What tix.africa does

Tix Africa is a self-service event ticketing platform headquartered in Lagos, Nigeria, founded in 2019 and operated by the legal entity Tix Technology Inc. The platform enables event organizers to create, promote, and sell tickets to live, virtual, recurring, and one-on-one events, while fans discover and purchase tickets through a public event marketplace at tix.africa/discover. Tix currently serves organizers and attendees across Nigeria, Ghana, South Africa, and the UK, with a stated ambition to expand across Africa and beyond. Its named customers span SMB event organizers, individual creators, and venues — Group Therapy, Rhythm Brunch, Art X Lagos, EatDrink Fest, Palmwine Fest, Homecoming, AfroFuture, Bamboo — alongside brand partners and sponsors such as Jameson, Kuda Bank, Sterling Bank, and Global Citizen. Long-tenured flagship references include media company Femme (since 2019) and Nigeria Professional Football League club Sporting Lagos (since 2022).

Name

tix.africa

Legal name

Tix Technology Inc.

Website

https://tix.africa

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Tix Africa is a Lagos-based self-service ticketing platform serving organizers and fans across Nigeria, Ghana, South Africa, and the UK. It offers free and paid events, mobile scanning, PCI-DSS Level 1 payments, and African payment rails on a transaction-fee model.

Ownership category

akta.pro rank

Product category

Event Ticketing Software

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Convention and Trade Show Organizers (56192)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Ticketing Technology & Integrations (APIs, Plugins, Webhooks) (MPAGAJAF)

akta.pro secondary industries

Access Control, Credentialing & Entry Management (Scan/Turnstiles/RFID) (MPAGAJAG), Event Discovery, Listings & Calendar Platforms (MPAGAJAL), Ticketing Platforms (Paid Events, Seat Maps, Access Control) (THAHAFAC)

Keywords

• Event ticketing platform
• Online ticket sales
• Event management software
• Mobile event check-in
• Event registration system

Headquarters

HQ city

Lagos

HQ country

Nigeria

HQ region

Africa

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Transaction fee on paid tickets: Primary revenue stream: 8% + ₦100 per paid ticket sold through the platform. Organizers can pass online ticket fees to attendees. No fee on free tickets. Pricing varies by currency.
2. Custom add-ons and professional services: Paid custom add-ons for enterprise/larger organizers including event staffing, APIs and white labelling, event wristbands, equipment rentals, Tix point of sale, and a key account manager — quote-based via the Tix team.
3. Freemium — free events hosted at no cost: Tix is free to use for free events (unlimited free, paid, and private invite-only events on the base plan). No direct revenue is generated on free ticket sales; the freemium layer supports user acquisition and marketplace liquidity.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels9 records

Core offering

tix.africa operates a self-service event ticketing platform that lets event organizers create, promote and sell tickets to live or virtual events in under 10 minutes. The platform supports free, paid, recurring, one-on-one and invite-only events with QR-code mobile tickets, a public event discovery marketplace, multi-rail African payments (cards, bank transfer, USSD, mobile money, Apple Pay) and PCI-DSS Level 1 compliant payment processing, plus an open API and paid add-ons (white-labelling, point of sale, wristband printing, event staffing, equipment rentals, key account manager).

Product overview

Tix operates as a single unified event ticketing platform (core product) with several integrated modules and add-ons. The core Tix Ticketing Platform handles event creation, promotion, and ticket sales for free, paid, recurring, one-on-one, and virtual events. Built around this core are modules including Box Office (branded event websites), Fast Checkout (streamlined ticket purchase flow), Sales Dashboard (sales/revenue tracking with analytics), Ticket Scanning App (mobile check-in), Wristband Printing, and Tix Point of Sale. Supporting features include Event Discovery (a public listing surface for fans), discount codes, customisable themes, analytics integrations, and API access for custom integrations and white labelling.

Differentiator

Problem solved

Functional benefit

Products and services

• Tix Ticketing Platform Self-service SaaS platform that enables event organizers to create, promote and sell tickets to free, paid, recurring, one-on-one and invite-only live or virtual events in less than 10 minutes, with QR-code mobile tickets, customisable checkout, themes, URLs and discount codes, sales dashboard, check-in analytics, automated reminders and PCI-DSS Level 1 payment processing.
• Tix Mobile Scanning App Native mobile application used at event venues to scan attendee QR-code tickets, capture offline payments, print event wristbands and run on-site check-in operations for organizers running events with intermittent connectivity.
• Tix Point of Sale Custom add-on point-of-sale solution sold via the Tix team that lets organizers manage in-person ticket sales at events using Tix's payment infrastructure.
• Tix API and White-Labelling Solution Paid custom add-on providing public API access and white-labelling for organizers and partners who want to embed Tix ticketing functionality into their own properties or branded experiences.
• Tix Public Event Discovery Marketplace Public marketplace at tix.africa/discover where fans browse, search and filter events by location (Nigeria, Ghana, South Africa, UK), category, price and date, and purchase tickets directly from third-party organizers hosted on the Tix platform.

Quantifiable outcome

• Ticketing and check-ins described as "the easiest parts of our event" by Group Therapy (qualitative endorsement on Tix homepage).
• +2 more outcomes

Named customers20 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core (flagship sports vertical reference), long-tenured flagship content/community reference and mid-tier — explicit add-on productized separately.

• Sporting Lagoscore (flagship sports vertical reference)Strategic or Co-development Partner · 1 January 2022Tix has been the ticketing partner of Sporting Lagos, a Nigeria Professional Football League (NPFL) football club, since 2022. Sporting Lagos is featured as a marquee customer on the How-Tix-Works page and on the homepage logo wall, signaling a multi-year, sports-vertical reference relationship.
• Femme (media company)long-tenured flagship content/community referenceGTM or Marketing Partner · 1 January 2019Femme is a media company that specialises in building content, community, and culture for African women. Tix has powered ticketing for Femme since 2019, and Femme is featured as a marquee, long-tenured client on the How-Tix-Works page.
• Tix organizer / developer community (API & white-label customers)mid-tier — explicit add-on productized separatelyOEM/ Whitelabel/ Licensing PartnerTix exposes an open API and offers white-labelling as a paid custom add-on (alongside event staffing, wristbands, equipment rentals, point of sale, and a key account manager) for organizers and partners that want to embed Tix into their own properties.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Eventbrite: Global self-serve event ticketing platform serving millions of organizers worldwide. Comparable to Tix as a self-serve ticketing destination, but a broad incumbent rather than an Africa-focused specialist, and does not natively support African payment rails like USSD and mobile money.
• Ticketmaster: World's largest ticketing company covering concerts, sports, and live entertainment. Comparable on the core ticketing and event-discovery use case for live events, but operates as a global broad incumbent focused on large-scale venues, in contrast to Tix's SMB/long-tail and Africa-first positioning.
• Vendini: Established US-based ticketing, box-office, and event-management vendor serving venues, promoters, and festivals. Overlaps with Tix on the box-office, scanning, and white-label ticketing surface for live-event organizers, but operates as a broad incumbent rather than an Africa-first SMB platform.

Direct peers

• Humanitix: Australia-origin self-serve ticketing platform that donates booking fees to charity. Directly comparable to Tix on product surface (self-serve event creation, customisable checkout, scanning app, recurring events, custom URLs) and a mission-driven positioning, though operating in Oceania/UK/US rather than Africa.
• Tito: UK-based self-serve ticketing platform built for simple, well-designed event pages and checkouts. Directly comparable to Tix on self-serve SMB ticketing, customizable event pages, and a transparent pricing model, but focused primarily on UK/EU markets without Africa-specific payment rails.
• Ticket Tailor: UK-based low-fee ticketing platform with a per-ticket or flat-fee pricing model. Directly comparable to Tix on the self-serve event creation, scanning app, white-label, and recurring-events surface, but optimized for European organizers rather than African payment-rail localization.
• Eventcube: White-label and self-serve event ticketing and registration platform offering branded event sites, scanning, and APIs. Closely comparable to Tix on the white-label, API, and self-serve SMB ticketing model, and a common alternative in the same self-serve ticketing category.

Emerging players

• Dice: Mobile-first music ticketing and discovery platform with a strong focus on live-music fans. Partially comparable to Tix on the consumer-facing discovery marketplace and mobile ticketing experience, but narrower in vertical (music only) and geographically focused on UK/US/EU.

Regional players

• GidiPages: Nigeria-focused event discovery, ticketing, and listings platform. Comparable to Tix as a homegrown Nigerian event ticketing and discovery destination, often used by the same Lagos organizer base, and a direct regional competitor in the Nigerian market.
• Bookings Africa: Pan-African event ticketing and event-services platform covering multiple African countries. Comparable to Tix on the African event ticketing and event-discovery use case, but does not match Tix's localized payment-rail breadth and Nigeria-centric operator base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tixdotafrica
• Facebookfacebook.com/tixdotafrica
• Instagraminstagram.com/tixdotafrica
• TikToktiktok.com/@tixdotafrica

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds4 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about tix.africa