Stoke Travel
Stoke Travel is a Barcelona-based youth adventure travel company that packages all-inclusive festival trips (Running of the Bulls, Oktoberfest, La Tomatina) and experiential getaways (surf, sail, ski) across 13+ countries for individual travelers aged 18–35.
- Company typePrivate
- Founded2008
- HeadquartersBarcelona, Spain
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Stoke Travel does
Stoke Travel is a privately held youth adventure travel company headquartered in Barcelona, Spain, founded in 2006 with commercial festival operations dating to 2008. It designs, packages, and operates all-inclusive travel experiences for travelers aged roughly 18–35 centered on major European festivals and events — flagship products include Running of the Bulls/San Fermin in Pamplona (€99–€499 packages), Munich Oktoberfest, La Tomatina, San Vino Wine Fight, Sitges Carnival, Bilbao BBK Live, and Sziget. The company bundles accommodation (notably the exclusive Camping Molino near Pamplona), ground transport via its proprietary party bus network out of Barcelona/Madrid/San Sebastian/Lisbon, festival entry, meals (including hot breakfasts with mimosas), unlimited open-bar add-ons, and on-site guide services into single bookable experiences.
Stoke Travel firmographics
Firmographics- Name
- Stoke Travel
- Legal name
- Stoke Travel
- Website
- https://stoketravel.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Stoke Travel is a Barcelona-based youth adventure travel company that packages all-inclusive festival trips (Running of the Bulls, Oktoberfest, La Tomatina) and experiential getaways (surf, sail, ski) across 13+ countries for individual travelers aged 18–35.
- Ownership category
- akta.pro rank
Stoke Travel industry classification
Industry- Product category
- Adventure travel and festival tourism
- NAICS
- Tour Operators (561520), Scenic and Sightseeing Transportation, Other (4879), RV (Recreational Vehicle) Parks and Recreational Camps (72121)
- SIC
- Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Escorted Coach & Bus Package Tour Operators (THAKADAA)
- akta.pro secondary industries
- Food Festivals & Culinary Events (Ticketed Tastings, Pop-ups) (THAJAGAL), Event Rentals & Catering Equipment Services (Linen, Tableware, Kitchen, Furniture) (THAHAKAM)
Keywords
Where Stoke Travel is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices2 records
Markets served
Stoke Travel business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Supply Chain, Others
Revenue model
- Festival Package Sales: All-inclusive travel packages for festivals including accommodation (camping/dorms), meals (breakfast with mimosas), shuttle transfers, festival entry, and guide services. Packages range from €99-€499 depending on duration and inclusions.
- Add-on Services: Optional add-ons including unlimited open bar (€15/day), traditional outfit purchases (€40-50), bull run balcony reservations (€150-300), bus transfers from major cities (€35-120), and solo tent upgrades (€30/night).
- Partner Commissions: Commission arrangements with accommodation partners such as One Fam Hostels in Barcelona and Madrid, as well as referral arrangements with other travel service providers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Running of the Bulls Opening Ceremony Package - Full festival experience with Chupinazo access |
| One time/ perpetual license | Pay-as-you-go | Running of the Bulls Weekender Package - 3-night weekend experience |
| One time/ perpetual license | Pay-as-you-go | Running of the Bulls Closing Ceremony Package - Final days of festival |
| Unit Pricing | Pay-as-you-go | Running of the Bulls DIY Package - Flexible bare-bones entry |
| One time/ perpetual license | Pay-as-you-go | Andorra Ski Weekenders - All-inclusive ski packages |
| One time/ perpetual license | Pay-as-you-go | Portugal Surf Camp - Multi-day surf retreats |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
Stoke Travel product offering
Product offeringCore offering
Stoke Travel sells all-inclusive festival and adventure travel packages to individual travelers, bundling accommodation (typically pre-pitched camping or dorms), meals (hot breakfast with mimosas), ground transport via proprietary party buses, festival event access, on-site guide and security staff, and social programming at major European events such as the Running of the Bulls in Pamplona, Munich Oktoberfest, La Tomatina, San Vino Wine Fight, Sziget, and Sonar. The company also offers activity-based retreats (surf camps in Portugal and San Sebastian, sailing charters in Croatia and Greece, ski weeks in Andorra, Barcelona boat parties) and à la carte add-ons such as open-bar passes and traditional outfits, sold direct-to-consumer primarily through its multilingual website.
Product overview
Stoke Travel operates as a youth and adventure travel company offering a diverse portfolio of experiences since 2008. The core offering consists of Festival Trips (major European festivals including Running of the Bulls, Oktoberfest, La Tomatina), Experiences (surf camps, sailing, ski weeks, adventure activities), and destination-specific packages. Key products include the Pamplona Running of the Bulls campsite packages (€389-€499), Munich Oktoberfest packages, San Sebastian and Portugal Surf House retreats, Croatia and Greece sailing charters, and Barcelona-based activities (boat parties, cooking classes, wine tours). The company also maintains a Stoke Passport loyalty program and a broader Stoke Brands network covering food, merchandise, glamping, and charity initiatives. Stoke Travel operates across Spain, Germany, France, Portugal, Croatia, Greece, Ireland, United Kingdom, Australia, and Morocco.
Differentiator
Problem solved
Functional benefit
Brands
- Stoke Brands Co: Parent brand network of Stoke Travel's leisure and hospitality businesses.
- Stoke Eats
- Stoke Threads
- Stoked in the Park
- Event Glamping
- Stoke Charity
- London Big Day Out
- Le Rose Week
- Wine Fight
- Barcelona Boat Parties
Products and services
- Festival Trips Guided and packaged travel experiences to major European festivals for young individual travelers, including the Running of the Bulls (Pamplona), Munich Oktoberfest, La Tomatina, San Vino Wine Fight, Bayonne, Sitges Carnival, Royal Ascot, Bilbao BBK Live, Sziget, Sonar, and Semana Grande San Sebastián. Each package bundles festival entry, accommodation, meals, and on-site programming.
- Running of the Bulls Packages San Fermin festival packages (Opening Ceremony €499 / 4 nights, Weekender €389 / 3 nights, Closing Ceremony €389 / 3 nights, DIY from €99/night) including bull run access, shuttle bus transfers, traditional white Spanish outfit, hot breakfast with unlimited mimosas, camping accommodation with sleeping mat/bag, and access to onsite pool, bars, and guided activities. Sold to young adventure travelers attending Pamplona's San Fermin festival.
- Munich Oktoberfest Packages All-inclusive Munich Oktoberfest camping and party packages operating since 2008, offering accommodation, festival access, and on-site programming during the world's largest beer festival for young individual travelers.
- Portugal Surf Camp Multi-day surf retreat along Portugal's coast offering wave-chasing experiences, surf lessons, accommodation, and meals. Targeted at young travelers seeking adventure surf experiences.
- San Sebastian Surf House Surf camp in San Sebastian operating since 2005 in a converted Basque farmhouse, offering surf lessons, accommodation, and daily yoga for young adventure travelers.
- Stoke Afloat Sailing (Croatia) Croatia sailing trips with open bar and party atmosphere, specializing in island-hopping experiences for young travelers along the Croatian coast.
- Stoke Afloat Greek Islands Sailing Greek Islands sailing charters with risk-free €1 booking option and tiered pricing releases, targeting young party-oriented adventure travelers.
- Barcelona Boat Party Party boat experiences in Barcelona operating since 2007, including the Barefoot Boat Party brand. Runs through October each year, targeting young travelers seeking Barcelona nightlife experiences.
- Stoke Summer Camp Adult summer camp experience with activities and social atmosphere, targeted at young travelers seeking carefree adult-camp-style experiences.
- Island Vibe Festival Camping and Road Trip Four-day bass, dub, reggae, soul, and world music festival experience on North Stradbroke Island, Australia, including camping and road trip arrangements.
- Stoke Passport Loyalty or membership program associated with the Stoke Travel brand network, offering benefits across the Stoke Brands Co portfolio of experiences.
- Stoke Party Bus Transfers Proprietary shuttle bus services from Barcelona, Madrid, San Sebastian, and Lisbon to festival destinations including Pamplona, selling individual bus transfer tickets separately from full festival packages.
Companies that use Stoke Travel
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Stoke Travel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Stoke Travel partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- One Fam HostelscoreStrategic accommodation partnership providing special deals for Stoke travelers in Barcelona and Madrid. Hostel partners offer discounted rates for travelers arriving before or extending stays after Stoke festivals, creating a seamless travel experience for international visitors to major Spanish cities.
- TourRadarcoreThird-party distribution partnership listing Stoke Travel packages on the TourRadar booking platform. TourRadar has recognized Stoke with both Travellers Choice (2018) and Tour of the Year - Festivals Category (2017) awards.
- GetYourGuideminorMarketplace listing partnership on GetYourGuide's tours and activities platform, where Stoke maintains 'Top Rated Supplier' status for their experience-based travel products.
- Stoke Brands CocoreParent company network applying the Stoke brand to diverse leisure businesses worldwide since 2008. Includes Stoke Eats (food experiences), Stoke Threads (merchandise), Stoked in the Park (festival experiences), Event Glamping, Stoke Charity, London Big Day Out, Le Rose Week, Wine Fight, and Barcelona Boat Parties.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Stoke Travel competitors and assessment
Company assessmentDirect peers
- Busabout: European hop-on, hop-off backpacker coach network that bundles transport and accommodation across festivals and key cities — directly mirrors Stoke's party-bus + camping model.
- Flash Pack: Solo-traveler adventure operator for 30s–50s running small-group trips; comparable product mechanics (multi-day, curated experiences, social atmosphere) to Stoke's festival packages.
- Contiki: 18–35 tour operator selling multi-day escorted packages across Europe with strong party/social programming. Most directly comparable peer on demographic, geography and package format.
- Topdeck Travel: Youth-focused (18–39) escorted tour brand running coach-based multi-day itineraries through Europe with similar social/event-led programming to Stoke.
- TruTravels: Boutique 18–35 small-group adventure operator running multi-day tours in Europe and beyond with a social/experiential positioning overlapping Stoke's traveler persona.
Broad incumbents
- G Adventures: Global small-group adventure operator covering similar European itineraries plus many others; broad incumbent with overlapping customer base to Stoke's younger experiential traveler.
- Intrepid Travel: Large established adventure-tour brand with a much broader portfolio and global reach; competes for the same experiential-traveler wallet but at a wider age range and scale.
Others
- Festicket: Festival-travel marketplace bundling tickets, travel and accommodation to European music festivals; adjacent to Stoke because it competes for the festival-travel demand that Stoke fulfills with owned packages.
- Hostelworld: Booking platform for hostels and budget accommodation serving the same 18–35 backpacker demographic Stoke targets; One Fam Hostels partnership shows direct ecosystem overlap.
Emerging players
- Lapoint Camps: Multi-country surf-and-yoga camp operator in Portugal, Morocco and Bali; overlaps directly with Stoke's surf camp product (Portugal, San Sebastian, Morocco) on a similar youth experiential buyer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Stoke Travel social profiles
Digital presenceStoke Travel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stoke Travel leadership team
Management profileNumber of profiles
Profiles2 records
Stoke Travel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stoke Travel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stoke Travel
What does Stoke Travel do?
Stoke Travel sells all-inclusive festival and adventure travel packages to individual travelers, bundling accommodation (typically pre-pitched camping or dorms), meals (hot breakfast with mimosas), ground transport via proprietary party buses, festival event access, on-site guide and security staff, and social programming at major European events such as the Running of the Bulls in Pamplona, Munich Oktoberfest, La Tomatina, San Vino Wine Fight, Sziget, and Sonar. The company also offers activity-based retreats (surf camps in Portugal and San Sebastian, sailing charters in Croatia and Greece, ski weeks in Andorra, Barcelona boat parties) and à la carte add-ons such as open-bar passes and traditional outfits, sold direct-to-consumer primarily through its multilingual website.
Is Stoke Travel a public or private company?
Stoke Travel is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Stoke Travel founded?
Stoke Travel was founded in 2008. It employs 11 to 50 people.
Where is Stoke Travel based?
Stoke Travel is headquartered in Barcelona, Spain, in the Europe region.
How does Stoke Travel make money?
Three revenue lines are on record. Festival Package Sales are the primary driver. The others are add-on Services and partner Commissions.
Who are Stoke Travel's main competitors?
Direct peers on record are Busabout, Flash Pack, Contiki, Topdeck Travel and TruTravels. Broad incumbents are G Adventures and Intrepid Travel. Others are Festicket and Hostelworld. Lapoint Camps is listed as an emerging player.
Does Stoke Travel have an API?
No public API is recorded for Stoke Travel.
What industry is Stoke Travel in?
Stoke Travel's product category is Adventure travel and festival tourism. Its primary akta.pro industry code is THAKADAA, Escorted Coach & Bus Package Tour Operators, with a secondary code of THAJAGAL, Food Festivals & Culinary Events (Ticketed Tastings, Pop-ups). Its NAICS code is 561520 and its SIC code is 7900.