Saudi Paper Group

Name

Saudi Paper Group

Legal name

Saudi Paper Group

Website

https://saudipaper.com

Company type

Public

Founded year

1989

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Tissue Paper Manufacturing

NAICS

Sanitary Paper Product Manufacturing (322291), Converted Paper Product Manufacturing (3222), Paper Mills (32212), Pulp, Paper, and Paperboard Mills (3221)

SIC

Papers & Allied Products (2600), Paper Mills (2621), Converted Paper & Paperboard Prods (No Contaners/Boxes) (2670)

akta.pro primary industry

Consumer Tissue Paper (Facial, Toilet, Paper Towels, Napkins) (IMAMAGAA)

akta.pro secondary industries

Paper Towels & Kitchen Rolls (CRADALAC), Paper Napkins (CRAJAFAD), Professional Laundry & Hygiene Paper Systems (Rolls, Refills, Managed Programs) (IMAMAGAL), Napkins, Tableware & Foodservice Disposables (Plates, Cups, Cutlery) (CRADALAD)

Keywords

• Tissue paper manufacturing
• Jumbo roll production
• Consumer tissue products
• Waste paper recycling
• Paper converting services

Headquarters

HQ city

Dammam

HQ country

Saudi Arabia

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Jumbo Roll Manufacturing and Sales: Manufacturing and selling jumbo rolls (large tissue paper rolls) to B2B customers including paper converting companies, tissue manufacturers, and industrial users. Revenue generated from bulk B2B sales of raw material rolls.
2. Consumer Tissue Products: Converting jumbo rolls into finished consumer tissue products sold under own brands (Mouchoir, City, Excellence, SPC Pro) including facial tissues, toilet paper, kitchen towels, pocket tissues, and maxi rolls.
3. Paper Recycling Services: Collecting, sorting, shredding, and processing waste paper for recycling. Services include secure destruction of confidential documents and archives, with products including carton, white paper, mixed paper, and duplex.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Saudi Paper Group manufactures tissue paper jumbo rolls and converts them into finished consumer and professional tissue products sold under the Mouchoir, Excellence, City and SPC PRO brands. It operates a vertically integrated chain covering waste paper collection and recycling, jumbo roll production with 130,000 tons of annual capacity, and converting into facial tissues, kitchen towels, toilet paper, maxi rolls, napkins, interfold towels and under pads. Distribution is split between B2B bulk jumbo roll sales to paper converters and B2C branded sales through retail plus government tenders across the GCC and broader Middle East.

Product overview

Saudi Paper Group is a tissue paper manufacturing company operating across three integrated sectors: manufacturing (producing jumbo rolls from virgin pulp and recycled paper), converting (transforming rolls into consumer products), and recycling (collecting and processing waste paper). The company produces consumer tissue products under four brands (Mouchoir, Excellence, City, SPC PRO) and supplies B2B jumbo roll raw materials. Key product categories include facial tissues, kitchen towels, toilet paper, maxi rolls, table napkins, interfold towels, and under pads. The group's production capacity reaches 130,000 tons annually.

Differentiator

Problem solved

Functional benefit

Brands

• Mouchoir: Premium tissue brand offering facial tissues, kitchen towels, maxi rolls, toilet paper, and interfold towels
• City
• Excellence
• SPC Pro
• Jumbo Roll

Products and services

• Mouchoir Premium consumer tissue brand offering facial tissues (Duplex, Refill, Pocket), kitchen towels (2+6, 3+9, 5+1 packs), maxi rolls (300M, 350M), toilet paper, and interfold towels, sold primarily through retail outlets to household consumers in Saudi Arabia and other markets.
• Excellence Premium consumer tissue brand specializing in facial tissues including Duplex, Refill and Pocket variants, targeted at household consumers seeking higher-quality facial tissue products.
• City Economy consumer tissue brand offering facial tissues (Duplex, Refill), kitchen towels, toilet paper, maxi rolls, and table napkins, aimed at price-sensitive household consumers in the Saudi and GCC retail market.
• SPC PRO Professional-grade tissue brand offering toilet paper (80, 200, 430 sheets), maxi rolls (300M, 350M), interfold towels, and under pads for commercial and professional buyers such as offices, hospitality and institutional customers.
• Jumbo Roll Large-format industrial tissue rolls produced as raw material for paper converting companies. Products include jumbo rolls for facial tissues, toilet paper, kitchen towels, pocket tissues, napkins and industrial tissue products, supplied B2B to converters and large industrial buyers.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Local Content and Government Procurement Authority (LCGPA)coreStrategic or Co-development PartnerStrategic partnership with Saudi government body responsible for promoting local content in government procurement.
• Saudi Standards and Metrology Organization (SASO)minorStrategic or Co-development PartnerNational standards body ensuring products meet Saudi quality and metrology standards.
• Saudi Export Development Authority (Made in Saudi Arabia)minorStrategic or Co-development PartnerGovernment authority promoting Saudi exports under the 'Made in Saudi Arabia' program.
• Industrial Cities and Technology Zones Authority (MODON)coreStrategic or Co-development PartnerPartnership for industrial development including circular economy initiatives, National Productivity Program (NPP), and industrial city operations. Key partner for sustainability and operational efficiency projects.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Essity AB: Swedish global hygiene and health company (Tork, Tempo, Zewa) with professional and consumer tissue segments; overlaps directly with Saudi Paper's SPC PRO professional and consumer brand portfolio.
• Procter & Gamble: Global CPG incumbent with Charmin, Puffs, and Bounty tissue brands; a broad incumbent whose global brands pressure regional players like Saudi Paper in MENA retail.
• Kimberly-Clark Corporation: Global leader in tissue and hygiene products (Kleenex, Scott, Cottonelle); a broad incumbent whose brands compete with Mouchoir/City in MENA retail and set pricing benchmarks.
• Georgia-Pacific LLC: One of the world's largest tissue and paper manufacturers (Brawny, Angel Soft, Quilted Northern) supplying both consumer and away-from-home markets; a relevant global benchmark for scale, capacity, and product mix.

Direct peers

• Gulf Paper Manufacturing Co. UAE-based tissue and paper manufacturer producing jumbo rolls and converted tissue products for the MENA region; directly comparable as a regional competitor in the same B2B/B2C tissue segment.
• Fine Hygienic Holding: MENA-based manufacturer of tissue and hygiene paper products (brands FINE, ISIS) serving the GCC, Levant, and North Africa; competes head-to-head with Saudi Paper's Mouchoir, City, and Excellence brands in regional retail.
• Al Muqarram Group: UAE-headquartered tissue paper manufacturer with operations across MENA and South Asia producing consumer and away-from-home tissue products; directly comparable in product mix and regional footprint.

Emerging players

• CMPC Tissue: Latin American tissue and paper producer expanding globally; an emerging international peer relevant to Saudi Paper's export ambitions and benchmark for vertical integration in pulp-to-tissue.
• Hayat Kimya: Turkish-founded FMCG and tissue producer with growing presence in MENA/East Africa markets; comparable in tissue manufacturing scale and brand-led regional expansion strategy.
• WEPA Industrieholding: European tissue manufacturer with growing private-label and branded presence; a relevant emerging competitor benchmark for converting efficiency and jumbo roll supply.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/saudipaper
• Facebookfacebook.com/saudipaperGroup

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries11 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saudi Paper Group