What Yassir does

Yassir is a North African super-app platform operating ride-hailing, food and grocery delivery, financial services, and (post-2026) digital advertising and physical retail across Algeria, Morocco, Tunisia, Senegal, and other regional markets. The platform serves more than 8 million users and works with over 100,000 supply-side partners, supported by approximately 4,500 employees. Its technology stack is built around Google Cloud and BigQuery for data infrastructure, with marketplace dispatch, routing, and merchant onboarding handled through proprietary software; the March 2026 Kawarizmi acquisition adds adtech infrastructure, and the Uno hypermarkets acquisition brings physical grocery inventory into the delivery and super-app loop.

The company operates a transactional, two-sided marketplace business model. Revenue is generated primarily through take-rate commissions on ride-hailing and food/grocery delivery transactions, fees on financial services products (including payments and lending), and increasingly through advertising products via Kawarizmi. Go-to-market is consumer-direct with a B2C focus, supplemented by partnerships with restaurants, grocers, and (post-2026) physical retail chains; merchant and driver acquisition has historically been an inside-sales and field-operations effort in each country. With cumulative funding exceeding $250M across Series A, B, and C rounds and a unicorn valuation as of 2026, Yassir is positioned in the late-growth, late-scale-up phase of its regional super-app buildout, with monetization increasingly diversified beyond core ride-hailing commissions.

Name

Yassir

Legal name

EURL Yassir

Website

https://yassir.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Yassir is a North African super-app offering ride-hailing, food and grocery delivery, financial services, and advertising to over 8 million users across Algeria, Morocco, Tunisia, and Senegal, working with 100,000+ partners and 4,500 employees.

Ownership category

akta.pro rank

Product category

Super-app / On-demand Services Platform

NAICS

General Warehousing and Storage (493110), General Warehousing and Storage (49311)

akta.pro primary industry

Buy Now, Pay Later (BNPL) Platforms (BPAMAFAG)

akta.pro secondary industry

Merchant-Integrated BNPL (Checkout POS Financing) (FSAGAIAA)

Keywords

• Ride-hailing services
• Food delivery marketplace
• Grocery delivery service
• Mobile payment wallet
• Business mobility solutions

Headquarters

HQ city

Algiers

HQ country

Algeria

HQ region

Africa

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Marketplace commissions on ride-hailing: Yassir takes a service fee/commission on each ride booked through the platform; pricing for Morocco is set as base fare + 6.00 MAD, per-minute + 0.50 MAD, minimum + 7.50 MAD on top of Wilaya-decided tariffs.
2. Marketplace commissions on food and grocery delivery: Yassir monetizes food and grocery delivery orders via commissions on partner restaurants and stores, with delivery fees and potential service charges per order.
3. Financial services and Yassir Cash transactions: Yassir Cash digital wallet enables payments across Yassir services, agent-based cash-in/cash-out, and peer-to-peer credit transfers; revenue via transaction fees, agent commissions spread, and potential float.
4. Yassir for Business (B2B subscriptions and managed fleet): Corporate clients subscribe to Yassir Business for managed mobility, food, procurement, parcel and digital gift card programs with dashboards, analytics and budget controls.
5. Retail media and programmatic advertising: Post-Kawarizmi acquisition, Yassir monetizes its first-party data from mobility, delivery and financial services via programmatic advertising and retail media, with international brand partnerships across Europe, MENA, Africa and South Asia.
6. Yassir Agent network economics: Yassir shares transaction commissions with retail agents who perform cash-in/cash-out for Yassir Cash, building a distribution network that generates float and transaction-based revenue.

Pricing tiers

Go-to-market motion5 records

Distribution channels6 records

Marketing channels7 records

Core offering

Yassir is a super-app platform that consolidates on-demand ride-hailing (Yassir Ride), restaurant food delivery (Yassir Food), grocery and convenience delivery (Yassir Market), and a digital wallet (Yassir Cash) into a single mobile application. It also operates a B2B suite (Yassir for Business) offering managed corporate mobility, meals, procurement, parcel delivery, and digital gift cards, and extends its ecosystem through cross-border diaspora gifting, a cash-in/cash-out agent network, cargo/parcel delivery, and an acquired adtech and physical retail footprint.

Product overview

Yassir is a single super-app platform that bundles multiple on-demand services into one consumer app, rather than offering them as separate products. The core Yassir super-app combines the Yassir Ride (ride-hailing), Yassir Food (restaurant delivery), Yassir Market (grocery / quick-commerce), and Yassir Cash (digital wallet) modules, with add-on modules such as Yassir Send Love Home (diaspora gifting), Yassir Cargo / parcel delivery, and Yassir Plus (premium / events) extending the offering. A separate B2B layer, Yassir for Business, sells enterprise mobility, meals, procurement, parcel, and digital giftcard services to companies via a dedicated dashboard. Yassir also extends its ecosystem through acquisitions: KooL (Tunisian food delivery) strengthens the North African delivery footprint; the Uno hypermarket chain has been rebranded as Yassir Market to add physical retail and omnichannel logistics; and Kawarizmi provides an adtech and retail media layer that monetizes first-party data across the app, open web, CTV, and mobile. A Yassir Agent program supplies an agent network that tops up the Yassir Cash wallet in physical stores.

Differentiator

Problem solved

Functional benefit

Brands

• Yassir Ride: On-demand ride-hailing service.
• Yassir Food
• Yassir Cash
• Yassir B2B
• Yassir Market
• Yassir Plus

Products and services

• Yassir Ride On-demand ride-hailing service offering multiple vehicle categories (Comfort, Classic, Space, Chrono, Women, Delivery) with verified drivers, geolocalized rides, upfront pricing displayed before booking, and multiple payment options including cash, card, and Yassir Cash digital wallet. Available across Algeria, Morocco, Tunisia, Senegal, South Africa, Canada and France.
• Yassir Food On-demand restaurant meal delivery service offering a wide variety of cuisines (burgers, pizza, sushi, beverages, desserts) with promotions, loyalty rewards, and live order tracking from preparation to delivery, fulfilled by Yassir's courier network and partner restaurants.
• Yassir Market (grocery delivery) Online grocery and convenience delivery service offering fruits, vegetables, meat, drinks, bakery items, cosmetics, and household products with location-based minimum order amounts, delivery fees shown at checkout, and payment via credit/debit card, mobile wallets, or cash on delivery where available.
• Yassir Cash In-app digital wallet allowing users to pay for rides, meals, and groceries within the Yassir ecosystem, top up via bank card or Yassir Cash agent, share credit with other users, refund balance, and transact across the Yassir Market physical retail stores; secured by a 4-digit PIN and supported by an agent cash-in/cash-out network in Algeria.
• Yassir for Business (B2B) Enterprise suite providing business mobility (corporate ride-hailing fleet management), office meals, simplified procurement, parcel delivery, and digital gift cards/vouchers with a dedicated dashboard for analytics, budget control, and program management; sold to corporate clients via direct sales and quote-based multi-year contracts.
• Yassir Send Love Home / Order for Someone Else Cross-border gifting service that lets users in France, Italy, Belgium, Spain, the UAE, and the Netherlands order and pay for groceries, meals, or gifts to be delivered to loved ones in Algeria, Tunisia, Morocco, Senegal, or South Africa, with planned expansion into Saudi Arabia and Canada.
• Yassir Agent Independent agent program that allows merchants in Algeria to top up customers' Yassir Cash balances in exchange for commissions, operated through a dedicated Yassir Agent mobile app secured by a PIN code for transaction confirmation.
• Yassir Cargo / Merchandise Transport Merchandise transportation and parcel delivery service run by a separate Yassir Cargo driver app, allowing users to send parcels of various sizes and enabling the company to build a B2B logistics network for wholesale deliveries.
• Yassir Market (physical retail hypermarkets) Omnichannel physical retail offering born from Yassir's acquisition of the Uno hypermarket chain from Cevital Group, rebranded as Yassir Market with a flagship at Bab Ezzouar Shopping Center in Algiers; combines physical hypermarket retail (groceries, consumer goods, cosmetics, quick-service food) with digital kiosks, click-and-collect, and Yassir Cash payments, and supports B2B wholesale logistics.
• Kawarizmi (Yassir retail media / adtech) Paris-based programmatic trading desk and adtech firm operating as a specialized programmatic entity within the Yassir group, providing algorithmic media buying and cross-market execution across the app, open web, connected TV, and mobile platforms to monetize Yassir's first-party data for brand partners across Europe, MENA, Africa and South Asia.
• KooL (Tunisian food delivery) Tunisian food delivery and quick commerce startup operating as a wholly-owned subsidiary under Yassir, strengthening Yassir's North African delivery footprint in the Tunisian market and operating independently to drive joint growth.

Quantifiable outcome

• 8M+ users across 6 countries and 45+ cities
• +4 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Eight partnerships are on record, tiered flagship brand partnership, flagship infrastructure partner, core technology partner, niche strategic partner, strategic investment and strategic acquisition.

• Paris Saint-Germain (PSG)flagship brand partnershipGTM or Marketing PartnerGlobal partnership signed on 29 June 2023 between Paris Saint-Germain and Yassir, used to drive brand visibility across the African football fan base.
• Huaweiflagship infrastructure partnerStrategic or Co-development PartnerHuawei and Yassir signed an MoU in December 2025 to advance Algeria's digital transformation, covering digital infrastructure, e-commerce platforms, mobile payments and regional innovation.
• Google Cloudcore technology partnerTechnology or IntegrationYassir consolidated its data infrastructure on Google BigQuery; featured in Google Cloud's May 2025 customer showcase alongside Lowe's, Mars Wrigley and Formula E.
• Medevac Assistance internationalniche strategic partnerStrategic or Co-development PartnerYassir partnered with Medevac to launch a non-emergency medical transport linking service (land and air ambulance) accessible via the 'Vehicle type' option in the Yassir app.
• Flink Francestrategic investmentOthersYassir invested in French grocery delivery market through Flink France, alongside its $193M Series B funding and KooL acquisition.
• Kawarizmistrategic acquisitionOthersYassir acquired Paris-based programmatic ad-tech and trading desk Kawarizmi in March 2026 to build a retail media and advertising ecosystem across Europe, MENA, Africa and South Asia. Kawarizmi continues to operate as a specialized programmatic entity within Yassir and will open an Algeria office.
• KooLstrategic acquisitionOthersYassir acquired Tunisian food delivery startup KooL in mid-2024 to expand its presence in Tunisia; KooL operates independently under Yassir.
• Cevital Group (Uno)strategic acquisitionOthersYassir acquired the Uno hypermarket chain from Algerian conglomerate Cevital in March 2026 for undisclosed terms, rebranding stores as Yassir Market and opening a flagship at Bab Ezzouar Shopping Center.

Scale indicators11 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Jumia:
• Talabat: Talabat is the leading food and grocery delivery platform across the Middle East (Delivery Hero subsidiary). While it does not currently operate in Algeria or Tunisia, its pan-MENA footprint and super-app ambitions make it a potential future competitor as it expands into North Africa.
• Careem: Careem is the original MENA super-app offering ride-hailing, food/delivery, and payments across 70+ cities in the Middle East, North Africa and Pakistan. Now owned by Uber but operating independently, it is the closest comparable business model to Yassir and validates the North African super-app thesis — though it exited Algeria in 2023, leaving a gap Yassir is filling.
• Bolt: Bolt is a European-headquartered mobility and food delivery super-app operating in 50+ countries across Europe, Africa and Latin America, with an active presence in Morocco, Tunisia and South Africa. It competes directly with Yassir Ride and Yassir Food and brings significantly more capital and engineering depth.

Direct peers

• Glovo: Glovo (owned by Delivery Hero) operates a multi-category delivery platform across Europe, Africa and Central Asia, including Morocco and Tunisia. It directly competes with Yassir Food and Yassir Market and benefits from Delivery Hero's global capital base.
• inDrive: inDrive is a ride-hailing and delivery super-app operating across 40+ countries including Morocco, Tunisia, Egypt and South Africa — directly overlapping with Yassir's core geographies. Its reverse-bidding pricing model and aggressive growth make it the most direct ride-hailing competitor in Yassir's North African markets.

Regional players

• Heetch: Heetch is a French ride-hailing startup operating in Europe and several African markets. It previously operated in Algeria before suspending in 2018, and represents a potential re-entry threat as it expands its African footprint, competing with Yassir in francophone Africa.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/yassir-global
• Xx.com/yassir_global
• Facebookfacebook.com/Yassir.Algerie

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds9 records

Investors32 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yassir