ANIMA Blockchain

What ANIMA Blockchain does

ANIMA Blockchain SRL is an Italy-based SaaS company founded in 2022 and headquartered in Milan that operates a blockchain-based Digital Product Passport (DPP) platform for product traceability, authentication, and post-sale customer engagement. The company develops software that assigns each physical product a unique digital passport accessible via QR code or NFC tag, capturing ownership history, materials, instructions, and authenticity verification. The firm is registered as a Società a Responsabilità Limitata and operates with a small core team of approximately six named members spanning executive, technical, sales, and design functions, plus an external Data Protection Officer (WRP SRL).

The core technology stack combines a blockchain-based public ledger for immutable product records, QR code and NFC tag physical labels, passive GPS geo-location tracking, and APIs that integrate with mainstream enterprise systems including SAP, Salesforce, Mailchimp, Notion, and Monday.com. ANIMA's product surface consists of three primary offerings: ANM CRM, the B2B platform where brands create and manage Digital Product Passports, monitor suppliers and resellers, and access 50+ customizable KPI widgets; the Digital Product Passport itself, the on-chain identity assigned to each product; and ANM Wallet, an iOS consumer app that supports scan-to-own, digital wardrobe management, ownership transfer, and brand connectivity. The platform markets compliance with the EU Ecodesign for Sustainable Products Regulation (ESPR), mandatory by 2030, and is GDPR-compliant; certifications include GDPR-compliant data processing and EU ESPR alignment.

ANIMA employs a dual go-to-market combining product-led growth through a self-serve freemium tier (10,000 free Digital Product Passports, no credit card required) with enterprise direct sales for custom-priced subscriptions. The platform targets seven or more commercial verticals, including fashion and apparel, furniture, electronics, art and collectibles, wine and spirits, and manufacturing, addressing counterfeiting, fragmented post-sales support, tracking difficulties, and EU ESPR regulatory compliance. The company has not published named customer logos and disclosed no revenue figures; the only disclosed capital event is a $643,072 funding round in May 2024 with investors undisclosed, implying an early-stage pre-revenue-to-very-early-revenue operating posture.

Name

ANIMA Blockchain

Legal name

ANIMA Blockchain SRL

Website

https://animablockchain.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

ANIMA Blockchain SRL is a Milan-based SaaS company, founded 2022, offering a blockchain-based Digital Product Passport platform with QR/NFC traceability, B2B CRM, and a consumer wallet app for brands across fashion, furniture, electronics, art, wine and spirits, and manufacturing.

Ownership category

akta.pro rank

Product category

Digital Product Passport and Product Lifecycle Management Software

NAICS

Software Publishers (5132), Packaging and Labeling Services (561910)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Trade Finance & Supply Chain Tokenization (invoices, bills of lading, provenance) (FSAPAIAK)

akta.pro secondary industries

Interoperability & Integration Middleware (ERP/core banking connectors, messaging, APIs, cross-chain to permissioned) (FSAPAIAL), Art, Collectibles & Luxury RWA Tokenization (FSADAEAK)

Keywords

• Digital product passport
• Blockchain traceability software
• Anti-counterfeiting platform
• Product lifecycle management
• Supply chain authentication

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Freemium Digital Product Passports: Free tier offering 10,000 DPPs to attract brands and demonstrate value before upselling to paid Enterprise plans.
2. Enterprise Subscription: Custom DPP creation, blockchain-based solutions, custom APIs, resellers section, and support section for enterprise clients. Pricing available upon contact.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

ANIMA Blockchain sells a SaaS platform that creates and manages blockchain-backed Digital Product Passports (DPPs) for physical products, exposed through unique QR codes and NFC tags, and bundles them with an ANM CRM for brand-side traceability, reseller/supplier tracking, post-sale engagement and analytics. Brands use the platform to authenticate products, monitor distribution, comply with the EU ESPR regulation and engage end consumers, while consumers use the free ANM Wallet mobile app to scan, claim ownership and store their products in a digital wardrobe.

Product overview

ANIMA Blockchain offers a unified platform centered on Digital Product Passports (DPP) combined with product lifecycle management capabilities. The core offering consists of three main products: (1) ANM CRM — the B2B platform for brands to create and manage Digital Product Passports, track supply chain and resellers, monitor post-sales support, and access analytics dashboards with 50+ KPIs; (2) Digital Product Passport — the blockchain-based digital identity assigned to each product; and (3) ANM Wallet App — the B2C mobile application enabling consumers to scan, claim ownership, and manage their product collection. Physical integration is achieved through premium labels with embedded QR codes and NFC tags. The platform is designed to serve multiple commercial sectors including fashion, furniture, electronics, art, wine and spirits, and manufacturing.

Differentiator

Problem solved

Functional benefit

Brands

• ANM: Brand name/product line prefix used across products including ANM CRM, ANM Wallet, and ANM Digital Product Passport. Tagline: 'Digital Soul'.
• ANM CRM
• ANM Wallet

Products and services

• Digital Product Passport (DPP) Blockchain-backed digital identity solution for physical products, where each product receives a unique Digital Product Passport containing ownership history, materials, instructions and authenticity verification, accessible via QR code or NFC tag. Designed for brands that need product authentication, traceability and consumer engagement.
• ANM CRM SaaS CRM platform for brands that generates Digital Product Passports, tracks post-sales activities, monitors resellers and suppliers via geo-location, manages after-sales support, and provides 50+ customizable KPI widgets for insights and performance analytics. Targeted at brands in fashion, furniture, electronics, art, wine and spirits and manufacturing.
• ANM Wallet App Mobile application enabling consumers to scan QR codes or NFC tags to claim product ownership, access digital passports, store products in a Digital Wardrobe, transfer ownership, access brand assistance and connect with other users. Distributed via the Apple App Store and free for consumers.
• Product Integration Labels Premium physical labels (label, card or sticker form factors) equipped with unique QR codes and NFC tags generated by ANIMA and directly connected to each product's Digital Product Passport, applied on packaging or products for instant access to authenticity, traceability and sustainability information.

Quantifiable outcome

• 100% EU regulatory compliance
• +3 more outcomes

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• SAPcoreTechnology or IntegrationEnterprise integration partner. ANM CRM connects via flexible APIs with SAP ERP systems, enabling synchronization of product data, sales records, and customer flows in real time.
• SalesforcecoreTechnology or IntegrationCRM integration partner. ANM platform integrates with Salesforce for customer relationship management, enabling synchronized customer data and engagement workflows.

Scale indicators7 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Kezzler: Kezzler offers product serialization, traceability, and authentication via QR codes for brands across FMCG, apparel, and luxury. Closely comparable to ANIMA's scan-to-own, anti-counterfeiting, and supply chain tracking capabilities.
• OriginTrail: OriginTrail is a decentralized knowledge graph enabling supply chain interoperability and traceability, with growing DPP applications. Comparable to ANIMA in blockchain-based product traceability and EU compliance positioning.
• Circulor: Circulor provides blockchain-based supply chain traceability and Digital Product Passport solutions for batteries, automotive, electronics, and luxury goods. Closest direct competitor to ANIMA in the blockchain DPP and provenance space.
• Authentic Vision: Authentic Vision provides anti-counterfeiting and product authentication using patented QR code technology with copy-detection. Comparable to ANIMA's QR-based authenticity and traceability focus for branded goods.
• Provenance (Provenance Blockchain): Provenance builds blockchain-based supply chain traceability and DPP tooling for consumer goods and food. Directly comparable to ANIMA's blockchain provenance and post-sale customer engagement offering.

Emerging players

• Entrupy: Entrupy uses AI and authentication technology to verify luxury goods and sneakers. Comparable to ANIMA in art/luxury authentication, but focuses on physical AI-based verification rather than blockchain DPPs.
• Everledger: Everledger provides blockchain provenance and traceability for diamonds, luxury goods, and wine. Comparable to ANIMA in art/luxury/wine traceability, though Everledger's primary focus is diamonds and high-value collectibles.
• Veracity Protocol: Veracity Protocol offers blockchain-based product authentication and consumer engagement for luxury, fashion, and wine & spirits. Comparable to ANIMA in combining QR/NFC authentication with consumer-facing engagement.

Broad incumbents

• Avery Dennison (atma.io): Avery Dennison's atma.io is a connected-product cloud platform offering Digital Product Passport capabilities, traceability, and supply chain transparency at enterprise scale. Directly comparable to ANIMA's DPP and CRM offering, with the added advantage of Avery Dennison's hardware label infrastructure.
• SAP (DPP solutions within ERP): SAP is an enterprise software incumbent with supply chain, traceability, and emerging DPP capabilities deeply embedded in customer ERP environments. A broad incumbent competing for the same enterprise DPP wallet, and a partner via API integration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/anima-blockchain
• Xx.com/anima_ledger

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ANIMA Blockchain