LAMMA

What LAMMA does

LAMMA operates a mobile-first quick commerce platform delivering groceries, household essentials, electronics, fashion, and baby products to urban African consumers in under 30 minutes. Founded in 2021 (originally as a Tunisian startup now headquartered in Casablanca, Morocco) and led by CEO Yassir El Ismaili El Idrissi, COO Aymen El Koussi, and CTO Reda Mansouri, the company anchors its operations in a proprietary network of "Blue Store" micro-fulfillment centers (15+ facilities across Casablanca and Rabat covering 200+ neighborhoods) with AI-powered inventory management and temperature-controlled storage. The app is available on iOS and Android and integrates multiple payment options — cash on delivery, card, mobile money, and the proprietary LAMMA Wallet, which provides 5% discounts and cashback to users who preload funds.

The company's revenue model combines consumer product sales at a reported 25% gross margin with two parallel B2B and B2C streams: the LAMMA consumer app for individual grocery delivery, and LAMMA for Pros, a B2B vertical delivering supplies within two hours to restaurants, retail stores (KIABI, SEPHORA), offices, and healthcare facilities, with bulk ordering, volume discounts, and 30-day payment terms. The GTM motion is product-led/self-serve for consumers and direct sales for business accounts, with marketing concentrated on app store optimization, customer reviews (4.9/5 across 15,000+ reviews), and earned media in outlets such as TechCrunch Africa and Morocco World News.

Operationally, LAMMA reports 1M+ cumulative completed orders, 50,000+ active users, a 98% customer retention rate, and 70% market share in Morocco. The company has raised approximately $17M to date across a 2021 seed ($2M) and a 2024 Series A ($15M, led by Orange Ventures), with a planned $40M Series B to fund expansions into Nigeria (Q2 2025, 25 planned Blue Stores), Kenya (Q3 2025, 12 stores), and Egypt (Q4 2025, 20 stores). The strategic investor syndicate — Orange Ventures, Atlas Ventures, and Maghreb Capital — and the ongoing partnership layer (50+ local farmers, Farm Trust acquisition, and major brand supply relationships) underpin LAMMA's positioning as an Africa-focused quick commerce consolidator.

Name

LAMMA

Legal name

LAMMA

Website

https://lamma.city

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

LAMMA is an Africa-focused quick commerce platform delivering groceries, household essentials, and B2B supplies within 30 minutes via a proprietary Blue Store micro-fulfilment network. It serves urban consumers and businesses in Morocco with planned 2025 launches in Nigeria, Kenya, and Egypt.

Ownership category

akta.pro rank

Product category

Quick Commerce Grocery Delivery

NAICS

Local Messengers and Local Delivery (49221), Convenience Retailers and Vending Machine Operators (44513), Couriers and Express Delivery Services (4921)

SIC

Wholesale-Groceries, General Line (5141), Retail-Convenience Stores (5412)

akta.pro primary industry

Grocery & Convenience Delivery Platforms (BPAMAHAC)

akta.pro secondary industries

Grocery, Food & Essentials Commerce Platforms (BPAMAGAF), Grocery & Convenience Delivery (TLAAADAD)

Keywords

• Quick commerce delivery
• Grocery delivery platform
• Micro-fulfillment logistics
• Mobile commerce app
• On-demand essentials delivery

Headquarters

HQ city

La Goulette

HQ country

Tunisia

HQ region

Africa

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Quick Commerce Product Sales: Core revenue stream from selling groceries, household essentials, electronics, fashion, and baby products through the LAMMA app. Company sources products from local and international suppliers, stores in Blue Stores, and delivers to customers within 30 minutes. Takes margin on product sales with 25% gross margin reported.
2. LAMMA for Pros (B2B): B2B quick commerce service delivering supplies to restaurants, retail stores, offices, and healthcare facilities within 2 hours. Offers bulk ordering with volume discounts and 30-day payment terms for verified business accounts.
3. LAMMA Wallet: Digital wallet with preloaded funds enabling faster checkout and exclusive discounts. Generates revenue from float on preloaded balances and increased transaction frequency.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

LAMMA delivers groceries, household essentials, electronics, fashion, and baby products to consumers within 30 minutes via its mobile app, sourcing inventory from local and international suppliers into a proprietary network of Blue Store micro-fulfillment centers. The company operates two distinct lines: a direct-to-consumer quick commerce offering and a B2B platform (LAMMA for Pros) that supplies restaurants, retail stores, offices, and healthcare facilities with bulk ordering and 30-day payment terms. LAMMA Wallet, a digital payment and loyalty layer, is embedded across both offerings.

Product overview

LAMMA operates a quick commerce platform composed of two consumer-facing products: the LAMMA Consumer App — a mobile platform for ordering groceries and essentials with delivery in under 30 minutes from Blue Store micro-fulfillment centers — and LAMMA for Pros, a parallel B2B offering for business customers. Both products share LAMMA's operational infrastructure (Blue Stores, delivery network) and are powered by AI-driven inventory and recommendation systems. LAMMA Wallet is embedded within both offerings as the proprietary digital payment layer, providing faster checkout and loyalty rewards. The platform currently serves Morocco (Casablanca and Rabat) with expansion planned to Nigeria, Kenya, and Egypt.

Differentiator

Problem solved

Functional benefit

Products and services

• LAMMA Consumer App Mobile application (iOS and Android) delivering 10,000+ SKUs of fresh produce, dairy, bakery, household essentials, electronics, fashion, and baby products to urban African consumers in under 30 minutes via LAMMA's Blue Store micro-fulfillment network, with real-time GPS tracking and payment options including cash on delivery, card, mobile money, and LAMMA Wallet.
• LAMMA for Pros (B2B) B2B quick commerce platform delivering supplies to restaurants, retail stores, offices, coworking spaces, and healthcare facilities within 2 hours, with bulk ordering, volume discounts, and 30-day payment terms for verified business accounts.
• LAMMA Wallet Digital wallet system embedded in the LAMMA app allowing customers to preload funds for faster checkout, receive an exclusive 5% discount on all orders, and earn cashback rewards.

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Local Farmers (50+ partnerships)coreStrategic or Co-development Partner · 20 February 2025Direct partnerships with 50+ local Moroccan farmers to source fresh produce directly, supporting local agriculture while ensuring quality and freshness. Creates direct farm-to-consumer supply chain benefiting both farmers and customers.
• Farm TrustminorStrategic or Co-development Partner · 8 December 2021Acquired blockchain-based e-commerce platform specializing in ecological and healthy agriculture products. Acquisition intended to expand Farm Trust's operations in Morocco and improve logistical efficiency, supporting LAMMA's quick commerce strategy in Tunisia.
• KIABIminorGTM or Marketing PartnerFashion retailer using LAMMA for Pros for supply chain and delivery services.
• SEPHORAminorGTM or Marketing PartnerBeauty retailer using LAMMA for Pros for supply chain and delivery services.
• OPPOminorGTM or Marketing PartnerElectronics brand using LAMMA for Pros for supply chain and delivery services.
• Papa John's PizzaminorGTM or Marketing PartnerRestaurant chain using LAMMA for Pros for ingredient and supply delivery services.

Scale indicators17 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Bolt Food: Ride-hailing and food/grocery delivery arm of Bolt, active in several African markets. Competes for the same dark-store / rider-network economics and urban consumer delivery demand as LAMMA.
• Glovo: Delivery Hero-owned on-demand delivery platform operating across Morocco, Tunisia, and other African cities. Competes head-to-head with LAMMA for urban grocery, restaurant, and convenience delivery in the same North African markets.
• Getir: Turkish-origin pioneer of the quick commerce category (10–15 minute grocery delivery via dark stores). Highly comparable business model — micro-fulfillment, narrow delivery radius, mobile-only ordering — serving as the category benchmark LAMMA's Blue Store network is built to emulate.
• Yassir: North African super app (ride-hailing, delivery, fintech) originating in Algeria and expanding across the Maghreb. Overlaps with LAMMA in on-demand urban delivery and is pursuing a similar multi-service super-app strategy in the same region.
• Trolley: UAE-based grocery delivery platform with a quick-commerce positioning very similar to LAMMA — curated assortment, rapid delivery, and a B2B offering. Relevant as a regional benchmark for unit economics and product mix in MENA grocery delivery.
• MaxAB: Egypt-headquartered B2B food and grocery distribution platform serving traditional retailers. Directly comparable to LAMMA for Pros on B2B grocery supply, and geographically relevant as LAMMA enters the Egyptian market in Q4 2025.
• Twiga Foods: Kenyan B2B food distribution and logistics platform serving retailers and food vendors. Comparable to LAMMA for Pros on the B2B supply-chain angle and relevant as a potential LAMMA partner or competitor in the planned Nairobi expansion.
• InstaShop: UAE-based on-demand grocery delivery app (now part of Delivery Hero) operating a near-identical model to LAMMA across the Middle East. Closely comparable on assortment, micro-fulfilment, and B2B2C dynamics.

Broad incumbents

• Careem: Uber-owned super app for ride-hailing, delivery, and payments across the Middle East and North Africa. Comparable as a multi-vertical delivery + fintech platform with deep MENA presence and a similar playbook to LAMMA's planned super-app expansion.
• Jumia: Pan-African e-commerce and delivery platform with a much wider catalog and marketplace model. Comparable as an incumbent African online consumer platform that LAMMA must compete with for consumer wallet share and supplier partnerships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Lamma.city

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LAMMA