Sunset
Sunset (Mastronardi Produce) is the largest greenhouse-grown produce producer in North America, supplying branded tomatoes, peppers, cucumbers, berries, and lettuce to grocery retailers, foodservice distributors, and hospitality operators across the Americas and Europe.
- Company typePrivate
- Founded1950
- HeadquartersKingsville, Canada
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Sunset does
Sunset is the consumer brand of Mastronardi Produce Limited, a privately held, family-owned Canadian greenhouse produce company founded in the 1950s and headquartered in Kingsville, Ontario. Self-described as the largest producer and distributor of greenhouse-grown produce in North America, the company operates controlled-environment-agriculture (CEA) greenhouses and an owned/contract supply chain spanning Canada, the United States, and Europe, with 1,001-5,000 employees. Sunset's product portfolio is organized around premium tomatoes (including the proprietary Campari, Flavor Bombs, Kumato, and Umami Bombs lines), specialty peppers (SHAZAM, KABOOM!, YOWZERS!, ONE SWEET, LOLLIPEPPERS), cucumbers (ONE SWEET, Qukes, and the newly launched Pop Its bite-sized variety), berries under the WOW Berries brand (dreamberry, lolliberry, pearberry), and acquired greenhouse-grown lettuce through Backyard Farms, plus a certified-organic sub-line and YOU MAKE ME meal kits.
The company monetizes through B2B wholesale and distribution of fresh produce to grocery retailers, foodservice operators, and specialty distributors such as Baldor Specialty Foods; revenue is generated on a transaction/take-rate basis with quote-based, non-public pricing. Go-to-market is sales-led and event-driven, combining enterprise field sales with active participation in major industry trade shows (IFPA GPFS, CPMA, Baldor BITE 2026) and a multi-channel consumer marketing presence (recipe content, social media, retail partner marketing). Customer segments span retail consumers, food service and hospitality operators, specialty food distributors, and organic/health-conscious consumers.
Strategically, Sunset has pursued a dual offensive of geographic expansion (Kentucky greenhouses, Southwestern omnichannel distribution center, European venture, Central America exploration) and product/category extension via acquisitions (Backyard Farms, full ownership of BerryWorld North America) and joint ventures (AppHarvest for AgTech CEA, Intergrow for New York expansion, SEKOYA for blueberry genetics, John Paul DeJoria for Middle East access). The company has earned 17 consecutive years of Canada's Best Managed Companies Platinum status and multiple Superior Taste, CPMA, and PAC Global packaging awards, underscoring sustained brand and operational execution.
Sunset firmographics
Firmographics- Name
- Sunset
- Legal name
- Mastronardi Produce Limited
- Website
- https://sunsetgrown.com
- Company type
- Private
- Founded year
- 1950
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Sunset (Mastronardi Produce) is the largest greenhouse-grown produce producer in North America, supplying branded tomatoes, peppers, cucumbers, berries, and lettuce to grocery retailers, foodservice distributors, and hospitality operators across the Americas and Europe.
- Ownership category
- akta.pro rank
Sunset industry classification
Industry- Product category
- Greenhouse Produce
- NAICS
- Food Crops Grown Under Cover (11141)
- SIC
- Agricultural Production-Crops (100)
- akta.pro primary industry
- Greenhouse Vegetable Production (Tomatoes, Cucumbers, Peppers, Leafy Greens) (AFAGAHAA)
- akta.pro secondary industries
- Greenhouse Fruit & Berry Production (Strawberries, Specialty Fruits) (AFAGAHAB), Hydroponic / Controlled-Environment Produce Wholesale (AFAIACAM)
Keywords
Where Sunset is headquartered
LocationHeadquarters
- HQ city
- Kingsville
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Sunset business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Fresh Produce Sales: Wholesale and retail distribution of greenhouse-grown produce including tomatoes, peppers, cucumbers, berries, and lettuce to grocery retailers and food service companies.
- B2B Food Service: Supply of fresh produce to food service operators, restaurants, and catering companies through distributor relationships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | B2B wholesale pricing for distributors and retailers |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Sunset product offering
Product offeringCore offering
Sunset (Mastronardi Produce Limited) is the largest producer and distributor of greenhouse-grown produce in North America, cultivating and selling proprietary branded tomatoes, peppers, cucumbers, berries, and lettuce to grocery retailers, specialty food distributors, and food service operators. The company operates advanced controlled environment agriculture greenhouses across the Americas and Europe, with a non-GMO and flavor-first breeding program that supports flagship brands such as Campari, Flavor Bombs, WOW Berries, Pop Its, ONE SWEET, SHAZAM, KABOOM, and Backyard Farms.
Product overview
Sunset (Mastronardi Produce) operates as the largest greenhouse-grown produce company in North America, offering a diversified portfolio of branded vegetable products organized across multiple categories. The core offering includes premium tomatoes (with flagship brands like Campari, Flavor Bombs, Kumato, and specialty varieties such as Umami Bombs and Bahama Bombs), peppers (including SHAZAM Shishito, ALOHA, ONE SWEET, Peppys, LOLLIPEPPERS, WILD WONDERS, YOWZERS, and KABOOM), and cucumbers (ONE SWEET, Qukes, and the new Pop Its bite-sized variety). The WOW Berries line features proprietary strawberry and blueberry varieties including dreamberry, lolliberry, and pearberry. An organic sub-brand extends certification to major products. The company also offers YOU MAKE ME meal kits as value-added products. All products emphasize non-GMO status, greenhouse-grown cultivation, and flavor-first breeding.
Differentiator
Problem solved
Functional benefit
Brands
- WOW Berries: Berry product line featuring dreamberry, lolliberry, and pearberry varieties
- Flavor Bombs
- Campari
- Pop Its
- Kumato
- ONE SWEET
- Backyard Farms
Products and services
- SUNSET Greenhouse Tomatoes
Quantifiable outcome
- Flavor Bombs cherry tomatoes sales up 82% at Baldor Specialty Foods BITE 2026 event
- +4 more outcomes
Companies that use Sunset
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
Sunset technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Sunset partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Baldor Specialty FoodscoreBaldor Specialty Foods hosted its biennial BITE 2026 event at Basketball City in New York City, gathering over 3,500 chefs and 270 specialty producers. Sunset's Flavor Bombs cherry tomatoes achieved 82% sales growth at this event. Baldor distributes SUNSET products to foodservice operators across the eastern United States.
- AppHarvestcoreCEA (Controlled Environment Agriculture) alliance venture between Mastronardi Produce and AppHarvest to expand greenhouse growing operations and feed America with locally-grown produce. Partnership focused on bringing innovation and wealth-creation to Appalachia.
- BerryWorld America / Mastronardi BerryWorldcoreJoint venture for berry production in North America. Mastronardi Produce acquired full ownership of Mastronardi BerryWorld North America. Previously operated as a joint venture with BerryWorld.
- John Paul DeJoriaminorPartnership with John Paul DeJoria (co-founder of Paul Mitchell hair products) to revolutionize fresh food availability, including expansion into the Middle East market through the GIVE Partnership.
- IntergrowcoreJoint venture with Intergrow to accelerate growth in New York through greenhouse operations. Part of westward expansion strategy.
- Backyard FarmscoreMastronardi Produce acquired and operates Backyard Farms brand, expanding lettuce production from Florida and Colorado locations.
- USA Flag FootballminorMastronardi Produce partnered with USA Flag Football as a sponsor for the national flag football program.
- Brighter BitesminorSUNSET Rocks program brings in funds for Brighter Bites, a nonprofit that provides fresh produce to families.
- CEA AllianceminorDavid Einstandig of Mastronardi Produce joined the CEA Alliance Board of Directors, contributing to the controlled environment agriculture industry advocacy.
Scale indicators5 records
Recent moves10 records
Expansion highlights6 records
Sunset competitors and assessment
Company assessmentDirect peers
- NatureSweet: Largest vertically integrated greenhouse tomato grower in North America, with branded snacking tomatoes (Cherubs, Glorys) directly competing with SUNSET's Flavor Bombs and Campari lines in the same retail channels.
- Village Farms International: Publicly traded greenhouse grower producing tomatoes, peppers, and cucumbers in North America; directly overlaps SUNSET's greenhouse vegetable portfolio and competes for similar retail and foodservice accounts.
- Windset Farms: Canadian family-owned greenhouse producer of tomatoes, peppers, cucumbers, and strawberries with significant North American retail distribution, directly comparable to SUNSET's greenhouse vegetable and berry operations.
- Houweling's Group: Family-owned greenhouse operator growing tomatoes, cucumbers, and peppers across North America; comparable scale, customer base, and branded produce strategy to Mastronardi/SUNSET.
- Pure Flavor: Ontario-based greenhouse grower of tomatoes, peppers, cucumbers, and strawberries serving North American retail; similar product portfolio and distribution model as SUNSET, with overlapping premium snacking SKUs.
- Driscoll's: World's largest berry marketer with proprietary strawberry, blueberry, raspberry, and blackberry varieties; directly comparable to SUNSET's WOW Berries and Summer Series berry business in category and consumer positioning.
Broad incumbents
- Greenyard: European-listed fresh produce giant offering fresh fruit, vegetables, and convenience produce; overlaps with SUNSET's greenhouse produce portfolio and broad retail/foodservice distribution across Europe and beyond.
- Bonduelle: Global leader in packaged and processed vegetables (canned, frozen, fresh) with significant fresh produce operations; comparable as a large-scale vegetable producer, though more diversified into processed formats than SUNSET.
Emerging players
- AppHarvest: U.S. controlled-environment agriculture operator and existing CEA joint venture partner with Mastronardi/SUNSET; comparable in CEA technology focus but focused on tomatoes and leafy greens with a different scale and capital profile.
- BrightFarms: U.S. CEA grower of greenhouse leafy greens and herbs supplying retail banners; comparable controlled-environment agriculture model and retail focus, but focused on a different produce category than SUNSET's core tomatoes/peppers/cucumbers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Sunset social profiles
Digital presenceSunset financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sunset leadership team
Management profileNumber of profiles
Profiles1 record
Sunset subsidiaries and ownership
Company hierarchySubsidiaries2 records
Sunset funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sunset M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sunset
What does Sunset do?
Sunset (Mastronardi Produce Limited) is the largest producer and distributor of greenhouse-grown produce in North America, cultivating and selling proprietary branded tomatoes, peppers, cucumbers, berries, and lettuce to grocery retailers, specialty food distributors, and food service operators. The company operates advanced controlled environment agriculture greenhouses across the Americas and Europe, with a non-GMO and flavor-first breeding program that supports flagship brands such as Campari, Flavor Bombs, WOW Berries, Pop Its, ONE SWEET, SHAZAM, KABOOM, and Backyard Farms.
Is Sunset a public or private company?
Sunset is a private company. It is classified as family owned and is currently operating.
When was Sunset founded?
Sunset was founded in 1950. It employs 1,001 to 5,000 people.
Where is Sunset based?
Sunset is headquartered in Kingsville, Canada, in the North America region.
How does Sunset make money?
Two revenue lines are on record. Fresh Produce Sales are the primary driver. The others are B2B Food Service.
Who are Sunset's main competitors?
Direct peers on record are NatureSweet, Village Farms International, Windset Farms, Houweling's Group, Pure Flavor and Driscoll's. Broad incumbents are Greenyard and Bonduelle. Emerging players are AppHarvest and BrightFarms.
Does Sunset have an API?
No public API is recorded for Sunset.
What industry is Sunset in?
Sunset's product category is Greenhouse Produce. Its primary akta.pro industry code is AFAGAHAA, Greenhouse Vegetable Production (Tomatoes, Cucumbers, Peppers, Leafy Greens), with a secondary code of AFAGAHAB, Greenhouse Fruit & Berry Production (Strawberries, Specialty Fruits). Its NAICS code is 11141 and its SIC code is 100.