Racecheck
Racecheck is a dual-sided review platform for mass participation endurance sports events, serving 1,550+ event organisers and thousands of athletes globally via an embeddable Review Box widget, organiser dashboard, mobile apps, and an annual awards programme on a freemium subscription model.
- Company typePrivate
- Founded2016
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Racecheck does
Racecheck is a dual-sided review platform for mass participation endurance sports events, founded in 2016 by co-founders Alexandros Tanti (CEO) and Katerina Tanti and headquartered in Curdridge, Hampshire, United Kingdom. The company serves two user groups: event organisers — race directors, event management companies, and sports brands running running, triathlon, cycling, swimming, and obstacle races — who need to collect authentic participant feedback, surface it on their own websites, and convert reviews into registrations; and recreational athletes, who use the platform to discover events, read peer reviews, and share their own race experiences. As of early 2025, Racecheck is used by 1,550+ event organisers and hosts nearly 100,000 participant reviews collected from athletes worldwide.
The core product stack consists of the Racecheck Review Box — an embeddable JavaScript widget installed on organiser websites that prompts review collection for 30 days post-event and then switches to review display mode — the Organiser Dashboard for analytics and review management, and a participant-facing web platform plus iOS/Android mobile apps. Notable technical features include rich snippet integration for Google search listings, an analytics and conversion-tracking layer that attributes registrations and sales to widget interactions, Smart Questions for private structured feedback, a Review Carousel for static display, social content generation tooling, and fake review detection supplemented by bib number verification to confirm reviewer participation.
Racecheck monetises through a freemium SaaS model. A free Review Box tier enables basic review collection; the Premium tier, priced as a fixed monthly subscription scaled by organisation size, unlocks rich snippets, full analytics and sales tracking, the Review Carousel, Smart Questions, unlimited review replies, and social content generation. Critically, the platform takes no commission on race sales — all traffic and registrations are routed to organisers' own websites and sales channels — aligning incentives with organisers and positioning Racecheck as an independent 'Trustpilot for sport.' The company also operates the annual Racecheck Awards and the #Visorclub community programme to drive community-led engagement and organiser loyalty.
Racecheck firmographics
Firmographics- Name
- Racecheck
- Legal name
- Racecheck Limited
- Website
- https://racecheck.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Racecheck is a dual-sided review platform for mass participation endurance sports events, serving 1,550+ event organisers and thousands of athletes globally via an embeddable Review Box widget, organiser dashboard, mobile apps, and an annual awards programme on a freemium subscription model.
- Ownership category
- akta.pro rank
Racecheck industry classification
Industry- Product category
- Event Review Software
- NAICS
- Other Spectator Sports (711219), Spectator Sports (71121)
- SIC
- Services-Racing, Including Track Operation (7948), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Mass Participation Race Organizers (Runs, Triathlons, Cycling) (MPAKADAD)
Keywords
Where Racecheck is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Racecheck business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Premium Subscription (Review Box): Fixed monthly subscription for premium version of the Racecheck Review Box. Price scales with organisation size. Free tier available for charities or organisers with budget constraints. No commission on race sales — all traffic and registrations are directed to the organiser's own website and sales channels.
- Free Tier (Basic Review Box): Free tier for organisers to add events and start collecting basic reviews. No commission on race sales regardless of tier.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Review Box for all event organisers |
| Subscription | Monthly | Premium Review Box subscription |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Racecheck product offering
Product offeringCore offering
Racecheck operates a dual-sided review platform for mass-participation endurance sports events. Event organisers embed the Racecheck Review Box widget on their own websites to collect and display participant reviews, with a free tier and a paid premium tier (fixed monthly subscription scaled by organisation size) that adds Google rich snippets, sales tracking, social content generation, and fake-review detection. Participants use the racecheck.com web platform and iOS/Android mobile apps to discover events, read peer reviews, and write their own feedback.
Product overview
Racecheck operates as a dual-sided review platform for mass participation endurance sports events. The product portfolio consists of a participant-facing web platform and mobile app (available in App Store and Google Play) where athletes discover events and leave reviews, complemented by an Organiser Dashboard for event managers. The core value proposition centers on the Racecheck Review Box—a widget that organizers embed on their websites to collect and display reviews, available in both free and premium tiers. Premium subscribers gain access to advanced features including Rich Snippets for Google search visibility, Social Content Generation tools, and full Analytics and Sales Tracking. Additional premium offerings include the Review Carousel for static display of reviews and Smart Questions for actionable participant insights. The platform also includes an annual Racecheck Awards program recognizing top-performing events and the #Visorclub community for engaged reviewers.
Differentiator
Problem solved
Functional benefit
Products and services
- Racecheck Platform Dual-sided web platform for endurance sports event reviews: participants use it to discover events and read/write peer reviews, while event organisers use it (via the companion Organiser Dashboard) to collect, manage, and display reviews.
- Racecheck App
Quantifiable outcome
- Up to 30x ROI reported by some event organisers from the Racecheck Premium Review Widget
- +5 more outcomes
Companies that use Racecheck
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles2 records
Racecheck technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Racecheck partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights4 records
Racecheck competitors and assessment
Company assessmentDirect peers
- BibRave: BibRave is a US-based running community and race review platform with ambassador programmes and race discovery, operating the closest comparable model to Racecheck: a two-sided platform of athlete reviewers and race organizers, with a focus on endurance running events.
- RunSignup: RunSignup is the dominant US race registration platform serving endurance event organizers with timing, registration, and website tools. Racecheck sits downstream as a complementary review layer in the organizer stack, but RunSignup could trivially add native review features, making it a direct adjacent/peer.
- Marathon Guide: Marathon Guide is a long-running marathon and endurance event directory with reader reviews and rankings in the US running community. It competes for the same runner-discover-events-via-reviews use case that underpins Racecheck's participant funnel.
Broad incumbents
- Trustpilot: Trustpilot is the large-scale general B2C/B2B review platform that Racecheck explicitly benchmarks itself against ("Trustpilot for sport"). It operates a similar model of verified reviews, rich snippets for SEO, and subscription tier for businesses, but spans all industries rather than specializing in endurance sport.
- Eventbrite: Eventbrite is the broad events marketplace serving many of the same SMB organizer customers that Racecheck targets, including endurance events. Where Racecheck positions as a zero-commission alternative, Eventbrite charges per-ticket fees — making them a strategic counterpoint in the organizer GTM conversation.
- Yelp: Yelp is the incumbent horizontal review platform with deep SEO presence and a familiar mental model for "find a local business and read reviews." Racecheck occupies the same review-aggregator DNA but for sports events, positioning Yelp as the broad analogue Racecheck is specializing against.
- Feefo: Feefo is a B2B review platform focused on verified buyer reviews and rich-snippet SEO — directly comparable mechanics to Racecheck's Review Box. It serves a different (e-commerce) vertical but uses the same subscription + widget model.
Emerging players
- Strava: Strava is the dominant athlete social-network with route, segment, and event functionality — and actually links to Racecheck via Strava's app store listing. It competes for attention from the same endurance athlete participant base and could conceivably enter event reviews given its data on athlete locations and performance.
- Komoot: Komoot is the European outdoor and endurance sports planning platform with route discovery, community reviews, and event content. It targets the same cycling, trail running, and hiking participants that Racecheck serves with a different product surface (route planning vs event reviews).
Regional players
- Let Me Do It (LetMeDoIt): LetMeDoIt is a UK race listings and registration platform serving a large share of the same British endurance organizers as Racecheck. While it is primarily a registration marketplace (contrasting with Racecheck's zero-commission positioning), it overlaps in organizer relationships and UK endurance event audience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Racecheck social profiles
Digital presenceRacecheck financial estimates
Financial estimateRevenue estimate
Valuation estimate
Racecheck leadership team
Management profileNumber of profiles
Profiles2 records
Racecheck funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Racecheck M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Racecheck
What does Racecheck do?
Racecheck operates a dual-sided review platform for mass-participation endurance sports events. Event organisers embed the Racecheck Review Box widget on their own websites to collect and display participant reviews, with a free tier and a paid premium tier (fixed monthly subscription scaled by organisation size) that adds Google rich snippets, sales tracking, social content generation, and fake-review detection. Participants use the racecheck.com web platform and iOS/Android mobile apps to discover events, read peer reviews, and write their own feedback.
Is Racecheck a public or private company?
Racecheck is a private company. It is classified as venture growth investor backed and is currently operating.
When was Racecheck founded?
Racecheck was founded in 2016. It employs 1 to 10 people.
Where is Racecheck based?
Racecheck is headquartered in London, United Kingdom, in the Europe region.
How does Racecheck make money?
Two revenue lines are on record. Premium Subscription (Review Box) is the primary driver. The others are free Tier (Basic Review Box).
Who are Racecheck's main competitors?
Direct peers on record are BibRave, RunSignup and Marathon Guide. Broad incumbents are Trustpilot, Eventbrite, Yelp and Feefo. Emerging players are Strava and Komoot. Let Me Do It (LetMeDoIt) is listed as a regional player.
Does Racecheck have an API?
No public API is recorded for Racecheck.
What industry is Racecheck in?
Racecheck's product category is Event Review Software. Its primary akta.pro industry code is MPAKADAD, Mass Participation Race Organizers (Runs, Triathlons, Cycling). Its NAICS code is 711219 and its SIC code is 7948.