Double Dutch

Name

Double Dutch

Legal name

Double Dutch Cash, Inc.

Website

https://doubledutch.cash

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Digital Gifting

NAICS

Greeting Card Publishers (513191), Gift, Novelty, and Souvenir Retailers (459420)

SIC

Greeting Cards (2771)

akta.pro primary industry

Digital Goods & Gift Card Generalist Marketplaces (CRAFAAAJ)

akta.pro secondary industries

Gift Sourcing & Procurement (Local & Online) (HSACANAB), Merchandising & D2C Management (Artists) (MPAIAGAI)

Keywords

• Digital gifting platform
• Charitable donations
• Digital art cards
• Cash gifting
• Online greeting cards

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Art Card Sales: Users purchase digital art cards at $2 per card. Revenue is shared 50/50 between Double Dutch and the featured artist. Many established artists donate their proceeds to charity of their choice.
2. Charitable Donations: Users attach cash donations ($5-$150) to cards, which go directly to charities via Adyen Giving at no fee. Donations are tax-deductible for donors.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Double Dutch operates a digital gifting platform that sells $2 digital art cards featuring exclusive works by named artists; buyers can attach a $5–$150 charitable donation that is routed 100% to a vetted 501(c)(3) via Adyen Giving with no processing fee, with revenue from card sales split 50/50 between Double Dutch and the artist.

Product overview

Double Dutch is a gifting platform that combines digital art cards with charitable giving. The core product consists of Digital Art Cards featuring exclusive artist works, combined with the Charitable Cash Gifting feature that allows users to attach donations ($5-$150) to cards sent to friends. Additional offerings include Batch Gifting for enterprise users and themed sub-brand collections (Mother's Day, Haiti, Ukraine, Election) featuring curated artists. Users manage their gifting through My Wall, a personal digital collection showcasing sent and received cards with associated charitable donations. The Rijksmuseum Digital Dutch Masters Collection represents a notable partnership bringing 17th century Dutch Master artworks to the platform with GIPHY stickers. All charitable donations are processed fee-free through Adyen Giving to vetted 501(c)(3) organizations.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 100% of donations go directly to charities via Adyen Giving with no fees
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

18 partnerships are on record, tiered core, major and supporting.

• AdyencoreTechnology or IntegrationPayment processing partner enabling charitable donations through Adyen Giving program. Handles secure donation processing with no fees charged to charities or donors.
• RijksmuseumcoreStrategic or Co-development PartnerCollaboration to create exclusive digital Dutch Masters collection featuring works from Rembrandt, Vermeer, and other 17th century masters. Also includes GIPHY sticker pack collaboration.
• Victor GlemaudcoreStrategic or Co-development PartnerHaitian-American designer Victor Glemaud curated the Haiti Collection in collaboration with The Haitian Roundtable to support Haitian-American artists and the people of Haiti.
• The Haitian RoundtablecoreStrategic or Co-development PartnerNot-for-profit organization of Haitian-American professionals committed to civic engagement. Partnered on Haiti relief collection to raise funds and awareness.
• Honnold FoundationmajorStrategic or Co-development PartnerFounded by rock climber Alex Honnold in 2012, promotes solar energy for more equitable world. Supports solar projects globally and rooftop solar for BIPOC-led nonprofits in the US.
• Wildlife Conservation Network / Knot on My PlanetmajorStrategic or Co-development PartnerInvests in wildlife protection projects across species' habitats. Knot on My Planet focuses on elephant conservation and the ivory crisis, having raised over $11mm for the Elephant Crisis Fund.
• Parley for the OceansmajorStrategic or Co-development PartnerGlobal network raising awareness for ocean preservation through creativity and collaboration. 100% of donations support beach cleanups, plastic interception, and marine ecosystem protection.
• WHO COVID-19 Solidarity Response FundmajorStrategic or Co-development PartnerCreated at UN Foundation's request to help WHO respond to COVID-19. Enables direct support for tracking, patient care, and vaccine/treatment R&D.
• charity: watermajorStrategic or Co-development PartnerBrings clean water to people in need, having reached 785 million people without access. Works with local experts on sustainable water solutions.
• OutRight Action InternationalmajorStrategic or Co-development PartnerWorks globally to eradicate persecution of LGBTQ+ people. Holds UN consultative status and builds capacity of LGBTQ+ human rights movement worldwide.
• Every Mother CountsmajorStrategic or Co-development PartnerNon-profit dedicated to making pregnancy and childbirth safe for every mother. Supports programs in Bangladesh, Guatemala, Haiti, India, Tanzania, and the US.
• Born This Way FoundationsupportingStrategic or Co-development PartnerCo-founded by Lady Gaga and her mother Cynthia Germanotta, supports mental health of young people and works to create a kinder, braver world.
• She's The FirstsupportingStrategic or Co-development PartnerFights for a world where every girl chooses her own future. Has reached more than 167,000 girls, 100 organizations, and 240 practitioners over the past decade.
• VOW for GirlssupportingStrategic or Co-development PartnerGlobal movement to end international child marriage crisis. 100% of funds invested in local efforts advancing girls' rights, impacting 260,000 girls.
• CARE.orgmajorStrategic or Co-development PartnerPartner for Ukraine crisis response. Users can send cards with donations to support Ukrainian soldiers and citizens.
• Gloria's FoundationsupportingStrategic or Co-development PartnerFoundation of Gloria Steinem, featured in election collection to support women's rights and voting rights advocacy.
• When We All VotesupportingStrategic or Co-development PartnerMichelle Obama's voting rights initiative, partnered for election collection to support voting rights and civic engagement.
• Inez and VinoodhcoreStrategic or Co-development PartnerCo-founders of Double Dutch along with Laura Bailyn. Renowned photographers and artists who bring artistic credibility and network to the platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Paperless Post: Premium digital invitation and card platform selling designer stationery online for events and personal milestones — directly overlapping Double Dutch's digital art-card product, though without the charitable-donation layer.
• Punchbowl: Digital greeting card and invitation service that competes head-to-head with Double Dutch in the e-card gifting category, especially for birthdays and holidays.

Broad incumbents

• Hallmark: Largest U.S. greeting card incumbent with a Hallmark e-card digital offering; a broad incumbent that owns the category Double Dutch is reinventing and could easily replicate the 'card + cause' angle.
• GoFundMe: Dominant charitable giving platform that overlaps with Double Dutch on the donation mechanics and could extend into gift-fronted fundraising, posing a significant competitive threat.
• Classy: Online fundraising platform for nonprofits with branded campaigns — comparable on the charitable-giving infrastructure side and a potential enterprise channel partner or competitor.
• 1-800-Flowers.com: Established online gift retailer spanning flowers, gift baskets, and gourmet gifts; a broad incumbent in the gifting category that could easily introduce cash-gift or donation-linked SKUs.
• Moonpig: Large personalized greeting card retailer with a strong digital platform and artist collaborations; directly comparable on the customizable-art-card side of Double Dutch's offering.

Emerging players

• Razoo / Funraise: Modern nonprofit fundraising platforms serving mission-driven organizations — overlapping with the cause-giving infrastructure Double Dutch relies on and an emerging competitor for cause-tied gifting flows.
• Postable: Online greeting card and stationery service focused on digital and physical card sending; an emerging direct competitor in the same digital-card space, smaller than Hallmark or Paperless Post.

Others

• GIPHY: Existing Double Dutch partner via the Rijksmuseum sticker pack — an enabling platform for digital art distribution that doubles as a thematic peer in the digital-art-meets-messaging space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/doubledutchcash/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Double Dutch