Saudi Paper Group
- Company typePublic
- Founded1989
- HeadquartersDammam, Saudi Arabia
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Saudi Paper Group firmographics
Firmographics- Name
- Saudi Paper Group
- Legal name
- Saudi Paper Group
- Website
- https://saudipaper.com
- Company type
- Public
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Saudi Paper Group industry classification
Industry- Product category
- Tissue Paper Manufacturing
- NAICS
- Sanitary Paper Product Manufacturing (322291), Converted Paper Product Manufacturing (3222), Paper Mills (32212), Pulp, Paper, and Paperboard Mills (3221)
- SIC
- Papers & Allied Products (2600), Paper Mills (2621), Converted Paper & Paperboard Prods (No Contaners/Boxes) (2670)
- akta.pro primary industry
- Consumer Tissue Paper (Facial, Toilet, Paper Towels, Napkins) (IMAMAGAA)
- akta.pro secondary industries
- Paper Towels & Kitchen Rolls (CRADALAC), Paper Napkins (CRAJAFAD), Professional Laundry & Hygiene Paper Systems (Rolls, Refills, Managed Programs) (IMAMAGAL), Napkins, Tableware & Foodservice Disposables (Plates, Cups, Cutlery) (CRADALAD)
Keywords
Where Saudi Paper Group is headquartered
LocationHeadquarters
- HQ city
- Dammam
- HQ country
- Saudi Arabia
- HQ region
- Middle East
Offices3 records
Markets served
Saudi Paper Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Jumbo Roll Manufacturing and Sales: Manufacturing and selling jumbo rolls (large tissue paper rolls) to B2B customers including paper converting companies, tissue manufacturers, and industrial users. Revenue generated from bulk B2B sales of raw material rolls.
- Consumer Tissue Products: Converting jumbo rolls into finished consumer tissue products sold under own brands (Mouchoir, City, Excellence, SPC Pro) including facial tissues, toilet paper, kitchen towels, pocket tissues, and maxi rolls.
- Paper Recycling Services: Collecting, sorting, shredding, and processing waste paper for recycling. Services include secure destruction of confidential documents and archives, with products including carton, white paper, mixed paper, and duplex.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Saudi Paper Group product offering
Product offeringCore offering
Saudi Paper Group manufactures tissue paper jumbo rolls and converts them into finished consumer and professional tissue products sold under the Mouchoir, Excellence, City and SPC PRO brands. It operates a vertically integrated chain covering waste paper collection and recycling, jumbo roll production with 130,000 tons of annual capacity, and converting into facial tissues, kitchen towels, toilet paper, maxi rolls, napkins, interfold towels and under pads. Distribution is split between B2B bulk jumbo roll sales to paper converters and B2C branded sales through retail plus government tenders across the GCC and broader Middle East.
Product overview
Saudi Paper Group is a tissue paper manufacturing company operating across three integrated sectors: manufacturing (producing jumbo rolls from virgin pulp and recycled paper), converting (transforming rolls into consumer products), and recycling (collecting and processing waste paper). The company produces consumer tissue products under four brands (Mouchoir, Excellence, City, SPC PRO) and supplies B2B jumbo roll raw materials. Key product categories include facial tissues, kitchen towels, toilet paper, maxi rolls, table napkins, interfold towels, and under pads. The group's production capacity reaches 130,000 tons annually.
Differentiator
Problem solved
Functional benefit
Brands
- Mouchoir: Premium tissue brand offering facial tissues, kitchen towels, maxi rolls, toilet paper, and interfold towels
- City
- Excellence
- SPC Pro
- Jumbo Roll
Products and services
- Mouchoir Premium consumer tissue brand offering facial tissues (Duplex, Refill, Pocket), kitchen towels (2+6, 3+9, 5+1 packs), maxi rolls (300M, 350M), toilet paper, and interfold towels, sold primarily through retail outlets to household consumers in Saudi Arabia and other markets.
- Excellence Premium consumer tissue brand specializing in facial tissues including Duplex, Refill and Pocket variants, targeted at household consumers seeking higher-quality facial tissue products.
- City Economy consumer tissue brand offering facial tissues (Duplex, Refill), kitchen towels, toilet paper, maxi rolls, and table napkins, aimed at price-sensitive household consumers in the Saudi and GCC retail market.
- SPC PRO Professional-grade tissue brand offering toilet paper (80, 200, 430 sheets), maxi rolls (300M, 350M), interfold towels, and under pads for commercial and professional buyers such as offices, hospitality and institutional customers.
- Jumbo Roll Large-format industrial tissue rolls produced as raw material for paper converting companies. Products include jumbo rolls for facial tissues, toilet paper, kitchen towels, pocket tissues, napkins and industrial tissue products, supplied B2B to converters and large industrial buyers.
Companies that use Saudi Paper Group
Customer profileSegments3 records
Ideal customer profiles2 records
Saudi Paper Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Saudi Paper Group partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Local Content and Government Procurement Authority (LCGPA)coreStrategic partnership with Saudi government body responsible for promoting local content in government procurement.
- Saudi Standards and Metrology Organization (SASO)minorNational standards body ensuring products meet Saudi quality and metrology standards.
- Saudi Export Development Authority (Made in Saudi Arabia)minorGovernment authority promoting Saudi exports under the 'Made in Saudi Arabia' program.
- Industrial Cities and Technology Zones Authority (MODON)corePartnership for industrial development including circular economy initiatives, National Productivity Program (NPP), and industrial city operations. Key partner for sustainability and operational efficiency projects.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
Saudi Paper Group competitors and assessment
Company assessmentBroad incumbents
- Essity AB: Swedish global hygiene and health company (Tork, Tempo, Zewa) with professional and consumer tissue segments; overlaps directly with Saudi Paper's SPC PRO professional and consumer brand portfolio.
- Procter & Gamble: Global CPG incumbent with Charmin, Puffs, and Bounty tissue brands; a broad incumbent whose global brands pressure regional players like Saudi Paper in MENA retail.
- Kimberly-Clark Corporation: Global leader in tissue and hygiene products (Kleenex, Scott, Cottonelle); a broad incumbent whose brands compete with Mouchoir/City in MENA retail and set pricing benchmarks.
- Georgia-Pacific LLC: One of the world's largest tissue and paper manufacturers (Brawny, Angel Soft, Quilted Northern) supplying both consumer and away-from-home markets; a relevant global benchmark for scale, capacity, and product mix.
Direct peers
- Gulf Paper Manufacturing Co. UAE-based tissue and paper manufacturer producing jumbo rolls and converted tissue products for the MENA region; directly comparable as a regional competitor in the same B2B/B2C tissue segment.
- Fine Hygienic Holding: MENA-based manufacturer of tissue and hygiene paper products (brands FINE, ISIS) serving the GCC, Levant, and North Africa; competes head-to-head with Saudi Paper's Mouchoir, City, and Excellence brands in regional retail.
- Al Muqarram Group: UAE-headquartered tissue paper manufacturer with operations across MENA and South Asia producing consumer and away-from-home tissue products; directly comparable in product mix and regional footprint.
Emerging players
- CMPC Tissue: Latin American tissue and paper producer expanding globally; an emerging international peer relevant to Saudi Paper's export ambitions and benchmark for vertical integration in pulp-to-tissue.
- Hayat Kimya: Turkish-founded FMCG and tissue producer with growing presence in MENA/East Africa markets; comparable in tissue manufacturing scale and brand-led regional expansion strategy.
- WEPA Industrieholding: European tissue manufacturer with growing private-label and branded presence; a relevant emerging competitor benchmark for converting efficiency and jumbo roll supply.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Saudi Paper Group social profiles
Digital presenceSaudi Paper Group compliance and trust
Trust signalCompliance3 records
Saudi Paper Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Saudi Paper Group leadership team
Management profileNumber of profiles
Profiles14 records
Saudi Paper Group subsidiaries and ownership
Company hierarchySubsidiaries11 records
Saudi Paper Group funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Saudi Paper Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Saudi Paper Group
What does Saudi Paper Group do?
Saudi Paper Group manufactures tissue paper jumbo rolls and converts them into finished consumer and professional tissue products sold under the Mouchoir, Excellence, City and SPC PRO brands. It operates a vertically integrated chain covering waste paper collection and recycling, jumbo roll production with 130,000 tons of annual capacity, and converting into facial tissues, kitchen towels, toilet paper, maxi rolls, napkins, interfold towels and under pads. Distribution is split between B2B bulk jumbo roll sales to paper converters and B2C branded sales through retail plus government tenders across the GCC and broader Middle East.
Is Saudi Paper Group a public or private company?
Saudi Paper Group is a public company. It is classified as public and is currently operating.
When was Saudi Paper Group founded?
Saudi Paper Group was founded in 1989. It employs 1,001 to 5,000 people.
Where is Saudi Paper Group based?
Saudi Paper Group is headquartered in Dammam, Saudi Arabia, in the Middle East region.
How does Saudi Paper Group make money?
Three revenue lines are on record. Jumbo Roll Manufacturing and Sales are the primary driver. The others are consumer Tissue Products and paper Recycling Services.
Who are Saudi Paper Group's main competitors?
Broad incumbents on record are Essity AB, Procter & Gamble, Kimberly-Clark Corporation and Georgia-Pacific LLC. Direct peers are Gulf Paper Manufacturing Co., Fine Hygienic Holding and Al Muqarram Group. Emerging players are CMPC Tissue, Hayat Kimya and WEPA Industrieholding.
Does Saudi Paper Group have an API?
No public API is recorded for Saudi Paper Group.
What industry is Saudi Paper Group in?
Saudi Paper Group's product category is Tissue Paper Manufacturing. Its primary akta.pro industry code is IMAMAGAA, Consumer Tissue Paper (Facial, Toilet, Paper Towels, Napkins), with a secondary code of CRADALAC, Paper Towels & Kitchen Rolls. Its NAICS code is 322291 and its SIC code is 2600.