Pedagogy
Pedagogy is an India-based e-learning platform offering integrated study materials, practice questions, and test series for students preparing for JEE, NEET, Banking, and UPSC competitive examinations via its web platform.
- Company typePrivate
- Founded2016
- HeadquartersAhmedabad, India
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
Pedagogy firmographics
Firmographics- Name
- Pedagogy
- Website
- https://pedagogy.study
- Company type
- Private
- Founded year
- 2016
- Headcount range
- 11–50 employees
- Short description
- Pedagogy is an India-based e-learning platform offering integrated study materials, practice questions, and test series for students preparing for JEE, NEET, Banking, and UPSC competitive examinations via its web platform.
- Ownership category
- akta.pro rank
Pedagogy industry classification
Industry- Product category
- Online Exam Preparation / Test Prep
- NAICS
- Exam Preparation and Tutoring (611691)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Test Prep Tutoring Platforms (SAT/ACT/GRE/GMAT, etc.) (EDANAGAH)
- akta.pro secondary industry
- Exam Prep & Standards-Aligned Review Courseware (Within Curriculum) (EDAFACAO)
Keywords
Where Pedagogy is headquartered
LocationHeadquarters
- HQ city
- Ahmedabad
- HQ country
- India
- HQ region
- Asia
Markets served
Pedagogy business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Exam Preparation Platform: Pedagogy operates as an online examination preparation platform offering study materials, practice tests, and assessments for competitive exams including JEE, NEET, Banking, and UPSC. Revenue is likely generated through subscription-based access to premium content and test series, though specific pricing and model details are not publicly disclosed.
Go-to-market motion1 record
Distribution channels1 record
Pedagogy product offering
Product offeringCore offering
Pedagogy operates an online exam preparation platform (pedagogy.study) that delivers study materials, practice questions, and test series for Indian competitive examinations including JEE, NEET, Banking, and UPSC. The offering is a single web-based platform that combines content learning, practice modules, and simulated assessments targeting students preparing for engineering, medical, banking-sector, and civil-services entry tests.
Differentiator
Problem solved
Functional benefit
Products and services
- Pedagogy Study, Practice & Tests Platform A web-based online exam preparation platform for Indian students, offering integrated study materials, practice questions, and test series covering the JEE (engineering entrance), NEET (medical entrance), Banking sector recruitment, and UPSC (civil services) examinations. Targets individual self-directed learners and their families preparing for highly competitive national-level entrance and civil service exams.
Companies that use Pedagogy
Customer profileSegments1 record
Ideal customer profiles1 record
Pedagogy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pedagogy competitors and assessment
Company assessmentDirect peers
- Unacademy: India's leading online test-prep platform offering courses and test series for JEE, NEET, Banking, UPSC and other competitive exams via a subscription and freemium model. Closest direct peer given Pedagogy's identical vertical mix and D2C subscription approach.
- Vedantu: Online live tutoring and test-prep platform for JEE, NEET, and other Indian exams, using subscription and tuition packages. Directly comparable on delivery model (live + recorded online learning) and target segments.
- Doubtnut: Online platform offering video solutions, study materials, and practice content for K-12 and competitive exams including JEE and NEET. Directly comparable as a digital-first test-prep and doubt-solving resource.
- PhysicsWallah: Indian edtech focused primarily on JEE and NEET preparation via affordable online courses and test series. Closely comparable in exam vertical coverage and price-conscious positioning for engineering and medical aspirants.
- Embibe: AI-driven test-prep platform acquired by Reliance, focused on JEE, NEET, and other Indian competitive exams with personalized learning paths. Directly comparable as a digital exam-prep platform with content, practice, and assessment modules.
- Testbook: India-focused exam-prep platform specializing in Banking, SSC, and government job exams with mock tests, previous papers, and study material. Highly comparable on the Banking and government exam axes that overlap with Pedagogy's UPSC and Banking verticals.
- Toppr: Online learning and test-prep platform covering JEE, NEET, and other competitive exams with practice tests and adaptive learning. Directly comparable on multiple exam categories and digital delivery, now operating within BYJU'S ecosystem.
- Adda247: India-focused online learning platform for Banking, SSC, Railways, and other government competitive exams with test series and video courses. Directly comparable on the Banking and government exam verticals where Pedagogy also operates.
Broad incumbents
- BYJU'S: India's largest edtech company offering K-12, test prep (JEE/NEET/Banking/UPSC) and professional courses. Overlaps with Pedagogy on competitive exam prep but operates a much broader portfolio across multiple consumer segments.
- Allen Career Institute: Established offline and online coaching brand for JEE, NEET, and other engineering/medical entrance exams. Comparable on JEE/NEET verticals with a strong brand and large existing student base, though historically more offline-heavy.
Market position
Customer concentration
Pedagogy social profiles
Digital presencePedagogy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pedagogy leadership team
Management profileNumber of profiles
Profiles2 records
Pedagogy funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pedagogy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pedagogy
What does Pedagogy do?
Pedagogy operates an online exam preparation platform (pedagogy.study) that delivers study materials, practice questions, and test series for Indian competitive examinations including JEE, NEET, Banking, and UPSC. The offering is a single web-based platform that combines content learning, practice modules, and simulated assessments targeting students preparing for engineering, medical, banking-sector, and civil-services entry tests.
When was Pedagogy founded?
Pedagogy was founded in 2016. It employs 11 to 50 people.
Where is Pedagogy based?
Pedagogy is headquartered in Ahmedabad, India, in the Asia region.
How does Pedagogy make money?
One revenue line is on record: exam Preparation Platform.
Who are Pedagogy's main competitors?
Direct peers on record are Unacademy, Vedantu, Doubtnut, PhysicsWallah, Embibe, Testbook, Toppr and Adda247. Broad incumbents are BYJU'S and Allen Career Institute.
Does Pedagogy have an API?
No public API is recorded for Pedagogy.
What industry is Pedagogy in?
Pedagogy's product category is Online Exam Preparation / Test Prep. Its primary akta.pro industry code is EDANAGAH, Test Prep Tutoring Platforms (SAT/ACT/GRE/GMAT, etc.), with a secondary code of EDAFACAO, Exam Prep & Standards-Aligned Review Courseware (Within Curriculum). Its NAICS code is 611691 and its SIC code is 8200.