Guichet

Online Event Ticketingguichet.com

Guichet.com is a digital ticketing platform headquartered in Casablanca, Morocco, enabling consumers in Morocco and Senegal to buy online tickets for concerts, festivals, theater, sports, cinema, and family events via website and mobile apps, while serving event producers through a multi-category marketplace with QR code e-ticket delivery.

Company typePrivate
Founded2018
HeadquartersSidi Maarouf, Morocco
Headcount1–10
GTM typeB2C
OfferingDigital Commerce or Content

What Guichet does

Guichet Maroc SARL, operating as Guichet.com, is a privately held digital ticketing platform founded in 2018 and headquartered in Casablanca, Morocco. The company operates a multi-category online marketplace that enables consumers in Morocco and Senegal to discover, purchase, and receive tickets for concerts, festivals, theater, comedy shows, sports events, cinema screenings, and family activities. The platform also extends into adjacent verticals through dedicated modules: Guichet.com Voyage for travel packages, Guichet.com Cinéma for movie-theater reservations, Guichet.com Sport for sporting event ticketing, and Guichet.com Store for event-related merchandise.

The underlying platform delivers tickets electronically via unique QR codes that can be home-printed or presented through the native mobile applications available on iOS and Android. Payment processing is handled through the Centre Monétique Interbancaire (CMI), Morocco's national interbank card switch. The platform serves two principal customer segments: individual culture and entertainment consumers purchasing tickets, and event organizers, producers, and cultural associations listing events for digital distribution. Notable producers on the platform include Festival Mawazine 2026, WORK EVENT (377 active listings), 10Mentions (76 active listings), and EPIC Experiences. The company self-positions as the number-one digital ticketing platform in Morocco and Africa.

Guichet's revenue model is transaction-based, retaining a take-rate or per-transaction fee on each ticket sold (transaction fees are not refunded in the case of cancellations). Ticket prices range from approximately 25 MAD for basic activities up to 52,000 MAD for premium festival packages such as Mawazine's Carte Black. The company received a disclosed $309,331 funding round from CDG Invest in March 2022 and otherwise appears to be founder-owned and leanly staffed at 1-10 employees. Geographic coverage spans Morocco (primary) and Senegal through the country-specific Guichet Senegal site.

Guichet firmographics

Firmographics

Name: Guichet
Legal name: Guichet Maroc SARL
Website: https://guichet.com
Company type: Private
Founded year: 2018
Operating status: Operating
Headcount range: 1–10 employees
Short description: Guichet.com is a digital ticketing platform headquartered in Casablanca, Morocco, enabling consumers in Morocco and Senegal to buy online tickets for concerts, festivals, theater, sports, cinema, and family events via website and mobile apps, while serving event producers through a multi-category marketplace with QR code e-ticket delivery.
Ownership category
akta.pro rank

Guichet industry classification

Industry

Product category: Online Event Ticketing
SIC: Services-Amusement & Recreation Services (7900)
akta.pro primary industry: Primary Ticketing Platforms & Box Office Systems (MPAGAJAA)
akta.pro secondary industries: Ticketing Platforms & Primary Ticketing (MPAIAFAD), Sports Event Promotion & Ticketing (MPAGAMAH)

Keywords

Digital ticketing platform
Event ticketing services
Online ticket marketplace
QR code e-tickets
Live event booking

Where Guichet is headquartered

Location

Headquarters

HQ city: Sidi Maarouf
HQ country: Morocco
HQ region: Africa

Offices1 record

Markets served

Guichet business model

Business model

GTM type: B2C
Offering type: Digital Commerce or Content
Cost components: Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

Ticket Sales Commission: Platform charges transaction fees on ticket purchases. In case of cancellation, only the ticket price is refunded; transaction fees are not returned. This indicates a take-rate model where Guichet retains a percentage or fixed fee per transaction.

Pricing tiers

Model	Billing	Price
Transaction based/ take rate	Pay-as-you-go	Consumer ticket purchases with variable pricing per event

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Guichet product offering

Product offering

Core offering

Guichet.com is a digital-first ticketing marketplace enabling consumers to discover, browse, and purchase tickets for concerts, festivals, theater, sports, cinema, and family activities across Morocco and Senegal. Event organizers list and sell tickets through the platform, with Guichet retaining a transaction fee per ticket and delivering QR-code based e-tickets digitally via website and mobile app.

Product overview

Guichet.com is a unified digital ticketing platform operating as a multi-category marketplace. The core platform Guichet.com Billetterie serves as the primary product, offering event discovery and ticket purchasing across concerts, festivals, theater, comedy, and family entertainment. This is complemented by specialized vertical modules: Guichet.com Cinéma for movie theater bookings, Guichet.com Voyage for travel packages and hotel reservations, Guichet.com Sport for sporting event tickets, and Guichet.com Store for merchandise. The platform operates as an intermediary between event organizers and consumers, providing QR code-based e-tickets delivered electronically for home printing.

Differentiator

Problem solved

Functional benefit

Products and services

Guichet.com Billetterie The primary digital ticketing platform enabling consumers in Morocco and Senegal to discover, browse, and purchase tickets for live events including concerts, festivals, theater, comedy shows, sports, and cinema. QR-code based tickets are delivered electronically for home printing or mobile presentation.
Guichet.com Voyage Travel booking module offering organized trips, themed travel experiences, hotel reservations, airport transfers, last-minute deals, and early booking options for consumers in Morocco.
Guichet.com Cinéma Cinema ticket booking module allowing users to reserve seats and purchase movie tickets through the platform at venues such as Megarama.
Guichet.com Sport Sports event ticketing section covering football matches, basketball leagues, marathons, and other sporting competitions in Morocco.
Guichet.com Store Merchandise store for purchasing event-related products and goods associated with listed events and experiences.

Quantifiable outcome

Secure payment processing through Centre Monétique Interbancaire (CMI)
+1 more outcomes

Companies that use Guichet

Customer profile

Segments2 records

Ideal customer profiles2 records

Guichet technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Guichet partnerships and signals

Strategic signal

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Guichet competitors and assessment

Company assessment

Others

TickPick:

Broad incumbents

Eventbrite: Global self-service ticketing platform serving event organizers with consumer-facing event discovery. Directly comparable business model (take-rate on ticket sales), though Eventbrite operates at vastly larger scale across developed markets and is a potential entrant into African markets.
Ticketmaster: World's largest primary ticketing platform, dominating concerts, sports, and theater ticketing globally. Comparable core product (primary ticketing with QR/mobile delivery) but operates at enterprise scale with major venue contracts, representing a long-term competitive threat if it expands into MENA/Africa.
See Tickets: European ticketing platform owned by Vivendi covering concerts, festivals, theater, and sports. Comparable multi-vertical primary ticketing model with established organizer relationships and global parent backing.

Direct peers

Dice: Mobile-first music ticketing platform focused on concerts, festivals, and live music discovery. Closely comparable to Guichet's concert and festival vertical with similar QR-code mobile ticket delivery and take-rate economics.
Yabadoo: African events and ticketing platform operating across multiple African countries. Comparable as a regional ticketing competitor targeting the same Francophone African consumer base that Guichet serves in Morocco and Senegal.
AfrEvent: Pan-African event ticketing and discovery platform. Operates as a competing marketplace for African live events with similar take-rate economics and event-organizer onboarding model.
Paylogic: European primary ticketing platform serving concerts, festivals, and live events with QR/mobile ticketing. Comparable technology stack (QR tickets, organizer SaaS) and focus on live entertainment vertical.

Regional players

BookMyShow: India's leading entertainment ticketing platform covering movies, sports, concerts, and events. Directly comparable horizontal ticketing model with multiple verticals (cinema, sports, events), serving as a useful analog for Guichet's multi-category strategy in an emerging market.

Emerging players

Tix.africa: African-focused digital ticketing platform for events and experiences across the continent. Comparable emerging-market ticketing thesis with multi-country ambitions similar to Guichet's Morocco-Senegal footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Guichet financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Guichet leadership team

Management profile

Number of profiles

Profiles1 record

Guichet funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Guichet M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Guichet

What does Guichet do?

Is Guichet a public or private company?

Guichet is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Guichet founded?

Guichet was founded in 2018. It employs 1 to 10 people.

Where is Guichet based?

Guichet is headquartered in Sidi Maarouf, Morocco, in the Africa region.

How does Guichet make money?

One revenue line is on record: ticket Sales Commission.

Who are Guichet's main competitors?

TickPick is listed as an others. Broad incumbents are Eventbrite, Ticketmaster and See Tickets. Direct peers are Dice, Yabadoo, AfrEvent and Paylogic. BookMyShow is listed as a regional player. Tix.africa is listed as an emerging player.

Does Guichet have an API?

No public API is recorded for Guichet.

What industry is Guichet in?

Guichet's product category is Online Event Ticketing. Its primary akta.pro industry code is MPAGAJAA, Primary Ticketing Platforms & Box Office Systems, with a secondary code of MPAIAFAD, Ticketing Platforms & Primary Ticketing. Its SIC code is 7900.