BibRave
BibRave is a boutique, fully remote B2B marketing agency founded in 2013 that specializes in influencer marketing, ambassador programs, experiential activations, and race/event marketing for enterprise brands in the fitness, outdoor, and lifestyle verticals, powered by its proprietary nano-influencer network 'The Vibe.'
- Company typePrivate
- Founded2013
- HeadquartersBrookfield, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What BibRave does
BibRave (legally Total Applications, LLC, a Wisconsin LLC headquartered in Portland, OR) is a small, fully remote, founder-controlled B2B marketing agency founded in late 2013 by Tim Murphy and Jessica Murphy. The firm specializes in the fitness, outdoor, and lifestyle verticals, serving enterprise brands and race/event organizers with an integrated mix of influencer marketing, ambassador program creation and management, experiential activations, paid and organic social media management, content creation, and race/event marketing.
The agency's core operational asset is 'The Vibe: A BibRave Network,' a curated and vetted community of nano-influencers (minimum 1K followers) in the running/endurance space that is activated across client campaigns through an application-based onboarding flow. BibRave does not sell software; it sells services, using Monday.com as project management infrastructure to orchestrate talent discovery, contracting, campaign management, content QA, and reporting. The company has served hundreds of brands over 12+ years, with named enterprise clients including Brooks Running, New Balance, Strava, Nuun, NOBULL, Shokz, Knockaround, G Endurance, Garmin, Zwift, Garden of Life, Nathan, Giants Enterprises, Feetures, and Mojawa, plus event organizers such as the Kansas City Sports Commission and Sports Backers.
BibRave monetizes through monthly retainer engagements and per-project fees, structured as professional services/subscription-style recurring work. The go-to-market combines direct B2B sales to brands and event organizers with a community-led, event-driven model: BibRave demonstrates capability by executing its own high-profile activations (e.g., Brooks Speedrun LA generating 30,000+ Twitch viewers and $25K for Save The Children; Brooks Hype Fest 2024 with 150 ambassadors). The company remains privately held and bootstrapped, with 1-10 employees, no institutional investors disclosed, and no public revenue figures.
BibRave firmographics
Firmographics- Name
- BibRave
- Legal name
- Total Applications, LLC
- Website
- https://bibrave.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- BibRave is a boutique, fully remote B2B marketing agency founded in 2013 that specializes in influencer marketing, ambassador programs, experiential activations, and race/event marketing for enterprise brands in the fitness, outdoor, and lifestyle verticals, powered by its proprietary nano-influencer network 'The Vibe.'
- Ownership category
- akta.pro rank
Where BibRave is headquartered
LocationHeadquarters
- HQ city
- Brookfield
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
BibRave business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Marketing Agency Retainer & Project Fees: BibRave operates as a marketing agency billing clients on a monthly retainer basis and/or per-project fee structure. Services include influencer campaign management, ambassador program creation and management, experiential activations, paid social execution, content creation, and race/event marketing. Engagements range from comprehensive monthly retainer arrangements covering full-service marketing to specific campaign scopes.
- Retainer-Based Client Engagements: Clients such as Giants Enterprises utilize BibRave through a flexible retainer-based model, ensuring ongoing access to marketing expertise for continued event growth and success. Kansas City Sports Commission similarly uses a monthly retainer model for comprehensive marketing services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Influencer Coordinator (employee role) |
Go-to-market motion3 records
Distribution channels1 record
Marketing channels6 records
BibRave product offering
Product offeringCore offering
BibRave is a B2B boutique marketing agency that delivers influencer marketing, ambassador program management, experiential activations, and race/event marketing services to fitness, outdoor, and lifestyle brands and event organizers. Its core differentiator is "The Vibe: A BibRave Network," a curated, vetted community of nano-influencers in the running and endurance space that drives authentic grassroots advocacy for client campaigns and events.
Product overview
BibRave is a marketing agency (not a software product) offering integrated services across influencer/ambassador program management, experiential activations, content creation, and race/event marketing. The core offerings include Ambassador Programs, Experiential Activations, Influencer/Content Creator Programs, and Race/Event Marketing, all powered by The Vibe: A BibRave Network—a curated network of nano-influencers in the running and endurance space. Additional services include Social Media Management (organic/paid) and Content Creation (copy/design). BibRave operates on retainer-based and flexible engagement models, with services such as paid social media campaigns, email content creation, and program execution.
Differentiator
Problem solved
Functional benefit
Brands
- The Vibe: A BibRave Network: A curated and vetted network of nano-influencers in the running and endurance space that specialize in creating authentic content to promote endurance events.
Products and services
- Ambassador Programs Full build, management, and optimization of ambassador communities for brands, leveraging BibRave's 12+ years of best practices to turn ambassador marketing into a low-lift minimum viable program. Serves fitness, outdoor, and lifestyle brand clients.
- Experiential Activations In-person event experiences including AI-driven art gallery takeovers, multi-day pop-up fitness celebrations, brand experiences, and retail activations at marquee events, for fitness, outdoor, and lifestyle brand clients.
- Influencer / Content Creator Programs Talent discovery, negotiations, contracting, campaign management, and content/deliverable QA services to drive key brand moments, product launches, and year-round affinity for fitness and lifestyle brand clients.
- Race / Event Marketing Micro-influencer-driven grassroots marketing that storytells around must-attend running and endurance events, generating registrations for event partners through authentic advocacy (tens of thousands of registrations driven over the years).
- Social Media Management (Organic / Paid) Organic and paid social media management services for clients, including paid social execution across Meta, Google, and TikTok.
- Content Creation (Copy / Design) Creative content creation services including copywriting and design for marketing campaigns.
- The Vibe: A BibRave Network A curated and vetted network of nano-influencers in the running and endurance space who specialize in creating authentic content to promote endurance events and brand partnerships on their channels.
Quantifiable outcome
- 22% year-over-year registration increase for the Giant Race (2024), with 7,200+ participants and 6%+ of registrations attributable to The Vibe influencer network.
- +3 more outcomes
Companies that use BibRave
Customer profileNamed customers17 records
Ideal customer profiles3 records
BibRave technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
BibRave partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Kansas City Sports CommissioncoreBibRave partnered with the Kansas City Sports Commission to inject fresh ideas into the paid social marketing plan for the Garmin Kansas City Marathon. Using nano-influencers and paid social on Meta, Google, and TikTok, BibRave drove a 12% registration increase and grew brand awareness across all age categories. Engagement is on a monthly retainer model.
- Brooks RunningcoreBrooks Running engaged BibRave to create and execute Brooks Hype Fest 2024 — an in-person summit for 150 North American ambassadors (Brooks Running Collective) in Chicago. BibRave also produces Brooks Speedrun LA and manages Brooks' ambassador programs, including the Tokyo influencer trip and Speedrun event series.
- Alaska AirlinesminorAlaska Airlines is the presenting sponsor of the Giant Race event series (presented by Alaska Airlines), which BibRave supports through marketing and influencer campaigns for Giants Enterprises.
- Giants EnterprisescoreBibRave and Giants Enterprises (the entrepreneurial arm of the San Francisco Giants MLB franchise) have a strategic marketing partnership now in its third year. BibRave manages paid social campaigns, email content creation, and the Starting 9 Ambassador program for the Giant Race event series. The partnership delivered a 22% YoY registration increase in 2024 with 7,200+ participants.
- MojawaminorBibRave launched a partnership with Mojawa (bone conduction headphone/haptic technology company) and hosted an exclusive press event in Los Angeles to showcase the HaptiFit Terra product launch. The event featured Olympic athlete Alexi Pappas and gathered LA-based tech media and influencers.
- FeeturescoreBibRave partnered with Feetures (leading performance sock brand) to launch the Feetures Ambassador Program. BibRave leads strategic management including program creation, application, onboarding, and ongoing optimization. Feetures handles day-to-day community management in-house.
- Sports BackerscoreBibRave partnered with Sports Backers (nonprofit event organizer) to drive registrations for the Allianz Partners Richmond Marathon. Using The Vibe influencer network, BibRave generated hundreds of new registrations. The partnership was renewed for the 2024 event cycle.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
BibRave competitors and assessment
Company assessmentDirect peers
- Sway Group: Influencer marketing agency focused on content creation and campaign management for consumer and lifestyle brands. Comparable as a services-led influencer marketing agency with a similar managed-services model to BibRave.
- Collectively: Influencer marketing agency offering campaign strategy, talent management, and content services for enterprise brands. Comparable to BibRave as a full-service influencer agency, though Collectively operates across verticals versus BibRave's endurance focus.
- Carusele: Data-driven influencer marketing agency that plans and executes influencer campaigns for brands. Directly comparable to BibRave as a managed influencer services agency, though Carusele operates more vertically broad while BibRave is endurance-specialized.
- A to Z Communications: Public relations and marketing agency specializing in the running, endurance, and outdoor sports verticals. Directly comparable to BibRave's niche focus on endurance/lifestyle brands with similar PR-led and brand-marketing services.
- inBeat Agency: Boutique influencer marketing agency specializing in UGC, paid social, and micro/nano-influencer campaigns for DTC and consumer brands. Closely matches BibRave's nano-influencer-led services model and retainer-based delivery.
- The Motherhood: Influencer marketing and content agency connecting brands with mom/family/lifestyle creators. Comparable to BibRave as a niche influencer marketing agency pairing brands with vetted creator communities.
Broad incumbents
- IZEA: Influencer marketing technology platform (IZEAx, Formily) offering SaaS tools for campaign management and a marketplace of creators. Comparable to BibRave in the influencer marketing space but operates as a tech platform rather than a services-led agency.
- CreatorIQ: Enterprise influencer marketing platform used by brands and agencies for creator discovery, CRM, and campaign analytics. Overlaps BibRave's influencer workflow but serves as an enterprise SaaS layer rather than an executing agency.
- Aspire: Influencer and creator marketing platform offering discovery, relationship management, and analytics for brands and agencies. Comparable to BibRave's influencer capabilities but delivered as SaaS rather than managed services.
- Mavrck: Influencer marketing platform (now part of Later) that helps brands run ambassador and creator programs at scale. Comparable to BibRave's ambassador program management offering but positioned as enterprise software rather than an executing agency.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
BibRave social profiles
Digital presenceBibRave financial estimates
Financial estimateRevenue estimate
Valuation estimate
BibRave leadership team
Management profileNumber of profiles
Profiles4 records
BibRave funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BibRave M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BibRave
What does BibRave do?
BibRave is a B2B boutique marketing agency that delivers influencer marketing, ambassador program management, experiential activations, and race/event marketing services to fitness, outdoor, and lifestyle brands and event organizers. Its core differentiator is "The Vibe: A BibRave Network," a curated, vetted community of nano-influencers in the running and endurance space that drives authentic grassroots advocacy for client campaigns and events.
Is BibRave a public or private company?
BibRave is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BibRave founded?
BibRave was founded in 2013. It employs 1 to 10 people.
Where is BibRave based?
BibRave is headquartered in Brookfield, United States, in the North America region.
How does BibRave make money?
Two revenue lines are on record. Marketing Agency Retainer & Project Fees are the primary driver. The others are retainer-Based Client Engagements.
Who are BibRave's main competitors?
Direct peers on record are Sway Group, Collectively, Carusele, A to Z Communications, inBeat Agency and The Motherhood. Broad incumbents are IZEA, CreatorIQ, Aspire and Mavrck.
Does BibRave have an API?
No public API is recorded for BibRave.