Name

Planks Clothing

Legal name

The Mountain Supply Company Ltd

Website

https://planksclothing.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Technical Skiwear & Outdoor Apparel

NAICS

Clothing and Clothing Accessories Retailers (458110), Sporting Goods Retailers (45911), Apparel Accessories and Other Apparel Manufacturing (3159), Apparel Manufacturing (315)

SIC

Retail-Apparel & Accessory Stores (5600), Women's, Misses', And Juniors Outerwear (2330), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Ski & Snowboard Apparel Retail (Outerwear, Base Layers, Gloves, Socks) (CRAMAJAB)

akta.pro secondary industry

Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)

Keywords

• Technical skiwear
• Ski outerwear
• Freeride apparel
• Ski base layers
• Winter sports accessories

Headquarters

HQ city

Val-d'isere

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer online sales through planksclothing.com with global shipping. Products sold at full and discounted prices through outlet section.
2. Wholesale Distribution: Products stocked in independent retail stores worldwide through wholesale relationships.
3. Pro Purchase Program: Discounted professional purchase program for ski instructors and industry professionals. All sales final, no refunds.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Planks Clothing designs, manufactures, and sells technical skiwear, outerwear, base layers, mid-layers, streetwear, and ski accessories for men and women. The product portfolio is anchored by six flagship jacket series calibrated across three proprietary RIDEdry waterproof/breathable membrane tiers (10k, 15k, 20k), with complementary pants, bibs, fleeces, hoodies, base layers, beanies, and gloves. The brand sells direct-to-consumer globally through its e-commerce store and through independent ski retailers worldwide, with sustainability built into materials (REPREVE recycled polyester, GOTS organic cotton, Polartec, Bluesign-approved fabrics).

Product overview

Planks Clothing is a skiwear and outdoor apparel brand offering a comprehensive range of technical outerwear, base layers, mid-layers, streetwear, and accessories for men and women. The product portfolio centers on six flagship jacket series (Charger, Roamer, Good Times, All-Time, Happy Days, Overstoke) and complementary pants/bibs, with distinct fabric technologies (RideDry10, RideDry15, RideDry20) calibrated for different performance levels. The lineup spans premium 3-layer freeride gear (Charger/Roamer) for serious backcountry use, versatile insulated all-mountain pieces (Good Times/All-Time), and streetwear-inspired options (Happy Days/Overstoke). Supporting layers include fleeces, mid-layers, base layers, and hoodies using recycled materials (REPREVE, Polartec, Polylana, GOTS organic cotton). Accessories include beanies, gloves, mitts, and gogglesoc goggle covers. The brand emphasizes sustainability through recycled materials and has partnered with Protect Our Winters, Snow Camp, and Eden Reforestation Projects.

Differentiator

Problem solved

Functional benefit

Brands

• Roamer Series: Women's 3-layer shell jacket series designed for freeride outerwear with 20k/20k membrane
• All-Time Series
• Overstoke Series
• Charger Series
• Good Times Series
• Happy Days Series
• Broken Bergs Collection
• Shred Series
• Yeti Series
• Woodsy Collection
• No Skiing On Mars

Quantifiable outcome

• 1.6 million+ plastic bottles recycled into outerwear since 2016
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Twelve partnerships are on record, tiered core, flagship and minor.

• REPREVE® (Unifi)coreTechnology or Integration · 1 January 2016REPREVE® fabrics, Bluesign® approved, woven with fibers from post-consumer waste plastic bottles. Manufacturing recycled polyester reduces GHG emissions by 70%+ vs virgin polyester. Core material supplier for all Planks outerwear.
• GOTS (Global Organic Textile Standard)coreTechnology or IntegrationGOTS certification is the gold standard for sustainable processing of organic textiles. Planks uses 100% GOTS certified organic cotton in all new streetwear.
• Polartec®coreTechnology or IntegrationPremium provider of innovative and sustainable textile solutions. Polartec® fleecing is primarily made of post-consumer recycled polyester from recycled water bottles.
• Bluesign®coreTechnology or IntegrationBluesign® approval for REPREVE® fabrics ensures responsible manufacturing processes.
• Protect Our Winters (POW)flagshipStrategic or Co-development PartnerPOW pledge outlines actions to reduce carbon dependency across all operations. Planks targets 50% carbon reduction by 2030 and Net Zero by 2040. No Skiing on Mars collection donates 25% of gross margin to POW Carbon Literacy program. Raised over £4000 for POW.
• Snow CampcoreStrategic or Co-development PartnerCharity supporting young people's futures and wellbeing through skiing since 2003. Planks proud partner with ongoing donations supporting mental health programs and youth development through skiing.
• EcoSkiminorStrategic or Co-development PartnerPartnership for rewear, repair, and share initiatives promoting circular economy in ski gear.
• Green WolfminorImplementation/ SI/ Consulting PartnerEU-based outdoor clothing repair specialist for warranty repairs and maintenance services.
• LSR (Lancashire Sports Repairs)minorImplementation/ SI/ Consulting PartnerUK-based outdoor clothing repair specialist for warranty repairs and maintenance services.
• Eden Reforestation ProjectsminorStrategic or Co-development PartnerFor every Planks product sold, Eden Reforestation Projects plants a tree to support reforestation efforts.
• James 'Woodsy' WoodsflagshipStrategic or Co-development PartnerWorld Champion, X Games Gold Medalist & Olympian with signature 'Yeah Baby' jacket collection. Active athlete ambassador creating product with exact style and features he wants.
• gogglesocminorGTM or Marketing PartnerAccessories collaboration producing goggle covers with coordinated designs.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Burton: Largest snowboarding/skiing brand globally with extensive technical outerwear, layering, and accessory lines plus athlete-driven marketing. Comparable product categories and customer base, but vastly larger scale and distribution.
• Armada Skis: Freeskiing-rooted brand with apparel line supported by a strong athlete team and broader ski equipment portfolio. Comparable on freeskiing heritage and community-led brand building, though broader in scope than Planks.
• Dakine: Established action-sports brand offering ski gloves, bags, and apparel with strong presence in independent ski retail. Comparable on accessory category (gloves, beanies, packs) and wholesale channel strategy.
• Arc'teryx: Premium technical outerwear brand with high-end ski shells, insulation, and layering at the top of the price band. Comparable on technical membrane tiering and premium skiwear positioning, though far broader and more capitalized.
• Patagonia: Industry-leading sustainable outdoor apparel brand with a significant technical skiwear range, recycled material programs, and environmental activism. Comparable on sustainability positioning and technical outerwear, though broader category scope.

Direct peers

• Strafe Outerwear: Independent ski outerwear brand built around freeride performance with proprietary membranes and small-batch premium positioning. Comparable on technical product focus, independent brand ethos, and core ski customer.
• Picture Organic Clothing: French-born ski and snowboard apparel brand with a strong sustainability positioning using bio-sourced and recycled materials. Most directly comparable to Planks on heritage (French roots), sustainability-led marketing, and freeski/snowboard customer overlap.
• Norrøna: Norwegian premium freeride and ski touring apparel brand offering technical outerwear (shells, insulated jackets, bibs) with tiered performance membranes. Comparable on technical product architecture, premium pricing, and core freeride customer base.
• Orage: Canadian ski apparel brand built around freeskiing culture with technical outerwear and athlete collaborations. Comparable as a skiing-heritage, athlete-driven apparel brand targeting similar core ski community customers.
• 686: Technical outerwear and streetwear-inflected ski/snowboard apparel brand with multi-tier waterproofing and a focus on park/all-mountain riders. Comparable on product range, performance tiering, and style-conscious ski customer.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/planksclothing
• Facebookfacebook.com/planksclothing

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Planks Clothing