Easy Crypto
Easy Crypto is a New Zealand-based cryptocurrency exchange platform that enables retail customers in Australia, New Zealand, and South Africa to buy, sell, and trade digital assets in local currencies. It also operates the NZDD stablecoin and was acquired by Swyftx in March 2025.
- Company typePrivate
- Founded2017
- HeadquartersAuckland, New Zealand
- Headcount51–100
- GTM typeB2C
- OfferingSoftware
What Easy Crypto does
Easy Crypto is a New Zealand-headquartered cryptocurrency exchange platform founded in 2017 that enables retail customers in Australia, New Zealand, and South Africa to buy, sell, and trade digital assets. The platform supports transactions in three regional currencies (AUD, NZD, ZAR) and offers a fully self-serve onboarding flow with automated identity verification typically completing in approximately five minutes. Order processing uses rate-locking at payment receipt and delivers purchased cryptocurrency directly to user-controlled wallets.
The company operates two core products: the Easy Crypto Exchange Platform, accessible via easycrypto.com, and the NZDD Stablecoin, an NZD-pegged digital asset that in March 2026 received a regulatory classification from New Zealand's Financial Markets Authority (FMA) determining it is not a financial instrument, allowing it to operate without strict Financial Markets Conduct Act disclosure standards under the FMA's fintech sandbox program. Easy Crypto generates revenue through transaction fees on buy and sell orders executed on its platform, with pricing not publicly disclosed. The company's go-to-market is direct-to-consumer digital, and it has hired a Head of Brazil to support Latin American expansion.
In March 2025, Easy Crypto was acquired by Australian cryptocurrency exchange Swyftx for $33 million, becoming part of a combined group of approximately 300 employees. Easy Crypto had previously raised approximately $22 million across two funding rounds in October 2021 (led by Nuance Capital) and September 2022. Leadership includes co-founders Alan Grainger and Janine Grainger (CEO), supported by a CXO team covering operations, people, marketing, and commercial functions.
Easy Crypto firmographics
Firmographics- Name
- Easy Crypto
- Legal name
- Easy Crypto
- Website
- https://easycrypto.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Easy Crypto is a New Zealand-based cryptocurrency exchange platform that enables retail customers in Australia, New Zealand, and South Africa to buy, sell, and trade digital assets in local currencies. It also operates the NZDD stablecoin and was acquired by Swyftx in March 2025.
- Ownership category
- akta.pro rank
Where Easy Crypto is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Easy Crypto business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Compliance or Regulatory
Revenue model
- Cryptocurrency Exchange Transactions: Easy Crypto operates as a cryptocurrency exchange, generating revenue through transaction fees on cryptocurrency buy and sell orders executed on its platform. The platform processes orders for customers and delivers cryptocurrency to user wallets.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Easy Crypto product offering
Product offeringCore offering
Easy Crypto operates an online cryptocurrency exchange platform that enables retail customers in Australia, New Zealand, and South Africa to buy, sell, and trade digital assets using AUD, NZD, and ZAR. The platform features automated identity verification (typically completed in around 5 minutes) and processes orders with rate locking at payment receipt before delivering cryptocurrency to user wallets. In addition to the exchange, Easy Crypto operates the NZDD, a New Zealand dollar-pegged stablecoin that received a favorable regulatory classification from the New Zealand Financial Markets Authority.
Product overview
Easy Crypto operates as a cryptocurrency exchange platform offering two core products: the Easy Crypto Exchange Platform and the NZDD Stablecoin. The exchange platform serves customers in Australia, New Zealand, and South Africa, supporting trading in AUD, NZD, and ZAR currencies. The NZDD Stablecoin is a New Zealand dollar-denominated stablecoin that received regulatory clearance from the FMA in March 2026, classified as not a financial instrument, allowing it to operate within the fintech sandbox framework.
Differentiator
Problem solved
Functional benefit
Products and services
- Easy Crypto Exchange Platform Online cryptocurrency exchange platform that allows individual retail users in Australia, New Zealand, and South Africa to buy, sell, and trade cryptocurrencies. Supports transactions in AUD, NZD, and ZAR with automated account verification, rate locking at payment receipt, and direct delivery to user wallets.
- NZDD Stablecoin A New Zealand dollar-denominated stablecoin operated by Easy Crypto, classified by the FMA as not a financial instrument. Allows operation without strict disclosure standards under the Financial Markets Conduct Act through the fintech sandbox program.
Companies that use Easy Crypto
Customer profileSegments1 record
Ideal customer profiles1 record
Easy Crypto technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Easy Crypto partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Easy Crypto competitors and assessment
Company assessmentBroad incumbents
- Binance: World's largest crypto exchange by trading volume, operating in Australia (via Binance Australia) and across most geographies where Easy Crypto operates. Direct competition on liquidity depth, token listings, and fee structure.
- Crypto.com: Global crypto exchange with a heavy marketing presence in Australia and other APAC markets. Offers retail crypto trading plus cards, DeFi, and NFTs, overlapping with Easy Crypto's core retail exchange offering while running a much larger consumer brand.
- Coinbase: Largest publicly listed US crypto exchange with global operations including Australia. Competes with Easy Crypto on retail crypto trading while offering a much broader product portfolio spanning staking, custody, and derivatives.
- Kraken: Major global crypto exchange with established presence in Australia and other markets where Easy Crypto operates. Competes on retail trading while offering more advanced products (margin, staking, futures) and deeper liquidity.
- Bitfinex: Global crypto exchange with advanced trading features serving retail and professional traders. Overlaps with Easy Crypto's retail exchange offering in regions where both operate, with stronger order-book depth for active traders.
Direct peers
- Swyftx: Australian retail cryptocurrency exchange and Easy Crypto's parent company following the March 2025 acquisition. Operates an overlapping retail crypto exchange model in Australia and now incorporates Easy Crypto's NZ, South Africa, and Brazil operations into a 300-person combined platform.
- BTC Markets: Major Australian cryptocurrency exchange offering AUD trading pairs to retail and institutional clients. Direct competitor to Easy Crypto in the Australian retail crypto exchange market with comparable product scope.
- Independent Reserve: One of Australia's and New Zealand's longest-running crypto exchanges serving retail and institutional clients. Directly competes with Easy Crypto in ANZ retail crypto trading with similar AUD/NZD fiat on-ramp services.
- Luno: Cryptocurrency exchange operated by Digital Currency Group with strong presence in South Africa, Nigeria, and other emerging markets where Easy Crypto operates. Directly comparable retail-first exchange model and emerging-market focus.
- Caleb & Brown: Premium crypto brokerage focused on personalized service for high-net-worth clients, also acquired by Swyftx for $100M+. Now sits alongside Easy Crypto under the same Swyftx umbrella with overlapping target geographies in ANZ.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Easy Crypto social profiles
Digital presenceEasy Crypto compliance and trust
Trust signalCompliance2 records
Easy Crypto financial estimates
Financial estimateRevenue estimate
Valuation estimate
Easy Crypto leadership team
Management profileNumber of profiles
Profiles7 records
Easy Crypto funding detail
Funding detailFunding overview
Funding rounds2 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Easy Crypto M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Easy Crypto
What does Easy Crypto do?
Easy Crypto operates an online cryptocurrency exchange platform that enables retail customers in Australia, New Zealand, and South Africa to buy, sell, and trade digital assets using AUD, NZD, and ZAR. The platform features automated identity verification (typically completed in around 5 minutes) and processes orders with rate locking at payment receipt before delivering cryptocurrency to user wallets. In addition to the exchange, Easy Crypto operates the NZDD, a New Zealand dollar-pegged stablecoin that received a favorable regulatory classification from the New Zealand Financial Markets Authority.
Is Easy Crypto a public or private company?
Easy Crypto is a private company. It is classified as corporate owned and is currently operating.
When was Easy Crypto founded?
Easy Crypto was founded in 2017. It employs 51 to 100 people.
Where is Easy Crypto based?
Easy Crypto is headquartered in Auckland, New Zealand, in the Oceania region.
How does Easy Crypto make money?
One revenue line is on record: cryptocurrency Exchange Transactions.
Who are Easy Crypto's main competitors?
Broad incumbents on record are Binance, Crypto.com, Coinbase, Kraken and Bitfinex. Direct peers are Swyftx, BTC Markets, Independent Reserve, Luno and Caleb & Brown.
Does Easy Crypto have an API?
No public API is recorded for Easy Crypto.