Five Below

Name

Five Below

Legal name

Five Below, Inc.

Website

https://fivebelow.com

Company type

Public

Founded year

2012

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

Specialty Discount Retail

NAICS

General Merchandise Retailers (455), Hobby, Toy, and Game Retailers (45912), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Retail-Variety Stores (5331), Retail-Hobby, Toy & Game Shops (5945), Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Extreme Value General Merchandise Discounters (CRAEAAAE)

akta.pro secondary industries

Single-Price Variety & Five-and-Dime Stores (CRAEAAAF), Kids & Family Variety Variety Stores (Value Toys/School/Family Basics) (CRAEAGAF), Off-Price Toys, Games & Family General Merchandise Retail (CRAEACAG)

Keywords

• Specialty discount retail
• Value retail
• Trend merchandise
• Youth consumer retail
• Omnichannel retail

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Merchandise Sales: Five Below generates revenue primarily through retail merchandise sales at physical store locations and e-commerce channels. The company sells trend-right products at price points of $5 or below, with some extreme value items priced up to $25. Revenue is driven by comparable store sales growth and new store expansion.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Five Below operates a chain of 2,000+ specialty discount retail stores across 46 U.S. states, selling trend-right merchandise primarily priced at $5 or below across categories including toys, tech accessories, beauty, style/apparel, home goods, candy/snacks, sports, books, party supplies, arts & crafts, and pet supplies. The company also sells select higher-priced "extreme value" items at $7, $10, $15, and up to $25. Revenue is driven through both physical store operations and an e-commerce channel at fivebelow.com, with comparable store sales growth and new store expansion as primary growth levers.

Product overview

Five Below is a specialty value retailer offering a broad product portfolio across 13 core categories: Room (home goods), Toys & Games, Tech (electronics), Beauty, Style (apparel), Arts & Crafts, Candy & Snacks, Pet Supplies, Sports, Books, and Party Shop. The company targets Gen Alpha, Gen Z, and millennial families with trend-right merchandise priced at $5 or below, supplemented by select higher-priced 'extreme value' items. Five Below operates over 2,000 retail stores across 46 U.S. states and maintains a mobile app for iOS and Android. The company differentiates through a social-first marketing strategy, leveraging AI-generated content and social listening capabilities, with viral products like Squishy Dumplings driving significant traffic spikes. The company eliminated its 'Five Beyond' higher-priced store-within-a-store section in June 2026, reintegrating those products into regular merchandise categories.

Differentiator

Problem solved

Functional benefit

Brands

• Love Island Golden Spray Tan Collection: Influencer-driven product line targeting younger shoppers with trend-focused, low-priced merchandise
• Disney-themed vacation essentials
• Squishy & Fidget
• Five Beyond

Products and services

• Toys & Games Diverse toy selection including squishy and fidget toys, blind bags and collectibles, action figures, stuffed animals, construction toys, outdoor toys, pool and beach toys, remote control vehicles, puzzles, craft kits, musical instruments, dress-up and pretend play, board games, and trading cards, targeted at children and tweens.
• Tech (Electronics & Accessories) Consumer electronics and accessories including wired and wireless headphones, kid-safe headphones, phone cases, screen protectors, cables, wall chargers, power banks, wireless chargers, Bluetooth speakers, gaming accessories, LED lights, cameras, computer and tablet accessories, and smart home devices.
• Beauty & Personal Care Beauty and personal care products including skincare, K-beauty, bath and body items, makeup (concealer, blush, foundation, palettes, mascara, lip gloss), kids makeup, nail polish, fake nails, hair care, brushes, perfume, and personal care items.
• Style (Apparel & Accessories) Clothing and fashion accessories including graphic tees, kids and juniors tees, tank tops, loungewear, slippers, cozy socks, backpacks, lunch boxes, shoes, sandals, bags and wallets, hats, sunglasses, blue light glasses, hair accessories, jewelry (necklaces, bracelets, watches, earrings), leggings, and young men's apparel.
• Room (Home Products) Home decor and essentials including throw pillows, blankets, storage bins, outdoor decor, rugs, furniture, wall decor, lighting, kitchen and bath items, candles and incense, office essentials, posters, bedding, and drinkware.
• Arts & Crafts Creative supplies including craft kits and sets, school supplies, journals and planners, pens and pencils, office supplies, paint supplies, slime and clay, chalk, coloring supplies, drawing supplies, stickers, and dry erase markers and boards.
• Candy & Snacks Confectionery and food items including Swedish candy, gummy candy, freeze dried candy, snack foods (baked snacks, meat snacks, popcorn, chips), lollipops, chocolate, gum and mints, and beverages (energy drinks, soda, coffee, tea, sports drinks, water).
• Pet Supplies Pet care products including pet clothes and accessories, toys for pets, beds and crate mats, cat and dog supplies, food storage and bowls, grooming supplies, treats, potty training items, and leashes and carriers.
• Sports Athletic and fitness products including yoga and pilates gear, fitness equipment, strength training, recovery items, fitness accessories, team sports equipment, hydration products (tumblers, bottles), and sports balls (footballs, basketballs, soccer balls, playground balls, baseballs).
• Party Shop Party supplies including balloons, party decor and wearables, tableware, gift bags, gift wrap, party favors, and themed party collections including Disney Stitch, Bluey, Hello Kitty, Coquette, and Birthday Shop.
• Books Reading and educational materials including journals, wellness and fitness guides, craft and hobby books, children's books, educational materials, activity books, children's coloring books, and calendars and planners.
• Five Below Mobile App iOS and Android mobile application available through App Store and Google Play for shopping, store locator, and customer engagement.
• Clickeez Collectible Toys

Quantifiable outcome

• Q1 FY2026 revenue of $1.29 billion, up 32.5% year-over-year
• +3 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Boys & Girls Clubs of AmericacoreGTM or Marketing Partner · 17 July 2026Five Below partnered with metro-Atlanta Boys & Girls Clubs to support local kid-focused community spaces as part of its 2,000th store grand opening celebration in LaGrange, Georgia. The partnership reinforces Five Below's community-driven growth narrative and brand goodwill among youth demographics.
• GNC (via Conn's Home Plus)minorOthers · 17 July 2026Rodney Lastinger, Five Below's newly appointed Chief Retail Officer, previously served as President of Retail at Conn's Home Plus and COO at GNC, bringing extensive retail operations experience to support store expansion.
• GoliathcoreStrategic or Co-development Partner · 9 June 2026Goliath partnered with Five Below for exclusive launches of Clickeez toy products, including Series 3: Bubble Pops launching June 2026. The collectible toy has shipped over 10 million units globally since July 2025 launch, with Five Below serving as a primary retail distribution partner.
• DisneycoreStrategic or Co-development Partner · 1 June 2026Five Below launched Disney-themed vacation essentials and various Disney-licensed products targeting younger shoppers with trend-focused, low-priced merchandise. Disney intellectual property licensing is a core component of Five Below's fan shop strategy.
• Love IslandminorStrategic or Co-development Partner · 10 May 2026Five Below launched a Love Island Golden Spray Tan Collection as an influencer-driven product line targeting younger shoppers with trend-focused merchandise leveraging entertainment franchise appeal.
• Kids In Need FoundationcoreGTM or Marketing Partner · 22 April 2026Five Below serves as presenting sponsor for KINF's annual Thanks a Million! event distributing $1 million in classroom supplies to 1,000 Minnesota teachers. This represents an 8-year partnership with product donations and hands-on event involvement supporting underserved schools.

Scale indicators9 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Walmart: Walmart is the dominant U.S. discount retailer and competes with Five Below on price across toys, tech accessories, beauty, and home goods. While Walmart is far broader in scope, its value positioning and growing e-commerce overlap make it a relevant broad incumbent peer.
• Target: Target is a mass-market general merchandise retailer whose small-format and value-oriented assortment (including its $5-and-under sections) increasingly overlaps Five Below's proposition. Target also serves as a competitive benchmark for Five Below's new CRO Rodney Lastinger, who spent 18 years there.
• Ross Stores: Ross is a leading U.S. off-price retailer offering apparel, accessories, home, and beauty at discount prices. It competes with Five Below for value-driven shoppers in adjacent categories like beauty and home, and operates a comparable high-store-count national footprint.
• Burlington Stores: Burlington is a major U.S. off-price retailer selling apparel, home, and accessories at value price points. While it skews more toward apparel and home than Five Below's youth-focused assortment, both compete for value-conscious discretionary shoppers and operate similar treasure-hunt store formats.
• TJX Companies: TJX (parent of T.J. Maxx, Marshalls, HomeGoods) is the largest U.S. off-price retailer and competes with Five Below for value-seeking shoppers in toys, home, beauty, and accessories. As a broad incumbent in the discount/value channel, it sets the competitive benchmark for category-breadth at low prices.

Direct peers

• Dollar Tree: Dollar Tree is the closest direct competitor to Five Below as an extreme-value retailer operating thousands of U.S. stores with a fixed low-price-point model. Both target value-conscious shoppers and have tested higher price points (Dollar Tree's $7 items via Family Dollar overlap, Five Below's extreme-value tier), making them direct strategic analogs.
• Dollar General: Dollar General is one of the largest extreme-value retailers in the U.S. with deep penetration in rural and suburban markets that overlap Five Below's footprint. Both compete for budget-constrained consumers and small-format discretionary spend, though Dollar General skews more toward consumables.
• Ollie's Bargain Outlet: Ollie's is a closeout and extreme-value retailer that sells deeply discounted general merchandise across categories similar to Five Below, including toys, home goods, and seasonal items. It targets similar value-seeking shoppers with a treasure-hunt shopping experience and operates hundreds of U.S. stores.

Emerging players

• Miniso: Miniso is an emerging global value retailer offering design-led lifestyle, beauty, and household products at accessible price points. It targets a similar young, trend-conscious shopper and competes with Five Below in beauty, home, and novelty categories with rapidly expanding U.S. store counts.
• Pop Mart: Pop Mart is a global collectible toy retailer that competes with Five Below in the viral collectible toy and blind-bag category where Clickeez and Squishy Dumplings have driven significant sales. It targets the same Gen Z consumer with trendy, social-media-amplified products at accessible price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fivebelow
• Facebookfacebook.com/FiveBelow
• LinkedInlinkedin.com/company/49041

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Five Below