Black Girl Vitamins

What Black Girl Vitamins does

Black Girl Vitamins (BGV) is a Chicago-based, Black-owned direct-to-consumer health and wellness brand founded in 2021 that develops and sells dietary supplements specifically formulated for the health needs of Black women. The product portfolio spans 25+ SKUs across categories including hormonal health (Meno-Chill for menopause, PCOS Relief, Inositol, Prenatal), beauty and aging (Collagen Powder and Sticks, Hair Skin & Nails), vaginal and gut health (Her Balance vaginal probiotic in capsules and gummies, Probiotics, Fiber, Sea Moss), sleep and stress (Dream Girl Sleep Gummies, Magnesium, Calm Girl Ashwagandha), cardiovascular (Cholest-Control, Omega 3), and deficiency correction (Vitamin D3 & K2 in gummy and liquid Drops, Iron Gummies, B12). Formulations are developed with a medical advisory team of five Black female physicians and are manufactured in an FDA-registered U.S. facility; most SKUs are Halal Certified and vegan-friendly.

The business operates a hybrid e-commerce model combining one-time purchases and a 'subscribe and save' subscription program (15% discount with 45/90/135-day refill cadence) through its owned website, the Amazon marketplace, and an emerging wholesale program. Pricing ranges from approximately $17 to $125 per supply bundle depending on product and subscription status, with pre-configured bundles (Complete Wellness Essentials, Beauty Bundle, Look Good Feel Good, Gut Health Essentials, Energy Bundle) offered at 10–31% discounts. The company claims to have served 200,000+ women (per its About page) and references '1M+ Black women' on its homepage.

Brand growth is driven by a community-led go-to-market strategy rather than performance marketing alone: celebrity partnerships (Malinda Williams as Official Brand Partner, Sherri Shepherd endorsements), sports sponsorships (Howard University Women's Basketball, Atlanta Dream), wellness events (Black Wellness Fest, Walking into Summer across 10 U.S. cities), earned media in Essence/Ebony/Forbes/NBC Chicago, and a $100,000 scholarship fund for Black women in medicine. The company is privately held, family-owned (co-founded by siblings including Maxine as the public face), and operates with a lean 1–10 person team with no disclosed institutional funding.

Name

Black Girl Vitamins

Legal name

Black Girl Vitamins

Website

https://blackgirlvitamins.co

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Black Girl Vitamins is a Chicago-based, Black-owned direct-to-consumer brand founded in 2021 that formulates and sells 25+ dietary supplements (vitamins, probiotics, menopause and hair/skin/nail products) tailored to Black women's health needs, distributed via its website, Amazon, and wholesale with a subscription model.

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (456), Health and Personal Care Retailers (4561)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)

akta.pro primary industry

Women’s Health Supplements (Prenatal, Menopause, Hormonal) (CRADAGAK)

akta.pro secondary industries

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI), Menstrual Pain Relief & Period Care Supplements (CRABAIAJ), Healthy Aging & Cognitive Support Supplements (CRADAGAM)

Keywords

• Women's dietary supplements
• Multivitamins and minerals
• Probiotics and gut health
• Hormonal health support
• Hair skin nails supplements

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Sales: One-time purchases of supplements through owned website blackgirlvitamins.co. Products include vitamins, probiotics, collagen, and specialty formulations.
2. Subscription/Recurring Revenue: Subscribe and save model offering 15% discount with automatic refills every 45, 90, or 135 days. Customers can manage subscriptions with pause, skip, or cancel options.
3. Marketplace Sales: Products sold through Amazon marketplace alongside direct website sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Black Girl Vitamins develops and sells Black-women-focused dietary supplements — including multivitamins, probiotics, collagen, menopause support (Meno-Chill), PCOS Relief, Her Balance vaginal probiotics, sleep gummies, and vitamin D3+K2 drops — through its own e-commerce site and Amazon, with optional subscription auto-refill at 45/90/135-day intervals. Formulations are developed with a medical advisory team of Black female physicians and address health disparities more prevalent in Black women, such as vitamin D deficiency, earlier menopause onset, and vaginal microbiome imbalance.

Product overview

Black Girl Vitamins (BGV) is a Black-owned health and wellness brand launched in 2021 that sells dietary supplements formulated specifically for Black women. The product portfolio spans multiple supplement categories including general health (multivitamins, probiotics, sea moss), beauty (collagen powders, sticks, and gummies; Hair Skin & Nails), hormonal health (Meno-Chill for menopause, PCOS Relief, Inositol, Prenatal, In the Mood), gut health (Probiotics, Fiber, Organic Sea Moss in pills and gummies), vaginal health (Her Balance in both capsules and gummies), sleep (Dream Girl Sleep gummies), energy and deficiency support (Vitamin D3 & K2 in both gummy and liquid drop formats, B12, Iron Gummies), mood and stress (Magnesium, Calm Girl Ashwagandha), and cardiovascular health (Cholest-Control, Omega 3). The brand also offers several pre-configured bundles (Energy Bundle, Gut Health Essentials, Beauty Bundle, Look Good Feel Good Bundle, Complete Wellness Essentials) that combine multiple products at discounted prices. Products are sold through the brand's e-commerce website and Amazon, with subscription options for auto-refill. BGV differentiates through demographic-specific formulations addressing vitamin D deficiency, iron deficiency, and other health disparities prevalent in the Black community, and partners with a team of Black women physicians for product development and medical advisory.

Differentiator

Problem solved

Functional benefit

Products and services

• BGV Collagen Powder Tasteless, versatile 100% hydrolyzed collagen peptide powder (Types I and III) sourced from grass-fed, pasture-raised bovine cattle. Marketed for hair, skin, nails, joint health, and gut digestion.
• BGV Collagen Powder Stick Box Convenient stick-pack format of the collagen peptide blend, designed for on-the-go use. Certified Paleo Friendly and Whole30 Approved with no added sugars.
• Meno-Chill Herbal menopause relief supplement formulated with Black Cohosh, Ashwagandha, Maca Root, probiotics, and prebiotics. Targets hot flashes, night sweats, mood swings, weight management, and low libido in Black women.
• PCOS Relief Supplement targeting symptoms of Polycystic Ovary Syndrome, including irregular cycles, facial hair, and weight gain. Now includes K2 formulation.
• Once a Day Gummies Daily multivitamin gummy providing 8+ micro-nutrients including Vitamins A, C, D3, E, Bs, Biotin, Folic Acid, and Zinc to support immune, brain, heart, bone, muscle, beauty, eye, and whole-body health.
• Her Balance Vaginal Probiotics (Capsules) Vaginal probiotic in capsule form designed for Black women, addressing specific vaginal microbiome challenges and supporting reproductive health.
• Her Balance Vaginal Probiotic Gummies Gummy version of the Her Balance vaginal probiotic formulated with probiotics, prebiotics, cranberry, and pineapple to support vaginal and urinary wellness.
• Vitamin D3 & K2 (Gummies) Vitamin D3 gummy supplement providing 2000IU (50mcg) per serving in peach, mango, and strawberry flavors, formulated with D3 and K2 to support bone health, immune function, energy, and mood.
• Vitamin D3 + K2 Drops Advanced 3-in-1 liquid formula pairing D3 with K2 and Omega-3s from chia seed oil, designed for better absorption, smarter calcium use, and full-body support including immune, bone, energy, heart, and mood health.
• Dream Girl Sleep Gummies Berry-lavender flavored sleep gummy formulated with melatonin (2mg), L-Theanine (200mg), lemon balm, and chamomile to help users fall asleep faster, stay asleep longer, and wake refreshed.
• Hair, Skin & Nails Gummy supplement formulated with biotin, folic acid, zinc, and fish oil to support hair growth, stronger hair, and healthy hair follicles.
• Fiber 'Everyday Lightness' Fiber supplement marketed for bloating relief and digestive comfort, helping users feel lighter each morning.
• Liquid Chlorophyll Drops Plant-based liquid chlorophyll supplement sourced from mulberry leaf, with copper from chlorophyllin, vegetable glycerin, and peppermint oil, designed to reduce body odors, support digestion, and promote healthier skin.
• Organic Sea Moss (Pills) Sea moss supplement in pill/capsule form containing 92 essential minerals, marketed for natural detox, energy, immune system support, and thyroid support.
• Sea Moss Gummies Gummy version of the sea moss supplement supporting immune health and thyroid function.
• Vitamin B12 Vitamin B12 supplement targeting energy levels and fatigue.
• Iron Gummies Iron supplement gummies targeting iron deficiency.
• Collagen 'Age Defying' Collagen supplement marketed for age-defying benefits including joint, hair, skin, and gut health.
• Magnesium Magnesium supplement marketed for naturally boosting energy and helping fight fatigue; customer-reported benefits include improved sleep quality and reduced stress.
• Calm Girl Ashwagandha Ashwagandha supplement marketed for stress and anxiety reduction, formulated for hormonal health and menopause support.
• Cholest-Control Supplement targeting cholesterol management and heart health.
• Omega 3 Omega-3 supplement in softgel form supporting heart health, brain function, and inflammatory balance.
• In the Mood Supplement supporting healthy libido and sexual desire.
• Prenatal Prenatal vitamin supplement for expectant mothers, supporting steady natural energy.
• Inositol Inositol supplement marketed to help balance hormones and regulate cycle, often used for PCOS support.
• Probiotics Vegan and gluten-free probiotic gummy supplement containing diverse probiotic cultures, prebiotics, and 60 gummies per bottle in strawberry flavor; includes Lactobacillus and Bifidobacterium strains for gut and immune support.

Quantifiable outcome

• 89.9% reported reduced joint discomfort with Collagen Powder
• +5 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Malinda WilliamscoreGTM or Marketing Partner · 17 March 2026Actress and entrepreneur Malinda Williams named Official Brand Partner and Health Advocate for Women's History Month 'One Woman, Many Hats' campaign. Partnership originated organically after Williams, a longtime customer, discovered BGV at the Congressional Black Caucus conference and shared positive Instagram post about Hair, Skin, and Nails vitamins.
• Atlanta DreamcoreGTM or Marketing Partner · 1 January 2025Supporting Partner of the Atlanta Dream Basketball Team's 2025 season. First professional sports partnership for the brand.
• Howard University Women's BasketballcoreGTM or Marketing PartnerOfficial Vitamin Sponsor of Howard University's Women's Basketball Team. Brand visibility at games and events with promotional banner featuring Howard Bison logo.
• Black Wellness FestcoreStrategic or Co-development PartnerOfficial sponsor of Black Wellness Fest event in June. Initiative to address nutritional deficiencies common among Black women and shed light on healthcare disparities.
• Health In Her HUEminorGTM or Marketing PartnerPartnership to empower Black women's wellness through exclusive discounts. Collaborative effort to improve health outcomes for Black women.
• Double Dutch ClubminorGTM or Marketing PartnerSponsorship of 40+ Double Dutch Club to promote wellness among Black women through physical activity and community engagement.
• Congressional Black CaucusminorOthersBGV products discovered by Malinda Williams at the Congressional Black Caucus annual conference. Brand presence at this event provides exposure to political and community leaders.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pattern Beauty: Tracee Ellis Ross's beauty brand for textured hair. Comparable as a celebrity/identity-led CPG brand targeting Black women with strong cultural credibility and DTC distribution.
• Rae Wellness: Women's supplement brand with hormone, mood, and beauty SKUs. Overlaps with BGV on menopause/hormonal and beauty-from-within positioning, with a similar DTC subscription model.
• The Honey Pot Company: Black-founded feminine care brand (washes, wipes, supplements). Closest direct comparable to BGV's Her Balance vaginal probiotic line, with overlapping customers and similar community-led positioning.
• Mented Cosmetics: Black-founded beauty brand built for women of color. While Mented is in color cosmetics, both brands share the Black-women-first positioning, DTC model, and earned-media-driven awareness.
• HUM Nutrition: Direct-to-consumer women's supplement brand offering condition-specific gummies and capsules (hair/skin/nails, sleep, hormones). Closest functional competitor to BGV outside of the Black-women demographic specialization.

Emerging players

• Golde: Black-founded wellness brand selling superfood mixes, supplements, and skincare. Direct overlap with BGV in the Black-women wellness CPG category and similar DTC + community-led GTM motion.

Broad incumbents

• Carol's Daughter: Pioneering Black-founded beauty brand (now owned by L'Oréal) sold through mass retail. Comparable as a culturally iconic Black-women wellness/beauty brand with significantly larger scale and broader distribution.
• MaryRuth's: Established women's and family supplement brand with broad distribution including Amazon. Comparable on gummy formats and liquid drops, but operates at a much larger scale across multiple demographics.
• Olly: Mass-market gummy supplement brand owned by Unilever. Direct overlap on gummy formats (multivitamin, beauty, sleep, probiotic) and serves as a benchmark for mainstream supplement competition BGV faces on Amazon and in retail.

Others

• Health In Her HUE: Digital health platform connecting Black women with culturally competent healthcare providers. Already a BGV GTM partner; comparable as a Black-women health ecosystem player rather than a supplement competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/blackgirlvitamins
• Xx.com/TryBGVitamins
• Facebookfacebook.com/blackgirlvitamins
• LinkedInlinkedin.com/company/black-girl-vitamins

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Black Girl Vitamins