Stoke Brands
Barcelona-based umbrella company running 20+ sub-brands that deliver party travel, festival packages, glamping, catering and apparel to international youth and backpackers across Spain, Germany, the UK and Portugal.
- Company typePrivate
- Founded2008
- HeadquartersBarcelona, Spain
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Stoke Brands does
Stoke Brands is a Barcelona-based umbrella company, founded in 2008, that operates a portfolio of more than 20 consumer-facing sub-brands focused on party-oriented travel and event experiences for international youth, backpackers, students and 'epicureans'. Its flagship Stoke Travel brand anchors the offering, supported by specialised sister brands spanning accommodation (Event Glamping, Stoke Stays, Munich Central Camping, Stoke Beach House Portugal), food and beverage (Stoke Eats), apparel (Stoke Threads), festivals (Stoked In The Park, London Big Day Out, Stoketoberfest Hub), and niche cultural experiences (Wine Fight, Congratulations Viva Espana, Salsa & Sangria, Swallow Dont Spit Wine), with secondary purpose-driven and education brands (Hello My Friend, Breezed, Bread Gang Travel). Each sub-brand operates its own direct-to-consumer e-commerce website and is cross-promoted through shared social channels (Twitter, Facebook, Instagram @StokeTravel).
Stoke Brands firmographics
Firmographics- Name
- Stoke Brands
- Legal name
- Stoke Brands
- Website
- https://stoke-brands.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Barcelona-based umbrella company running 20+ sub-brands that deliver party travel, festival packages, glamping, catering and apparel to international youth and backpackers across Spain, Germany, the UK and Portugal.
- Ownership category
- akta.pro rank
Stoke Brands industry classification
Industry- Product category
- Youth Travel and Experiences
- NAICS
- Tour Operators (561520), Tour Operators (56152)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Food Festivals & Culinary Events (Ticketed Tastings, Pop-ups) (THAJAGAL)
- akta.pro secondary industries
- Travel Subscription, Membership & Deal Clubs (THAKAAAL), VIP, Hospitality & Premium Experiences (MPAGAAAK)
Keywords
Where Stoke Brands is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Stoke Brands business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Travel package bookings (Stoke Travel): Core youth travel and event package bookings (Oktoberfest, festivals, retreats) sold direct through StokeTravel.com and sister brand sites; transaction-based, per-trip pricing.
- Event and experience ticketing: One-off experiences such as Barcelona Boat Party cruises, BBQ boats, champagne sunset tours, Ibiza Party Trips bespoke parties and London Big Day Out are sold as individual event tickets or group bookings.
- Food and event catering (Stoke Eats): Food-truck and event catering services delivered at the company's own events and to third-party events in Europe.
- Event glamping and accommodation (Event Glamping, Stoke Stays, Munich Central Camping, Stoke Beach House Portugal): Glamping packages bundled with event tickets and standalone accommodation offerings across Europe; unit/night-based pricing.
- Apparel and merchandise (Stoke Threads): Travel wear and merchandise designed with travelling and local artists/tattooers, sold through Stoke Threads e-commerce site.
- Brand licensing and portfolio extensions: Stoke Brands applies its 'Stoke' playbook to a diverse range of leisure businesses worldwide (since 2008), implying brand/operating expertise licensing or partnerships with new ventures (e.g., Yes Trips, Bread Gang Travel, Breezed, Hello My Friend).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Per-trip / per-event pricing for travel and experience packages |
| Unit Pricing | Pay-as-you-go | Unit pricing on apparel and merchandise |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Stoke Brands product offering
Product offeringCore offering
Stoke Brands sells curated party travel packages, festival experiences, boat and nightlife events, glamping and destination accommodation, food and catering services, and branded apparel through more than 20 sub-brands (including Stoke Travel, Barcelona Boat Party, Stoked In The Park, Event Glamping, Stoke Eats, and Stoke Threads) aimed at international backpackers, students, and festival travelers. The portfolio also includes cause-driven and education-plus-travel lines (Hello My Friend, Breezed) and ancillary travel agencies (The Abroad Connection, Yes Trips, Bread Gang Travel).
Product overview
Stoke Brands is a single umbrella company that has applied its "Stoke" lifestyle approach to a diverse portfolio of leisure brands worldwide since 2008. Rather than a unified software product, the offering is a portfolio-plus-modules architecture in which the core brand is Stoke Travel (party travel for open-minded internationals), supported by a wide set of specialised sub-brands covering accommodation (Stoke Stays, Event Glamping, Munich Central Camping, Stoke Beach House Portugal), destination-specific party experiences (Barcelona Boat Party, Ibiza Party Trips, London Big Day Out, Stoked In The Park, Stoketoberfest Hub), food and beverage (Stoke Eats, Stoke Threads apparel, Swallow Dont Spit Wine, Wine Fight, Salsa & Sangria), wellness (Stoke Retreats), Spanish cultural celebrations (Congratulations Viva Espana), educational travel (Breezed), community travel (Bread Gang Travel, The Abroad Connection, Yes Trips), and cause-driven initiatives (Hello My Friend). The brands are connected through a shared Barcelona-based operations hub and cross-promote via joint social channels on Twitter, Facebook and Instagram.
Differentiator
Problem solved
Functional benefit
Brands
- Stoke Travel: Party travel for the open-minded international; backpacker/student travel experiences.
- Yes Trips
- The Abroad Connection
- Stoke Stays
- Stoked In The Park
- London Big Day Out
- Congratulations Viva Espana
- Barcelona Boat Party
- Event Glamping
- Stoke Eats
- Stoke Threads
- Stoke Retreats
- Ibiza Party Trips
- Hello My Friend
- Breezed
- Bread Gang Travel
- Munich Central Camping
- Swallow Dont Spit Wine
- Salsa & Sangria
- Stoke Beach House Portugal
- Wine Fight
- Stoketoberfest Hub
Products and services
- Stoke Travel Core party-travel brand offering curated trip packages for backpackers and students to European festival and nightlife destinations.
- Barcelona Boat Party Boat party experiences in Barcelona offered to individuals, groups, and private bookers.
- Stoked In The Park Festival experience held in a park setting.
- London Big Day Out Large community-style day-out event in London.
- Congratulations Viva Espana Spanish fiestas experience package centered on traditional Spanish festival celebrations.
- Event Glamping Glamping accommodation service for festivals and events, supplied by Stoke Brands.
- Stoke Eats Food and catering service brand under Stoke Brands, supplying meals for events and trips.
- Stoke Threads Branded apparel and merchandise line sold by Stoke Brands.
- Stoke Retreats Wellness and retreat-style travel experiences offered under the Stoke Brands portfolio.
- Ibiza Party Trips Bespoke party trip packages to Ibiza, including private group options.
- Stoke Stays Accommodation offering under the Stoke Brands portfolio for travelers in destination cities.
- Stoke Beach House Portugal Beach-side accommodation offering in Portugal operated under the Stoke Brands portfolio.
- Munich Central Camping Camping accommodation offering serving travelers attending Munich events such as Oktoberfest.
- Stoketoberfest Hub Oktoberfest travel and experience hub offering packages for Munich's Oktoberfest.
- Wine Fight Wine festival experience package offered within the Stoke Brands portfolio.
- Swallow Dont Spit Wine Wine-tasting experience brand under the Stoke Brands portfolio.
- Salsa & Sangria Dance and beverage experience combining salsa with sangria in a Spanish destination.
- Yes Trips Travel brand offering curated trip experiences within the Stoke Brands portfolio.
- The Abroad Connection Travel agency brand within the Stoke Brands portfolio.
- Breezed Brand offering education-plus-vacation experiences within the Stoke Brands portfolio.
- Bread Gang Travel Travel brand within the Stoke Brands portfolio targeting group trips.
- Hello My Friend Cause-driven travel initiative within the Stoke Brands portfolio affiliated with nonprofit activity.
Quantifiable outcome
- 7 mil+ litres of beer served across events
- +4 more outcomes
Companies that use Stoke Brands
Customer profileSegments3 records
Ideal customer profiles2 records
Stoke Brands technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Stoke Brands partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered flagship / flagship sub-brand within the portfolio, minor sub-brand, core sub-brand (events), core sub-brand (experiences), core sub-brand (accommodation), core sub-brand (f&b), core sub-brand (apparel), core sub-brand (wellness), minor sub-brand (purpose-driven), minor sub-brand (education), minor sub-brand (accommodation) and minor sub-brand (events).
- Stoke Travelflagship / flagship sub-brand within the portfolioStoke Travel is the flagship sub-brand under Stoke Brands, described as 'party travel for the open minded international'. It offers trips, events and experiences that anchor the wider portfolio's GTM and brand identity.
- Yes Tripsminor sub-brandListed on the Stoke Brands homepage as a 'Yes Trips — All you have to do is say yes' travel sub-brand with its own yes-trips.com site.
- The Abroad Connectionminor sub-brandListed on Stoke Brands homepage as 'The Abroad Connection — Collecting Memories', operating its own site (theabroadconnection.com) under the Stoke umbrella.
- Stoke Staysminor sub-brandListed as 'Stoke Stays — Stoke your curiosity', operating stokestays.com as the accommodation-focused brand within the portfolio.
- Stoked In The Parkcore sub-brand (events)Sub-brand that runs 'our festival at the world's biggest festivals' (Pamplona, London, Barcelona, etc.), operating stokedinthepark.com within the Stoke Brands portfolio.
- London Big Day Outcore sub-brand (events)Sub-brand hosting 'a gathering of the tribe under the spring sun' — a sports day, community mixer and music festival for London's antipodean community. Operates londonbigdayout.com.
- Congratulations Viva Espanaminor sub-brandSub-brand covering Spanish fiestas and 'Livin' La Vida Loca' cultural content (Burn Outs, El Colacho, Valencia fiestas), hosted at congratulationsvivaespana.net under the Stoke umbrella.
- Barcelona Boat Partycore sub-brand (experiences)Sub-brand offering nautical experiences ('Everything's better on the water') — party cruises, BBQ boats, champagne sunset tours and bespoke trips, operating barcelonaboatparty.com.
- Event Glampingcore sub-brand (accommodation)Sub-brand providing 'the next level in festival accommodation', bringing glamping to any event in Europe, operating eventglamping.com.
- Stoke Eatscore sub-brand (f&b)Sub-brand for food trucks and event catering ('In and around your mouth'), leveraging Stoke's experience catering for thousands of travellers, operating stoke-eats.com.
- Stoke Threadscore sub-brand (apparel)Sub-brand for travel wear created with travelling and local artists, designers and tattooers, 'from beach to bar', operating stokethreads.com.
- Stoke Retreatscore sub-brand (wellness)Sub-brand offering wellness and personal betterment retreats ('Retreat yo'self'), balancing health/fun, sold via stoketravel.com/trips/stoke-retreats.
- Ibiza Party Tripscore sub-brand (experiences)Sub-brand delivering bespoke Ibiza party experiences for any type of group, operating ibizapartytrips.com.
- Hello My Friendminor sub-brand (purpose-driven)Sub-brand whose mission is 'to challenge the stereotyping of refugees', operating hellomyfriend.info within the Stoke Brands portfolio.
- Breezedminor sub-brand (education)Sub-brand 'reinventing Education & Vacation', listed on Stoke Brands homepage with breez-ed.com site.
- Bread Gang Travelminor sub-brandSub-brand ('Become a Crumb') listed on the Stoke Brands homepage, operating breadgangtravel.com.
- Munich Central Campingminor sub-brand (accommodation)Sub-brand providing budget accommodation in Central Munich, listed at munichcentralcamping.com within the Stoke Brands portfolio.
- Swallow Dont Spit Wineminor sub-brandSub-brand focused on wine ('Drinkin' vino, feelin' fino'), listed at swallowdontspitwine.com under the Stoke Brands umbrella.
- Salsa & Sangriaminor sub-brandSub-brand running salsa classes with bottomless sangria, operated at salsa-and-sangria.com / sangriasalsa.com within the Stoke Brands portfolio.
- Stoke Beach House Portugalcore sub-brand (accommodation)Sub-brand running 'your coastal crash-pad in Portugal', operated at stokebeachhouseportugal.com within the Stoke Brands portfolio.
- Wine Fightminor sub-brand (events)Sub-brand running La Batalla del Vino de Haro (Wine Fight), listed at wine-fight.com within the Stoke Brands portfolio.
- Stoketoberfest Hubcore sub-brand (events)Sub-brand described as the 'one-stop shop for Oktoberfest Munich party, accommodation, and transport packages', operating stokeoktoberfestmunich.com.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Stoke Brands competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Stoke Brands social profiles
Digital presenceStoke Brands financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stoke Brands leadership team
Management profileNumber of profiles
Stoke Brands subsidiaries and ownership
Company hierarchySubsidiaries22 records
Stoke Brands funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stoke Brands M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stoke Brands
What does Stoke Brands do?
Stoke Brands sells curated party travel packages, festival experiences, boat and nightlife events, glamping and destination accommodation, food and catering services, and branded apparel through more than 20 sub-brands (including Stoke Travel, Barcelona Boat Party, Stoked In The Park, Event Glamping, Stoke Eats, and Stoke Threads) aimed at international backpackers, students, and festival travelers. The portfolio also includes cause-driven and education-plus-travel lines (Hello My Friend, Breezed) and ancillary travel agencies (The Abroad Connection, Yes Trips, Bread Gang Travel).
Is Stoke Brands a public or private company?
Stoke Brands is a private company. It is classified as venture growth investor backed and is currently operating.
When was Stoke Brands founded?
Stoke Brands was founded in 2008. It employs 1 to 10 people.
Where is Stoke Brands based?
Stoke Brands is headquartered in Barcelona, Spain, in the Europe region.
How does Stoke Brands make money?
Six revenue lines are on record. Travel package bookings (Stoke Travel) is the primary driver. The others are event and experience ticketing, food and event catering (Stoke Eats), event glamping and accommodation (Event Glamping, Stoke Stays, Munich Central Camping, Stoke Beach House Portugal), apparel and merchandise (Stoke Threads) and brand licensing and portfolio extensions.
Does Stoke Brands have an API?
No public API is recorded for Stoke Brands.
What industry is Stoke Brands in?
Stoke Brands's product category is Youth Travel and Experiences. Its primary akta.pro industry code is THAJAGAL, Food Festivals & Culinary Events (Ticketed Tastings, Pop-ups), with a secondary code of THAKAAAL, Travel Subscription, Membership & Deal Clubs. Its NAICS code is 561520 and its SIC code is 7900.