What Mamboo Games does

Mamboo Games (legally Mamboo Entertainment ME FZ LLC) is a privately held mobile game publisher and creative production studio headquartered at Yas Creative Hub in Abu Dhabi, UAE, with an operational office in Warsaw, Poland. The company partners with independent mobile game development studios of all sizes, providing full-cycle publishing services that span development funding, app store optimization, performance marketing and user acquisition, monetization, quality assurance, data analytics, video creative and playable ad production, LiveOps, localization, and SDK integration. It operates under a 50/50 profit-share model with an initial investment funding component, targeting partners with proven performance (minimum $500K monthly gross on Apple/Google Play) and distributing through Apple App Store, Google Play, Amazon Appstore, Huawei AppGallery, and Samsung Galaxy Store.

The company's underlying technology stack centers on an in-house creative production capability built on Blender, Cinema 4D, After Effects, and Unreal Engine 5, producing 5,000+ creatives annually at fixed price tiers ($99–$999 per pack) and supporting 50 million monthly ad impressions. It also operates a predictive analytics layer claiming 80%+ user-value prediction accuracy, integrated with attribution and analytics partners including Tenjin, Adjust, Firebase, and GameAnalytics, and a broad advertising network spanning MoPub, AdMob, AppLovin, IronSource, Unity Ads, Mintegral, Pangle, Yandex, and Tencent. Across 50+ published titles, the portfolio has accumulated 829 million downloads and 23 million monthly active users.

Mamboo's business model combines transaction-fee-style profit sharing on published games with one-time fixed-price revenue from its standalone Creative Production service line. Its customer base consists of independent mobile game studios (B2B), while the end users are mobile consumers reached through app store distribution. The company employs 35–40+ people across its Abu Dhabi and Warsaw locations, is led by CEO Arthur Beresnev with CTO Maxim Yurchin, Creative Lead Lera Pilnitskaya, and Partner Ivan Leshkevich, and has no disclosed institutional funding or parent company ownership based on available materials.

Name

Mamboo Games

Legal name

Mamboo Entertainment ME FZ LLC

Website

https://ent.mamboo.games

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Mamboo Games is a UAE-headquartered mobile game publisher that partners with independent studios on a 50/50 profit-share basis, providing full-cycle publishing (funding, UA, creative production, LiveOps) across Apple, Google, Amazon, Huawei, and Samsung app stores, with a 50+ title portfolio reaching 23M MAU.

Ownership category

akta.pro rank

Headquarters

HQ city

Abu Dhabi

HQ country

United Arab Emirates

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Game Publishing Revenue Share: Partners with game studios using a 50/50 profit share model for games with proven performance. Provides initial investment funding for game development and marketing.
2. Creative Production Services: Offers fixed-price creative production packages including gameplay screencasts, 2D animation, 3D animation, and premium animation services for game marketing.
3. Alternative Platform Publishing: Publishes games on alternative stores including Amazon and Samsung, focusing on casual and midcore projects with minimum $500k gross revenue per month on Apple and Google Play stores.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Mamboo Games is a mobile game publisher that partners with independent developers to publish and scale their mobile games on major app stores under a 50/50 profit-sharing model. The company also provides creative production services for game studios, producing video ads, playable ads, and marketing creative assets. It is headquartered in Abu Dhabi, UAE (Yas Creative Hub) with additional operations in Warsaw, Poland, and operates with a team of 35-40+ members.

Product overview

Mamboo Games is a mobile game publisher offering a unified platform combining publishing services and creative production capabilities. The core offering consists of Mamboo Publishing Services, which provides full-cycle mobile game publishing including user acquisition, monetization, app store optimization, quality assurance, data analytics, video creatives production, playable ads production, LiveOps, localization, and SDK integration for partner developers. This is complemented by Mamboo Creative Production services, offering tiered pricing for gameplay screencasts, 2D animation, 3D animation, and premium animation production. The company has published 50+ mobile games across various genres including casual games, idle games, action games, and music/rhythm games. Key published titles include Forest Island, Stone Age Survival, Pin Master, Among Water, and the partnership title Magic Tiles 3 with Amanotes. The platform serves developers seeking publishing partnerships with capabilities spanning from MVP investment through global launch and live operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Mamboo Publishing Services End-to-end mobile game publishing partnership for independent developers, including distribution across Apple App Store, Google Play, Amazon Appstore, Huawei AppGallery, and Samsung Galaxy Store, with 50/50 profit sharing.
• Mamboo Creative Production Creative production service producing video ads, playable ads, and marketing assets for mobile game studios, with capabilities in 2D/3D animation, gameplay screencasts, and live-action content.
• Gameplay Screencast Pack Entry-level creative production pack featuring gameplay screencast video ads for game studios.
• Standard 2D Pack Standard creative production pack with 2D animated video ads for game marketing campaigns.
• Standard 3D Pack Standard creative production pack featuring 3D animated video ads for game marketing campaigns.
• Premium Pack Premium creative production pack offering higher-quality and more complex video ad creative for game marketing campaigns.
• Forest Island Mobile survival game published by Mamboo Games, featuring island survival gameplay mechanics.
• Stone Age Survival Mobile survival game set in the Stone Age era published by Mamboo Games.
• Magic Tiles 3 Mobile rhythm/music game published by Mamboo Games in partnership with Amanotes.

Quantifiable outcome

• 50+ games successfully published
• +5 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration34 records

AI capability1 record

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• AmanotescoreStrategic or Co-development PartnerFeatured partnership for Magic Tiles 3 mobile music game. Amanotes is the original developer and Mamboo provides publishing collaboration for global distribution and marketing.
• AmazonminorChannel Partner/ Reseller/ DistributorAmazon Appstore distribution partner for publishing on alternative platforms.
• HuaweiminorChannel Partner/ Reseller/ DistributorHuawei AppGallery distribution partner for alternative platform publishing.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SayGames: Mobile game publisher focused on casual and midcore titles with global UA expertise and creative production. Operates a similar studio partnership model publishing on multiple app stores.
• Supersonic Studios: Tel Aviv-based casual mobile game publisher (Unity-owned) that partners with independent developers for publishing, UA, and live operations. Closely comparable operating model and target segment to Mamboo.
• CrazyLabs: Israel-based mobile game publisher and developer focused on casual/hyper-casual titles, providing UA funding, creative production, and publishing services to independent studios — virtually identical service offering to Mamboo.
• Voodoo: Paris-based mobile game publisher specializing in casual and hyper-casual games with a multi-platform distribution model. Most direct competitor to Mamboo in the mobile game publishing space with similar studio partnership model.

Broad incumbents

• Azerion: European digital entertainment and media platform combining gaming publishing with programmatic advertising; broader portfolio but overlapping capabilities in mobile game publishing, UA, and ad monetization.
• AppLovin: Major mobile ad-tech and game publishing platform that provides UA, monetization, and analytics tools to mobile game developers. Mamboo integrates with AppLovin's ad stack and competes in the publishing layer at smaller scale.
• Zynga (now Take-Two): Large-scale mobile game publisher with social and casual games across multiple platforms; much larger incumbent with broader IP portfolio and established studio partnerships comparable to Mamboo's model at scale.
• Outfit7: Slovenia-based mobile game developer/publisher (Talking Tom franchise) now owned by Chinese giant Zhejiang Jinke Peroxide. Comparable casual mobile game publishing model with established IP catalog.
• Socialpoint: Barcelona-based mobile game developer/publisher acquired by Take-Two, focused on midcore casual titles with strong UA capabilities. Comparable publishing model, though Socialpoint is more developer-led than partnership-led.

Others

• ironSource (Unity): Mobile app monetization and UA platform now part of Unity; comparable advertising technology stack and serves mobile game publishers with similar monetization and UA capabilities Mamboo uses for its own games.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mamboo-entertainment
• Facebookfacebook.com/Mamboogame

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mamboo Games