Trackgood
Trackgood is a Wellington-based SaaS platform that uses blockchain (Base, Arweave) and AI to deliver supply chain transparency, Digital Product Passports, and EU ESG compliance (EUDR, CSRD, LkSG) for consumer brands across food and beverage, fashion, cosmetics, and adjacent verticals.
- Company typePrivate
- Founded2022
- HeadquartersWellington, New Zealand
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Trackgood does
Trackgood is a New Zealand-based SaaS company that provides supply chain transparency and ESG compliance software to consumer brands. Founded in 2022 in Wellington and operating with a distributed team of under ten people across New Zealand, Japan, France, and Europe, the company sells a cloud-hosted platform that combines blockchain record-anchoring on Base (Ethereum L2) and Arweave with AI-powered data collection, verification, and narrative generation through its Traicy agent. The core product includes Digital Product Passports accessed via QR codes and NFC links, multi-stakeholder collaboration tools, ESG management, multi-lingual support (English, German, Italian), and a REST API for ERP and e-commerce integration. The platform also supports white-label deployment for regulatory bodies and ethical sourcing partners, and features a utility token (Trai, $TRAI) on Base for consumer engagement.
The company targets primary verticals in food and beverage, apparel and fashion, cosmetics, coffee and cocoa, jewelry, mining and minerals, and automotive and technology, with a particular focus on brands selling into EU markets that must comply with EUDR, CSRD, LkSG, and France's Duty of Vigilance. Named customers include Caffè Barbera (Italian coffee), Little Yellow Bird (clothing), Duffle & Co (luxury bags), Greenfern Industries (wellness), Kapes (sustainable school uniforms), and MaTo Cosmetics. GTM is enterprise sales-led through demo booking, supplemented by content marketing, industry events, and partner-driven white-label distribution; the consumer-facing Scan-to-Earn QR engagement layer creates secondary brand awareness inside enterprise accounts.
Revenue is generated through subscription SaaS fees processed via Stripe, with pricing undisclosed and contracts sold via demo against company-size segments ranging from 1-10 to 10,001+ employees. The company has achieved ISO 27001, SOC 2 Type II, and GDPR compliance and reports early customer-outcome metrics including +189% customer engagement and +204% sustainability goal achievement improvement. Total disclosed funding is approximately $409K across 2021 and 2024 rounds, and the company remains privately held and bootstrapped in character rather than venture-backed.
Trackgood firmographics
Firmographics- Name
- Trackgood
- Legal name
- Trackgood Limited
- Website
- https://trackgood.io
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Trackgood is a Wellington-based SaaS platform that uses blockchain (Base, Arweave) and AI to deliver supply chain transparency, Digital Product Passports, and EU ESG compliance (EUDR, CSRD, LkSG) for consumer brands across food and beverage, fashion, cosmetics, and adjacent verticals.
- Ownership category
- akta.pro rank
Trackgood industry classification
Industry- Product category
- Supply Chain Transparency Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Blockchain/Digital Traceability Validation & Data Integrity Audits (AFALAGAF)
- akta.pro secondary industries
- Third-Party Traceability Platform Assurance (SOC/ISO-aligned controls for traceability data) (AFALAGAK), Carbon Credit/REC Tracking, Claims & Chain-of-Custody Platforms (EUABAEAH)
Keywords
Where Trackgood is headquartered
LocationHeadquarters
- HQ city
- Wellington
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Trackgood business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Subscription-based access to Trackgood platform with tiered plans based on company size and features. Payments processed through Stripe.
- Scan to Earn Points Program: Consumer engagement feature where users earn points by scanning QR codes. Points have no cash value but drive brand engagement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Demo and paid subscription model |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Trackgood product offering
Product offeringCore offering
Trackgood is a cloud-hosted SaaS platform that combines blockchain technology (Base Layer 2 and Arweave) with AI to deliver supply chain transparency and sustainability verification. Brands use the platform to map product journeys, anchor immutable provenance records on-chain, generate QR code and NFC Digital Product Passports for consumer-facing transparency, manage ESG data, and meet EU regulatory requirements such as EUDR, CSRD, and LkSG. White-label deployments allow regulatory bodies and ethical sourcing partners to rebrand the platform for their own constituents.
Product overview
Trackgood is a cloud-hosted SaaS platform that combines blockchain technology (Base and Arweave) and artificial intelligence to provide supply chain transparency and compliance solutions. The core Trackgood Platform serves as the central hub, which consumers access via QR codes and NFC tags connected to Digital Product Passports showing verified product journey information. The platform includes AI-powered features through Traicy for content generation, ESG Management for sustainability reporting, and a Trai Token ($TRAI) utility token on Base blockchain. White-label Solutions allow partners to rebrand the platform. The Consumer Mobile App enables end-users to scan product codes and view detailed supply chain narratives. Features like Multi-Stakeholder Management and QR Code Generation support the end-to-end transparency workflow.
Differentiator
Problem solved
Functional benefit
Brands
- Trackgood AI ($TRAI): AI platform and utility token operating on the Base Layer 2 network, intended to access certain features within the Trackgood platform.
- Traicy
- Trai Token
Products and services
- Trackgood Platform A blockchain and AI-powered supply chain transparency and compliance SaaS platform that enables brands to track, verify, and communicate product journeys from origin to consumer. Targets enterprises seeking supply chain transparency and ESG compliance.
- Digital Product Passports QR code and NFC-based Digital Product Passports assigned to physical products that open consumer-facing pages showing verified product journey information including origins, production steps, certifications, farmer profiles, and sustainability credentials.
- White-label Solutions Customizable white-label platform enabling supply chain regulatory bodies and ethical sourcing partners to rebrand and resell the Trackgood platform under their own brand identity while leveraging Trackgood's underlying blockchain and AI infrastructure.
- Trackgood AI / Trai Token ($TRAI) AI platform and utility token ($TRAI) operating on the Base Layer 2 network, designed to access certain features within the Trackgood platform. Not intended as an investment vehicle.
- Trackgood Consumer App Consumer-facing mobile and web application (app.trackgood.io) that allows end users to scan product QR codes and view verified, detailed product journey information on their devices.
Quantifiable outcome
- +189% improvement in customer engagement metrics
- +4 more outcomes
Companies that use Trackgood
Customer profileNamed customers6 records
Segments8 records
Ideal customer profiles2 records
Trackgood technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature12 records
Trackgood partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, strategic and minor.
- Anima Blockchain SRLcoreMilan-based blockchain company providing NFC (Near Field Communication) tags for the 'Barbera Temperature NFC TAG' pilot project. NFC tags monitor temperature of coffee during transportation. Collaboration solidified through MOU. Trackgood integrates data into its platform for accessibility and actionability.
- EasyCryptostrategicPartnership to enhance supply chain transparency through blockchain integration. Explores integration of NZDD (NZ Dollar backed stablecoin) for supply chain transactions. Investigates Trackgood token listing on EasyCrypto platform. Examines consumer loyalty rewards aligned with sustainability through transparent transactions.
- ShelfNowminorPartnership with innovative food and beverage marketplace for supply chain transparency. ShelfNow customers gain access to Trackgood's transparency platform.
- Caffè BarberacoreItalian coffee roastery (150+ years old) using Trackgood for blockchain-based supply chain traceability. Scannable QR codes reveal plantation images, farmer profiles, quality certificates, lot numbers, and travel documents. Demonstrates positive impact on society and environment through shared supply chain policy.
- Supply Chain Regulatory BodiescoreRegulatory bodies leverage Trackgood's technology through white-label agreements to deliver value-added services. Positions partners as leaders in ethical and sustainable practices within their industries.
- Ethical Sourcing PartnerscorePartners in ethical sourcing customize and rebrand Trackgood platform to match their brand identities and client needs. Provides tailored solutions while preserving partner branding.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Trackgood competitors and assessment
Company assessmentDirect peers
- Circulor: Circulor is a blockchain-based supply chain traceability and sustainability platform serving raw materials and manufactured goods. It is the most direct comparable to Trackgood's blockchain-anchored product journey verification model.
- OriginTrail: OriginTrail operates a decentralized knowledge graph for supply chain interoperability, combining blockchain with AI-ready data structures. Comparable to Trackgood in its use of blockchain for verifiable supply chain data and AI for insight generation.
- Everledger: Everledger offers blockchain provenance and traceability for diamonds, jewelry, luxury goods, and other high-value supply chains. It is comparable to Trackgood in product provenance, consumer-facing storytelling, and ESG compliance use cases.
- Minespider: Minespider provides blockchain-based mineral and battery chain-of-custody traceability for ESG and regulatory compliance. Comparable in its use of blockchain anchoring and EU regulatory focus on conflict minerals and battery passports.
- VeChain: VeChain is a public blockchain platform purpose-built for enterprise supply chain, anti-counterfeiting, and product provenance use cases. It targets similar enterprise customers needing verifiable product journey data.
Broad incumbents
- IBM Food Trust: IBM Food Trust is a blockchain-based food traceability network built on Hyperledger, serving large food brands and retailers. It is comparable as a broad incumbent offering overlapping supply chain transparency capabilities targeted at the same regulated F&B buyers.
- Avery Dennison atma.io: Avery Dennison's atma.io is a connected product cloud that provides item-level traceability, digital IDs, and sustainability data for apparel and consumer goods. Comparable to Trackgood's Digital Product Passport and QR/NFC product journey capabilities at scale.
- SAP Responsible Design and Production: SAP offers supply chain traceability, sustainability, and ESG reporting solutions as part of its broader enterprise application portfolio. Comparable as a broad incumbent addressing the same EU regulatory-driven buyer needs that Trackgood targets.
Emerging players
- Provenir: Provenir is a blockchain-based provenance platform for agriculture and food supply chains, focused on farm-to-fork traceability. Comparable to Trackgood in its primary food and beverage customer segment and blockchain-anchored provenance model.
- CarbonChain: CarbonChain provides carbon accounting and supply chain emissions analytics for commodities and consumer goods. Comparable to Trackgood in serving brands that need verifiable sustainability data for ESG reporting and compliance.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Trackgood social profiles
Digital presenceTrackgood compliance and trust
Trust signalCompliance3 records
Trackgood financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trackgood leadership team
Management profileNumber of profiles
Profiles12 records
Trackgood funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trackgood M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trackgood
What does Trackgood do?
Trackgood is a cloud-hosted SaaS platform that combines blockchain technology (Base Layer 2 and Arweave) with AI to deliver supply chain transparency and sustainability verification. Brands use the platform to map product journeys, anchor immutable provenance records on-chain, generate QR code and NFC Digital Product Passports for consumer-facing transparency, manage ESG data, and meet EU regulatory requirements such as EUDR, CSRD, and LkSG. White-label deployments allow regulatory bodies and ethical sourcing partners to rebrand the platform for their own constituents.
Is Trackgood a public or private company?
Trackgood is a private company. It is classified as venture growth investor backed and is currently operating.
When was Trackgood founded?
Trackgood was founded in 2022. It employs 1 to 10 people.
Where is Trackgood based?
Trackgood is headquartered in Wellington, New Zealand, in the Oceania region.
How does Trackgood make money?
Two revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are scan to Earn Points Program.
Who are Trackgood's main competitors?
Direct peers on record are Circulor, OriginTrail, Everledger, Minespider and VeChain. Broad incumbents are IBM Food Trust, Avery Dennison atma.io and SAP Responsible Design and Production. Emerging players are Provenir and CarbonChain.
Does Trackgood have an API?
Yes. Trackgood offers a REST API that enables integration with existing systems (ERP, PIM, e-commerce) for seamless exchange of sustainability data, enhancing efficiency and ensuring consistency across all digital touchpoints.
What industry is Trackgood in?
Trackgood's product category is Supply Chain Transparency Software. Its primary akta.pro industry code is AFALAGAF, Blockchain/Digital Traceability Validation & Data Integrity Audits, with a secondary code of AFALAGAK, Third-Party Traceability Platform Assurance (SOC/ISO-aligned controls for traceability data). Its NAICS code is 518210 and its SIC code is 7370.