-play games
• PC game launcher
• Console game development
• Game publishing services

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Free-to-Play In-App Purchases: The primary revenue model for the majority of MY.GAMES titles (War Robots, Rush Royale, Tacticool, Hustle Castle, Left to Survive, etc.). Games are free to download and generate revenue through in-game purchases including cosmetics, battle passes, virtual currency, and upgrades. Rush Royale alone has generated $470 million in lifetime revenue across 100 million+ downloads.
2. Premium Game Sales: Revenue from one-time purchase of premium titles. Includes PC/console games sold at fixed price points such as Tempest Rising ($39.99), Pathfinder: Kingmaker ($19.99), Nikoderiko: The Magical World ($29.99), and Starship Troopers: Extermination (premium).
3. Publishing Revenue Share: My.Games generates publishing revenue through shared-revenue partnerships with third-party developers. The company offers funding, marketing, and development support in exchange for a revenue share, while developers retain their IP. The Knights Peak label (PC/console) and MGVC Publishing (mobile) manage these publishing programs globally including the MENA region.
4. MY.GAMES Launcher Store: Revenue from in-launcher store transactions including game purchases, expansions, and digital gifts for friends, sold directly through the proprietary MY.GAMES Launcher platform.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels5 records

Core offering

MY.GAMES is a multi-platform game developer and publisher operating a portfolio of more than 30 free-to-play and premium titles across mobile, PC, and console. The company develops and self-publishes flagship franchises including War Robots, Rush Royale, Tacticool, and Hustle Castle, while also distributing premium titles such as Tempest Rising, Starship Troopers: Extermination, and Pathfinder: Kingmaker through its Knights Peak label. It runs a proprietary ecosystem including the MY.GAMES Launcher, the my.games store, and MY.GAMES Anti-Cheat, and provides third-party publishing services through Knights Peak (PC/console) and MGVC Publishing (mobile).

Product overview

MY.GAMES is a multi-platform game developer and publisher operating a diverse portfolio across mobile, PC, and console. The core product offering centers on titles like War Robots (mecha combat), Rush Royale (tower defense hybrid), Tacticool (tactical shooter), and Left to Survive (zombie action). Supporting the game portfolio are platform services including the MY.GAMES Launcher (desktop game management and social features), MY.GAMES Market (digital marketplace for in-game items), and MY.GAMES Anti-Cheat (security solution for online gaming). The portfolio spans multiple genres including shooters (War Robots, Tacticool, Zombie Harbor), strategy/casual hybrids (Rush Royale, Hustle Castle, Global City), premium titles (Tempest Rising, Pathfinder: Kingmaker, Nikoderiko: The Magical World, Starship Troopers: Extermination), and RPGs (Evolution 2, Guild of Heroes). The company also operates Knights Peak as a premium PC/console publishing label and acquired Mamboo Games for hypercasual content expansion.

Differentiator

Problem solved

Functional benefit

Brands

• Knights Peak: Premium PC and console publishing label evolved from MY.GAMES's free-to-play mobile operations, announced Summer 2024 alongside titles like Starship Troopers: Extermination.
• MGVC Publishing
• MY.GAMES Anti-Cheat

Products and services

• War Robots Fast-paced multiplayer game featuring massive PvP battles between powerful combat robots with extensive customization options including robots with unique abilities, weapons, and modules for strategic gameplay. Free-to-play with in-app purchases.
• Rush Royale Tower defense hybrid combining card collection mechanics with battle royale gameplay, featuring popular units like Dryad and Engineer. Free-to-play with in-app purchases; has surpassed 100 million downloads and $470 million in lifetime revenue.
• Tacticool Top-down tactical shooter with team-based 5v5 battles, destructible environments, car chases, Bank Robbery mode, and brand collaborations such as PAYDAY. Free-to-play with in-app purchases.
• Tempest Rising Classic real-time strategy game with modern production, set in an alternative-history war scenario. Features 3 unique factions with base-building, fluid combat, 2 single-player campaigns, and ranked multiplayer matchmaking with Glicko-2 rating. Sold as a premium title at $39.99.
• Starship Troopers: Extermination 16-player online cooperative first-person shooter set in the Starship Troopers universe with squad gunplay, base-building, and class-based gameplay against Bug enemies. Premium title.
• Pathfinder: Kingmaker Isometric party-based CRPG based on the Pathfinder tabletop universe featuring character customization, companion systems, kingdom management, and exploration of the Stolen Lands. Sold as a premium title at $19.99 (Enhanced Plus Edition).
• Nikoderiko: The Magical World - Director's Cut 2.5D platformer featuring treasure-hunting mongooses Niko and Luna, with 8 environments, animal mount companions, couch co-op, multiple difficulty modes, full voice acting in 6 languages, and a soundtrack by David Wise. Sold at $29.99.
• MY.GAMES Launcher Desktop application for Windows that lets users launch MY.GAMES titles, connect with friends, browse and purchase games and digital gifts in an in-launcher shop, and manage their library across platforms.
• MY.GAMES Market Digital marketplace for in-game items, games, and expansions across the MY.GAMES portfolio.
• MY.GAMES Anti-Cheat Integrity solution for online gaming that detects and prevents cheating in PC games using advanced algorithms and machine learning techniques. Licensed to third-party game developers.
• Left to Survive Action-packed zombie game where players fight to save humanity against zombie hordes. Free-to-play mobile shooter.
• Hustle Castle Strategy game set in a medieval fantasy setting with RPG and base-building elements. Free-to-play on mobile.
• Zombie Harbor Offline first-person shooter set in an abandoned harbor overrun by zombies with wave-based gameplay, weapon arsenal, weapon upgrades, and atmospheric locations.
• Global City City-building simulation game for mobile platforms. Free-to-play.
• Grand Hotel Mania Hotel management simulation game for mobile platforms. Free-to-play.
• Castle Duels Competitive castle-themed duel game for mobile platforms. Free-to-play.
• Guild of Heroes Role-playing game featuring hero customization and progression. Free-to-play on mobile.
• War Robots: Frontiers Standalone title in the War Robots franchise featuring mecha combat. Free-to-play.
• Knights Peak (Publishing Label) Premium PC and console publishing label that funds, markets, and supports third-party developers globally under shared-revenue partnerships where developers retain their IP. Portfolio includes Starship Troopers: Extermination and Tempest Rising.
• MGVC Publishing Mobile game publishing arm of MY.GAMES offering funding, marketing, and development support to mobile game developers through shared-revenue partnerships in which developers retain their IP.

Quantifiable outcome

• Rush Royale reached 100 million downloads and $470 million in lifetime revenue over five years, with nearly 6 billion battles played.
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• PAYDAY Franchise (Starbreeze Studios / Overkill Software)minorGTM or Marketing Partner · 4 March 2026MY.GAMES collaborated with the PAYDAY cooperative heist franchise for a limited-time 'Robbery Rush Event' in Tacticool (March 4–25, 2026). The collaboration introduced a new Epic Operator character (Wolf), a mask system, PAYDAY-themed cosmetics, and an exclusive Event Pass, available across Android, iOS, and PC. The event was cross-promoted through Business Wire and multiple gaming media outlets.
• CYGMA (Cyprus Game Developers Association)minorStrategic or Co-development Partner · 27 February 2026MY.GAMES is one of six founding members of CYGMA (Cyprus Game Developers Association), alongside Wargaming, Gaijin Entertainment, Owlcat Games, Helio Games, and GDCy. Andrey Ivashentsev from GDCy was appointed as general manager. CYGMA aims to support regional collaboration, improve local regulatory frameworks, and promote Cyprus as a hub for global game development.
• MENA Regional DeveloperscoreChannel Partner/ Reseller/ Distributor · 7 November 2025MY.GAMES extended its publishing program to the MENA region via its Abu Dhabi hub (opened in 2023). The program combines Knights Peak's PC/console capabilities with MGVC Publishing's mobile expertise to offer funding, marketing, and development support to regional developers through shared-revenue partnerships where developers retain their IP.
• Mamboo GamescoreStrategic or Co-development Partner · 20 September 2021My.Games acquired a controlling stake in Mamboo Games, a Belarus-based hyper-casual game publisher, for over $2 million plus a deferred payment depending on business performance. The company had previously held a minority stake. Mamboo employs 35 people and has released successful titles including Shift Race (15 million installs in three months) and over 30 projects in its portfolio.
• Rush Royale Player CommunitycoreOthersRush Royale celebrated its fifth anniversary as a flagship MY.GAMES title with over 100 million downloads and $470 million in lifetime revenue. The game has engaged players through special in-game events and rewards, with nearly 6 billion battles played.
• Knights Peak Publishing LabelcoreStrategic or Co-development PartnerKnights Peak evolved from MY.GAMES's free-to-play mobile operations into a premium PC and console publishing label, officially announced in Summer 2024 alongside titles like Starship Troopers: Extermination. Knights Peak evaluates games against three pillars — personality, familiarity, and quality — focusing on RPGs, action, shooters, and RTS genres. Tempest Rising was cited as a portfolio fit paying homage to the golden era of real-time strategy.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Embracer Group: Large gaming conglomerate owning multiple premium PC/console publishing labels. Directly comparable to MY.GAMES's Knights Peak publishing ambitions, though at significantly greater scale.
• Nexon: Korean free-to-play game publisher (MapleStory, Dungeon Fighter Online). Comparable to MY.GAMES through long-running F2P franchises, mobile and PC publishing, and global operations.
• NetEase: Major Chinese global gaming publisher with mobile and PC titles. Comparable to MY.GAMES as a multi-platform game publisher with cross-genre portfolio, though at substantially larger scale.
• Stillfront Group: Swedish mobile and browser free-to-play game operator with an active acquisition strategy. Comparable to MY.GAMES's mobile F2P portfolio and M&A-driven growth model.

Direct peers

• CrazyLabs: Israel-based hypercasual mobile game publisher. Comparable to MY.GAMES's hypercasual mobile publishing (via Mamboo Games).
• Voodoo: Paris-based hypercasual mobile game publisher. Comparable to MY.GAMES's Mamboo Games hypercasual exposure and mobile publishing model.
• Gaijin Entertainment: Developer and publisher of War Thunder and other free-to-play titles. Direct comparable to MY.GAMES on regional origin, F2P publishing model, and CYGMA co-founding membership.
• Playrix: Russian-origin mobile free-to-play publisher of casual/hidden-object games (Homescapes, Gardenscapes). Comparable to MY.GAMES's mobile F2P portfolio and similar scale.
• Wargaming: Belarus/Cyprus-headquartered developer and publisher of World of Tanks and other free-to-play titles. Comparable to MY.GAMES in regional heritage, F2P mobile/PC model, multi-genre portfolio, and co-founding membership in CYGMA.
• Owlcat Games: Premium PC/console CRPG developer (Pathfinder: Kingmaker, Wrath of the Righteous). Directly comparable through its partnership with MY.GAMES and CYGMA co-founding membership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MYGAMES
• Facebookfacebook.com/MYGAMES
• LinkedInlinkedin.com/company/mygames

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MY.GAMES