Advisen

What Advisen does

Advisen Ltd. is a New York-headquartered, privately held insurance data and media company that provides specialty commercial insurance data, analytics, and related content to the P&C insurance industry. Founded in 2000 and operating with 251-500 employees out of 1430 Broadway, Advisen has assembled proprietary loss-data sets across casualty, cyber, EPLI, public D&O, and related case law, which it packages into subscription data products including Client Insight (client intelligence), Loss Insight (loss-data analytics), OverVue (cyber risk analytics and visualization) and Opportunity Scorecard (market opportunity identification). The products target insurance carriers (for underwriting and risk selection), insurance brokers (for client intelligence and opportunity identification), and corporate risk managers and insurance buyers (for risk management and purchasing decisions), with adjacent monetization from marketing professionals and service providers.

Name

Advisen

Legal name

Advisen

Website

https://advisen.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

251–500 employees

Short description

Advisen is a New York-based insurance data and media company that provides specialty commercial P&C risk data, analytics products, and industry events to carriers, brokers, and corporate risk managers.

Ownership category

akta.pro rank

Product category

Insurance Risk Data & Analytics

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (52421), Management Consulting Services (54161)

SIC

Insurance Agents, Brokers & Service (6411), Services-Management Consulting Services (8742)

akta.pro primary industry

Risk Management Consulting (Enterprise & Operational Risk) (FSAEADAG)

akta.pro secondary industries

Risk, Compliance & Internal Controls Consulting (BPAHACAJ), Technology Errors & Omissions (Tech E&O) / Professional Liability (FSAJAOAC)

Keywords

• Commercial insurance data
• Cyber risk analytics
• Specialty loss data
• Insurance market intelligence
• Risk management platform

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Insurance Data Products: Advisen generates revenue by providing specialty risk data including casualty, cyber, EPLI, related case data, and public D&O loss data to insurance industry professionals. The company offers data products like Client Insight, Loss Insight, OverVue, and Opportunity Scorecard.
2. Media & Content: Revenue from media properties including Front Page News subscriptions, white papers, webinars, and infographics. Advisen connects the largest community of commercial insurance professionals through their media platform.
3. Events & Conferences: Advisen hosts conferences worldwide for the global P&C insurance industry, generating revenue through attendance fees and sponsorships while promoting brand and thought leadership.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Advisen is a specialty risk data and analytics provider serving the global commercial insurance industry. It delivers proprietary data products covering casualty, cyber, EPLI, public D&O, and related case losses, along with analytics platforms such as Client Insight, Loss Insight, OverVue, and Opportunity Scorecard. The company also operates Front Page News, the largest daily-circulation commercial insurance news platform, and hosts P&C insurance conferences worldwide.

Product overview

Advisen operates as an insurance data provider and media company offering a platform-plus-modules architecture. Their data portfolio includes Client Insight, Loss Insight, OverVue (cyber risk analytics), and Opportunity Scorecard, alongside specialty loss data products covering Casualty, Cyber, EPLI, Related Case Data, and Public D&O. Their media offerings include Front Page News (the industry's largest-circulation commercial insurance publication), Conferences, Awards, Webinars, White Papers, Infographics, Guides & Reports, and Surveys. The company also provides targeted solutions for Brokers, Carriers, and Marketing Professionals across Cyber, Management Liability, and Casualty coverage areas.

Differentiator

Problem solved

Functional benefit

Brands

• Front Page News (FPN): Insurance news platform with the largest daily circulation in commercial insurance, including content from editorial team, third-party news sources, and industry experts.
• Advisen Data
• OverVue

Products and services

• Client Insight Data product providing client intelligence for insurance professionals to support client advisory and opportunity identification.
• Loss Insight Loss data analytics product offering detailed loss information across specialty risk categories for insurance risk assessment.
• OverVue Cyber risk analytics platform providing risk visualization, monitoring, and assessment for cyber-related insurance risks.
• Opportunity Scorecard Analytics tool for identifying and evaluating business opportunities in the commercial insurance market.
• Casualty Loss Data Specialty casualty loss data product for insurance analysis and risk assessment.
• Cyber Loss Data Specialty cyber loss data covering cybersecurity incidents and related insurance claims.
• EPLI Loss Data Employment Practices Liability Insurance loss data product for analysis and risk evaluation.
• Related Case Data Legal case data product related to specialty insurance lines for litigation and coverage analysis.
• Public D&O Loss Data Directors and Officers liability loss data product for public companies used in D&O underwriting and risk evaluation.
• Front Page News (FPN) Daily commercial insurance news publication with the largest daily circulation in the industry, featuring content from Advisen's editorial team, third-party news sources, and industry experts.
• Advisen Conferences Global conferences hosted worldwide for the P&C insurance industry bringing together risk managers, brokers, carriers, lawyers, and service providers.

Quantifiable outcome

• Largest daily circulation in commercial insurance through Front Page News
• +1 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor and core.

• RussellminorGTM or Marketing Partner · 4 September 2022Russell announced a new loss data license agreement with Zywave, Advisen's parent company. This partnership provides Russell access to Advisen's loss data capabilities through the Zywave platform.
• ZywavecoreOthersZywave is the parent company of Advisen. Advisen's logo is 'Advisen-Zywave-Logo' and the company website references Zywave events. Advisen operates as part of the Zywave portfolio of companies.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Zywave: Zywave is Advisen's parent and a leading insurance technology platform providing content, agency management, and digital solutions to brokers and carriers. Zywave competes with Advisen-adjacent offerings while also serving as Advisen's distribution and bundling channel.
• Verisk Analytics: Verisk is the largest insurance analytics and data provider globally, serving carriers, brokers, and reinsurers across P&C, specialty, and life insurance. It competes directly with Advisen in casualty, cyber, and specialty loss data while also operating far beyond the specialty risk niche.
• Aon: Aon is a global insurance broker and advisory firm with significant proprietary data, analytics, and risk management capabilities. It competes with Advisen at the carrier/broker data layer and offers internal risk analytics that can substitute for third-party data subscriptions.
• Marsh (Marsh McLennan): Marsh is a leading global insurance broker with proprietary benchmarking and risk analytics tools serving large commercial buyers. It competes with Advisen's risk manager-facing products and adjacent broker intelligence offerings across cyber, casualty, and management liability.

Direct peers

• Carrier Management: Carrier Management is a commercial insurance media outlet focused on carrier strategy, underwriting, and risk management content. It directly competes with Advisen's media and content products for executive readership among insurance carrier leadership.
• PropertyCasualty 360: PropertyCasualty360 is a commercial insurance trade publication from the National Underwriter Company serving agents, brokers, and carriers. It competes with Front Page News for daily readership, sponsored content, and webinars targeted at the P&C insurance professional.
• CyberCube: CyberCube is a specialty cyber risk analytics provider serving insurers and reinsurers with cyber exposure modeling and loss data. It directly competes with Advisen's OverVue and cyber loss data products for cyber underwriting and portfolio management budgets at carriers and reinsurers.
• Insurance Journal: Insurance Journal is a leading commercial insurance news publication targeting brokers, carriers, and risk managers. It competes directly with Advisen's Front Page News for readership, advertising dollars, and thought-leadership mindshare in the P&C insurance community.
• ISO (Insurance Services Office, a Verisk company): ISO provides statistical, rating, and loss data to P&C insurers and is the historical standard for industry loss analytics. It directly overlaps with Advisen's loss data, casualty analytics, and underwriting intelligence offerings to commercial insurers.

Emerging players

• Guidewire Software: Guidewire is a core systems provider for P&C insurers, increasingly layering analytics and data exchange capabilities through Guidewire Marketplace and Cyence risk analytics. It competes with Advisen at the carrier data and analytics layer, particularly for embedded, workflow-integrated insights.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Advisen
• Facebookfacebook.com/advisen
• LinkedInlinkedin.com/company/advisen

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advisen