Caribbean Produce
Caribbean Produce Exchange, founded in 1960 and headquartered in Cataño, Puerto Rico, is the island's leading distributor of fresh produce and health-focused brands to the majority of supermarkets, with a growing food-as-medicine and Medicare Advantage nutrition fulfillment business.
- Company typePrivate
- Founded1960
- HeadquartersLas Palmas De Gran Canaria, Spain
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Caribbean Produce does
Caribbean Produce Exchange (also doing business as Caribbean Produce) is Puerto Rico's incumbent distributor of fresh produce and health-focused products, founded in 1960 and headquartered in a distribution facility at Las Palmas Industrial Park in Cataño, Puerto Rico. The company operates end-to-end logistics — including state-of-the-art cold-chain warehousing, refrigerated and frozen product handling, quality assurance, in-store merchandising, and last-mile delivery to retail — and reports distribution to the majority of supermarkets on the island, with named retail customers including Pueblo, Econo, Supermax, Selectos, and Amigo. Its 35+ brand portfolio spans produce (Driscoll's, Dole, Zespri, Wonderful Citrus, Foxy Organic, Halos, Sunset), refrigerated provisions (Suja Organic, Bolthouse Farms, Taylor Farms, Fresh Cravings, Litehouse, Vive Organic), and a liquor category.
The revenue model is B2B wholesale distribution: CPE earns product margins and distribution fees on the flow of fresh and packaged goods from international and local suppliers into Puerto Rican retail, with quote-based pricing not publicly disclosed. Since 2020 the firm has layered a Food-as-Medicine business on top of the grocery base, including online direct delivery via the NutriSana platform (which accepts PAN benefits), the Kidney Box pilot with Fresenius, the "Basket as a Benefit" program with Medicare Advantage plans, and GUSNIP-funded produce-incentive partnerships with Fundación MMM and Banco de Alimentos. It also functions as Puerto Rico's de facto emergency food responder, having distributed 3 million USDA boxes during COVID-19 and 200,000 federal emergency boxes via Caritas de Puerto Rico. Marketing channels are relationship-driven: a bilingual website, brand-partner co-marketing, and a network of 500+ community and healthcare partners rather than performance or paid acquisition.
Caribbean Produce firmographics
Firmographics- Name
- Caribbean Produce
- Legal name
- Caribbean Produce Exchange
- Website
- https://caribbeanproduce.com
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Caribbean Produce Exchange, founded in 1960 and headquartered in Cataño, Puerto Rico, is the island's leading distributor of fresh produce and health-focused brands to the majority of supermarkets, with a growing food-as-medicine and Medicare Advantage nutrition fulfillment business.
- Ownership category
- akta.pro rank
Caribbean Produce industry classification
Industry- Product category
- Food Distribution Services
- NAICS
- Fresh Fruit and Vegetable Merchant Wholesalers (424480), Fresh Fruit and Vegetable Merchant Wholesalers (42448)
- SIC
- Wholesale-Groceries & Related Products (5140), Wholesale-Groceries, General Line (5141)
- akta.pro primary industry
- Natural, Organic & Health Foods Wholesale Distribution (CRAOAAAK)
- akta.pro secondary industries
- Ethnic Produce & Specialty Vegetables Wholesale (AFAIAIAD), Organic & Natural Packaged Grocery Wholesale (AFAIAJAB)
Keywords
Where Caribbean Produce is headquartered
LocationHeadquarters
- HQ city
- Las Palmas De Gran Canaria
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Caribbean Produce business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Fresh Produce Distribution: Distribution of fresh fruits, vegetables, and premium healthy products to retailers and businesses throughout Puerto Rico, generating revenue through product margins and distribution fees.
- Brand Partnership Distribution: Representing and distributing premium health-focused brands including Driscoll's, Ocean Spray, Dole, and organic brands, earning margins on product sales through established retail partnerships.
- Food as Medicine Programs: Partnership programs with healthcare plans, non-profits, and government agencies (Medicare Advantage, USDA) for nutrition incentive programs and food box deliveries.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels2 records
Caribbean Produce product offering
Product offeringCore offering
Caribbean Produce Exchange is a Puerto Rico-based B2B distributor that sources, warehouses, and delivers fresh fruits, vegetables, and premium health-focused branded products (Driscoll's, Ocean Spray, Dole, Suja Organic, and others) to the majority of supermarkets and food service chains on the island. The company operates cold chain and frozen storage infrastructure, runs field merchandising support for retail partners, and executes Food as Medicine programs in partnership with healthcare plans, non-profits, and government agencies.
Product overview
Caribbean Produce Exchange is Puerto Rico's leading distributor of fresh produce and health-focused products, operating for over 65 years. The company offers a unified food distribution service organized around four core service areas: Fresh Produce Distribution (premium fruits and vegetables from local and global partners), Health & Wellness Brands (curated selection of health-focused products), Food as Medicine Programs (innovative nutrition initiatives partnering with healthcare plans and non-profits), and End-to-End Logistics & Marketing (comprehensive supply chain services including warehouse operations, quality assurance, and distribution). The company distributes a diverse portfolio of 35+ branded products across produce, provisions, and liquor categories, including Driscoll's, Ocean Spray, Dole, Suja Organic, and many others. Their operations include state-of-the-art warehouse facilities, cold chain management, and community impact programs spanning emergency response, healthcare-integrated nutrition, and food access initiatives reaching over 2 million lives.
Differentiator
Problem solved
Functional benefit
Products and services
- Fresh Produce Distribution Distribution of premium quality fresh fruits and vegetables sourced from local Puerto Rican farmers and global partners to supermarkets and food service operators across Puerto Rico.
- Health & Wellness Brand Distribution Distribution of a curated portfolio of health-focused brands (organic, functional, premium provisions) including Driscoll's, Ocean Spray, Dole, Suja Organic, Zespri, Wonderful Citrus, Bolthouse Farms, and others to retail across Puerto Rico.
- Food as Medicine Programs Nutrition intervention programs in partnership with healthcare plans, non-profits, and government agencies — including Nutrisana (online food delivery accepting PAN benefits), Medicare Advantage prescribed food packages (Basket as a Benefit), Kidney Boxes with Fresenius, GUSNIP fruit-and-vegetable incentive programs, and emergency disaster response with Red Cross, FEMA, and USDA.
- End-to-End Logistics & Cold Chain Distribution Logistics and distribution management across grocery, cold, and frozen trade channels in Puerto Rico and the Caribbean, including state-of-the-art warehousing, quality-controlled storage, and field merchandising support for chain food services and retail partners.
Quantifiable outcome
- 2M+ lives impacted through food as medicine and community health programs
- +3 more outcomes
Companies that use Caribbean Produce
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
Caribbean Produce technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Caribbean Produce partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- Driscoll'scoreFeatured brand partner in Caribbean Produce Exchange's distribution portfolio. Driscoll's berries distributed across Puerto Rico supermarkets.
- Ocean SpraycoreFeatured brand partner - Ocean Spray juice products distributed throughout Puerto Rico retail locations.
- DolecoreFeatured brand partner - Dole produce products distributed across Puerto Rico.
- Suja OrganiccoreExclusive distribution partner for Suja Organic cold-pressed juices and wellness shots in Puerto Rico, with dedicated product page and store locator showing 300+ retail locations.
- Bolthouse FarmscoreBrand partner distributing Bolthouse Farms products across Puerto Rico.
- SunsetcoreFeatured brand partner -番茄 products distributed through CPE network.
- Red Cross and FEMAcoreEmergency response partnership during Hurricanes María and Irma (2017). Food delivery to more than 10,000 vulnerable people per day.
- Harvard UniversityminorPrecision Project collaboration (2023) - study on culturally adapted food in Puerto Rico.
- Tufts UniversityminorCollaborative research publication (2025) on nutrition interventions and health outcomes.
- FreseniusminorPilot program (2021) for Kidney Boxes - specialized food packages designed for patients with chronic kidney disease.
- Fundación MMMminorGUSNIP partnership (2023) - first 1:1 incentive in Puerto Rico that doubles value of fruits and vegetables for PAN participants.
- CARITAS DE PUERTO RICOminorPartnership (2022) for distribution of 200,000 food boxes as part of federal emergency fund.
- Medicare Advantage PlanscoreHealthcare partnerships for food delivery services to seniors and Basket as a Benefit program (2023) delivering healthcare-prescribed food packages.
- ZespricoreBrand partner distributing Zespri kiwi products across Puerto Rico.
- Wonderful CitruscoreBrand partner distributing Wonderful Citrus products across Puerto Rico.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Caribbean Produce competitors and assessment
Company assessmentMarket position
Competitive moat6 records
Key risks1 record
Key highlights7 records
Customer concentration
Caribbean Produce social profiles
Digital presenceCaribbean Produce financial estimates
Financial estimateRevenue estimate
Valuation estimate
Caribbean Produce leadership team
Management profileNumber of profiles
Profiles1 record
Caribbean Produce funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Caribbean Produce M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Caribbean Produce
What does Caribbean Produce do?
Caribbean Produce Exchange is a Puerto Rico-based B2B distributor that sources, warehouses, and delivers fresh fruits, vegetables, and premium health-focused branded products (Driscoll's, Ocean Spray, Dole, Suja Organic, and others) to the majority of supermarkets and food service chains on the island. The company operates cold chain and frozen storage infrastructure, runs field merchandising support for retail partners, and executes Food as Medicine programs in partnership with healthcare plans, non-profits, and government agencies.
Is Caribbean Produce a public or private company?
Caribbean Produce is a private company. It is classified as unknown and is currently operating.
When was Caribbean Produce founded?
Caribbean Produce was founded in 1960. It employs 251 to 500 people.
Where is Caribbean Produce based?
Caribbean Produce is headquartered in Las Palmas De Gran Canaria, Spain, in the Europe region.
How does Caribbean Produce make money?
Three revenue lines are on record. Fresh Produce Distribution is the primary driver. The others are brand Partnership Distribution and food as Medicine Programs.
Does Caribbean Produce have an API?
No public API is recorded for Caribbean Produce.
What industry is Caribbean Produce in?
Caribbean Produce's product category is Food Distribution Services. Its primary akta.pro industry code is CRAOAAAK, Natural, Organic & Health Foods Wholesale Distribution, with a secondary code of AFAIAIAD, Ethnic Produce & Specialty Vegetables Wholesale. Its NAICS code is 424480 and its SIC code is 5140.