What UTURN Entertainment does

UTURN Entertainment is a Saudi Arabia–headquartered digital content company founded in 2010/2011 by Kaswara Al-Khatib, operating as the self-described largest Arabic Multi-Channel Network. The company produces and distributes original Arabic-language content across TikTok, YouTube, Snapchat, Instagram, Facebook, LinkedIn, and X, building a cumulative audience of 100M+ followers and 3B+ views. Its content portfolio spans multiple vertical IP franchises including UTURN Sketches (comedy), Saudi Gamer (gaming), Unseen (women's lifestyle and fashion), MLM (sports), MMAnia (MMA), and Doog w Khamen (food game show), supported by the U-HUB creative facility in Jeddah offering studio, music, workshop, gaming, and stage resources for creators and talent. The technology layer is a multi-channel digital content creation and distribution platform specialized for MENA audiences rather than a software product; there is no API, SDK, or disclosed AI/ML capability.

The business model combines direct-to-consumer audience reach (organic, top-of-funnel distribution through owned social channels) with B2B service revenue from brands and advertisers. Revenue streams include content creation services, sponsored content (native advertising matched to platform look and feel), branded content (storytelling aligned with brand values), and digital production (influencer marketing collaborations). Services are quote-based with no publicly disclosed pricing, and the B2B go-to-motion runs through direct enterprise sales and website inquiry forms. The company maintains offices in Riyadh and Jeddah in Saudi Arabia and a Dubai presence via the 1X Studio partnership, with operating reach into Lebanon and the UAE, and is affiliated with Webedia Group, a regional content creation powerhouse.

UTURN's named enterprise customers include NEC, MBC Production, and Rabea, and it has been recognized as a 'Top Change Maker' in the digital content industry. Founder and Chairman Kaswara Al-Khatib leads the company, with Samer Bahsas serving as Chief Operating Officer. The company raised a $10M Series A in February 2016 led by Leap Ventures with Endeavor Catalyst; no subsequent funding rounds are publicly disclosed, and revenue figures are not publicly available.

Name

UTURN Entertainment

Legal name

UTURN Entertainment

Website

https://uturn.me

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

UTURN Entertainment is a Saudi Arabia–based digital content company and self-described largest Arabic Multi-Channel Network, producing original Arabic-language video IP across gaming, lifestyle, sports, and entertainment for MENA Gen Z audiences, monetized through sponsored and branded content plus influencer production services.

Ownership category

akta.pro rank

Product category

Digital Content Production Services

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

User-Generated Content (UGC) & Short-Form Video Platforms (BPAMAJAH)

akta.pro secondary industry

Short-Form Video Advertising & Brand Collaboration Platforms (MPACAHAH)

Keywords

• Digital content production
• Arabic media network
• Influencer marketing services
• Branded content creation
• Social media publishing

Headquarters

HQ city

Jeddah

HQ country

Saudi Arabia

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Content Creation Services: Production of original digital content including sketches, lifestyle programming, gaming content, and sports coverage distributed across social platforms.
2. Sponsored Content: Native advertising content designed to match platform look, feel, and function, blended naturally with other content to avoid user experience interruption.
3. Branded Content: Marketing content aligned with brand values that entertains, informs, or inspires audiences without directly promoting products, building brand associations through storytelling.
4. Digital Production: Influencer marketing services collaborating with individuals who have significant engaged followings to promote brands through authentic, relatable content.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

UTURN Entertainment is a Saudi-based digital content company that produces original Arabic-language entertainment spanning sketches, gaming, sports, fashion, and food for distribution across TikTok, YouTube, Snapchat, Instagram, Facebook, X, and LinkedIn. It also offers B2B services to brands including content creation, sponsored content, branded content, and digital production/influencer marketing, supported by its U-HUB creative workspace.

Product overview

UTURN Entertainment is a digital content company offering a multi-platform portfolio of content series and platforms including UTURN Sketches (comedic shorts), Saudi Gamer (gaming), Unseen (women's lifestyle), MLM (sports), MMAnia (MMA), and Doog w khamen (food game show), alongside its U-HUB creative services platform providing studio, music, workshop, gaming, and stage facilities. The company also provides content creation services including sponsored content, branded content, and digital production/influencer marketing. The portfolio spans gaming, sports, entertainment, food, fashion, beauty, automotive, and cinema passion points for Gen Z audiences in the MENA region.

Differentiator

Problem solved

Functional benefit

Brands

• UTURN Sketches: A collection of creative, humorous short videos showcasing everyday life with a comedic twist through relatable scenarios and witty storytelling.
• Saudi Gamer
• Unseen
• MLM (مُلِم)
• MMAnia
• Doog w khamen (ذوق و خمن)
• U Hub

Products and services

• UTURN Sketches A collection of creative, humorous short videos that showcase everyday life with a comedic twist, delivering fresh and entertaining content that resonates with MENA audiences.
• Saudi Gamer
• Unseen
• MLM (مُلِم)
• MMAnia
• Doog w khamen (ذوق و خمن)
• U-HUB Creative Space
• Content Creation Service
• Sponsored Content Service
• Branded Content Service
• Digital Production Service

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered flagship and core.

• WebediaflagshipStrategic or Co-development PartnerUTURN is proudly affiliated with Webedia, a major content creation group in the Middle East. Webedia is described as a content creation powerhouse supporting UTURN's operations across the region.
• 1X Studio (Lebanon)coreStrategic or Co-development PartnerContent production studio partnership in Lebanon, part of UTURN's content creation powerhouse network across the Middle East supporting original content production.
• 2X Studios (KSA)coreStrategic or Co-development PartnerContent production studio partnership in Saudi Arabia, part of UTURN's content creation powerhouse network supporting original content production in the region.
• 1X Studio (Dubai)coreStrategic or Co-development PartnerContent production studio partnership in Dubai, part of UTURN's content creation powerhouse network across the Middle East supporting original content production.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Telfaz11: Telfaz11 is a Saudi Arabia-based digital entertainment company producing Arabic-language comedy, lifestyle and sports content for YouTube and social platforms with a comparable MCN-style model and MENA Gen Z audience focus.

Broad incumbents

• Shahid (MBC Group): Shahid is MBC Group's flagship Arabic streaming platform and the dominant SVOD/AVOD service in MENA, competing with UTURN for the same Arabic-speaking youth audience's entertainment time, with much deeper content libraries and licensed Hollywood/Arabic content.
• Rotana Media Group: Rotana is one of the largest Arabic entertainment conglomerates spanning music, film, and TV, competing with UTURN for Arabic audience attention and brand budgets across MENA, with broader traditional media assets but a smaller digital-native footprint.
• OSN (orbit Showtime Network): OSN is a major MENA pay-TV and streaming operator offering premium Western and Arabic content. It overlaps with UTURN in competing for Arabic-speaking family entertainment audiences, especially in the GCC.

Regional players

• Anghami: Anghami is the leading music streaming platform in MENA, built around Arabic and regional content. It is comparable to UTURN as a MENA digital media platform monetizing through subscriptions and ads, but focused on audio rather than video.
• Spacetoon: Spacetoon is a leading MENA kids and family entertainment broadcaster and digital content producer. It competes with UTURN for regional Arabic-language digital entertainment attention, especially via YouTube and social platforms.
• Yalla (Yallakora / Yallashoot): Yallakora/Yallashoot is a major Arabic-language sports digital media platform covering football and sports across MENA. It is comparable to UTURN's sports IPs (MLM, MMAnia) as a MENA sports content and video destination targeting the same youth audience.

Emerging players

• Sowt: Sowt is an Arabic-language podcast and digital audio production company serving MENA audiences. It is comparable to UTURN as a regional Arabic-language content production business monetizing through branded and sponsored content.
• Shahiya: Shahiya is a leading Arabic-language food and lifestyle digital media platform originating from Lebanon/MENA. It overlaps with UTURN in producing Arabic lifestyle content and monetizing through branded content, although focused on food.

Others

• Webedia Group: Webedia is the parent company of UTURN and operates a portfolio of digital media brands and production studios across MENA, France and other markets. It is comparable as UTURN's strategic parent and a regional digital media production peer.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/UTURNent
• YouTubeyoutube.com/@UTURNentertainment
• Facebookfacebook.com/uturnent
• LinkedInlinkedin.com/company/5248173
• Instagraminstagram.com/uturn
• TikToktiktok.com/@uturn

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UTURN Entertainment