LangRealty

What LangRealty does

LangRealty is a privately held, full-service residential real estate brokerage founded in 1989 and headquartered in Boca Raton, Florida. The firm operates across six offices in Palm Beach County and St. Lucie County (Boca Raton, East Boca Raton, Delray Beach, Boynton Beach, Jupiter, and Port St. Lucie), supported by an affiliated property management company (Lang Management) that exposes the brokerage to over 20,000 buyers across 200+ communities. LangRealty employs approximately 300-380 independent Realtor agents and claims the #1 market position for residential real estate in Boca Raton, Delray Beach, and Highland Beach. The firm specializes in luxury ($1M+), waterfront, intracoastal, beachfront, country club, gated, and active adult (55+) properties, with sub-brands including Lang Luxury Living, Lang Exclusives (off-market listings), Lang Relocation Services, Lang Cares, and Lang Magazine.

The company's technology stack is conventional for a traditional brokerage: a consumer-facing website with map-based property search, lifestyle filters (luxury, waterfront, 55+, golf), MLS data syndication, and proprietary iPix Interactive Virtual Tours for remote property viewing. There is no evidence of AI/ML capabilities, proprietary data products, or developer-facing APIs. Distribution is augmented through partnerships with Luxury Portfolio International (transitioned from LuxuryRealEstate.com in March 2026), Leading Real Estate Companies of the World (70+ countries), Who's Who In Luxury Real Estate, DuPont Registry, and LuxuryRealEstate.com. The firm generates revenue exclusively through real estate transaction commissions on both buyer representation and seller representation, with no publicly disclosed commission rates; commissions vary by transaction and are negotiable in line with Florida industry norms (typically 5-6% of transaction price split between brokerages).

LangRealty's go-to-market is sales-led, combining direct in-person agent representation across all price points with self-serve website search for top-of-funnel consumer demand capture. A B2B channel (Lang Relocation Services) addresses corporate and individual relocation with a single point of contact and multilingual specialists. The firm pursues adjacent revenue through referral partnerships: Supreme Lending Southeast (mortgage, 97% on-time closing rate, 15-day average closing), New Dawn Title Group (title and escrow, 25 years experience), and Acentria Insurance (homeowners insurance, 6+ decades experience), creating a one-stop transaction stack for buyers and sellers. The company's customer base consists of individual high-net-worth consumers, retirees and active adults, Northeast migrants, international buyers, and relocating corporate transferees, with no enterprise anchor customers or recurring SaaS-style revenue streams.

Name

LangRealty

Legal name

Lang Realty

Website

https://langrealty.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

251–500 employees

Short description

LangRealty is a privately held South Florida residential real estate brokerage founded in 1989, operating six offices across Palm Beach and St. Lucie Counties with approximately 300-380 agents serving luxury, waterfront, country club, and active adult buyers and sellers.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Luxury & High-End Residential Brokerage (BPAJAAAC)

akta.pro secondary industries

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA), Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

Keywords

• Residential real estate brokerage
• Luxury home sales
• Buyer agent representation
• Relocation real estate services
• Waterfront property sales

Headquarters

HQ city

Boca Raton

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission (Buyer Representation): Lang Realty agents represent buyers in purchasing residential properties. Agents earn commission on completed transactions, typically split between listing agent and buyer agent, drawn from the total transaction commission paid by sellers. Commission rates are not publicly disclosed and are negotiable.
2. Real Estate Commission (Seller Representation): Lang Realty lists properties for sellers and earns a commission upon successful sale. The company markets properties through its own platform, print advertising (Sun-Sentinel, Palm Beach Post, Coastal Star), and global listing syndication via Luxury Portfolio International and LuxuryRealEstate.com.
3. Exclusive/Off-Market Listings: Lang Realty offers exclusive pre-market and privately marketed luxury properties ($1M+) as off-market listings, providing sellers with privacy and buyers with early access to premium properties. This creates a proprietary transaction flow distinct from MLS-only listings.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

Lang Realty operates a full-service residential real estate brokerage representing buyers and sellers of homes across South Florida, with a focus on luxury ($1M+), waterfront, country club, gated, active-adult (55+), new construction, rental, and commercial properties in Palm Beach, Broward, and St. Lucie counties. Revenue is generated through transaction commissions on completed sales, supplemented by complementary mortgage, title, escrow, insurance, and relocation services delivered through long-standing partner relationships. The firm employs approximately 300–380 full-time Realtors operating from six regional offices and supports them with iPix virtual tour photography, a map-based consumer property-search website, MLS integration, and global luxury listing syndication.

Product overview

Lang Realty operates as a full-service residential real estate brokerage with a platform-plus-modules architecture. The core Lang Realty platform (https://www.langrealty.com/) provides comprehensive property search, listings management, and agent connectivity across South Florida markets. The offering includes specialized sub-brands addressing specific property categories: Lang Luxury Living for $1M+ luxury properties, Lang Exclusives for off-market listings, Waterfront Properties, Beachfront Properties, Intracoastal Properties, Country Club & Golf Communities, Gated Communities, Active Adult/55+ Communities, New Construction, Rentals, Open Houses, and Short Sales. Complementary service modules are delivered through strategic partnerships: Title & Escrow Services (New Dawn Title Group), Insurance Services (Acentria Insurance), Mortgage Services (Supreme Lending Southeast), and Relocation Services (Lang Relocation). Additional offerings include Lang Magazine and a Home Valuation Tool.

Differentiator

Problem solved

Functional benefit

Brands

• Lang Cares: Lang Realty's community outreach and charitable initiative focused on giving back to the local community through various programs.
• Lang Luxury Living
• Lang Relocation Services
• Lang Magazine

Products and services

• Lang Realty Residential Real Estate Brokerage Full-service residential real estate brokerage providing property search, listing, and buyer/seller representation across Palm Beach, Broward, and St. Lucie counties via approximately 300–380 in-house Realtors operating out of six offices.
• Lang Luxury Living (Luxury Residential Division) Dedicated division specializing in $1,000,000+ luxury residential properties in South Florida, featuring premium marketing, global exposure via Luxury Portfolio International, and dedicated luxury agents.
• Lang Exclusives (Off-Market Listings) Pre-market and privately marketed luxury listings providing sellers with privacy and buyers with early access to premium properties not visible on the public MLS.
• Lang Relocation Services Relocation division providing a single point of contact and multilingual real estate specialists for corporate and individual clients relocating to South Florida, including home finding, area tours, rental assistance, and mortgage/title coordination.
• Commercial Real Estate Services Commercial real estate brokerage services offered as a separate line from the firm's core residential focus, covering commercial property transactions in South Florida.
• Residential Rentals Rental property listings and tenant representation for single-family homes, condos, townhouses, furnished and unfurnished units across Palm Beach and Broward Counties.

Quantifiable outcome

• Over 150 homes sold in a single West Boca community by The Miller Team at Lang Realty
• +3 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Luxury Portfolio InternationalcoreGTM or Marketing Partner · 27 March 2026Lang Realty announced it is transitioning its long-standing luxury listing platform from LuxuryRealEstate.com to Luxury Portfolio International to expand global reach and exposure for its luxury residential listings ($1M+). This partnership provides international marketing reach and access to a global network of luxury buyers and brokerages.
• Leading Real Estate Companies of the World (LeadingRE)coreGTM or Marketing PartnerLang Realty is a member of Leading Real Estate Companies of the World, one of the largest international real estate networks with affiliates in 70+ countries. This membership provides global listing syndication, international referral networks, and marketing partnerships for world-class residential listings.
• LuxuryRealEstate.comminorGTM or Marketing PartnerLang Realty previously used LuxuryRealEstate.com as its primary luxury listing platform. The company is transitioning away from this platform to Luxury Portfolio International. This partnership previously provided exposure to affluent buyers through DuPont Registry and other luxury real estate outlets.
• Who's Who In Luxury Real EstateminorGTM or Marketing PartnerLang Realty holds a prestigious affiliation with Who's Who In Luxury Real Estate, based in London with offices throughout Europe, Australia, Asia, and Africa. This partnership provides exceptional marketing reach to an international luxury clientele.
• Lang ManagementcoreGTM or Marketing PartnerLang Management is Lang Realty's affiliated property management company with over 20 years of experience managing over 20,000 buyers in over 200 communities. This partnership creates a proprietary referral pipeline and competitive advantage by providing a built-in network of motivated buyers and sellers for Lang Realty agents.
• Supreme Lending SoutheastcoreGTM or Marketing PartnerLang Realty works with Supreme Lending Southeast to provide mortgage lending services to South Florida homebuyers. Supreme Lending offers a wide range of mortgage products with a 98% satisfaction rating, 97% on-time closing rate, and an average closing turnaround of 15 days. This partnership enables Lang Realty to offer one-stop real estate services.
• New Dawn Title GroupcoreGTM or Marketing PartnerLang Realty collaborates with New Dawn Title Group, a title company with 25 years of experience in the industry. New Dawn Title Group provides title and escrow services for Lang Realty's real estate transactions, completing the full-service offering alongside mortgage and insurance services.
• Acentria InsurancecoreGTM or Marketing PartnerLang Realty offers homeowners insurance services through Acentria Insurance, an independent insurance agency serving South Florida for over 6 decades. Acentria represents many insurance companies and has access to a broad range of insurance products to help clients navigate Florida's challenging insurance market.
• The Polo Club of Boca Raton, Boca West Country Club, Woodfield Country Club, and other golf/country clubsminorGTM or Marketing PartnerLang Realty is the 'Preferred Real Estate Company' for many of Palm Beach County's most prestigious golf and country club communities including The Polo Club of Boca Raton, Boca West Country Club, Woodfield Country Club, Addison Reserve, Broken Sound, St. Andrews, Hunters Run, Aberdeen Golf and Country Club, Mirasol Country Club, PGA National, Old Palm Golf Club, and The Bear's Club in Jupiter.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Premier Estate Properties: South Florida luxury residential brokerage specializing in ultra-high-net-worth estates in Boca Raton, Delray Beach, and surrounding areas. Closely comparable to Lang Realty on luxury focus, geography, and price-segment specialization.
• The Corcoran Group: Luxury-leaning residential brokerage with a growing Florida footprint. Comparable to Lang Realty in serving affluent buyers and sellers with full-service representation.
• ONE Sotheby's International Realty: Florida-focused luxury affiliate of Sotheby's International Realty with deep concentration in Miami, Fort Lauderdale, Boca Raton, and Palm Beach. Directly comparable in luxury segment focus and South Florida geography.
• Douglas Elliman: Large national luxury-leaning residential brokerage with a strong Florida presence, including Boca Raton and the Palm Beaches. Competes head-to-head with Lang Realty for luxury sellers, buyers, and recruiting of top agents.
• Illustrated Properties (Berkshire Hathaway HomeServices): Long-established Palm Beach County and Treasure Coast residential brokerage, now part of Berkshire Hathaway HomeServices. Directly comparable on geographic coverage and full-service residential model.
• Compass: Tech-enabled national residential brokerage with a meaningful luxury share and significant South Florida agent presence. Competes with Lang Realty for luxury agents, listings, and tech-forward buyers.

Broad incumbents

• Coldwell Banker Realty: Large national brokerage brand with strong South Florida agent count. Comparable on full-service residential brokerage offering, though not luxury-specialized in the same way as Lang Realty.
• Sotheby's International Realty: Global luxury real estate network with affiliated brokerages competing across South Florida. Comparable on luxury branding and global referral reach, though broader and not Florida-only.
• Berkshire Hathaway HomeServices: National residential brokerage franchise network with multiple Florida affiliates. Comparable on full-service brokerage model and South Florida agent competition, broader in scope and less luxury-specialized.

Regional players

• William Raveis Real Estate: Family-owned regional brokerage concentrated in the Northeast U.S. with a luxury tilt. Operates in an adjacent luxury-brokerage space but does not directly compete in South Florida, making it a regional comparable rather than head-to-head competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/langrealty
• YouTubeyoutube.com/langrealtytv
• Facebookfacebook.com/LangRealty
• LinkedInlinkedin.com/company/lang-realty
• Instagraminstagram.com/langrealty

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LangRealty