Health In Her HUE

What Health In Her HUE does

Health In Her HUE is a digital health platform founded in 2018 by Ashlee Wisdom that connects Black women and women of color with culturally competent healthcare providers and health information. The platform combines a searchable provider directory of 3,700+ clinicians across 60+ specialties with a culturally tailored health content library (articles, videos, live virtual events), a community forum, the Carepoint on-demand Q&A feature (clinician video responses), and Virtual Care Squads — structured 8-session peer support cohorts led by trained facilitators across topics including fertility, fibroids, perimenopause, and postpartum recovery.

The business operates a hybrid GTM: a freemium direct-to-consumer model (free tier with limited content access; $12.99/month premium for unlimited content, events, and priority Care Squad access; $70/month Virtual Care Squads as an add-on) layered with B2B enterprise partnerships targeting pharmaceutical companies (clinical trial diversity, consumer research), health plans (HEDIS improvement, member engagement), employers and benefits consultants (workforce wellness), and health systems (patient acquisition and cultural competency training). The company is headquartered in New York, operates with a 1-10 employee team, and has raised approximately $4.2M in disclosed funding ($1M pre-seed in August 2021; $3M seed led by Seae Ventures with Johnson & Johnson Impact Ventures and Morgan Stanley Inclusive Ventures Lab in January 2024). No revenue is publicly disclosed.

Name

Health In Her HUE

Legal name

Health in Her HUE

Website

https://healthinherhue.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Health In Her HUE is a digital health platform connecting Black women and women of color with culturally competent healthcare providers, a tailored health content library, community forums, Carepoint clinician Q&A, and paid Virtual Care Squads.

Ownership category

akta.pro rank

Product category

Digital Women's Health Platform

NAICS

Health Care and Social Assistance (62), Other Ambulatory Health Care Services (6219)

SIC

Services-Health Services (8000)

akta.pro primary industry

Multilingual, Accessibility & Health Literacy Enablement (HLACAEAN)

akta.pro secondary industries

Health Equity Analytics & Disparities Measurement (HLACAHAK), Health, Wellness & Patient Communities (MPACAJAL), Employer Wellness & Population Health Programs (HLAEAAAH)

Keywords

• Digital health platform
• Culturally competent care
• Healthcare provider directory
• Women's health community
• Virtual peer support

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Individual Subscription (Freemium): Free tier with limited access (3 free content pieces) and premium subscription at $12.99/month offering unlimited access to content, events, and priority Care Squad signup. Virtual Care Squads available as add-on at $70/month.
2. Subscription Recurring: Premium individual membership at $12.99/month or yearly, with unlimited content and event access. Care Squads offered at $70/month as separate subscription add-on.
3. B2B Enterprise Partnerships: Partnerships with pharmaceutical companies, health plans, employers, benefits consultants, and health systems for clinical trial diversity, member engagement, HEDIS score improvement, and workforce health programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Health In Her HUE is a digital women's health platform that connects Black women and women of color to a directory of culturally sensitive healthcare providers across 60+ specialties, a library of culturally relevant health articles, videos, and live events, and a community forum with structured peer support groups (Virtual Care Squads). The platform monetizes through freemium individual subscriptions and B2B enterprise partnerships with pharmaceutical companies, health plans, employers, and health systems.

Product overview

Health In Her HUE is a digital health platform designed for Black women and women of color, built as a unified ecosystem of interconnected services. The platform centers around a Provider Directory that connects users to culturally competent healthcare providers, complemented by a Health Content/Library offering articles, videos, and live events. Community features include forums and Virtual Care Squads (peer support groups). The Carepoint feature provides on-demand Q&A with clinicians via video responses. The platform operates on a freemium model with Free and Premium ($12.99/month) membership tiers, with Virtual Care Squads available as an add-on at $70/month.

Differentiator

Problem solved

Functional benefit

Brands

• Carepoint: An on-demand guide for trusted reproductive health answers, connecting members with credible, culturally responsive clinicians who answer real questions about their health.
• Virtual Care Squads

Products and services

• Provider Directory

Quantifiable outcome

• Connects users to providers across 60+ medical specialties
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability1 record

Feature5 records

Partnerships

Five partnerships are on record, tiered key segment.

• Pharmaceutical Companieskey segmentStrategic or Co-development PartnerPartnerships to enhance clinical trial and consumer research diversity. Helps pharma companies establish trust with women of color through brand visibility.
• Consumer Health and Wellness Brandskey segmentGTM or Marketing PartnerTargeted brand partnerships to connect wellness brands with highly engaged women of color through data-driven customer interactions.
• Health Planskey segmentStrategic or Co-development PartnerPartnerships to increase preventive care and member satisfaction, improve HEDIS scores, and lower healthcare costs for health plan members.
• Employers & Benefits Consultantskey segmentChannel Partner/ Reseller/ DistributorEmployee wellness partnerships helping workforce navigate health benefits and connect with culturally sensitive providers.
• Health Systems & Providerskey segmentStrategic or Co-development PartnerPatient attraction and retention solutions for health systems, with evidence-based content and training to improve patient satisfaction and outcomes.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Maven Clinic: Maven is a digital women's and family health platform combining virtual care, care navigation, and a provider directory with strong B2B employer and health plan contracts. It targets similar buyers (employers, health plans) and sells into similar use cases (member engagement, preventive care, improved maternal outcomes), making it the closest analogue on the B2B women+ side of Health In Her HUE's model.
• Tia: Tia is a women's health platform blending in-person clinics, virtual care, and a provider matching experience for a broad female audience. Like Health In Her HUE, it positions around culturally-aware, relationship-driven care and sells into payers/employers, but with a generally broader demographic focus and physical-care footprint.
• Spora Health: Spora is a primary care telehealth subscription purpose-built for Black patients, with culturally-competent providers and employer contracts. It is the most mission-comparable peer: same target demographic, same cultural-competency differentiation, and overlapping enterprise sales motion (employers, health plans, providers).
• Caraway Health: Caraway is a virtual care clinic for women and people assigned female at birth focused on mental, reproductive, and physical health, sold to colleges, employers, and health plans. It competes for similar women-targeted B2B contracts and overlaps on reproductive health content and coaching models.
• Cleo: Cleo is a B2B family benefits platform delivering parental, fertility, and postpartum support to employers and health plans. It directly overlaps with Health In Her HUE's maternity/reproductive content strategy (postpartum recovery, fertility) and competes for the same enterprise buyer use cases (retention, engagement, DEI benefits).

Emerging players

• Elektra Health: Elektra is a digital menopause and midlife women's health platform offering telehealth, education, and community, sold to employers and insurers. It overlaps with Health In Her HUE's perimenopause Care Squad and reproductive health focus but in a different life stage and without the explicit Black-WoC positioning.
• Carrot Fertility: Carrot is a global fertility and family-building benefits platform sold to employers and health plans, intersecting with Health In Her HUE's fertility Care Squad and content. It is a partial-overlap competitor on the same B2B buyers and benefits-navigation use cases.

Broad incumbents

• Ovia Health: Ovia (owned by Labcorp) is an incumbent women's and family health platform delivering reproductive, maternity, and parenting content plus care navigation into employers and health plans. It is significantly broader in scope and audience than Health In Her HUE but competes for the same enterprise buyer mindshare on women's benefits.
• Ro: Ro is a large direct-to-patient digital health platform operating across men's, women's, and metabolic care with strong consumer subscription economics. It overlaps with Health In Her HUE on DTC women's health subscription patterns and B2B employer contracts but competes from a generalist, broad-audience position rather than a niche equity lens.
• Hims & Hers Health: Hims & Hers is a public, scaled DTC telehealth and subscription platform with a women's health vertical sold directly to consumers and increasingly to enterprise buyers. It competes with Health In Her HUE for the same consumer mindshare on accessible women's care, and the contrast in resources highlights the scale asymmetry in the broader category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HealthInHerHue
• Facebookfacebook.com/HealthInHerHUE
• LinkedInlinkedin.com/company/health-in-her-hue

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds8 records

Investors19 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Health In Her HUE