Mentoria
Mentoria is a Mumbai-based AI- and gamification-enabled career discovery platform that delivers aptitude assessments, certified counselling sessions, and a structured career library to Indian school students, college graduates, working professionals, and partner schools, corporates, and counsellors via subscription and partnership packages.
- Company typePrivate
- Founded2015
- HeadquartersMumbai, India
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Mentoria does
Mentoria is a Mumbai-based career discovery and guidance platform that targets the Indian K-12, higher-education, and working-professional population through a structured four-step methodology: take a psychometric and aptitude assessment, receive one-on-one counselling with a certified career counsellor, access a knowledge library of career profiles, and gain 'glimpses' into realistic career futures. Its core product suite includes a Career Aptitude and Assessment Test, segment-specific counselling packages (Class 8-9, 10th-12th, college graduates, working professionals), a Career Library spanning roughly 200 to 1,000+ career profiles across 19 categories, a content blog, webinars, exam calendars, and a phone/WhatsApp career helpline. The technology stack combines gamified assessment delivery with AI-powered career recommendations and content generation; the company has publicly stated plans to expand AI and gamification into new product lines, though no proprietary AI models, patents, or research artefacts are disclosed in the available data.
The business operates a hybrid go-to-market model: a direct-to-consumer digital channel (website and app-based self-serve assessment plus booking of counselling sessions) for students and working professionals, alongside a B2B2C channel through partnership programmes for schools (Mentoria for Educators), corporates (employee development and outplacement), and independent career counsellors. Pricing is quote-based across subscription tiers, with annual billing for individual segments and multi-year contracts for institutional and corporate customers. Revenue streams therefore span consumer counselling subscriptions, school and college partnership contracts, corporate outplacement and L&D programmes, and a counsellor partner channel.
Mentoria is a privately held, venture-backed company founded in 2015 and headquartered in Mumbai, with a headcount of 11-50 employees as of the most recent disclosure. It raised a Rs 1.5 crore (approximately $206,405) pre-Series A round in May 2021 from Indian Angel Network and other marquee investors, and had reportedly enabled 81,000+ students and professionals by that date. Geographic scope is India-only and no subsequent funding rounds, revenue disclosures, or international expansion signals are present in the source material.
Mentoria firmographics
Firmographics- Name
- Mentoria
- Website
- https://mentoria.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mentoria is a Mumbai-based AI- and gamification-enabled career discovery platform that delivers aptitude assessments, certified counselling sessions, and a structured career library to Indian school students, college graduates, working professionals, and partner schools, corporates, and counsellors via subscription and partnership packages.
- Ownership category
- akta.pro rank
Mentoria industry classification
Industry- Product category
- Career Counselling Services
- NAICS
- Professional and Management Development Training (61143), Professional and Management Development Training (611430)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Career Coaching, Mentoring & Placement Support Services (EDAAAKAO)
- akta.pro secondary industries
- College & Career Counseling (Admissions, Scholarships, Pathways) (EDAJALAE), Mentorship & Coaching (Career, Academic, Industry-Specific) (EDAMAKAA)
Keywords
Where Mentoria is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Mentoria business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Career Counselling Services: Subscription/multi-session packages for personalized career counselling sessions delivered by certified career counsellors
- Corporate Partnerships: B2B partnerships with schools, colleges, and corporates for employee/student career development programs
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Student Career Solutions (8th-12th, College Graduates) |
| Subscription | Annual | Working Professional Career Guidance |
| Subscription | Multi-year contract | Corporate/Institutional Programs |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Mentoria product offering
Product offeringCore offering
Mentoria operates an AI-powered career discovery platform offering career aptitude assessments and personalized counselling sessions for students (Class 8-12, college graduates) and working professionals. The company delivers its services through a structured 4-step methodology (Assessment, Counselling, Knowledge, Glimpses) supported by a career library covering 200+ careers across 19 categories. It also operates B2B partnership programs with schools, colleges, corporates, and independent career counsellors.
Product overview
Mentoria is a career discovery and guidance platform offering a comprehensive suite of services for career counselling and professional development. The core platform consists of an AI-powered Career Aptitude and Assessment Test that drives personalized career recommendations across four main user segments: Students (Class 8-9 and 10-12), College Graduates, and Working Professionals. The platform integrates with specialized offerings including The Mentoria Blog (content hub with career guides and AI job search strategies), a Career Library (200+ detailed career profiles across 19 categories), and Career Webinars. Mentoria also offers B2B partnerships through Mentoria for Schools, Mentoria for Corporates, and Mentoria for Counsellors modules. The platform has announced plans to incorporate AI and gamification into new product development, with existing AI capabilities supporting job search automation tools referenced in their content.
Differentiator
Problem solved
Functional benefit
Products and services
- Career Aptitude and Assessment Test An interactive AI-powered assessment tool that evaluates users' aptitudes, interests, and strengths to recommend suitable career paths. Follows a 4-step process: Take the Assessment, Get Counselled, Gain Knowledge, Glimpse Into the Future. Targets students and working professionals seeking career clarity.
- Career Counselling for Class 8-9 Career guidance and counselling services tailored for students in 8th and 9th grade, helping them explore career options early in their academic journey.
- Career Counselling After 10th and 12th Career counselling services for students completing their secondary and higher secondary education, assisting with stream selection, subject choice, and career planning.
- Career Counselling for College Graduates Guidance services for undergraduate and postgraduate students as well as recent graduates to help them transition into suitable professional careers.
- Career Counselling for Working Professionals Career development and transition support for employed individuals seeking to advance or change their professional paths, including upskilling guidance and industry transition assistance.
- Mentoria for Schools B2B partnership program offering structured career counselling and assessment services for schools and educational institutions, enabling them to provide campus-wide career guidance to their students.
- Mentoria for Corporates Enterprise B2B partnership solution providing career development, employee assessment, outplacement, and talent development services for corporate clients.
- Mentoria for Counsellors Partnership program for independent career counsellor professionals to integrate Mentoria's assessment tools, career library resources, and methodology into their own practice.
Quantifiable outcome
- 81,000+ students and professionals enabled
Companies that use Mentoria
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles5 records
Mentoria technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature3 records
Mentoria partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Mentoria competitors and assessment
Company assessmentDirect peers
- Univariety: India-based school career guidance and college admissions platform operating a similar B2B2C model with schools. Directly competes with Mentoria across Class 8-12 career counselling and aptitude assessment, with overlapping content-led and counselling-led delivery.
- Mindler: Indian career counselling and college admissions platform serving students with psychometric assessments, 1:1 counselling, and partnerships with schools. Directly comparable to Mentoria in target segments (Class 8-12, graduates) and in combining assessments with human counsellor delivery.
- iDreamCareer: India-focused career guidance and admissions platform with psychometric assessments, career libraries, and counsellor networks. Overlaps closely with Mentoria's student-facing career discovery, aptitude assessment, and college guidance offerings.
- Career Launcher: Established Indian education services company offering test prep, admissions guidance, and career counselling products. Comparable to Mentoria on career guidance and college admissions support, with broader test-prep scope than Mentoria.
- Leverage Edu: India-based edtech platform offering study abroad, college admissions, and career counselling services. Directly overlaps with Mentoria's college-graduate and working-professional segments, including career discovery and admissions guidance.
Broad incumbents
- UpGrad: Large Indian edtech player offering professional upskilling, degree programs, and career services for working professionals. Overlaps with Mentoria on professional development, career transition, and corporate L&D, but at much broader and better-capitalised scale.
- Simplilearn: Global professional upskilling and certification platform owned by Blackstone, addressing career-advancement and skill-development outcomes. Comparable to Mentoria's working-professional career guidance arm, though focused on certification rather than aptitude assessment.
- Emeritus: Global professional education platform partnering with universities to deliver online certificates and executive programs. Comparable to Mentoria's corporate career development and working professional offerings, but at significantly larger scale and broader program scope.
- WhiteHat Jr (BYJU's): BYJU's-owned kids' coding and broader STEM edtech platform with career-readiness orientation. Operates in adjacent K-12 educational enrichment in India, comparable broadly to Mentoria's school-student career discovery footprint but at materially larger scale.
Emerging players
- Mypathshala (CollegeDunia): Indian education discovery and admissions platform with content-led traffic and counselling services. Comparable to Mentoria on the admissions guidance and content-led funnel angle, with overlap in the Class 10-12 and graduate segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Mentoria social profiles
Digital presenceMentoria financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mentoria leadership team
Management profileNumber of profiles
Profiles4 records
Mentoria funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mentoria M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mentoria
What does Mentoria do?
Mentoria operates an AI-powered career discovery platform offering career aptitude assessments and personalized counselling sessions for students (Class 8-12, college graduates) and working professionals. The company delivers its services through a structured 4-step methodology (Assessment, Counselling, Knowledge, Glimpses) supported by a career library covering 200+ careers across 19 categories. It also operates B2B partnership programs with schools, colleges, corporates, and independent career counsellors.
Is Mentoria a public or private company?
Mentoria is a private company. It is classified as venture growth investor backed and is currently operating.
When was Mentoria founded?
Mentoria was founded in 2015. It employs 11 to 50 people.
Where is Mentoria based?
Mentoria is headquartered in Mumbai, India, in the Asia region.
How does Mentoria make money?
Two revenue lines are on record. Career Counselling Services are the primary driver. The others are corporate Partnerships.
Who are Mentoria's main competitors?
Direct peers on record are Univariety, Mindler, iDreamCareer, Career Launcher and Leverage Edu. Broad incumbents are UpGrad, Simplilearn, Emeritus and WhiteHat Jr (BYJU's). Mypathshala (CollegeDunia) is listed as an emerging player.
Does Mentoria have an API?
No public API is recorded for Mentoria.
What industry is Mentoria in?
Mentoria's product category is Career Counselling Services. Its primary akta.pro industry code is EDAAAKAO, Career Coaching, Mentoring & Placement Support Services, with a secondary code of EDAJALAE, College & Career Counseling (Admissions, Scholarships, Pathways). Its NAICS code is 61143 and its SIC code is 8200.